For companies that are already selling on Amazon, this presentation will give you some tips on developing and improving your experience. Includes ideas on how Xport can help with the set-up and ongoing sales work.

1. Improve Your
Seller Experience with
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2. Review & Improve
Your Product Pages
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3. Example product page
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4. Selling on Additional
Amazon Marketplaces
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5. 5

6. Register to pay VAT in the local country
Ongoing VAT submissions; UK 4 per year,
Germany 12 per year
Xport can suggest independent experts
Additional Consideration
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7. Switching to FBA:
Fulfilment by Amazon
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8. How FBA Works
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9. Benefits of FBA
Amazon handles logistics to consumers
Qualifies for Amazon
Large, loyal customer base
Lower delivery cost for consumer
= More sales opportunities
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10. Benefits of FBA
Recognised by customers
Trusted, reliable Amazon service
= More sales opportunities
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11. Managing Your
Seller Central Admin.
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12. Seller Central Dashboard
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13. Ongoing Sales Activity
“Sales generate sales”
Amazon pricing & promo tools
Monitor sales & stock requirements
Book shipments and print labels
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14. Additional Marketing
to Improve Sales
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15. Peak Trading Days
Amazon Prime Day
Black Friday to Xmas
Boxing Day
Easter
Other Public Holidays
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16. Sponsored Products
Based on the Amazon search terms
Cost-per-click
Links to the product page = sales opportunity 16

17. In target market, to drive traffic to Amazon
pages:
1. Google display advertising
2. Contacting Influencers (blogs/forums)
Additional Marketing Activities
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18. Design display banners
Select key search terms
Setting-up the campaign
One-off cost, based on the specific project
Google Display Advertising: Design
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19. Cost-per-click campaign
Daily budget
Controlled by your company
Google Display Advertising: Campaign
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20. Identify the key blogs & forums
Produce a list for you to approve
Contact the bloggers: demos, tests,
samples
One-off cost, based on the specific project
Contacting Blogs & Forums
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21. www.xport.fi
mark.wiltshear@xport.fi
+358 44 595 9009
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22. Create Product Page Content:
Product Title
Bullet points
Description
Keywords/phrases
Product images: quality & variety 22

23. Selecting the Correct Marketplace
Be careful which Amazon site you select
Amazon.com is in the USA, separate to
sites in Europe
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