Day 1: How to Execute a Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.
Day 1: How to Execute a Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.
How to Protect Your Brand Name & Amazon Product ListingsTinuiti
As a brand selling on Amazon, you may find yourself fighting off unauthorized sellers while Amazon turns the other way.
While there is no ‘silver bullet’ for brand protection on Amazon, there are many strategic approaches you can take to police MAP, trademark & copyright infringements, and maintain a healthy brand name.
How Vendors Can Avoid Amazon Chargeback FeesTinuiti
From packaging problems to technical errors within an Electronic Data Interchange (EDI), Amazon will charge vendors for almost anything they can & most of the time vendors don’t know these fees occur. In almost every case, these chargeback fees are preventable.
Amazon marketplace optimization unpacking the strategic levers that drive m...Miva
The Amazon Marketplace is a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can scale their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and marketing programs.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonTinuiti
For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.
Ask an Expert: How to Police Your Brand on AmazonTinuiti
For years now, brands have continuously knocked on Amazon’s door to ask them to enforce punishment on unauthorized re-sellers for their violations, yet Amazon still remains locked behind closed doors, therefore causing these infringements & MAP pricing violations to go unnoticed.
A Different Way of Thinking About Your Amazon Content
Understanding Amazon’s A9 Algorithm – What You Need to Know
Optimizing Your Amazon Product Descriptions & Product Titles
Feature Bullets – How to Optimize for Consumer Search Intent
How Content Directly Relates to Your Sponsored products
LIVE Amazon Product Listing Walk-Through and Q&A
Ask an Expert: What Amazon Vendors Need to Know About A+ ContentTinuiti
Pitch your questions to CPC Strategy’s very own Lead Marketplace Channel Analyst, David Cooley, & former Head of Amazon Vendor Management, Carina McLeod. They will look to answer any of your questions around A+ Detail pages & best strategies for optimization.
In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.
Increasing Your Product Discoverability on the Amazon SERPTinuiti
In this 60-min Amazon Product Discoverability course, former member of the Amazon Seller Services team, Pat Petriello, will take a deep dive into what drives the Amazon SERP & actionable steps you can take to get your products found.
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
How to Successfully Protect Your Brand on The Amazon MarketplaceTinuiti
Former member of the Amazon Seller Services Team, Pat Petriello, and Director of marketing at Market Track, Ryne Misso, will be diving into how brand manufacturers can effectively protect their brands on the Amazon Marketplace.
Amazon Virtual Summit - Preparing for Q4Jeffrey Cohen
The Amazon Virtual Summit is a bi-annual summit which covers hot topics on Amazon. The 2016 Fall Summit covered topics around preparing your Amazon business for 4th Quarter sales. The Virtual Summit is hosted by Seller Labs, Feedvisor and CPC Strategies.
Amazon Marketing Services – The New Frontier
Optimizing Your Sponsored Product Ads
Leveraging Other People’s Traffic
Creating Promotions that Convert
Live Walk-Through and Open Q&A
Closing the Loop: Profitable Product Level Ad Strategies for 2016Tinuiti
In this 60min product-level advertising course, CPC Strategy’s Retail Search Manager, Lewis Brannon & Hooklogic’s Vice President of Retail Strategy, Steve Elson, will dive into actionable steps (driven by data) that will to drive sales growth.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
How third-party Amazon sellers can adjust o Amazon's recent terms of service (TOS) update and implement a process for consistently harvesting product feedback
Accelerating Innovation , Increasing Governance & Reducing Cost using Cloud-...Amazon Web Services
The cloud has accelerated the pace of technology innovation. But what about software procurement and service management? In this session, we will explore how software procurement is changing in the cloud and how leading-edge customers are taking advantage of AWS Marketplace to optimise cloud software procurement. We will also discuss how AWS Marketplace is making it easier to discover, procure, and deploy software as well as how AWS Service Catalog makes it easier to manage your software portfolio. Speaker: David McCann, Global VP of AWS Marketplace, AWS
How to Protect Your Brand Name & Amazon Product ListingsTinuiti
As a brand selling on Amazon, you may find yourself fighting off unauthorized sellers while Amazon turns the other way.
While there is no ‘silver bullet’ for brand protection on Amazon, there are many strategic approaches you can take to police MAP, trademark & copyright infringements, and maintain a healthy brand name.
How Vendors Can Avoid Amazon Chargeback FeesTinuiti
From packaging problems to technical errors within an Electronic Data Interchange (EDI), Amazon will charge vendors for almost anything they can & most of the time vendors don’t know these fees occur. In almost every case, these chargeback fees are preventable.
Amazon marketplace optimization unpacking the strategic levers that drive m...Miva
The Amazon Marketplace is a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can scale their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and marketing programs.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonTinuiti
For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.
Ask an Expert: How to Police Your Brand on AmazonTinuiti
For years now, brands have continuously knocked on Amazon’s door to ask them to enforce punishment on unauthorized re-sellers for their violations, yet Amazon still remains locked behind closed doors, therefore causing these infringements & MAP pricing violations to go unnoticed.
A Different Way of Thinking About Your Amazon Content
Understanding Amazon’s A9 Algorithm – What You Need to Know
Optimizing Your Amazon Product Descriptions & Product Titles
Feature Bullets – How to Optimize for Consumer Search Intent
How Content Directly Relates to Your Sponsored products
LIVE Amazon Product Listing Walk-Through and Q&A
Ask an Expert: What Amazon Vendors Need to Know About A+ ContentTinuiti
Pitch your questions to CPC Strategy’s very own Lead Marketplace Channel Analyst, David Cooley, & former Head of Amazon Vendor Management, Carina McLeod. They will look to answer any of your questions around A+ Detail pages & best strategies for optimization.
In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.
Increasing Your Product Discoverability on the Amazon SERPTinuiti
In this 60-min Amazon Product Discoverability course, former member of the Amazon Seller Services team, Pat Petriello, will take a deep dive into what drives the Amazon SERP & actionable steps you can take to get your products found.
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
How to Successfully Protect Your Brand on The Amazon MarketplaceTinuiti
Former member of the Amazon Seller Services Team, Pat Petriello, and Director of marketing at Market Track, Ryne Misso, will be diving into how brand manufacturers can effectively protect their brands on the Amazon Marketplace.
Amazon Virtual Summit - Preparing for Q4Jeffrey Cohen
The Amazon Virtual Summit is a bi-annual summit which covers hot topics on Amazon. The 2016 Fall Summit covered topics around preparing your Amazon business for 4th Quarter sales. The Virtual Summit is hosted by Seller Labs, Feedvisor and CPC Strategies.
Amazon Marketing Services – The New Frontier
Optimizing Your Sponsored Product Ads
Leveraging Other People’s Traffic
Creating Promotions that Convert
Live Walk-Through and Open Q&A
Closing the Loop: Profitable Product Level Ad Strategies for 2016Tinuiti
In this 60min product-level advertising course, CPC Strategy’s Retail Search Manager, Lewis Brannon & Hooklogic’s Vice President of Retail Strategy, Steve Elson, will dive into actionable steps (driven by data) that will to drive sales growth.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
How third-party Amazon sellers can adjust o Amazon's recent terms of service (TOS) update and implement a process for consistently harvesting product feedback
Accelerating Innovation , Increasing Governance & Reducing Cost using Cloud-...Amazon Web Services
The cloud has accelerated the pace of technology innovation. But what about software procurement and service management? In this session, we will explore how software procurement is changing in the cloud and how leading-edge customers are taking advantage of AWS Marketplace to optimise cloud software procurement. We will also discuss how AWS Marketplace is making it easier to discover, procure, and deploy software as well as how AWS Service Catalog makes it easier to manage your software portfolio. Speaker: David McCann, Global VP of AWS Marketplace, AWS
Ask An Expert: Actionable Facebook Campaign Strategies For Black Friday & BeyondTinuiti
The Story: With over 2 billion monthly active users, Facebook is the perfect platform for retailers to further impression share, drive brand affinity & revenue, and increase ROI. With an influx of traffic looming in the horizon, it is imperative to align your Facebook campaigns to meet your specific goals for Black Friday & Cyber Monday.
The Power of Hierarchical Thinking - Ray Kurzweil - H+ Summit @ HarvardHumanity Plus
Ray Kurzweil
The Power of Hierarchical Thinking
What does it mean to understand the brain? Where are we on the roadmap to this goal? What are the effective routes to progress - detailed modeling, theoretical effort, improvement of imaging and computational technologies? What predictions can we make? What are the consequences of materialization of such predictions - social, ethical? Kurzweil will address these questions and examine some of the most common criticisms of the exponential growth of information technology including criticisms from hardware ("Moore's Law will not go on forever"), software ("software is stuck in the mud"), the brain ("the brain is too complicated to understand or replicate"), ontology ("software is not capable of thinking or of consciousness"), and promise versus peril ("biotechnology, nanotechnology, and artificial intelligence are too dangerous").
There is now a grand project comprising at least a hundred thousand scientists and engineers working in diverse ways to understand the best example we have of an intelligent process: the human brain. It is arguably the most important project in the history of the human-machine civilization. The goal of the project is to understand precisely how the human brain works, and then to use these revealed algorithms as a basis for creating even more intelligent machines.
As we learn the algorithms underlying human intelligence, we will similarly be able to engineer it to vastly extend the powers of our intelligence. Indeed this process is already well under way. There are literally hundreds of tasks and activities that used to be the sole province of human intelligence that can now be conducted by computers usually with greater precision and vastly greater scale.
Was it inevitable that a species would evolve that is capable of creating its own evolutionary process in the form of intelligent technology? Kurzweil will argue that it was.
According to my models we are only two decades from fully modeling and simulating the human brain. By the time we finish this reverse-engineering project, we will have computers that are millions of times more powerful than the human brain. These computers will be further amplified by being networked into a vast world wide cloud of computing. The algorithms of intelligence will begin to self-iterate towards ever smarter algorithms.
This is how we will address the grand challenges of humanity such as maintaining a healthy environment, providing for the resources for a growing population including energy, food, and water, overcoming disease, vastly extending human longevity, and overcoming poverty. It is only by extending our intelligence with our intelligent technology that we can handle the scale of complexity to address these challenges.
Ray Kurzweil has been described as "the restless genius" by the Wall Street Journal, and "the ultimate thinking machine" by Forbes. Inc. magazine ranked him #8 among entrepreneurs in the United States, calling him the "rightful heir to Thomas Edison", and PBS included Ray as one of 16 "revolutionaries who made America", along with other inventors of the past two centuries.
As one of the leading inventors of our time, Ray was the principal developer of the first CCD flat-bed scanner, the first omni-font optical character recognition, the first print-to-speech reading machine for the blind, the first text-to-speech synthesizer, the first music synthesizer capable of recreating the grand piano and other orchestral instruments, and the first commercially marketed large-vocabulary speech recognition. Ray's web site Kurzweil AI.net has over one million readers.
Among Ray's many honors, he is the recipient of the $500,000 MIT-Lemelson Prize, the world's largest for innovation. In 1999, he received the National Medal of Technology, the nation's highest honor in technology, from President Clinton in a White House ceremony. And in 2002, he was inducted into the National Inventor's
In this session you will hear how some of Australia's largest organisations such as Qantas and Origin Energy have approached their cloud adoption journey. You will also learn the successful patterns of adoption being followed by Enterprises to deliver the best value from the AWS platform.
Speaker: Max Kaye, Enterprise Account Manager, Amazon Web Services
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
Join our 4 Amazon Experts in a round-table discussion as they dive into expectations, trends & strategies that they predict will shape the Amazon Marketplace in 2017.
The Technological Singularity is a future point in time when technology will rapidly improve itself to surpass human intelligence, changing human life as we know it. In this report, the following topics are covered:
What is the Singularity?
How is it predicted?
What are its implications?
What does it mean for human evolution?
What when it happens: Utopia or doom?
Beginnings of the Singularity
Questions that arise
Amazon Growth workshop was presented at Linnacademy in Manchester. The workshop focused on three areas crucial for growing your business on Amazon - Organic Search Ranking, Winning the buy box and Paid Ads
Amazon SEO and Sponsored Ads Best PracticesDaytodayebay
Prabhat Shah from Online Seller UK talks about Amazon SEO best practices and Sponsored Ads Best Practices.
Reach out to Prabhat - www.onlineselleruk.com
Finding the right products and best practices - Autumn FairDaytodayebay
In this presentation, we discuss how to go about finding the right product to sell and listing best practices on Amazon. Below are the topics covered:
Understanding market size and the competition
Determining if it is a fad or a growing market
Who is your target market?
Setting a price and understanding the margin
Optimising your product listing for Amazon's search criteria and using Amazon's marketing services
Planning for the future – is your product scalable?
Selling on Amazon in 2015: High-Level Strategies for Professional Marketplace...semrush_webinars
As a key battleground in the retail search space, the Amazon Marketplace is the premier destination for high-intent consumer queries. Amazon has proven to be a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can improve their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and search advertising programs.
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat ShahDaytodayebay
There are millions of products on Amazon, and launching a new product can be challenging. This talk at BrightonSEO is about learning the steps to launch products successfully and getting things right the first time.
Key topics:
// Product Listing Optimisaiton
// Infographics and Videos
// Product Promotions
// Accelerating Product Reviews
// Amazon Branding Pages ( A+ )
// External Traffic and Tracking Success
Contact: https://www.daytodayebay.co.uk/contact-us/
How to Succeed with the New Bing Product AdsTinuiti
CPC Strategy & Bing team up to deliver the definitive resource on Bing Product Ads, Bing's new online product advertising program for ecommerce merchants.
CPC's Jeff Coleman and Bing's Lindsay LaFran dive into how to set up Bing Product Ads, what it means for retail advertisers, and overall best practices and strategy.
The 2019 Amazon Prime Day Expert Approach Series SkubanaTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Best Practices and Upcoming Features in Bing ShoppingHanapin Marketing
In this new live webinar, Hanapin’s Shannon Glass and Bing’s Rachel Rogowin will train you on everything from explaining what Bing Shopping is, to setting it up, to some effective optimizations that will give you the best results possible on the platform.
Maximizing Your Amazon Product Discoverability Via Content OptimizationTinuiti
Tune in as Pat Petriello, Former member of the Amazon Seller Services Team, dives into actionable steps you can take to improve your content & convert more consumers.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
Are you prepping for your first official launch on Amazon? Or are you looking to reclaim control of your brand on the marketplace? Skubana and CPC Strategy come together to reveal the secrets to establishing and elevating your brand on Amazon. This session provides actionable tactics your brand can leverage to make sure you are dominating the Amazon world.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Prabhat Shah — Taking Amazon Advertising to the Next LevelSemrush
These slides were presented at the SEMrush webinar "Taking Amazon Advertising to the Next Level". Video replay and transcript are available at https://www.semrush.com/webinars/taking-amazon-advertising-to-the-next-level/
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
How do you prepare for what’s next in 2023? Join us for an Honest discussion (pun intended) on consumer sentiment, the shifting consumer landscape, and how to win.
During this candid talk, we are joined in conversation by Tinuiti client and award-winning baby and beauty store, The Honest Company. Together, we will dive into how Honest has navigated retail challenges and pivoted through the ever-changing retail landscape to continue to reach its ideal customers.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
How to Engage New-to-Brand Amazon Customers in 2023Tinuiti
Customer re-engagement is critical to improve your company’s long term value – and costs less than customer acquisition. On Amazon, it requires successfully leveraging tactics like Sponsored Brand campaigns, which can be made easier with the right technology.
In this webinar, join Tinuiti’s technology and marketplaces experts as they walk through the practical steps to better target new-to-brand customers on Amazon, with concrete examples of how other brands have done it.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Increasing Visibility on the Amazon Marketplace
1. Increasing Visibility on the Amazon
Marketplace
Deep Dive Into Amazon SEO Tactics & Driving Detail Page Discoverability
Amazon Seller Course
2. Before We Get Started
Session Recordings Will Be Sent Next Week
Q&A Following the Presentation
Submit Questions In the Chat Box to the Right
Logistics Speakers
Rick Backus
CEO
CPC Strategy
Pat Petriello
Head of Marketplace Strategy
CPC Strategy
3. Respect Your Amazon Brackets
The higher your bracket, the higher your Buy Box share
Jumping from one bracket to another will have a
stronger effect than moving within the brackets
themselves
4. Seller Rating
Seller Rating is divided in to 6 brackets:
• 100-98%
• 97-95%
• 94-90%
• 89-80%
• 79-70%
• Less than 70%
5. Shipping Time
Like seller rating, these are divided into brackets:
• 0-2 days
• 3-7 days
• 8-13 days
• 14 or more days
Again, jumping between brackets is more effective
than moving between them.
6. Create a No-Go-Zone
Understand the points below which you should never allow your metrics
to go. These are:
– Seller Rating - Below 70%
– On-Time Delivery - Below 97%
– Tracked Orders - Below 98%
– Late Shipment Rate - Above 4%
– Cancellation Rate - Above 2.5%
– Shipping Time - More than 14 days
– Customer Response Time - More than 10% of messages over
24 hours
7. Brand Enforcement Email
"Hello,
This is [Seller Name] and the reason we are writing this message is to let you know
that you are linked to several of our listings and we know that you are not authorized
to sell our brand [Brand Name]. For your information, we are also the owner of the
trademark of [Brand Name].
Our legal department is taking full action to all other sellers violating the rules and
you are one of them. We will provide you 24 hours to remove all offers for
our [Brand Name] listings from your inventory or we will enforce action, first by
reporting you to Amazon. Please see the below URL for those listings to which you
are linked.
http://www.amazon.com/XXXX
[Seller Name]
8. In general, are you the sole seller of
your ASINs on Amazon?
CPCStrategy.com
Poll For The Audience
9. • Founded in 2007
• Over +300 active retail clients
• Top 50 fastest growing companies in San Diego
• Recognized as an Official Google Shopping Partner
• Exclusive focus on retail
Solutions
Retail-focused Paid Search (PPC)
Google Shopping Management
Shopping Channel Management
Amazon Sales Acceleration
CPC STRATEGY HAS BEEN FEATURED ON
DELIVERING LASTING RESULTS FOR OUR CLIENTS
VISIT CPCSTRATEGY.COM
10.
11. Pat Petriello
Senior Marketplace Strategist
Pat is a former professional seller on Amazon.com,
Amazon.co.uk, eBay, Buy.com and former member of Amazon
Seller Service Team. He grew up in New Jersey and later
attended University of Maryland to graduate with a B.S. in
Marketing / NYU, M.S. in Sports Business. When he’s not
getting European inspired haircuts you can find him near the
ocean, playing soccer, practicing yoga, cooking and traveling.
12. Course Overview
Overview of Amazon SEO
The Brand Registry Program
Product Content Optimization
Latest Findings with Sponsored Products
Driving Off-Amazon Traffic to Detail Pages
Seller Resources
Q&A
15. The Brand Registry Program
Designed to make it easier for brand manufacturers to own their product content.
Benefits
List products without UPCs
Increase authority over listing content
Critical early step for having a stronger influence over product titles, descriptions,
bullets, and images
16. The Brand Registry Program
Execution
Enroll brand via Seller Central (easy)
Submit key attributes for each product (tedious)
• Can identify products missing brands or key attributes is to check your product data
feed (or request the ability to pull a feed)
17. Product Content Optimization
Title Optimization
Particularly important for brand manufacturers
Standard concatenation example (for Apparel):
• Brand
• Style
• Product Type
• Material
• Keyword 1
• Thread Count
• Gender
• Color
• Size
General Flow:
[Brand] + [Style] + [Product Type] + [Material] + [Keyword] + [Branded Color] + [Color]
18. Product Content Optimization
Title Optimization Rules of Thumb:
Lead the concatenation structure with the Brand
Relevancy is key – use search engine-friendly terms like “long sleeve” instead of “l/s”
The Parent Test: How would one of your parents search for a product?
The customer should be 100% confident in making a purchase based entirely on the
title alone
Use commas to separate data elements
Optimal title lengths are usually between 80 and 250 characters but vary by category
and upload type
Pulling a reverse feed and updating titles in bulk using flat files templates is easiest
for multiple products
All categories EXCEPT Clothing, Accessories & Luggage, Sporting Goods, and
Beauty show best selling child variations and attributes in search results
19. Parent & Child Variations
Recommendation:
Increase your child SKU visibility by grouping product listings together as parent/child variations
21. Product Content Optimization
Search Term Optimization
You have 5 fields of 50 characters to leverage for search terms
Search terms will not display on the detail page but are indexed for search by Amazon
When entering several words as a search term, put them in the most logical order
Abbreviations are ignored by Amazon when indexing search terms
You can separate terms by putting a space between them.
Repeating search-terms?
22. Product Content Optimization
Search Term Optimization – A/B Testing
Search terms are not a static field – should constantly be undergoing
performance evaluations
• What terms do you not rank well for that you want to rank
better for?
• Need to measure performance for these, how?
Seasonal adjustments
Competitor brands
Use data to drive your search term selection
24. Latest Findings with Sponsored Products
New Findings Automatic Campaigns
Goal: Get a snapshot of each ASIN’s ACoS at different bid levels
Recommended Structure:
Start with a Mid-level ad group – ~$0.10 to $0.50 based on COS
High - $0.50 to $1.00
Low - ~$0.02 to $0.10
25. Latest Findings with Sponsored Products
New Findings Manual Campaigns
Ideal if your product content is poor
Start with a large pool of keywords (~50)
Differentiating products by brand or type
• OK to build out a manual campaign for just 1 SKU
FAQ: Bidding against yourself?
FAQ: OK to keep products in both automatic and manual
campaigns at the same time?
FAQ: OK to bid on the same keyword in more than 1
manual campaign?
26. Latest Findings with Sponsored Products
The Campaign Performance Pivot Table – see Chat Box for download link
27. Driving Off-Amazon Traffic to Detail Pages [beta]
Google Adwords - Using Text Ads To Drive Traffic
• Potentially just for mobile
Email marketing - leveraging your existing customer-base
Facebook – running interest-based ads
Goals
Driving qualified traffic with a high intent to buy
Increasing sales performance of an ASIN so that it rises in the SERP
Downsides:
Can’t track conversions
• Before anything, establish your product-level baselines
Still don’t own customer data
Potential harm to your AdWords account if it goes in review
28. Which best describes your persona
as a seller?
CPCStrategy.com
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Poll For The Audience
35. Drive a Long-Term Growth Strategy on the
Amazon Marketplace
Questions for Pat or Rick?
Submit your questions in the chat box on the right
CPCStrategy.com
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com