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seo(search engine optimazation)
- 1. A Technical Seminaron Presented By : K.Chaithanya Kumar 2nd MCA
- 2. 1. Introduction 2. Whatis SEO 3. Check Keyword Position on Google 4. How SEO works 5. Types Of SEO 6. SEO Techniques 7. SMO Techniques 8. Google panda algorithm 9. Why to Avoid Copyright Content 10.Tools are used in SEO 11.Conclusion 2
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- 5. • According toGoogle's survey, If you are not in the first page results, you loose 63% of your potential business. • About 90% of all new visitors to a web site find it using the major search engines such as Google, Yahoo and Bing! • 75% of Internet users have the intention of purchasing a product or service when using search engines. INTRODUCTION 5search engine optimization
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- 7. • SEO standsfor Search Engine Optimization. • Process of maximizing page ranking in search engine result. • A page ranking is measured by the position of web pages displayed in the search engine results. What is SEO ? 7search engine optimization
- 8. Here i willshow you how to check your keyword position on search engine. • First you can simply search your keyword on search engine. • Find your domain name. • If you got domain, click on arrow • Now hover mouse over cached • See below you can get your result. Check Keyword Position on Google 8search engine optimization
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- 10. How seo works? myWebsite content Search Algorithm Title keywords Links Search engine meta tag 10search engine optimization
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- 13. SEO TECHNIQUES 13 On pageseo Off page seo
- 14. • On-Page SEOis perform only on your websites, for apply this type of SEO you use proper keyword in meta tag, optimize title tag. It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc. ON PAGE SEO 14search engine optimization
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- 16. • Off-Page SEOrefers to all the measures that can be taken outside the website to improve its ranking on search engine result pages. • It includes link building, specific urls increasing link popularity by submitting open directories, search engines, link exchange, video submission, blog submission etc. OFF-PAGE SEO 16search engine optimization
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- 18. SMO(SOCIAL MEDIA OPTIMAZATION) •Social Media Optimization (SMO) is the way to fetch traffics on websites from Social Media like Face book, Twitter, LinkedIn, Pinterest. To fetch more traffics on your websites you need perfect way to optimize your website on social media. SMO TECHNEQUES • Face book Marketing • Twitter Marketing • LinkedIn Marketing • Google my business • Video Marketing 18
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- 20. • Google Pandais a Google search results ranking algorithm. • It's main aim to give a low rank for low-quality sites or thin sites and return higher-quality sites near the top of search result. • Remove duplicated and low-quality content from your site GOOGLE PANDA ALGORITHM 20search engine optimization
- 21. When ever youcopy any data or content from other sites which is copyright content Google or other search engine easily find this, so do not waste your time on copy and paste write a own content on blog. These day Google use Google panda which is easy identify whenever your copy data or content from other websites. This is also harmful for your sites or blog, due to this your page rank will decrease if you are using blogger then banned or block your blogger account. Why to Avoid Copyright Content 21search engine optimization
- 22. Tools are usedin SEO search engine optimization 22
- 23. See in featureby using SEO getting google High ranking of the website with • Good backlinks from related sites. • Content of the website should be related to the website. Conclusion 23search engine optimization
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