SEO stands for search engine optimization and refers to improving a website's visibility in organic search results. SEO helps ensure a site is accessible to search engines and improves the chances it will be found. The higher a site ranks organically, the more traffic it will receive from searchers. On-page SEO involves optimizing elements like content, design, and descriptions directly on website pages while off-page SEO focuses on external activities like link building, social sharing, and directory submissions to influence rankings.

2. WHAT IS SEO
SEO stands for “search engine
optimization" It is the process
of getting traffic from the
“free,” “organic,” “editorial” or
“natural” search results on
search engines.
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3. SEARCH ENGINE
In the market
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4. Need of SEO
SEO helps to ensure that a site is accessible to a search
engine and improves the chances that the site will be found
by the search engine.
Site ranks in a search is essential for directing more traffic
toward the site. The higher a website naturally ranks in
organic results of a search, the greater the chance that
that site will be visited by a user.

5. SERP
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A search engine results page (SERP) is the
page displayed by a search engine in
response to a query by a searcher.
The main component of the SERP is the
listing of results that are returned by the
search engine in response to a keyword
query, although the page may also contain
other results such as advertisements

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7. “
”
80% of consumers
find your website by
first writing a query
into a box on a
search engine
(Google, Yahoo,
Bing)
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80%

8. “
”
90% choose a site
listed on the first
page
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90%

9. “
”
85% of all traffic on
the internet is
referred by search
engines
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85%

10. “
”
The top three
organic positions
receive 59% percent
of user clicks.
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59%

11. Type of SEO
● ON Page SEO
● OFF Page SEO

12. ON Page SEO
on-page optimization is a technique of seo in
which we done on the pages of the website
itself.
In On Page seo design website seo friendly.
● Design
● Page Layout
● Navigation
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● Articles
● Description
● Article Should be
Optimized

13. OFF Page SEO
off-page optimization is a technique of seo in
which we covers activity that takes place
elsewhere (e.g. link-building) outside the website.
In the off page seo we doesn’t change the website.
We change back linking options.
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14. ● Site Submission of Google & Top Search Engine
● Sitemap submission Google webmaster, Bing
Master
● Feed submission, Directory Submission
● Blog Submission, Article Submission
● Social Networking, Social Bookmarking.
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15. 15
45%
Content
45%
Links/Social
Code
10%
SEO
RANKING
FACTOR

16. Conclusion
Search engine optimization is a great job, it
can take a large amount of your time. Search
engines play a huge role in business. it can
generate business by spending a small
amount of money, so the interested one can
learn from the online SEO training course.

17. Thanks!
For more info...
● 9212172602
● https://www.cetpainfotech.com
● query@cetpainfotech.com
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