It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
Why should your business bother using Google+ Local at all? Small and mid-sized businesses typically have few extra resources, so they are very protective over them. What’s more, people have become cynical (justifiably) about over-hyped, fly-by-night marketing gimmicks.
Customer loyalty is dynamic, compelling and changing all the time. Awareness of a loyalty program’s importance was once relegated solely to a handful of sponsors of a program at a company, or those of us toiling in our industry to support the program. Today, loyalty programs are an enterprise initiative — reflective of the customer experience of brands, managed by customer service, finance, marketing, operations and IT, driven by segmented media and consumer campaigns, and expected to drive ROI, fostering lifelong connections and creating lifetime brand value.
The loyalty and customer experience landscape has been positively impacted by several exciting trends:
- The analyses of Big Data which derive meaningful consumer behavioral insights. We challenge ourselves and our clients to use it to create genuine experiences versus the more simplistic points-for-rewards stereotypes
- The need for devices and channels (think smartphones, tablets, digital signage, kiosks, radio, TV, print, etc.) to create a consistent customer experience. We need to build omnichannel loyalty programs, and then mine the data sets they create
- The importance of having programs that appeal to both the rational and emotional sides of the brain — emotional connections can include elements of gamification and social media, while rational are the tangible rewards e.g. discounts or coupons
These trends – and other insights – form the backbone of the Kobie Knowledge Quarterly Review. Our goal is to bring to you loyalty landscape commentary and analyses of where the loyalty industry is heading. We welcome conversations about loyalty through our observations, commentaries, insights and, in some cases, criticisms of the developments taking place.
We hope the Kobie Knowledge Quarterly Review leaves you with a greater appreciation that customer loyalty isn’t just about the program itself. Or even solely for driving ROI and heightening customer engagement. Loyalty, the bond an individual makes with another, is central to the human condition. It’s about reciprocity, faith, trust and at its greatest intensity, a type of moral obligation, akin to the connections we forge with family and friends.
Brands and businesses, the best ones, are no different.
Michael Hemsey, President
Kobie Marketing, Inc.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
Marketing 2020 is an annual event at the University of Derby, it is focused on Marketing and local business. Guest speakers this year were Heidi Barlow of East Midlands Airport, Adam Tamsett of Intu Derby and Simon Jacobson of Bing search
"Content Marketing is one of 2014's hottest marketing phrases. Learn what it is and what its role is in travel and tourism. Learn how to produce viral content that deeply engages consumers in step-by-step, from planning through execution.
It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
Why should your business bother using Google+ Local at all? Small and mid-sized businesses typically have few extra resources, so they are very protective over them. What’s more, people have become cynical (justifiably) about over-hyped, fly-by-night marketing gimmicks.
Customer loyalty is dynamic, compelling and changing all the time. Awareness of a loyalty program’s importance was once relegated solely to a handful of sponsors of a program at a company, or those of us toiling in our industry to support the program. Today, loyalty programs are an enterprise initiative — reflective of the customer experience of brands, managed by customer service, finance, marketing, operations and IT, driven by segmented media and consumer campaigns, and expected to drive ROI, fostering lifelong connections and creating lifetime brand value.
The loyalty and customer experience landscape has been positively impacted by several exciting trends:
- The analyses of Big Data which derive meaningful consumer behavioral insights. We challenge ourselves and our clients to use it to create genuine experiences versus the more simplistic points-for-rewards stereotypes
- The need for devices and channels (think smartphones, tablets, digital signage, kiosks, radio, TV, print, etc.) to create a consistent customer experience. We need to build omnichannel loyalty programs, and then mine the data sets they create
- The importance of having programs that appeal to both the rational and emotional sides of the brain — emotional connections can include elements of gamification and social media, while rational are the tangible rewards e.g. discounts or coupons
These trends – and other insights – form the backbone of the Kobie Knowledge Quarterly Review. Our goal is to bring to you loyalty landscape commentary and analyses of where the loyalty industry is heading. We welcome conversations about loyalty through our observations, commentaries, insights and, in some cases, criticisms of the developments taking place.
We hope the Kobie Knowledge Quarterly Review leaves you with a greater appreciation that customer loyalty isn’t just about the program itself. Or even solely for driving ROI and heightening customer engagement. Loyalty, the bond an individual makes with another, is central to the human condition. It’s about reciprocity, faith, trust and at its greatest intensity, a type of moral obligation, akin to the connections we forge with family and friends.
Brands and businesses, the best ones, are no different.
Michael Hemsey, President
Kobie Marketing, Inc.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
Marketing 2020 is an annual event at the University of Derby, it is focused on Marketing and local business. Guest speakers this year were Heidi Barlow of East Midlands Airport, Adam Tamsett of Intu Derby and Simon Jacobson of Bing search
"Content Marketing is one of 2014's hottest marketing phrases. Learn what it is and what its role is in travel and tourism. Learn how to produce viral content that deeply engages consumers in step-by-step, from planning through execution.
Efficient marketing – 10 ideas that will help you improve your marketing resultsJean Macedo
Efficient marketing – 10 ideas that will help you improve your marketing results. the scope of this presentation is present ideas that will help your get better results on your online marketing efforts.
Ebook content marketing conversations priorities, problems and predictions f...King Content
CONTENT MARKETING CONVERSATIONS: PRIORITIES, PROBLEMS AND PREDICTIONS FOR 2015
10 marketing leaders from across APAC share
where they are focusing their marketing
budget and energy in 2015.
Customers aren't for Christmas: a whitepaper from Cherry LondonPhemmie Wilkinson
This Christmas, brands will spend millions trying to entice customers to action – to choose their particular product or service over another, to get their message across, to get their Facebook post liked and shared...
Each will be trying to carve a unique space in people’s hearts “guaranteeing” their share of the Christmas buzz and spend. This year it has started earlier than ever – the blockbuster ads have been out for what feels like weeks, the mince pies are on the shelves and your Christmas ‘essentials’ could be found as early as August on some retailers’ shelves.
But just how important is marketing activity in getting customers to act? Is it even worth it or are people’s minds already made up? What can brands do to really connect? Does investment in a long term loyalty programme help?
And how can Brand Partnerships be used to help cut through in this increasingly over-whelming cluttered world?
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...Gerd Leonhard
These are the slides from my presentation in Sydney, August 18, see http://bit.ly/l6NZH
From the event description: "Futurist Gerd Leonhard will talk about the key trends and developments from around the globe, depict the most likely scenarios in the next 3-5 years, and describe opportunities that will arise from the global change to a networked and fully converged ecosystem of Content & Media, Marketing and Advertising"
Some high-lights:
* We are only beginning to understand the huge shift from disconnectePicture 20d to connected 'consumers'
* Connected people act / consume / behave / communicate VERY differently
* Mobile broadband-powered content sharing is going to reset the content industries
* The disruption has only just begun
* Captive consumers are rapidly vanishing
* Advertising and marketing as we knew it is no longer going to work
* Advertising IS CONTENT
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months.
Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience.
This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
Get ready to move quickly through 7 different tables, where you’ll get to meet and learn about a handful of digital advertising tactics:
Contextual advertising
Lookalike advertising
CRM targeting
Search engine marketing (SEM)
Retargeting
Social media advertising
Content Distribution
We’ll move through each 6-minute round quickly and cover the benefits, uses and available platforms.
If you’ve never experimented with online advertising or you’re a pro, this is your chance to learn it all or learn a few things in just under an hour.
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and our consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
Inspiration Lookbook for Financial Servicescolletteseline
We’ve compiled a list of groundbreaking direct mail
campaigns that utilize a cross-channel approach at
different lifecycle stages, all within the financial services space.
Take a look and get inspired.
The City of Surrey and Tourism Surrey are pleased to invite you to a Social Media Workshop, designed to educate local businesses on leveraging social media to support their marketing objectives.
This half-day workshop, facilitated by Anoop Aulakh of Aulakh Group, will give you the confidence to select the social media platforms that are crucial for your business, develop engaging content, grow and manage an active social community, monitor your platforms with limited resources, adhere to best practices, and participate in the local #TrueSurrey campaign.
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
Efficient marketing – 10 ideas that will help you improve your marketing resultsJean Macedo
Efficient marketing – 10 ideas that will help you improve your marketing results. the scope of this presentation is present ideas that will help your get better results on your online marketing efforts.
Ebook content marketing conversations priorities, problems and predictions f...King Content
CONTENT MARKETING CONVERSATIONS: PRIORITIES, PROBLEMS AND PREDICTIONS FOR 2015
10 marketing leaders from across APAC share
where they are focusing their marketing
budget and energy in 2015.
Customers aren't for Christmas: a whitepaper from Cherry LondonPhemmie Wilkinson
This Christmas, brands will spend millions trying to entice customers to action – to choose their particular product or service over another, to get their message across, to get their Facebook post liked and shared...
Each will be trying to carve a unique space in people’s hearts “guaranteeing” their share of the Christmas buzz and spend. This year it has started earlier than ever – the blockbuster ads have been out for what feels like weeks, the mince pies are on the shelves and your Christmas ‘essentials’ could be found as early as August on some retailers’ shelves.
But just how important is marketing activity in getting customers to act? Is it even worth it or are people’s minds already made up? What can brands do to really connect? Does investment in a long term loyalty programme help?
And how can Brand Partnerships be used to help cut through in this increasingly over-whelming cluttered world?
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...Gerd Leonhard
These are the slides from my presentation in Sydney, August 18, see http://bit.ly/l6NZH
From the event description: "Futurist Gerd Leonhard will talk about the key trends and developments from around the globe, depict the most likely scenarios in the next 3-5 years, and describe opportunities that will arise from the global change to a networked and fully converged ecosystem of Content & Media, Marketing and Advertising"
Some high-lights:
* We are only beginning to understand the huge shift from disconnectePicture 20d to connected 'consumers'
* Connected people act / consume / behave / communicate VERY differently
* Mobile broadband-powered content sharing is going to reset the content industries
* The disruption has only just begun
* Captive consumers are rapidly vanishing
* Advertising and marketing as we knew it is no longer going to work
* Advertising IS CONTENT
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months.
Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience.
This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
Get ready to move quickly through 7 different tables, where you’ll get to meet and learn about a handful of digital advertising tactics:
Contextual advertising
Lookalike advertising
CRM targeting
Search engine marketing (SEM)
Retargeting
Social media advertising
Content Distribution
We’ll move through each 6-minute round quickly and cover the benefits, uses and available platforms.
If you’ve never experimented with online advertising or you’re a pro, this is your chance to learn it all or learn a few things in just under an hour.
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and our consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
Inspiration Lookbook for Financial Servicescolletteseline
We’ve compiled a list of groundbreaking direct mail
campaigns that utilize a cross-channel approach at
different lifecycle stages, all within the financial services space.
Take a look and get inspired.
The City of Surrey and Tourism Surrey are pleased to invite you to a Social Media Workshop, designed to educate local businesses on leveraging social media to support their marketing objectives.
This half-day workshop, facilitated by Anoop Aulakh of Aulakh Group, will give you the confidence to select the social media platforms that are crucial for your business, develop engaging content, grow and manage an active social community, monitor your platforms with limited resources, adhere to best practices, and participate in the local #TrueSurrey campaign.
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
For companies that are not yet selling on Amazon, this video will tell you everything you need to understand before you take the first step. Includes ideas on how Xport can help with the set-up and ongoing sales work.
Top 7 Ebay Selling Tips-By OBVA Virtual AssitantsOffice, Internet
Many eBay sellers dream to become successful in eBay business, but very few rise to the top and succeed. The key to become a successful eBay seller is to provide quality products and sell them for a good profit margin. OBVA Virtual Assistants share Top 7 Selling Tips On Ebay
This presentation looks at the different Digital Marketing platforms available in Singapore market and how they had evolved from traditional media of yester-years! It also takes a peek at the Digital Marketing beyond 2014 with supporting research from Google & comScore.
My presentation on how to make money with Amazon SEO for The Charlotte SEO Meetup in April 2015. It was a pleasure to be back and see some old friends. This presentation gives the gist of what we talked about and my successes so far in FBA.
Maximizing Your Amazon Product Discoverability Via Content OptimizationTinuiti
Tune in as Pat Petriello, Former member of the Amazon Seller Services Team, dives into actionable steps you can take to improve your content & convert more consumers.
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonTinuiti
For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.
How to Successfully Protect Your Brand on The Amazon MarketplaceTinuiti
Former member of the Amazon Seller Services Team, Pat Petriello, and Director of marketing at Market Track, Ryne Misso, will be diving into how brand manufacturers can effectively protect their brands on the Amazon Marketplace.
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
22 Influencer Marketing Ideas from Influential MarketersPlacester
We've known all along how important influencer marketing is in shaping the opinions and behaviors of our ideal customer, the challenge for most has been how to cultivate influencers to grow your network. To find out more about this powerful form of marketing take a look at what we created with content marketing superstar Barry Feldman (influencer) and 22 of the most influential marketers around, Ann Handley, Jay Baer, Marcus Sheridan, Jeff Bullas, Joe Pulizzi, Lee Odden, Joe Chernov, Robert Rose, Mark Schaefer, Doug Kessler, Ardath Albee and More. From the team at Placester - Seth Price
Complete Guide on Digital Marketing. Digital marketing has revolutionized the way businesses connect with their target audience in the 21st century. In an era dominated by technology and the internet, digital marketing encompasses a wide range of strategies and tools used by companies to promote their products and services, build brand awareness, engage customers, and drive sales. This comprehensive and dynamic approach has become an essential aspect of any successful marketing campaign, transcending geographical boundaries and providing unprecedented opportunities for businesses to thrive in the digital landscape. This article delves into the various components of digital marketing, its significance, and the evolving trends that shape its future.
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
This presentation was delivered by interlinkONE and Grow Socially's CEO John Foley, Jr.
During the presentation, John outlined steps that printers can take to transform their business to one that successfully offers marketing services.
John covers items such as:
- How to revamp your business and marketing plans
- How to effectively run self-promotional campaigns
- How to use social networking, SEO, and mobile marketing to increase brand awareness and demand
- How to train your sales staff to sell marketing services
- And More...
Top 8 Benefits of Digital Marketing for Business and Students-NextGen Marketi...Nextgen Marketing School
Find top 8 business improvement benefits for small to large level business, promote your business digitally, also know how digital marketing course is beneficial by learning it for students, job seekers, freshers, and working professionals.
Digital marketing is more than SEO and social media, you can actually try more strategies that might better suit your taste! Discover about with this slideshow!
Digital Marketing Vs Traditional Marketing: Which Produces Better?Purpple Designs
Traditional marketing doesn't allow direct engagement with potential customers, whereas digital marketing offers a higher level of engagement and interaction.
Why Digital Marketing Is As Important As Traditional MarketingSoap Media Inc.
If you are looking for an Ottawa digital marketing company, make sure that they look promising on all these factors. Here’s what to expect from a digital marketing company.
Most of the time it is seen that startups struggle to garner the attention of their potential clients because they don’t have a robust marketing plan to back up their business. This is where the role of digital marketing comes to the fore and startups having a proper digital marketing plan are known to garner windfall profits. Besides that, a digital marketing campaign will help you reach out to a cross-section of people across the globe. Have a look at the slide to know the advantages of digital marketing for your Startup.
Content Marketing - What Big Business Discovered and How to Use ItSteve Faber
Content marketing is all the rage these days, with 2013 showing signs that even more marketers are embracing it. There is a good reason for that. Consumers, in both the B2B and B2C environments, respond very well to a properly run content marketing casmpaign. Large organizations have spent big money discovering what works and what doesn't. Use what they've learned about content marketing to power your organization's marketing strategy going forward. 49 pages
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
A complete digital marketing guide for beginners to learn types of online marketing, platforms, strategies, importance, trends, etc to achieve digital marketing goals.
Digital Marketing is the most successful kind of marketing found to date. The complete digital marketing guide is brimming with experiences and methodology for entrepreneurs, showcasing experts, understudies, and any other person hoping to level up their ongoing abilities and find a workable pace on the most recent in advanced promoting. Peruse it now to assemble or refine your computerized promoting plan without the premature moves and slips up that accompany doing it single-handedly. This article will help you understand what is simply the tip of the iceberg.
11 Content Marketing Gems from Content Jam SpeakersLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
Recently, HubSpot launched our first edition of the State of Inbound UK report: Inbound Insights UK – 2014. We surveyed marketing professionals across the UK, both leaders and practitioners, to find out what the current trends in marketing are.
This extensive research aims to specifically help marketers in the UK set realistic benchmarks as well as focus on issues where they may be lagging behind on. For example, the relationship between sales and marketing is ever-increasing and the data indicates strongly that businesses that align these two departments outperform those that don’t by a significant margin.
We came up with many fascinating facts on the state of inbound marketing in the UK. The nine most remarkable discoveries were rolled into this SlideShare
Similar to Retail Marketing: 11 Major Retailers Weigh In on Digital Marketing Strategy for 2014 (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
3. THE RETAIL EXPERTS
Jonathon Ohayon | Brilliance.com
Jason Falls | CafePress
Dan Dillon | CleanItSupply.com
Curtis Petersen | Coastal.com
Jeff Lerner | Cricket Wireless
Rich Brown | FarFetch
Troy Eaves | FUN.com
Megan Knisely | Karmaloop
Jeff McRitchie | MyBinding.com
Mike Kearns | JustBats.com
Vivian Tsai | Timbuk2
Manages Over
$50,000 in
Ad Spend
We got the chance to hear from 11 major players in the online retail space from a wide
range of product categories to discuss their major retail marketing focuses for 2014. The
ecommerce experts:
4. THE QUESTIONS
What emerging e-commerce and retail marketing
technologies are you most excited about?
What’s the backbone of your digital advertising and
online retail marketing efforts?
What’s the biggest challenge you face heading into
2014 and what’s your plan to tackle it?
What We Asked Them:
5. Jonathon Ohayon: COO, Brilliance.com
Jonathon is COO of Brilliance.com, a leading online
retailer of loose diamonds, engagement rings and fine
jewelry. A graduate gemologist, he is involved in every
aspect of Brilliance.com, from jewelry production to
site development initiatives.
6. Google Shopping Is Now PaidJonathon Ohayon BRILLIANCE.COM
What emerging e-commerce and retail
marketing technologies are you most excited
about?
We are really excited about the potential in targeting customers based on their interests,
location or demographics. The kind of targeting that is becoming available gives us really
powerful tools to target the most interested buyers.
This realization really came to light when I was listening to Pandora and I heard an ad from a
local car wash. Whereas in the “old” Pandora days national brands had most ad
spots, improvements in targeting are paving the way for local or targeted/niche
businesses to serve relevant ads to potential customers with pinpoint accuracy.
With the recent purchase of WhatsApp by Facebook for $19 billion, you can begin to see how
important and valued reaching targeted buyers can really be.
7. Google Shopping Is Now PaidJonathon Ohayon BRILLIANCE.COM
What’s the backbone of your digital
advertising and online retail marketing
efforts?
The backbone of our digital advertising efforts has always been a combination of product
ads and a content rich site. Recently, we have put a lot more emphasis on social marketing.
We have seen a shift from “searching” or “shopping” for an answer or product on Google to
asking the same questions on social channels instead. Not to say that people will all of a
sudden stop using Google, but the value of an answer from a contact or friend on a social
channel is becoming a much bigger factor.
For example, our Facebook engagement is extremely important to us and unlike many other
large companies we are highly involved in nurturing our followership (as you can see by the
percentage of followers that are regularly engaged).
8. Google Shopping Is Now PaidJonathon Ohayon BRILLIANCE.COM
What’s the biggest challenge you face
heading into 2014 and what’s your plan to
tackle it?
The ever-evolving landscape of SEO! A large portion of our business is still organic traffic. Due
to the many abused strategies (guest blogging anyone!) that have become prevalent, many
search engines have adjusted their indexing measures to account for these “bad” practices.
Our strategy to tackle this challenge has always focused on fresh content written by our
diamond and jewelry experts. Companies that are delivering great content that is new and
adds value to their site will come out stronger than ever.
9. Jason Falls: VP Digital Strategy, CafePress
Jason Falls is an author, speaker and thought leader in the
digital marketing space. He is the founder of Social Media
Explorer, an agency specializing in digital marketing
strategy and measurement, and currently serves as Vice-
President of Digital Strategy for CafePress, a top-100
Internet retail site.
10. Google Shopping Is Now PaidJason Falls CAFEPRESS
What emerging e-commerce and retail
marketing technologies are you most excited
about?
Relevancy is the key to optimal marketing so I’m really excited about tools and technologies
that allow companies to dial in targeting at a very granular level. My definition of the
relevancy bullseye is to send a relevant message to a relevant audience at a relevant time
and in a relevant location. You do that and you’ve hit the Relevancy Bullseye, thus optimizing
your chance at success.
Thanks to social graph data and targeting tools like Facebook and LinkedIn ad platforms,
you’re going to start seeing more and more intimate targeting become available. I believe the
level of granularity social graph data can provide will be so effective most consumers will
appreciate rather than feel overly violated by the notion.
11. Google Shopping Is Now PaidJason Falls CAFEPRESS
What’s the backbone of your digital
advertising and online retail marketing
efforts?
It has to be email marketing. The Direct Marketing Association continually rates email as the
most effective channel for return on investment in the digital space, almost double that of
the next most effective. If you get that invitation to someone’s inbox and can deliver a
relevant message at a relevant time to that consumer, you get far greater action than in
other channels.
It’s because they’ve said, “Yes,” to you coming to the one area of the web they actually pay
close attention to: their mail.
12. Google Shopping Is Now PaidJason Falls CAFEPRESS
What’s the biggest challenge you face
heading into 2014 and what’s your plan to
tackle it?
The biggest challenge is almost always staying ahead of the consumer demand, creating
content that continually engages and entices them and keeps them on the hook with your
brand. We live in an attention-deficit society.
Staying top of mind is increasingly more difficult and with Facebook, Pinterest and other
social networks working against our ability to reach our audiences organically, we as brand
marketers are forced to either pay for eyeballs or create incredible content. It’s not an easy
task. As for a plan to tackle it? Develop a trump-yourself approach to content, but don’t be
afraid to support a strong post with some ad spend.
13. Dan Dillon: CEO, CleanItSupply.com
Dan Dillon is the Founder and CEO of CleanItSupply.com,
starting the business in 2006 out of his garage with the
goal to sell to janitorial services companies, office
complexes and homeowners for their
everyday supply needs.
14. Google Shopping Is Now PaidDan Dillon CLEANITSUPPLY.COM
What emerging e-commerce and retail
marketing technologies are you most excited
about?
One of newest ecommerce technologies that we’re excited about in 2014 is watching the
trend of subscription commerce. The set it and forget it convenience and flexibility
commodity retailers are beginning to offer their customers makes it very clear the efforts put
forth to ensure brand loyalty. It’s still early on but we believe consumers are beginning to
embrace the idea of automatic ordering and convenience.
15. Google Shopping Is Now PaidDan Dillon CLEANITSUPPLY.COM
What’s the backbone of your digital
advertising and online retail marketing
efforts?
Our business especially likes the Product Listing Ad and email marketing space. Both
channels consistently stand out because of the uniqueness of their ability to “speak” to the
customer. PLA’s “speak” with product imagery and email campaigns can do the same if
designed properly. Being able to strike a nerve with your potential customer and existing
customer can only increase conversions.
16. Google Shopping Is Now PaidDan Dillon CLEANITSUPPLY.COM
What’s the biggest challenge you face
heading into 2014 and what’s your plan to
tackle it?
We are really excited about the potential in targeting customers based on their interests,
location or demographics. The kind of targeting that is becoming available gives us really
powerful tools to target the most interested buyers.
This realization really came to light when I was listening to Pandora and I heard an ad from a
local car wash. Whereas in the “old” Pandora days national brands had most ad
spots, improvements in targeting are paving the way for local or targeted/niche
businesses to serve relevant ads to potential customers with pinpoint accuracy.
With the recent purchase of WhatsApp by Facebook for $19 billion, you can begin to see how
important and valued reaching targeted buyers can really be.
17. Curtis Petersen: VP Advertising, Coastal.com
Curtis is a proven developer of Customer Marketing and
Internet Strategies. Curtis holds a Bachelor of Commerce
degree in Marketing from the University of British
Columbia and an MBA from Simon Fraser University.
18. Google Shopping Is Now PaidCurtis Petersen COASTAL.COM
What emerging e-commerce and retail
marketing technologies are you most excited
about?
Programmatic media buying – for Coastal, it will allow us to more effectively use our own 1st
party data to improve target and cost for acquisition.
19. Google Shopping Is Now PaidCurtis Petersen COASTAL.COM
What’s the backbone of your digital
advertising and online retail marketing
efforts?
Email because it dictates how much you can invest to acquire a new customer.
20. Google Shopping Is Now PaidCurtis Petersen COASTAL.COM
What’s the biggest challenge you face
heading into 2014 and what’s your plan to
tackle it?
Growth, and the plan to tackle it is to use the data that we’ve gathered about our customers
for better decision making and media buying.
21. Jeff Lerner: Director of Ecommerce & Digital
Marketing, Cricket Wireless
Jeff Lerner is the Director of Ecommerce and Digital
Marketing at Cricket Wireless. Jeff joined Cricket in
December 2012 after 7 years in various roles at Google
as well as serving as VP of Digital Media at a New York
based ad agency.
22. Google Shopping Is Now PaidJeff Lerner CRICKET WIRELESS
What emerging e-commerce and retail
marketing technologies are you most excited
about?
I am probably most excited about the technologies I don’t even know exist yet. It’s a bit
cliché, but given the advances in user targeting, ad serving, remarketing, and social
integration, I can’t help but get excited for what comes next. Perhaps there will be a scientific
solution to tracking online to offline conversions, new advances in combatting
“showrooming” in stores, and so on.
As for what is out there today, I am looking forward to deeper integrations between social
and shopping. There are endless possibilities for advertisers to reach customers, friends of
customers, people similar to their customers and so on using social channels. These targeting
tactics will only improve with time, resulting in better conversions, fewer wasted
impressions, and a better experience for everyone.
23. Google Shopping Is Now PaidJeff Lerner CRICKET WIRELESS
What’s the backbone of your digital
advertising and online retail marketing
efforts?
Paid search continues to be the foundation of our marketing efforts to drive ecommerce
growth for Cricket. A strategic paid search campaign is designed to capture the demand for
products and services at the exact moment a user is looking for it, and this holds true for
Cricket as well.
However, despite paid search being the “backbone” of our marketing efforts, it would not be
nearly as effective if it was not for other marketing channels that help generate that demand
for what we offer. Targeted display ads, social media, and even email blasts play a vital role in
overall marketing attribution. It is rare that a user would only be exposed to one element of
the marketing mix and become a customer. Paid search may drive the last-click sale, but it
didn’t act alone.
24. Google Shopping Is Now PaidJeff Lerner CRICKET WIRELESS
How do you see Google playing a larger,
perhaps different role in ecommerce and
commerce as a whole in the next 3-5 years?
Having worked at Google for 7 years, the one thing I will always expect is for Google to play a
larger role in our lives, and that includes marketing and ecommerce.
Over the last few years, Google has made improvements to their shopping engine, added
product listing ads and extensions, integrated Google+ seller rankings into search and other
advancements to become more deeply entrenched in online shopping behaviors.
Over the coming years, I expect Google to innovate in this area and find ways for both
marketers and users to include Google products as they shop – even offline.
25. Rich Brown: Head of PPC, Farfetch
Rich joined Farfetch in May 2012 as Head of PPC
to define, manage, and execute the global
strategy for paid search.
26. Google Shopping Is Now PaidRich Brown FARFETCH
What emerging e-commerce and retail
marketing technologies are you most excited
about?
For us, wearable technology is something that we are keeping a very close eye on. With
designer wearbale tech already being produced such as Tory Burch for Fitbit, we’re now at a
stage where we are moving away from wearables being just about the technology and
equally about the design. Wearable tech enables consumers to have consistent and richer
mobile experiences regardless of the actual device.
These devices are not just being used for communication but also to access data and
information such as map directions or fitness data. At Farfetch we are working towards an
omnichannel experience for our customers and we need to be aware of all the touch points
available to a consumer.
For a marketer, wearable technology does create yet more challenges in terms of measuring
the influence of multiple mobile device touch points and attributing value but as the
technology develops we will have a better idea of what is possible.
27. Google Shopping Is Now PaidRich Brown FARFETCH
What’s the backbone of your digital
advertising and online retail marketing
efforts?
It’s difficult to pick just one channel to stand out as each one has a reason in itself to be
picked. Search (Both PPC & SEO), affiliates, and email all contribute significantly to our
business in different ways. However, the most exciting developments for us have
been retargeting and Google Product Listing Ads.
Over the last 12 months both retargeting and product ads have been our fastest growing ad
formats and are increasingly playing a bigger role in our marketing efforts. Both ad formats
are very visual which is extremely important when marketing our products and this has
definitely had a big impact on what we have been able to achieve.
28. Google Shopping Is Now PaidRich Brown FARFETCH
What’s the biggest challenge you face
heading into 2014 and what’s your plan to
tackle it?
In 2014 we are launching three new international sites. Each come with their own challenges
in terms of technical infrastructure and marketing considerations so we want to ensure that
we give people the same experience and carry the look and feel of our brand throughout
each new site.
We have dedicated resources internally to tackle all the challenges we may face whether its
technical, PR or marketing related. Everyone has a clear picture of what we are trying to
achieve and we can react quickly to challenges and and opportunities that we are faced with.
29. Troy Eaves: VP Marketing, FUN.com
Troy is the VP of Marketing at FUN.com and has an
extensive background in eComm and Search
Marketing. He is currently focusing on growing
FUN.com, HalloweenCostumes.com, and T-
Shirts.com (Soon to be rebranded as: Shirts.com)
as the best offering available online in their
respective markets.
30. Google Shopping Is Now PaidTroy Eaves FUN.COM
What emerging e-commerce and retail
marketing technologies are you most excited
about?
I think the online shopping experience will continue to come full circle for the customer.
After you’ve purchased something, technology will help companies stay in communication
and not online maximize your experience with the product, but keep you interested in the
brand and buy from them again.
I think more customer data will allow eComm to communicate more timely to them;
through email/text/revisiting the site for relevant & new content that again, maximizes your
use with the product.
31. Google Shopping Is Now PaidTroy Eaves FUN.COM
What’s the backbone of your digital
advertising and online retail marketing
efforts?
Because our industry specifically is so image-centric, people want to know what things look
like and they want ideas on how to use the products. For that reason, the picture heavy
channels always win for us – PLAs & Pinterest.
32. Google Shopping Is Now PaidTroy Eaves FUN.COM
What’s the biggest challenge you face
heading into 2014 and what’s your plan to
tackle it?
Brand development and off-setting seasonality (of Halloween). We’re going to tackle by
promoting what we believe in – Having fun.
33. Megan Knisely: Director of Marketing,
Karmaloop
Megan is the Director of Marketing for Karmaloop,
a lifestyle apparel retailer.
34. Google Shopping Is Now PaidMegan Knisely KARMALOOP
What emerging e-commerce and retail
marketing technologies are you most excited
about?
With mobile traffic and revenue growing at such a rapid pace, we’re excited about all of the
new developments in the mobile space. For the longest time, mobile has been somewhat of
the “wild wild west” for us, so we’re eager to test some new partners to help us with getting
more efficient and targeted with our mobile campaigns and learning more about customers
who are utilizing their mobile devices.
35. Google Shopping Is Now PaidMegan Knisely KARMALOOP
What’s the backbone of your digital
advertising and online retail marketing
efforts?
Karmaloop is a lifestyle brand, so social media has always been one of the most important
channels for our company. Social Media channels like Facebook, Twitter, and Instagram give
us the opportunity to showcase what makes Karmaloop different than most other retailers,
but they also convey our sales messaging in a place where we know to find our customers.
Marketing pushes typically start and finish with our social media channels and disseminate
from there.
36. Google Shopping Is Now PaidMegan Knisely KARMALOOP
What’s the biggest challenge you face
heading into 2014 and what’s your plan to
tackle it?
With the ecommerce landscape becoming more and more developed, it’s becoming
increasingly important for us as marketers to not only understand our individual channels but
also how the interact with one another. The biggest challenge for us as a company
is developing an attribution model that works for our company and gives us a clear
understanding of each channel and how it truly performs.
We have all of the data at our fingertips, it’s figuring out how to bridge the gaps between it
all that will be our biggest challenge.
37. Jeff McRitchie: VP Marketing, MyBinding.com
Jeff McRitchie is the VP of Marketing
for MyBinding.com and has been responsible for
the site since its inception in 2003. A passionate
entrepreneur, Jeff has helped to lead the company
to ten consecutive years of double digit growth
and to three appearances on the INC 5000 list of
fastest growing private companies in the USA.
38. Google Shopping Is Now PaidJeff McRitchie MYBINDING.COM
What emerging e-commerce and retail
marketing technologies are you most excited
about?
All of the new technologies for personalization are really exciting. It wasn’t too long ago that
it took an investment of millions of dollars for a site to provide a highly personalized
shopping experience. Now there are tools, technologies, and partners to allow for dynamic
retargeting, cart abandonment, customized recommendations, automated emails and
dynamic offers and merchandising.
At MyBinding we are just beginning to explore these new technologies and we are seeing
awesome results so far.
39. Google Shopping Is Now PaidJeff McRitchie MYBINDING.COM
What’s the backbone of your digital
advertising and online retail marketing
efforts?
Until recently I would have definitely answered this question with SEO. However, with all of
the changes that Google has made in the past year we have been searching for growth
elsewhere. Currently text ads still drive more revenue than any other channel. However,
comparison shopping channels are growing faster with better ROI numbers.
Specifically, PLA’s have shown the best growth and ROI this past year. I am excited to see
them continue to grow and to see what might be possible as Bing launches their answer to
PLA’s.
40. Google Shopping Is Now PaidJeff McRitchie MYBINDING.COM
What’s the biggest challenge you face
heading into 2014 and what’s your plan to
tackle it?
In some ways it is really exciting to be an online retailer in 2014. However, in other ways it
can be really scary. Expectations of retailers are rising and they are rising fast. Consumers
expect an amazing, personalized shopping experience with ultra-fast free shipping and rock
bottom low prices. Search engines expect highly relevant, unique and engaging content.
These things are pushing us to be better at what we do. We expect to make significant
improvements to our site experience, usability, and content this year. We are also making
big moves to better engage our existing customers. All of these things should help us to be a
better brand which we really see as the key to our continued success.
41. Mike Kearns: Director of Ecommerce,
JustBats.com
Mike Kearns is Pro Athlete’s Director of
eCommerce. As Director of eCommerce, Kearns’
main focus is making sure the customer has the
best possible experience while navigating our
many brands.
42. Google Shopping Is Now PaidMike Kearns JUSTBATS.COM
What emerging e-commerce and retail
marketing technologies are you most excited
about?
A couple of things. Video customer service is a huge value-added differentiator for
ecommerce retailers who have a long sales cycle, high return rates, or require consultation to
sell their product or service. There’s also the concept of assisted navigation that been
around for years.
Think of it as a personal butler who assists with every unique customer in a personal way.
Yoyo’s toy finder, Target’s gift finder, and JustBats.com’s bat coach are examples of pages
setup to assist the customer in navigating to products they have a higher probability of
purchasing. It’s not new, but very effective and there needs to be more of this.
43. Google Shopping Is Now PaidMike Kearns JUSTBATS.COM
What’s the backbone of your digital
advertising and online retail marketing
efforts?
Going all the way back to the goto.com days, PPC was and still is the number one channel
for JustBats.comin terms of visits and sales. On any given day, however, I can see it’s
certainly a mix of organic, email, comparision shopping, PPC, and other campaigns driving all
our traffic. What’s really exciting is to see our direct visits grow year-over-year and we all
know direct visits are free visits.
There’s a consensus among JustBats.com management that the intense advocation placed on
maximizing our customer service loop helps to deliberately create a consistent customer
experience which drives the brand.
44. Google Shopping Is Now PaidMike Kearns JUSTBATS.COM
What’s the biggest challenge you face
heading into 2014 and what’s your plan to
tackle it?
Brick and mortar retailers have faced customer erosion due to ecommerce. Now, ecommerce
shops who have been comfortable in niche markets for far too long need to be aware there
are many players vying for market share.
Some players are new and some are old. The plan for all, whether brick and mortar or online,
should be to do whatever it takes to be hyper-focused on understanding your customer’s
needs and differentiating your product or service to maximize the relationship. JustBats.com
will be evaluating and testing many new website features to elevate the customer
experience in 2014.
45. Vivian Tsai: VP of Ecommerce & Retail, Timbuk2
Vivian Tsai is the VP of eCommerce and Retail at
Timbuk2 Designs with more than 15 years
experience in retail – both online and brick-and-
mortar. Her experience is in General
Management, Merchandising/Buying, Strategy
and Store Operations at Timbuk2, Macy’s West,
and Gap.
46. Google Shopping Is Now PaidVivian Tsai TIMBUK2
What emerging e-commerce and retail
marketing technologies are you most excited
about?
Facebook Ads are interesting for us with different ad types serving as customer acquisition
tools vs customer retention tools vs customer engagement tools and really being able to drill
down on certain characteristics that are speak to our core consumer groups. There’s a lot of
room to play here and I don’t think anyone’s nailed down a formula for this so experimenting
continues to be constantly important and educational.
47. Google Shopping Is Now PaidVivian Tsai TIMBUK2
What’s the backbone of your digital
advertising and online retail marketing
efforts?
We still heavily rely on text ads and with mobile growing exponentially in importance in
traffic, we need to make sure we are relevant for that smaller screen size.
48. Google Shopping Is Now PaidVivian Tsai TIMBUK2
What’s the biggest challenge you face
heading into 2014 and what’s your plan to
tackle it?
Mobile, mobile, mobile. Both tablet and phone, but particularly phone. It’s about the whole
experience: how you get noticed by the customer and the site experience once they come to
you. It all needs to be easily and quickly understandable, relevant and load super fast in bad
reception!
49. Major Takeaways
Capitalizing on mobile traffic is a strong pain point
Product Listing Ads and PPC text ads can provide the backbone
for any solid digital marketing strategy
Email marketing continues to be a vital asset for retail marketers
New advancements in customer segmentation and targeting will
open up new ad opportunities
M: Hello everyone, and welcome to the CPC Strategy Google Shopping webinar: The New Face of PLAs.This webinar is designed to get you updated on the new Google Shopping Product Listing Ads format, and help you convert better on Google Shopping.
Before you spend your time listening to Google Shopping tips, lets make it clear that we aren’t coming off the street to talk about Google Shopping.With over $45 milliion a year in managed ad spend, CPC Strategy is dedicated to creating order out of the choas that is online search. Whether its optimizing PLAs for a higher ROI, or highlighting Google best practices for our readers, we are the knowledge source on Google Shopping, and we’re here to help.
Our speaker today is Jeff Coleman, CPC Strategy Director of Account Management, and Google Shopping expert. Jeff has worked closely with retail search merchants for over 6 years, with extensive data feed and Google Shopping knowledge. As someone who has worked closely with Jeff for over two years, I can attest to both his impressive knowledge, and love of America.
Before you spend your time listening to Google Shopping tips, lets make it clear that we aren’t coming off the street to talk about Google Shopping.With over $45 milliion a year in managed ad spend, CPC Strategy is dedicated to creating order out of the choas that is online search. Whether its optimizing PLAs for a higher ROI, or highlighting Google best practices for our readers, we are the knowledge source on Google Shopping, and we’re here to help.