Women in Tech, Columbia MD January 2019 meeting. We take an overview of how women have been portrayed and perceived in the workforce; and our special guest Catherine Hyde, Director of Digital Engagement at Enterprise Community Partner, shares some thoughts and inspiration on how we can intentionally shape our future, for ourselves and the next generation of women at work.

1. 1
Women@Work:
Our Past, Our Progress
and Defining What's Next
January 2019

2. 2
KEY DRIVERS
Technology
 You are in the field to be in
Diversity in Workforce and Leadership
 You are bringing it
Mindsets, not Skillsets
 And you have both
Corporate Social Responsibility
 The world needs you to bring your whole self to work
WHAT'S AHEAD

3. 3
WHERE WE HAVE COME FROM
Pick young married women
 They usually have more of a sense of responsibility than their unmarried
sisters
 They're less likely to be flirtatious
 They need the work, or they wouldn't be doing it
 They still have the pep and the interest to work hard and to deal with the
public efficiently
Or older women who have worked outside the home
 Older women who have never contacted the public have a hard time
adapting themselves and are inclined to be cantankerous and fussy
 It’s always well to impress upon older women the importance of friendliness
and courtesy
And note their weight
 General experience indicates that “husky” girls - those who are just a little on
the heavy side - are more even-tempered and efficient than their
underweight sisters
WHAT'S BEHIND
The first three of "Eleven Tips on Getting More Efficiency Out of Women Employees," Transportation Magazine, July 1943

4. 4
HOW WE HAVE
BEEN PORTRAYED
WE'VE COME A LONG WAY
 What messages did your
parent(s) receive about being a
woman?
 What messages did you
receive?

5. 5
WE HAVE A LONG WAY TO GO
HOW WE
ARE BEING
PORTRAYED
What messages are our
children receiving?

6. 6
SOME PROGRESS
WHAT'S DIFFERENT NOW?
The Workforce Has Changed
 Non-discrimination laws forced changes in workplace behaviors in the
1980s
 What triggered the crisis at Uber was normal, accepted behavior in the
1980s and beyond
 Title IX raised generations of girls who learned and longed to compete
 In 2016 women outnumbered men in law school for the first time
But More Change is Needed
 While 40 percent of male graduates with STEM degrees work in STEM-
related jobs, only 26 percent of female STEM graduates do so
 Female employees make up between 26 percent (Microsoft) and 43
percent (Netflix) of the workforce at major tech companies, with the
percentage dropping much lower when it comes to actual tech jobs.
 Research shows the increase of women in leadership is helping
businesses to thrive in unprecedented ways. The data also suggest that
… employers and their industries have yet to return the favor
 As Michelle Obama said, "That sh#* don't work." We need to involve
men in the work and especially the dismantling of systemic challenges

7. 7
RESONANT MOMENTS
from the ANA Business Marketing NYC
2018 Regional Conference

8. 8
Talented women who have
broken through are
redefining what it is to be
a leader on their terms –
and reinventing how
successful marketing is
made in the process.
EVENT MC:
Allison Knapp Womack

9. 9
BETH
COMSTOCK
Storytelling is
strategy – and
telling a story
well is vision.
AUTHOR, FORMER VICE CHAIR, GE

10. 10
FEARLESS
GIRL
DOMINICA RIBEIRO, STATE STREET GLOBAL ADVISORS
It’s about aspiration
and challenge –
not about
perfection.

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IT’S OK TO
BE ‘A LOT’
Dara’s mother:
“You are a lot. Take
that where people
appreciate a lot and
use that to make a lot.”
D A R A TR ESED ER , C MO, GE B U SIN ESS IN N OVA TION S

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DO NOT EVER
LET YOURSELF
BE SILENCED.
USE YOUR
VOICE.
YOU WILL BE
BETTER FOR
DOING SO.

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WHO’S AROUND
THE TABLE?
LIZ TAYLOR, CHIEF CREATIVE OFFICER, FCB CHICAGO
Be the one who
brings someone
interesting to the
marketing table.

14. GET OUT THERE
AND DISCOVER.
̶ BETH COMSTOCK

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LET YOUR LIGHT SHINE
WHAT YOU BRING IS YOU
You Are All That and More
 Be yourself; be proud of what you bring
 Don't try to fit in; grow into your skin
 Take up your space. Speak up
 You are not “too much”
 And the business world needs introverts too
 Find a mentor; be intentional; chart you own course
 "Amplify" one another (thank you Tina Horn)
Dr. Mae C. Jemison
first African-American woman to travel in space

16. 16
STAND UP FOR YOUR VALUE
WHAT YOU BRING IS IMPORTANT
Don't be "more like a man"
Ask men to be "more like a woman"
 You don't apologize too much
 They apologize too litte
 You don't show weakness by letting another
person finish a sentence
 They show arrogance by cutting someone off
 What else can we flip?

17. 17
What's Next?
What surprised you?
What didn't?
What will you do differently tomorrow?
WOMEN IN THE WORKFORCE
Is there anything you want help with?

18. 18
THANK YOU