The document provides guidance for new users of Google Ad Manager on how to get started with the platform. It outlines the key steps for defining an account and inventory, including creating ad slots, placements, and generating ad tags. It then explains how to create orders and line items to sell inventory and upload creatives. The document is intended as a reference guide for users to keep near their work area to easily set up and manage their direct sold and network-based ad inventory within Google Ad Manager.
This white paper provides guidance on driving ROI from Facebook advertising. It discusses setting objectives, targeting the right audiences, creative best practices, optimizing the user experience, tracking conversions, mobile strategy, and bidding. The key recommendations include setting clear business goals and metrics, leveraging rich user data for targeting, testing different creative formats, rewarding user engagement, and using apps and competitions to build interactions.
The document provides guidance on link building strategies for 2013. It recommends setting up author profiles on platforms like Google+, Facebook, Twitter, and LinkedIn. It also recommends creating video profiles on YouTube, Dailymotion, and Vimeo. Additionally, it suggests writing unique, newsworthy content focused on main and long tail keywords, and using that content across web 2.0 sites, article directories, social bookmarking sites, and guest posts to build natural backlinks. The goal is to build a diverse link profile with different anchor text to rank well in search engines.
Placing ads on Facebook provides one of the most targeted advertising opportunities today for reaching targeted audience globally.. http://www.toboc.com
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
This document provides a crash course on how to set up and optimize LinkedIn's Sponsored Updates advertising feature. It explains what Sponsored Updates are, how to create them from a LinkedIn company page or the ads manager, how to target audiences, and tips for content types and best practices. The goal is to help brands increase the reach and engagement of content posted on their LinkedIn company page through paid promotion tailored to the right professional audiences.
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
-How to determine your Facebook marketing objective
-Practical tips for building your Facebook audience
-What content to create and share on Facebook to attract customers
-How to optimize your Facebook posts to get the most interaction
-How to maximize reach and lead generation using Facebook ads
This white paper provides guidance on driving ROI from Facebook advertising. It discusses setting objectives, targeting the right audiences, creative best practices, optimizing the user experience, tracking conversions, mobile strategy, and bidding. The key recommendations include setting clear business goals and metrics, leveraging rich user data for targeting, testing different creative formats, rewarding user engagement, and using apps and competitions to build interactions.
The document provides guidance on link building strategies for 2013. It recommends setting up author profiles on platforms like Google+, Facebook, Twitter, and LinkedIn. It also recommends creating video profiles on YouTube, Dailymotion, and Vimeo. Additionally, it suggests writing unique, newsworthy content focused on main and long tail keywords, and using that content across web 2.0 sites, article directories, social bookmarking sites, and guest posts to build natural backlinks. The goal is to build a diverse link profile with different anchor text to rank well in search engines.
Placing ads on Facebook provides one of the most targeted advertising opportunities today for reaching targeted audience globally.. http://www.toboc.com
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
This document provides a crash course on how to set up and optimize LinkedIn's Sponsored Updates advertising feature. It explains what Sponsored Updates are, how to create them from a LinkedIn company page or the ads manager, how to target audiences, and tips for content types and best practices. The goal is to help brands increase the reach and engagement of content posted on their LinkedIn company page through paid promotion tailored to the right professional audiences.
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
-How to determine your Facebook marketing objective
-Practical tips for building your Facebook audience
-What content to create and share on Facebook to attract customers
-How to optimize your Facebook posts to get the most interaction
-How to maximize reach and lead generation using Facebook ads
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RnFldG
Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.
Think about that, over 1.3 billion people using the same website day after day.
On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content.
In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users.
Of all Americans, 79% use Facebook at some level or another.
If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook.
Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day.
In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.
The point is, Facebook is a massive traffic monster.
You really cannot afford to miss out on Facebook and its marketing potential.
This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.
This document provides guidance on using Facebook ads for colleges and universities. It recommends creating a dedicated Facebook ads account to run targeted ads to attract student applicants, increase event attendance, and solicit alumni donations. The document outlines best practices for ad creation, including using images of smiling people and school names, and writing copy that benefits the target audience. It also discusses campaign setup, pricing, ad approval processes, and integrating ads with Google Analytics for reporting.
The document outlines a 7-step strategy for effective Facebook marketing: 1) audit current social media presence, 2) define ideal customers, 3) create a social media statement of purpose, 4) establish success metrics, 5) develop engaging content, 6) use social media management tools, and 7) continuously track, analyze, and optimize the strategy. The strategy provides a framework to build an effective and measurable Facebook marketing plan focused on the right audience.
Download comprehensive facebook marketing plan contents, strategic solutions, recent update of facebook data, recent facebook ads objectives, recent facebook ads guidelines, type of facebook call to actions, campaign timeline, best practices portfolio, case study page, and many more… Download Link: https://goo.gl/gRy9pr
Facebook experts provide tips for advanced Facebook advertising:
1) Use high-quality photos and videos in ads as they generate more engagement than other formats.
2) Closely analyze your audience data from Facebook Insights and target your ads based on what resonates most with your specific audience.
3) Continually test ads by creating multiple ad sets with variations and optimize spending towards the highest performing ads.
Google ad words questions to ask your ppc expertAlok Nath Singh
1. The document provides 25 questions to ask a PPC expert across different topics including managing Google AdWords campaigns, the Google auction process, display advertising, Bing, Amazon, remarketing, Facebook, and copywriting.
2. Key areas the questions cover include understanding quality score, ad rank, click-through rate and how they affect campaigns. Questions also address tools for keyword research, differences between search and display campaigns, and how to improve ad placement and get more impressions.
3. Additional questions focus on remarketing benefits and setup, budget types on different platforms, and best practices for testing and optimizing ad copy. The conclusion emphasizes the complexity of most PPC campaigns and importance of vetting an expert
A 9-5 job is challenging and very draining and then you sit down to ponder on some innovative out-of-the-box ideas for your Facebook ad agency, well it's a tough job at hand.
After devoting your whole day to some other business and not even getting the reward you think you deserve, the reason for you to know about how to start facebook ad agency
Earning money with affiliate marketing how does it workMary L Wood
Especially in times of social distancing, desktop traffic increases and at the same time the opportunities for performance marketing. Some companies use affiliate marketing to make money on the side. This form of marketing can be ideally implemented with coordinated content on your own blog or website, so that nothing stands in the way of a passive source of income. What is Affiliate Marketing? How Can You Make Money With Affiliate Marketing ? And what do you have to consider? We will take a closer look at these questions in the following blog post and filter out helpful tips.
This document provides guidance on using Facebook effectively to increase retail sales. It discusses planning a Facebook strategy, getting Facebook fans to visit a retail website, gathering customer data from Facebook, nurturing fans into loyal customers, and closing the marketing loop on Facebook. The key recommendations are to quantify goals, understand the target audience, create a seamless online and in-store branding experience, and use compelling calls to action to move Facebook fans to a retail website and towards making purchases.
What is the different between Facebook ads and boosted post? Many people still get confuse between this two. This presentation will guide you through the foundation.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
The document provides guidance on using the BCEI (Build-Connect-Engage-Influence) framework to market a business on Facebook. It discusses pitching the framework to clients and setting up ads accounts. It then covers building a page, aligning it with the business purpose and objectives. It discusses building an initial fan base. The next steps are to connect with fans by setting up ads to acquire more fans, understanding ad performance using insights, and promoting the page through other channels. The overall goals are to get more fans, generate leads and acquire customers.
The document provides guidance on creating and executing a social media plan on Facebook for businesses. It recommends:
1) Defining target customers, brand messaging, and goals;
2) Creating an editorial calendar outlining different types of posts; and
3) Establishing guidelines for engaging with customers on posts.
The document then covers various post types on Facebook, scheduling posts, growing followers organically, and analyzing campaign results. The overall steps are to plan, post, build followers, analyze metrics, and repeat successful tactics.
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
This white paper provides tips for search marketers to successfully use Facebook ads. It recommends to first understand your existing audience on Facebook through their page Insights. Then to identify initial ad targeting using keywords from top performing search terms and translating them to relevant Facebook interests and likes. It also advises targeting existing page fans and their friends to reach a similar audience likely to convert. The key is to balance expanding the audience while refining traffic quality by testing different ad creatives, landing pages, and targeting parameters.
The document provides tips for better utilizing Facebook ads. It recommends targeting specific demographics for products and services. It also suggests frequently testing ads by changing creative content that isn't performing well. Additionally, it advises creating attention-grabbing ads with elements like celebrities or influencers to stand out from other posts.
Facebook fanpages can help businesses generate more profits by driving traffic to websites, building email lists, selling products/services, and announcing special offers. Setting up a fanpage is free and allows customization like a website. Fanpages get indexed by search engines like Google, helping businesses get found online. Advertising on Facebook is also an effective way to promote fanpages and reach targeted audiences.
This document provides instructions for serving an ad campaign with Openads in 3 key stages: 1) Create an advertiser and ad campaign and upload a banner ad, 2) Configure Openads to display ads by creating a publisher and zone and linking the ad campaign to the zone, 3) Test ad delivery by adding an invocation tag to an HTML page. It includes explanations of concepts like advertisers, campaigns, banners, publishers and zones.
Google Ad Manager Getting Started Guide provides resources for new users to learn the basics of managing advertising inventory and campaigns. It includes instructions on signing in, defining ad slots and placements, generating ad tags, creating orders and line items, and uploading creatives. The guide recommends reviewing tutorials, visiting the help center, and joining a help group for additional training and support.
The document provides an overview of Google AdWords and tips for getting started with paid search advertising campaigns. It discusses what keyword advertising is, how AdWords works, campaign setup and management on Google AdWords. It also offers advice for selecting a client and initial steps to take to set up an advertising campaign for the client, including understanding their business, goals and expectations.
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RnFldG
Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.
Think about that, over 1.3 billion people using the same website day after day.
On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content.
In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users.
Of all Americans, 79% use Facebook at some level or another.
If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook.
Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day.
In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.
The point is, Facebook is a massive traffic monster.
You really cannot afford to miss out on Facebook and its marketing potential.
This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.
This document provides guidance on using Facebook ads for colleges and universities. It recommends creating a dedicated Facebook ads account to run targeted ads to attract student applicants, increase event attendance, and solicit alumni donations. The document outlines best practices for ad creation, including using images of smiling people and school names, and writing copy that benefits the target audience. It also discusses campaign setup, pricing, ad approval processes, and integrating ads with Google Analytics for reporting.
The document outlines a 7-step strategy for effective Facebook marketing: 1) audit current social media presence, 2) define ideal customers, 3) create a social media statement of purpose, 4) establish success metrics, 5) develop engaging content, 6) use social media management tools, and 7) continuously track, analyze, and optimize the strategy. The strategy provides a framework to build an effective and measurable Facebook marketing plan focused on the right audience.
Download comprehensive facebook marketing plan contents, strategic solutions, recent update of facebook data, recent facebook ads objectives, recent facebook ads guidelines, type of facebook call to actions, campaign timeline, best practices portfolio, case study page, and many more… Download Link: https://goo.gl/gRy9pr
Facebook experts provide tips for advanced Facebook advertising:
1) Use high-quality photos and videos in ads as they generate more engagement than other formats.
2) Closely analyze your audience data from Facebook Insights and target your ads based on what resonates most with your specific audience.
3) Continually test ads by creating multiple ad sets with variations and optimize spending towards the highest performing ads.
Google ad words questions to ask your ppc expertAlok Nath Singh
1. The document provides 25 questions to ask a PPC expert across different topics including managing Google AdWords campaigns, the Google auction process, display advertising, Bing, Amazon, remarketing, Facebook, and copywriting.
2. Key areas the questions cover include understanding quality score, ad rank, click-through rate and how they affect campaigns. Questions also address tools for keyword research, differences between search and display campaigns, and how to improve ad placement and get more impressions.
3. Additional questions focus on remarketing benefits and setup, budget types on different platforms, and best practices for testing and optimizing ad copy. The conclusion emphasizes the complexity of most PPC campaigns and importance of vetting an expert
A 9-5 job is challenging and very draining and then you sit down to ponder on some innovative out-of-the-box ideas for your Facebook ad agency, well it's a tough job at hand.
After devoting your whole day to some other business and not even getting the reward you think you deserve, the reason for you to know about how to start facebook ad agency
Earning money with affiliate marketing how does it workMary L Wood
Especially in times of social distancing, desktop traffic increases and at the same time the opportunities for performance marketing. Some companies use affiliate marketing to make money on the side. This form of marketing can be ideally implemented with coordinated content on your own blog or website, so that nothing stands in the way of a passive source of income. What is Affiliate Marketing? How Can You Make Money With Affiliate Marketing ? And what do you have to consider? We will take a closer look at these questions in the following blog post and filter out helpful tips.
This document provides guidance on using Facebook effectively to increase retail sales. It discusses planning a Facebook strategy, getting Facebook fans to visit a retail website, gathering customer data from Facebook, nurturing fans into loyal customers, and closing the marketing loop on Facebook. The key recommendations are to quantify goals, understand the target audience, create a seamless online and in-store branding experience, and use compelling calls to action to move Facebook fans to a retail website and towards making purchases.
What is the different between Facebook ads and boosted post? Many people still get confuse between this two. This presentation will guide you through the foundation.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
The document provides guidance on using the BCEI (Build-Connect-Engage-Influence) framework to market a business on Facebook. It discusses pitching the framework to clients and setting up ads accounts. It then covers building a page, aligning it with the business purpose and objectives. It discusses building an initial fan base. The next steps are to connect with fans by setting up ads to acquire more fans, understanding ad performance using insights, and promoting the page through other channels. The overall goals are to get more fans, generate leads and acquire customers.
The document provides guidance on creating and executing a social media plan on Facebook for businesses. It recommends:
1) Defining target customers, brand messaging, and goals;
2) Creating an editorial calendar outlining different types of posts; and
3) Establishing guidelines for engaging with customers on posts.
The document then covers various post types on Facebook, scheduling posts, growing followers organically, and analyzing campaign results. The overall steps are to plan, post, build followers, analyze metrics, and repeat successful tactics.
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
This white paper provides tips for search marketers to successfully use Facebook ads. It recommends to first understand your existing audience on Facebook through their page Insights. Then to identify initial ad targeting using keywords from top performing search terms and translating them to relevant Facebook interests and likes. It also advises targeting existing page fans and their friends to reach a similar audience likely to convert. The key is to balance expanding the audience while refining traffic quality by testing different ad creatives, landing pages, and targeting parameters.
The document provides tips for better utilizing Facebook ads. It recommends targeting specific demographics for products and services. It also suggests frequently testing ads by changing creative content that isn't performing well. Additionally, it advises creating attention-grabbing ads with elements like celebrities or influencers to stand out from other posts.
Facebook fanpages can help businesses generate more profits by driving traffic to websites, building email lists, selling products/services, and announcing special offers. Setting up a fanpage is free and allows customization like a website. Fanpages get indexed by search engines like Google, helping businesses get found online. Advertising on Facebook is also an effective way to promote fanpages and reach targeted audiences.
This document provides instructions for serving an ad campaign with Openads in 3 key stages: 1) Create an advertiser and ad campaign and upload a banner ad, 2) Configure Openads to display ads by creating a publisher and zone and linking the ad campaign to the zone, 3) Test ad delivery by adding an invocation tag to an HTML page. It includes explanations of concepts like advertisers, campaigns, banners, publishers and zones.
Google Ad Manager Getting Started Guide provides resources for new users to learn the basics of managing advertising inventory and campaigns. It includes instructions on signing in, defining ad slots and placements, generating ad tags, creating orders and line items, and uploading creatives. The guide recommends reviewing tutorials, visiting the help center, and joining a help group for additional training and support.
The document provides an overview of Google AdWords and tips for getting started with paid search advertising campaigns. It discusses what keyword advertising is, how AdWords works, campaign setup and management on Google AdWords. It also offers advice for selecting a client and initial steps to take to set up an advertising campaign for the client, including understanding their business, goals and expectations.
Facebook Ads Manager is a tool for creating, managing, and analyzing paid social media ad campaigns across Facebook, Instagram, Messenger, and Audience Network. It allows users to set goals, target audiences, choose ad placements, optimize delivery, and monitor performance. Facebook combined Ads Manager and Power Editor into one platform for easier campaign management across their advertising options. Key features include editing multiple ads or campaigns at once, detailed audience targeting, and built-in analytics.
DoubleClick for Publishers (DFP) Basic GuideBidGear Inc.
DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps. It helps publishers to organize ad stack and sell their advertising inventory more efficiently.
Qwaya is a tool for managing Facebook ad campaigns that allows users to create, publish, track, optimize and organize various Facebook ad types through a more sophisticated and usable interface than Facebook's native tools. It provides templates for ad creatives and targeting that enable users to reuse high performing ads and targeting strategies. The dashboard displays connected Facebook accounts and campaigns. Users can create campaigns by developing ad creatives and targeting templates, setting budgets and bids, and publishing ads to Facebook through Qwaya.
The document provides information about setting up Google AdWords campaigns, including:
- It defines Google AdWords and explains the history and evolution of the platform.
- It describes the different types of AdWords campaigns including Search Network, Display Network, Shopping, Video, and Universal App campaigns. Each campaign type determines how and where ads will be displayed.
- It provides details on how to create responsive display ads, including uploading images and entering text, URLs, and other information to optimize the ads.
Google AdWords is an advertising service that allows businesses to display ads on Google and its advertising network. Advertisers pay only when people click their ads. The document provides instructions on how to set up an AdWords campaign, including choosing a campaign type and name, setting a daily budget, creating ad groups and ads with relevant keywords, and making the keywords eligible to trigger ads. It explains how to create an example campaign for ABC Classes offering PHP, Java and Android courses, with ad groups and ads for each course.
How to set up campaign in google adwords by Tanuja TalekarTanuja Talekar
This presentation will show you step by step process on how to set up your campaign in google adwords.Just follow all the steps carefully and you will be able to create a great campaign yourself.
The document provides step-by-step instructions for building an advertising campaign using the ExactDrive Advertising Platform. It outlines 9 steps for setting up a campaign, including creating an advertiser, defining campaign details and goals, targeting inventory categories and geographies, uploading creatives, and finalizing the campaign summary. The platform allows for precision targeting across behavioral, categorical, retargeting and other targeting approaches to generate desired campaign results.
Google Ad Manager (Google DFP) – Top 10 Troubleshooting TipsHarsha MV
This document provides 10 tips for troubleshooting Google Ad Manager (Google DFP):
1) Find where unfilled ad impressions are served by checking reports and inventory pages
2) Block ads based on user data in Protections settings
3) Prevent competitors' ads from showing together using competitive exclusions
4) Place all ads from a single line item together using roadblocking
5) Find lines items that didn't serve using the Delivery Inspector
6) Limit impressions per user with frequency capping
7) Preview advertisers' creatives in the line item and creative tabs
8) Troubleshoot private auction bid responses in the private auctions tab
9) Check for policy violating line items using filters
10
The definitive guide to Facebook advertisingBeeketing
Thinking of advertising on Facebook but not knowing where to begin? Wanna promote your online store using Facebook ads but you have no relevant experience? This guide explores how advertising on Facebook can benefit your eCommerce store, as well as provides a definitive guide to launch a Facebook ad that actually converts.
>>>https://beeketing.com/blog/advertising-on-facebook/
This document provides steps to serve an ad campaign with OpenX. It outlines three key stages: 1) loading the first ad campaign by setting up an advertiser, campaign and uploading a banner ad, 2) configuring OpenX to display ads by creating a publisher and zone and linking the campaign to the zone, and 3) testing ad delivery by adding an invocation tag to an HTML page. Concepts like advertisers, campaigns, banners, publishers and zones are also explained.
This document provides steps to serve an ad campaign with OpenX. It outlines three key stages: 1) loading the first ad campaign by setting up an advertiser, campaign and uploading a banner ad, 2) configuring OpenX to display ads by creating a publisher and zone and linking the campaign to the zone, and 3) testing ad delivery by adding an invocation tag to an HTML page. Concepts like advertisers, campaigns, banners, publishers and zones are also briefly explained.
How To Setup A Google Shopping Campaign [Infographic]Mike Ncube
This infographic by Mike Ncube shows the steps to setting up a shopping campaign in Google Merchant Centre and Google Ads.
A Google Shopping campaign is one of the primary campaign types in Google Ads. This campaign type allows you to target people searching for your products on Google and partner sites with product ads.Unlike text ads which appear with a few lines of text, product ads show an image, price, description and title and attract people who are at the later stages of the buying funnel.Your product ads appear in the Google search results when people use search queries related to your products. These appear above or to the right of the text ads and you can also see them on the Shopping page.
This document provides an optimization guide for LinkedIn advertising campaigns. It discusses best practices for creating multiple campaigns to test different audiences, ad creatives, and landing pages. It also covers optimizing bids, tracking performance metrics, and addressing common issues like low click-through rates or leads. The goal is to continuously test and refine campaigns to improve results and drive conversions.
This document provides an optimization guide for LinkedIn advertising campaigns. It discusses best practices for creating multiple campaigns to test different ad variations, audiences, and elements. It also covers optimizing targeting, bids, landing pages, and tracking performance. Common challenges advertisers may face like low click-through rates or leads are addressed, with suggestions like refining targeting, improving creative, and adjusting bids. The overall goal is to learn how to continuously improve results and find the right customers through testing and optimization.
This document provides guidance on optimizing advertising campaigns on LinkedIn. It discusses creating multiple campaigns to test different ad variations, audiences, products or services. It also covers optimizing targeting, creative elements like images and copy, bids, landing pages, and tracking performance. Common challenges advertisers may face include not getting enough impressions or clicks, and suggestions are provided such as broadening targeting or refining creative. The overall aim is to continuously test and improve campaigns to maximize results.
This document provides guidance on optimizing advertising campaigns on LinkedIn. It discusses creating multiple campaigns to test different ad variations, audiences, products or services. It also covers optimizing targeting, creative elements like images and copy, bids, landing pages, and tracking performance. Common challenges advertisers may face include not getting enough impressions or clicks, and suggestions are provided such as broadening targeting or refining creative. The overall aim is to continuously test and improve campaigns to maximize results.
What is Dynamic Remarketing in Google Ads?
Remarketing is everywhere you look.
Think about it:
Have you ever casually browsed for an Amazon or eBay item only to find ads for similar products popping up at the top of your Google search or through promotional emails a few hours later?
Masterclass: Advanced Strategies on LinkedIn [New York]LinkedIn
This document provides an overview of strategies for taking LinkedIn campaigns to the next level. It discusses using matched audiences for more targeted campaigns. Specific tips are provided for setting up website and contact retargeting using matched audiences. Examples are given of content to use for different stages in the sales funnel. The document also discusses balancing accuracy and scale when using matched audiences. It provides a hypothetical example of layering multiple targeting criteria to reach IT decision makers. Overall, the key points covered are how to leverage matched audience functionality for more advanced targeting, examples of content for different stages, and tips for balancing accuracy and scale.
The document discusses best practices for successful pay per click marketing. It is from ClickThrough, a company that specializes in various online marketing services including SEO, pay per click marketing, website conversion enhancement, and more. The document recommends downloading free white papers on search engine optimization and pay per click marketing from ClickThrough's website.
The document describes and provides links to various gold jewelry products sold by PC Jeweler, including gold rings, bangles, necklaces, and kadas. It highlights simple yet elegant designs made of 22k gold and some set with diamonds. The pieces are presented as gifts for women and suitable for weddings, engagements and expressing love. Links provided lead to individual product pages on the company's website for further details.
This document analyzes Wikipedia using rhetorical concepts to understand its design and audience engagement features. It discusses Wikipedia's anonymous contributors, its goal to provide free knowledge to over 680 million yearly visitors, and how its simple, standardized design reinforces transparency, neutrality and factuality. The document also analyzes how Wikipedia invites audience participation through features like its editing capabilities, discussion tabs, and history tracking to view article revisions.
This document provides a guide to using Google Analytics to analyze website traffic. It begins by explaining what Google Analytics can measure, such as visitor demographics, behavior, and traffic sources. It then details how to install the Google Analytics tracking code on a website. The rest of the document outlines the various sections of Google Analytics and what insights can be found in the Audience, Traffic Sources, Content, and Custom Reports sections. It provides examples of the type of visitor information and comparisons that can be viewed for analytics goals like improving site traffic and engagement.
SEO trends in 2013 focused on on-site content optimization, off-site link building, and leveraging social media. Key areas included creating high-quality, unique content; obtaining links from external, relevant sites; and engaging customers through social platforms like Facebook, Twitter, and LinkedIn. The document discusses emerging strategies within those three main categories that search engine optimizers employed or explored that year.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
2. Welcome to Google Ad Manager!
As a new Ad Manager user, you might be wondering where to begin. We’d like to
offer some resources to help. With these tips and guidelines, you’ll learn the basics
of Ad Manager as well as how to effectively sell, schedule, deliver, and measure all
of your directly-sold and network-based ad inventory.
Ready to get started? This guide has all the answers – keep it near your work area
for easy reference!
In this packet:
Managing Your Account
Signing in to Your Account - 2
Getting Started - 3
Defining Your Site’s Inventory
Creating an ad slot - 4
Creating a placement - 6
Generating ad tags - 8
Creating Orders and Line Items
Creating orders - 9
Creating line items - 11
Uploading creatives - 13
Getting Help
Resources - 14
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3. Signing in to Your Account:
Access your account at google.com/admanager
Click this link if you’re having
trouble logging in.
Your sign-in
To sign in to Ad Manager for the first time, enter your AdSense username and
password. Once you’ve signed in, you can create new user accounts if you have
Ad Manager administrative privileges. New users can then sign in to Ad Manager
using their Google Account username and password.
Creating accounts for new users
You can create new user accounts if you have Ad Manager administrative privileges.
All Ad Manager users must have a Google Account. If you’re adding users who
already use one or more Google products (such as Gmail, AdWords, or Checkout),
those users already have Google Accounts and won’t need to create new ones.
However, they can still choose to create a separate Google Account for Ad Manager.
Accessing multiple accounts
If your username is associated with more than one Ad Manager account, you will
be prompted to select which account you’d like to access when you sign in. You
can also use the drop-down box at the top of your account page to toggle between
accounts at any time.
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4. Getting Started:
Once you’ve signed in to Ad Manager, please review our Ad Manager tutorials. Just
click Tutorials at the top of your account to start learning more.
To view all of our Ad Manager reference information and training materials, visit the
Google Ad Manager Help Center, where you can browse our searchable FAQs, stepby-step guides, and video tutorials. You can also join the Ad Manager Help Group to
connect with other users and share any questions and comments, along with your
own Ad Manager expertise.
Tip: Visit the Google Ad Manager Help Center, your complete resource for all
Ad Manager topics. Just go to www.google.com/support/admanager/publisher
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5. Defining Your Site’s Inventory:
Creating an ad slot
When you sign in to Google Ad Manager for the first time, you’ll see the Orders screen.
Before you can get your ads to deliver, you need to define your inventory. You can
create inventory by clicking the Inventory tab. After defining your inventory, you’ll
see the Ad Slots screen.
In your Ad Manager account,
click the Inventory Tab.
What are ad slots? Imagine printing a hard copy of your homepage and cutting out
all of the ads. Each empty space is an opportunity to advertise. Ad Manager defines
this space as an ad slot, which includes a name, description, and ad dimensions.
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6. Defining Your Site’s Inventory:
Creating an ad slot:
On the Inventory tab click Ad Slots, then click New Ad Slot.
A. Enter a name.
B. Enter a size.
C. Define a target window,
which identifies the browser
window where an ad’s
landing page will open.
Values include:
_top: The target URL will
load in the full body of the
current window, breaking out
of any potential framesets.
_blank: The target URL
will open in a new,
unnamed window.
D. If you’d like AdSense to
fill unsold inventory or
compete on price against
your ad networks and
remnant inventory, select
the AdSense checkbox.
E. (Optional) Enter a description.
F. Associate the ad slot with
one or more placements
by clicking Add» beside the
appropriate placements.
G. Click Save.
Naming Tip: We recommend that you be as specific as possible when naming
your ad slots, so you can easily identify them and target them with your ad
campaigns. For example, here’s a very specific name for an ad slot:
SiteName_Section_ PagePosition_WxH / MySite_Homepage_Top_728x90
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7. Defining Your Site’s Inventory:
Creating a placement
After you’ve created your ad slots, the next step is to associate your ad slots to one
or many placements. A placement enables you to group ad slots that an advertiser
might want to target. Say, for example, you operate a news site. You might create
one placement that includes ad slots for all skyscraper ads on your site. You might
create another placement that includes all ad slots on pages containing content
about sports. Both of these placements could include the ad slot for the skyscraper
ad slot on sports pages. Other placements might include combinations of ad slots
appearing in the world news, travel, and weather sections of your site.
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8. Defining Your Site’s Inventory:
Creating a placement:
In the Inventory tab click Placements, then click New Placement
A. Enter a name.
B. If you’d like to make your
placement available for
Google advertisers to target,
select the Allow Google
advertisers to target this
placement checkbox.
C. (Optional) Enter a description.
D. Associate ad slots to the
placement by clicking Add»
beside the desired ad slot. (If
an ad slot doesn’t exist yet,
you can complete this step
later.) Each placement should
include a unique combination
of ad slots.
E. Click Save.
Tip: Consider ad products. Use ad
products (defined as one or more
placements + default pricing +
default targeting criteria) to easily
manage predefined slices of your
inventory. Consider ad products as
a time-saving power feature.
Tip: Consider custom targeting.
Ad Manager provides native targeting
criteria (like geographical location and
browser type), but you might also wish
to define custom targeting criteria based
on profiling data gathered by your own
site (for example, age or interests).
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9. Defining Your Site’s Inventory:
Generating ad tags
To link a particular ad slot with the desired page and location on your site, you’ll
need to introduce Ad Manager-generated code into the HTML of your pages
In your Ad Manager account, click
the Inventory tab. Click Ad Slots,
then click Generate Sample HTML.
The Ad Manager ad slot generator
can automatically generate the
HTML and JavaScript necessary to
integrate one or more ad slots on a
page. Using the ad slot generator
is optional, but generally easier
and less error-prone than manually
rewriting code.
Cut and paste the generated ad tag
into the HTML of your site.
Congratulations! Your inventory set-up is now complete, and you can deliver your
advertising campaigns across your site.
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10. Creating Orders and Line Items:
Creating orders
The Orders tab is where you’ll likely spend the majority of your time in Ad Manager.
From here, you can create and manage orders, upload creatives, and check your
available inventory.
When you sign in to Google Ad Manager, the Orders tab appears. An order represents
an agreement between you and an advertiser for a particular slice of your inventory,
and most commonly maps to an insertion order, which outlines the details of an
advertising campaign between a seller of interactive advertising and a buyer.
In your Ad Manager account,
click the Orders tab.
If you’re not sure if you have enough inventory to fulfill your campaign requirements,
you might want to Check Inventory first to see if ad impressions are available to be
reserved. If you’re confident that availability isn’t a problem, then you can skip the
forecasting step.
Checking your inventory forecasts can provide useful insight, which can help you
prevent overbooking or underselling. Please note, for any recently created ad slots
where forecasting information is unavailable, you will be prompted to overbook any
new orders until forecasting data becomes available.
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11. Creating Orders and Line Items:
Creating a new order:
On the Orders tab click New Order.
A. Enter a name.
B. For the optional external order number, you can use an invoice code or some
other information for your reference.
C. Enter flight dates, relative to the displayed time zone.
D. (Optional) Enter the billable party, which may be an advertiser, an agency, or
both. This information is for your reference only and doesn’t affect any billing
processes.
E. Select the Trafficker and Salesperson for the order.
F. Enter an advertiser.
G. (Optional) Enter an agency, contact information, and notes.
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12. Creating Orders and Line Items:
Creating line items
An order will contain one or multiple line items which you will be prompted to create
after submitting an order. A line item specifies the details of the order, and acts
as the advertiser’s commitment to purchase a specific number of ad impressions
(CPM), user clicks (CPC), or time (CPD), on certain dates at a specified price.
A line item also specifies where an advertiser’s ads will appear. A line item might also
specify an ad’s target audience and the frequency of when an ad may be shown.
In your Ad Manager account, click
the Orders tab. Click New Line Item.
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13. Creating Orders and Line Items:
Creating line items
A. (Optional) Select an
ad product from the
drop-down list and click
Import Ad Product to
pre-populate ad product
and placement data.
B. Enter a line item name.
C. Enter the line item
flight dates.
D. Select the delivery
priority (Exclusive,
Premium, Standard,
Remnant, House).
E. Select the cost type
(CPM, CPC, CPD)
F. Enter the line item cost.
G. Enter the line item quantity.
H. (Optional) Enter the line item discount.
I. In the Inventory section, click Add» beside any placement you’d like to include
in your line item.
J. (Optional) Apply targeting criteria.
K. (Optional) Under ‘Delivery Rate,’ select Evenly, or As Fast as Possible.
L. (Optional) Select Display Creatives to show one creative per page, roadblocking,
or takeover.
M. (Optional) Set a custom Value CPM to specify a CPM value that Ad Manager
should use to determine the priority for ad delivery.
N. (Optional) Select Frequency to limit the number of times that ads from a line
item are served to any individual user.
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14. Creating Orders and Line Items:
Uploading creatives
Now that you have determined when and where you wish to serve an ad, you need to
associate the advertiser’s creative with the purchased inventory. Line items typically
include many ad slots, each of which may have one or more creatives, which is a file
or link that generates an ad (the terms creative and ad may be used interchangeably).
In your Ad Manager account, click the
line item where you’d like to upload a
creative. Click either Upload Creatives,
or Needs Creative next to each size.
After selecting either Upload Creatives or Needs Creative, you will be prompted
to enter a creative Name, select the Ad Slot Size, and select the Creative Type.
Ad Manager supports the following creative types:
Once you upload your creative, please review the creative and click Approve
and activate.
Congratulations! Your ads are now eligible to deliver to your site.
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