For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.

1. Maximizing Your Vendor Relationship
with Amazon
Strategies & Programs that Actually Work for Retail Brands & Amazon Vendors
Live Q&A Broadcast

2. Logistics
Session Recording Will Be Sent out Tomorrow Morning
Q&A Throughout the Presentation
Submit Questions In the Chat Box to the Right
Event Materials in ‘Handouts Section’ of GoTo Webinar
Event Moderators
Jeff Coleman
VP, Marketplace Channels
Nick Cotter
Marketing Operations Coordinator

3. Amazon Vendors | CPC Strategy Resources
Brand Policing
Webinars Guidebooks
Amazon Marketing Services
Amazon Vendor Chargebacks
Amazon Marketing Services
Amazon Vendor Premium
Services
Amazon Brand Policing

4. OVERVIEW
• Founded in 2007
• Recognized as an Official Google Shopping Partner
• 300+ Active Retail Clients
• Top 50 fastest growing company in San Diego 3 years
CLIENTS
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
About CPC Strategy

5. ✓ Amazon Marketing Services Management
✓ Promotion & Review Strategy
✓ Vendor Operations Efficiency Assistance & Reporting
✓ Content Copywriting & Listing Optimization
Amazon Sales Acceleration Program:
Vendors
G r o w i n g Y o u r B r a n d P r e s e n c e o n A m a z o n M a r k e t p l a c e
cpcstrategy.com/amazon-vendor-services/

7. Upcoming CPC Strategy Events
July 13th 11am-12pm (PST)
Register: Link in Chat Box

8. Today’s Speakers
Pat Petriello
Head of Marketplace Strategy
Background Experience
- Former Member of Amazon Seller Services Team
- Former Professional Seller On:
- Lead Architect For CPC Strategy’s Amazon Sales
Acceleration Program

9. Today’s Speakers
Carina McLeod
eCommerce Management Consultant
Background Experience
- Former Amazon Vendor Manager 7 years +
- Over 10 years experience working with
Amazon
- Retail Specialist supporting Vendors & Sellers
for long term success on Amazon

10. Poll For The Audience…
How long have you been a Vendor to Amazon?
A. 5+ Years
B. 2-4 years
C. Less than 1 year
D. I’m not a Vendor to Amazon

11. “We have third party sellers, selling products
that violate our company's pricing policy.
Is Amazon ever going to work with vendors
to minimize this issue?”
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

12. “Which Vendor Premium Services should we
be investing in?”
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

13. “Why should vendors invest in Amazon
Marketing Services?”
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

14. Is Amazon Vine worth it? How do Reviews
influence buying behavior? How should you
start a project for enrolling Amazon Vine and
how can you check the results?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

15. “Is the Premium ARA investment worth it? Is
there a level of expertise needed within the
company before investing in it, or is it easy
to explore and exploit?”
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

16. “"What are the key performance metrics to
consider? [Sales/Inventory | AMS]”
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

17. “Price increases - We've run into issues with
Amazon not accepting our price increases. Is
this something that can be accepted in the
future?”
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

18. “How do you build a stronger relationship
with a Vendor Manager?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

19. “If Amazon approaches you to use their
vendor program but you prefer to stick with
FBA, does that "count against" you in the
future?”

20. What are the pros & cons of 3P vs Vendor?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

21. “What do I do if Amazon isn't forecasting
correctly? How can I influence this?”
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

22. Poll For The Audience…
Are you interested an evaluation of your current Amazon Vendor Strategy?
A. Yes, Please.
B. No, Thank You.