Niels Aben is the Director of E-commerce at Dorel Juvenile, a world-class juvenile products company with 5700 employees across 6 manufacturing facilities and 34 locations. Dorel sells its 9 brands through retailers and direct-to-consumers, with a focus on selling via major online marketplaces like Amazon, Bol.com, and eBay. Aben discusses Dorel's approach to optimizing its marketplace presence through availability, product content, category placement, promotions, and business planning with retail partners.