Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

1. DIGITAL MARKETING
presented by,Sariga pj

2. What is digital marketing
Digital marketing is the art of getting customer for a business via online and digital medium .
Digital marketing also known as DATA DRIVEN MARKETING . It is marketing of product or
services using digital technologies , mainly on internet , but also includes moblie phones ,
display advertising and so forth……..

3. Digital marketing techniques such as :
➢Search Engine Marketing
➢Content Marketing
➢Influencer Marketing
➢Content Marketing
➢Campaign Marketing
➢Data Driven Marketing and E-commerce Marketing
➢ Social Media Marketing
➢Social Media Optimization
➢E-mail Direct Marketing
➢Search Engine Optimization
➢Display Advertising

4. Search Engine Optimization
➢ Search engine optimization is the term used to describe a set of process that aim in
optimizing a website for search engines.
➢ SEO is the process of affecting the online visibility of website or a webpage in a web
search engines unpaid result often reffer to as natural , organic or earned results.
➢ SEO is important not only for getting high quality visitor from search , but it’s also a
way to improve the user friendliness of your website and increase its credibility.
The SEO mainly includes two types of optimization . They are:
▪ On page Optimization
▪ off page Optimization

6. Search Engine Marketing
➢ Search engine marketing is the form of INTERNET MARKETING .
➢ That mainly involves the promotion of websites by increasing their visibility in search
engine result page(SERP) primarily through paid advertising.
➢ SEM may incorporate search engine optimization(SEO),which adjust or rewrite s
website content and site architecture to achieve a higher ranking in search engine
pages to enhance pay per click(PPC)listing.

7. Importance Of Search Engine
➢ Search engine are the work horses of the worldwide web,returning billions of
responses to billions of quires every day.
➢ With the major search engine being google,yahoo,bin,mozilla.
➢ A web search engine is a software system that is designed to search for information
on the world wide web.
➢ The search result are generally presented in a line of result often reffered to as
search engine result page(SERP).
➢ seo is the process of affecting the online visibility of a website or a webpage in a
web search engine’s unpaid results often reffered to as natural,organic or earned
results.

8. How The Search Engine Works
➢ The major function of search engine include:
i)Crawling
ii)Indexing
iii)ranking

9. crawling
❖ crawling is a scanning process.
❖ It is the process by which search engines discover updated content on the web
such as new sites or webpages,changes to existing sites,and dead links.
❖ Crawler is an algorithametic process.crawler is a program that visit websites and
reads their pages and other information.
❖ The major search engine on the web all have such a program which is also known
as spider or bot.
Indexing
❖ After crawling process indexing is done.
❖ in indexing process informations are stored in database
Ranking
❖ When the seach engine process your search queries and return the most relevant
pages that matches with your query

10. Search Engine Result Page
• SERP is the page displayed by a search engine in response to a query by a searcher.
• The main component of SERP is the listing the results.
• The results are two types :
I ) organic ( ie retrieved by the search engine’s algorithm)
ii) sponsered ( ie advertisement)
Pay per click/Google AdWords
• pay per click is also known as cost per click ( CPC) is an internet advertising model
used to direct traffic to websites
• In which advertiser pays a publisher (typically website owner or network of website
when the ad is owned)
• Pay per click commonly associated with first tier search engine(such as Google
AdWords and Microsoft Bing ads)

11. What is Keyword
★ For searching product and services the first thing they do is tio type in akeyword
phrase into search engine
★ Keyword reseach is the process of finding analysing and grouping of similiar
keywords
★ Therefore keyword research is not only finding the words or keywords,but also
include,analysing and grouping of keyword needed for your webpage.

12. Types Of Keyword
There are mainly two types of keyword is include they are:
i)short tail keyword
ii)Long tail keyword
Short tail keyword
Short tail keyword are search phrases with only one or words.Their length makes
them less specific than searches with more words
eg:Egg(1word)
➢ Long tail keyword
A long tail keyword is a keyword phrases that contain at least three words.
eg:make scrambled eggs fluffy(4 words)is a long tail keyword

13. On Page Optimization
On page SEO refer to settings you can apply your websites so that it is optimized for
search engines .The most important SEO tips are :
● having optimized titles and description
● proper URL structure
● user friendly navigation
● optimized internal link
● text formatting(use of h1,h2,bold etc)
● image optimization(image size, proper image name, use of alt tags)
● user friendly 404 pages
● fast loading pages
● mobile friendly pages
● top quality fresh content(this is always the most important SEO factor)
● external link(no broken link )

14. Off Page Optimization
❖ Off page seo refer to techniques that can be used to improve the position of
website in the search engine result pages(SERP)
❖ In general off page seo has to do with promotion methods-beyond website design-
for the purpose of ranking a website higher in the search results.
❖ Unlike an on page seo,off page seo refer to activities you can perform outside the
boundaries of your website.
❖ The most important are:
i)Link building
ii)social media marketing
iii)social bookmarking
❖ Off page optimization refer to all the measures that can be taken outside of the
actual website in order to improve its position in search rankings.
❖ These are measures that help to create as many high quality backlink(incoming
links)as possible.