Presentation slides from our sponsored webinar with Adweek on thriving in the content tornado. Learn how to stay sane, protect your brand, and delight your customers.
Presentation from CMSWire webinar with guest speaker Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC. This presentation provides insights into the high cost of unmanaged assets, explains how to make a case for an enterprise DAM, and shows where DAM fits into the evolving experience stack.
Role of dam in driving digital strategyMayur Gupta
This document discusses how digital asset management is evolving from an operational tool to a strategic capability that drives innovation. It notes that the marketing landscape is rapidly changing with an explosion of devices, content, and touchpoints. Digital asset management is transforming from managing assets and driving productivity, to enabling consistent consumer experiences across channels and influencing shopping behavior. The highest level is serving as an innovative strategic capability that powers real-time testing, optimization, and connected experiences through data analytics and insights.
From “Crawl" to “Walk” — Customizing Lift to Drive Value Acquia
"You’ve heard it before: Crawl, Walk, Run to personalization success. But for those actually running a personalization practice, one of the most common pitfalls comes after rolling out a few initial “crawl” use cases that worked. What next? How do I get to the next level of personalization to drive even more value and ROI via personalized content?
Bringing together different data sources is a great way to gain additional insight into your visitors to create and launch more impactful personalizations. Fortunately, we’ve figured out a way to make that easier than ever, by bringing two no code solutions together -- Lift, Acquia’s personalization solution, and Google Tag Manager.
Join Eric Fullerton, Lead Product Evangelist at Acquia, Jon Meck, VP Marketing at Bounteous, and Elvis Komskis, Senior Consultant at Bounteous, to learn:
- How to set up Acquia Lift (Acquia’s personalization solution) and implement tracking via Google Tag Manager to empower your “walk” personalizations
- How to customize the information you collect in Acquia Lift with Google Tag Manager
- The three key competencies required to bring personalization to life
- How to build your personalization dream team
"
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
-Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits.
-Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate.
-CDP Beyond Retail - Use cases for more industries where customer is at the core
Enterprises often invest millions in building out a platform to streamline the process for building, deploying and managing multiple digital properties. But the broader enterprise, including business users, doesn’t know what they have OR how to use it. In other words, they’ve bought the ferrari but it’s sitting in the garage.
For this webinar, Acquia and their partner, Genuine along with their client, Baxter, will share strategies and lessons learned in helping brands leverage their digital platforms to support enablement and governance across tens, hundreds or thousands of sites.
We will explore approaches that maximize your technology investments to bolster technical and brand governance while empowering marketers to build the digital experiences they need to support their business objectives. We’ll also look at how Acquia’s low-code site builder, Cohesion, can provide another tool to give marketers freedom while ensuring a consistent brand experience.
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
Introducing Acquia’s DXP Vision, Strategy, Renaming, and RepackagingAcquia
Please join Acquia’s executive team as they share with partners how Acquia’s new product strategy will help the partner community build more sales opportunities and revenue growth. You will come away from this webinar knowing:
Acquia’s vision, strategy, and opportunity in the DXP market
How our products and roadmap will achieve this vision
What our new product branding and packages are, and how these map to the old branding and packages
New services opportunities available to partners
New partner selling tools now available
*Register and receive a $15 Voucher. Available to Acquia’s Partner employees only. Must attend to use the voucher.
Presentation from CMSWire webinar with guest speaker Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC. This presentation provides insights into the high cost of unmanaged assets, explains how to make a case for an enterprise DAM, and shows where DAM fits into the evolving experience stack.
Role of dam in driving digital strategyMayur Gupta
This document discusses how digital asset management is evolving from an operational tool to a strategic capability that drives innovation. It notes that the marketing landscape is rapidly changing with an explosion of devices, content, and touchpoints. Digital asset management is transforming from managing assets and driving productivity, to enabling consistent consumer experiences across channels and influencing shopping behavior. The highest level is serving as an innovative strategic capability that powers real-time testing, optimization, and connected experiences through data analytics and insights.
From “Crawl" to “Walk” — Customizing Lift to Drive Value Acquia
"You’ve heard it before: Crawl, Walk, Run to personalization success. But for those actually running a personalization practice, one of the most common pitfalls comes after rolling out a few initial “crawl” use cases that worked. What next? How do I get to the next level of personalization to drive even more value and ROI via personalized content?
Bringing together different data sources is a great way to gain additional insight into your visitors to create and launch more impactful personalizations. Fortunately, we’ve figured out a way to make that easier than ever, by bringing two no code solutions together -- Lift, Acquia’s personalization solution, and Google Tag Manager.
Join Eric Fullerton, Lead Product Evangelist at Acquia, Jon Meck, VP Marketing at Bounteous, and Elvis Komskis, Senior Consultant at Bounteous, to learn:
- How to set up Acquia Lift (Acquia’s personalization solution) and implement tracking via Google Tag Manager to empower your “walk” personalizations
- How to customize the information you collect in Acquia Lift with Google Tag Manager
- The three key competencies required to bring personalization to life
- How to build your personalization dream team
"
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
-Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits.
-Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate.
-CDP Beyond Retail - Use cases for more industries where customer is at the core
Enterprises often invest millions in building out a platform to streamline the process for building, deploying and managing multiple digital properties. But the broader enterprise, including business users, doesn’t know what they have OR how to use it. In other words, they’ve bought the ferrari but it’s sitting in the garage.
For this webinar, Acquia and their partner, Genuine along with their client, Baxter, will share strategies and lessons learned in helping brands leverage their digital platforms to support enablement and governance across tens, hundreds or thousands of sites.
We will explore approaches that maximize your technology investments to bolster technical and brand governance while empowering marketers to build the digital experiences they need to support their business objectives. We’ll also look at how Acquia’s low-code site builder, Cohesion, can provide another tool to give marketers freedom while ensuring a consistent brand experience.
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
Introducing Acquia’s DXP Vision, Strategy, Renaming, and RepackagingAcquia
Please join Acquia’s executive team as they share with partners how Acquia’s new product strategy will help the partner community build more sales opportunities and revenue growth. You will come away from this webinar knowing:
Acquia’s vision, strategy, and opportunity in the DXP market
How our products and roadmap will achieve this vision
What our new product branding and packages are, and how these map to the old branding and packages
New services opportunities available to partners
New partner selling tools now available
*Register and receive a $15 Voucher. Available to Acquia’s Partner employees only. Must attend to use the voucher.
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead MachineAcquia
The document discusses a presentation about redesigning websites to function as 24/7 lead and revenue generators. It provides reasons for relaunching a website, such as new leadership, outdated metrics, or a rebrand. The presentation outlines best practices for a redesign process and covers content strategies for researchers. Case studies demonstrate how personalized digital experiences increased traffic, revenue, and compliance for different brands. The presentation is given by representatives from Acquia, a digital experience company that helps customers transform digitally and grow audiences through open source platforms like Drupal.
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXAcquia
This document discusses how using personas can guide a digital asset management (DAM) system to improve customer experience. It recommends taking a persona-first approach when implementing a DAM system. This involves researching user needs through surveys, interviews and card sorting to develop user personas for roles like content creators, content builders and third parties. Examples are provided for how Life Time, a health club company, developed sales enablement portals tailored to different personas' needs. The document concludes with best practices such as aligning goals, researching users, implementing changes and collecting ongoing feedback.
The document outlines Siemens PLM Software's 2008 partner marketing strategy and programs. It discusses investing in partner success through a global marketing organization, marketing services, training, communications, and programs focused on key products like NX, Teamcenter, and Tecnomatix. Partners are encouraged to leverage marketing services, attend training, understand the marketing programs, and build and execute their own marketing plans aligned with Siemens' strategy.
Driving Conversions Through Deep PersonalizationAcquia
This document discusses driving conversions through deep personalization. It begins with an agenda for the event speakers. The first speaker discusses how consumers are empowered and the buying cycle has changed, requiring marketers to win in customers' moments. Data shows gaps between personalization goals and outcomes. The next sections provide steps for personalization strategies: define goals using the customer journey; assemble a data foundation; and accelerate with technology. It emphasizes testing and learning. The next speaker discusses Acquia's customer data platform for unified customer data and insights across interactions. It provides a single customer view. The final speaker discusses improving engagement for epilepsy.com through matching user intent and curated data. It outlines a strategy from initial information to a personalized journey
Intro to AgilOne for Acquia Partners: The #1 CDP for Enterprise Brands Acquia
Your clients have it easy, right? Flush with piles of customer data, it should be simple to know exactly who their prospects and customers are, target them with the perfect message, and grow their revenue from the data they own.
But it's not.
There is more data than ever before, but marketers like your clients struggle to know the most basic details of their customers:
-96% of marketers are challenged in building a comprehensive, single view of the customers
-40% of marketers are unable to personalize because of the inability to link data across disparate technologies
It doesn’t have to be this hard.
On February 25th, join Acquia’s partner-exclusive AgilOne webinar to learn how you can use machine learning to help your clients unlock siloed data and gain a single view of their customers.
After this webinar you will:
-Know what is a CDP and how is it different than DMP, CRM, or MDM
-Learn about AgilOne’s unique approach to machine learning and AI, and how these capabilities directly benefit marketers.
-Understand how identity resolution creates a single customer view.
-Hear how brands like lululemon, Tumi, and Moosjaw use AgilOne to drive business results.
-Watch a live demo to learn how to create personalized campaigns across on and offline channels.
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
Email to Lead in 10 days - Tips from BrightTALK BrightTALK
Learn tips from BrightTALK marketer Kathryn Kilner for using email to distribute content, capturing the response and using that information to qualify leads.
Overwhelmed with data from different sources and systems?Acquia
We know a well-defined customer data management framework can help ensure that valuable customer data is not locked up in silos, but rather flows freely across the organization, not only providing a single source of truth to marketing and other customer-facing functions such as sales and service; but also enabling real-time, data-driven responses to customer actions.
According to Forrester, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Today there is a data deluge in most organizations, where millions of data points are coming into the system from thousands of customer touchpoints across diverse channels, platforms and devices.
Organisations first need to understand what and how data needs to be ingested into the system to effectively use a customer data platform.
The problem is, many of us face multiple challenges with integrating a CDP with all current/pre-existing relevant systems (BI, CRM, MA, 3rd Party Industry Data, etc.).
In this session (https://youtu.be/yzH_DS-Mkl8) you will learn:
- The first step in building a practical customer data integration plan and strategy.
- How to unify all data from different sources to gain a 360° view of customers (Identity Resolution)
- How to strategically and effectively deliver relevant and useful experiences based on customer data at scale
Super Affiliate System's training course has created FIVE 7-FIGURE marketers...
The combination of paid advertising, and affiliate marketing, just plain works. Ad > Presell > Offer. Its not a complicated formula, and the way we teach it, has helped thousands of people do everything from create a respectable side-income, all the way to making 7-figures per year online, and live their dream lives.
A few of our top students are listed below. If you're looking to promote something that actually WORKS, you've found it.
3 Ways Mobile Sales Enablement Solves Sales ProblemsMutual Mobile
Mobile sales tools can improve sales productivity and increase closed deals in three ways. First, they provide access to catalogs, workflows, CRM systems, and coaching to streamline processes and automate tasks, freeing up time for selling. Second, they allow for capturing and sharing best practices as well as data-driven recommendations. Third, tools like multi-touch screens can engage clients and accelerate bringing new offerings to market. Research shows 74% of decision makers see increased productivity with mobile sales enablement.
The Benefits of Automation - Digiday Programmatic Rome, 11/10/15Digiday
Automation is helping media planners turbo charge their roles by reducing reliance on manual labor and hijacking moments with triggered content from live events. With automation and data from DMP profiles of customers, companies like Sky can better segment and target audiences with personalized offers. A future of fully programmatic and automated advertising promises to deliver large-scale personalization by bringing together creativity, data, media, and technology.
Cyber Security Account Based Personalization webinar march 2021 Avishai Sharon
How Cyber Marketers can use personalization to reduce friction along their buyer journeys? Join Tenable's Limor Danai and Avishai Sharon from Trendemon as they discuss these topics and more.
Own the Digital Shelf Strategies Food and Beverage CompaniesNuxeo
Large food & beverage companies often struggle to manage their product content and data, which inhibits innovation and makes it difficult to meet consumer demands.
Given the surge in eCommerce and online shopping, digital assets have become critical for ensuring that your products can be found on the digital shelf.
This webinar will highlight the importance of connecting content and data across seven key areas of the product development and launch process that can provide strategic value for food brands, thereby increasing efficiency and reputation.
Discover how to connect:
Ingredients libraries
Product design and prototyping
Product photography
Campaign development
Labeling and packaging
Content hubs and portals
Product knowledge management
Thebitbag Affiliate Program - Content Commerce Syndication PluginSamuelLee276
Thebitbag is a content platform that connects thousands of affiliate marketers and merchants.
Thebitbag’s editors and writers host and create high quality stories such as reviews, listicles, quizzes, retail industry insights, tips, trends and big brands discount offers.
Affiliate marketers are able to monetize their fans or followers through sharing engaging stories with affiliate link ready.
Sitecore & Microsoft Breakfast: Driving Retail Transformation - Avanade Sitecore
The document discusses how digital disruption is impacting retail organizations and the need to transform. It outlines Avanade's approach to driving retail transformation, which involves connecting the customer experience, employee experience, and digital retail operations. It also discusses how Avanade helps organizations fully leverage Sitecore's capabilities through a strategic approach focused on customer experience, process/governance, measurement, and design-led strategy.
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
Digital transformation consulting workshop training course
How to create expert analyses, digital road map and strategy?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert, consultant - Serbia, Belgrade
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
The Challenges Of Building A Sitecore Digital Marketing PlatformThomas Eldblom
The document discusses the challenges of building a Sitecore digital marketing platform, including the gap between IT and marketing teams, introducing a content management system into an existing digital solution, organizational maturity for digital projects, handling business critical content in Sitecore, balancing strategy and operations, determining a multi-site vs multi-solution approach, and managing multiple implementation partners. It focuses on seven key challenges and provides examples for each.
If an agency wants to innovate continuously its service offering, the role of a product owner is essential. We shared our current knowledge of how we have implemented the role of a product owner within Digital Marketing agencies.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead MachineAcquia
The document discusses a presentation about redesigning websites to function as 24/7 lead and revenue generators. It provides reasons for relaunching a website, such as new leadership, outdated metrics, or a rebrand. The presentation outlines best practices for a redesign process and covers content strategies for researchers. Case studies demonstrate how personalized digital experiences increased traffic, revenue, and compliance for different brands. The presentation is given by representatives from Acquia, a digital experience company that helps customers transform digitally and grow audiences through open source platforms like Drupal.
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXAcquia
This document discusses how using personas can guide a digital asset management (DAM) system to improve customer experience. It recommends taking a persona-first approach when implementing a DAM system. This involves researching user needs through surveys, interviews and card sorting to develop user personas for roles like content creators, content builders and third parties. Examples are provided for how Life Time, a health club company, developed sales enablement portals tailored to different personas' needs. The document concludes with best practices such as aligning goals, researching users, implementing changes and collecting ongoing feedback.
The document outlines Siemens PLM Software's 2008 partner marketing strategy and programs. It discusses investing in partner success through a global marketing organization, marketing services, training, communications, and programs focused on key products like NX, Teamcenter, and Tecnomatix. Partners are encouraged to leverage marketing services, attend training, understand the marketing programs, and build and execute their own marketing plans aligned with Siemens' strategy.
Driving Conversions Through Deep PersonalizationAcquia
This document discusses driving conversions through deep personalization. It begins with an agenda for the event speakers. The first speaker discusses how consumers are empowered and the buying cycle has changed, requiring marketers to win in customers' moments. Data shows gaps between personalization goals and outcomes. The next sections provide steps for personalization strategies: define goals using the customer journey; assemble a data foundation; and accelerate with technology. It emphasizes testing and learning. The next speaker discusses Acquia's customer data platform for unified customer data and insights across interactions. It provides a single customer view. The final speaker discusses improving engagement for epilepsy.com through matching user intent and curated data. It outlines a strategy from initial information to a personalized journey
Intro to AgilOne for Acquia Partners: The #1 CDP for Enterprise Brands Acquia
Your clients have it easy, right? Flush with piles of customer data, it should be simple to know exactly who their prospects and customers are, target them with the perfect message, and grow their revenue from the data they own.
But it's not.
There is more data than ever before, but marketers like your clients struggle to know the most basic details of their customers:
-96% of marketers are challenged in building a comprehensive, single view of the customers
-40% of marketers are unable to personalize because of the inability to link data across disparate technologies
It doesn’t have to be this hard.
On February 25th, join Acquia’s partner-exclusive AgilOne webinar to learn how you can use machine learning to help your clients unlock siloed data and gain a single view of their customers.
After this webinar you will:
-Know what is a CDP and how is it different than DMP, CRM, or MDM
-Learn about AgilOne’s unique approach to machine learning and AI, and how these capabilities directly benefit marketers.
-Understand how identity resolution creates a single customer view.
-Hear how brands like lululemon, Tumi, and Moosjaw use AgilOne to drive business results.
-Watch a live demo to learn how to create personalized campaigns across on and offline channels.
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
Email to Lead in 10 days - Tips from BrightTALK BrightTALK
Learn tips from BrightTALK marketer Kathryn Kilner for using email to distribute content, capturing the response and using that information to qualify leads.
Overwhelmed with data from different sources and systems?Acquia
We know a well-defined customer data management framework can help ensure that valuable customer data is not locked up in silos, but rather flows freely across the organization, not only providing a single source of truth to marketing and other customer-facing functions such as sales and service; but also enabling real-time, data-driven responses to customer actions.
According to Forrester, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Today there is a data deluge in most organizations, where millions of data points are coming into the system from thousands of customer touchpoints across diverse channels, platforms and devices.
Organisations first need to understand what and how data needs to be ingested into the system to effectively use a customer data platform.
The problem is, many of us face multiple challenges with integrating a CDP with all current/pre-existing relevant systems (BI, CRM, MA, 3rd Party Industry Data, etc.).
In this session (https://youtu.be/yzH_DS-Mkl8) you will learn:
- The first step in building a practical customer data integration plan and strategy.
- How to unify all data from different sources to gain a 360° view of customers (Identity Resolution)
- How to strategically and effectively deliver relevant and useful experiences based on customer data at scale
Super Affiliate System's training course has created FIVE 7-FIGURE marketers...
The combination of paid advertising, and affiliate marketing, just plain works. Ad > Presell > Offer. Its not a complicated formula, and the way we teach it, has helped thousands of people do everything from create a respectable side-income, all the way to making 7-figures per year online, and live their dream lives.
A few of our top students are listed below. If you're looking to promote something that actually WORKS, you've found it.
3 Ways Mobile Sales Enablement Solves Sales ProblemsMutual Mobile
Mobile sales tools can improve sales productivity and increase closed deals in three ways. First, they provide access to catalogs, workflows, CRM systems, and coaching to streamline processes and automate tasks, freeing up time for selling. Second, they allow for capturing and sharing best practices as well as data-driven recommendations. Third, tools like multi-touch screens can engage clients and accelerate bringing new offerings to market. Research shows 74% of decision makers see increased productivity with mobile sales enablement.
The Benefits of Automation - Digiday Programmatic Rome, 11/10/15Digiday
Automation is helping media planners turbo charge their roles by reducing reliance on manual labor and hijacking moments with triggered content from live events. With automation and data from DMP profiles of customers, companies like Sky can better segment and target audiences with personalized offers. A future of fully programmatic and automated advertising promises to deliver large-scale personalization by bringing together creativity, data, media, and technology.
Cyber Security Account Based Personalization webinar march 2021 Avishai Sharon
How Cyber Marketers can use personalization to reduce friction along their buyer journeys? Join Tenable's Limor Danai and Avishai Sharon from Trendemon as they discuss these topics and more.
Own the Digital Shelf Strategies Food and Beverage CompaniesNuxeo
Large food & beverage companies often struggle to manage their product content and data, which inhibits innovation and makes it difficult to meet consumer demands.
Given the surge in eCommerce and online shopping, digital assets have become critical for ensuring that your products can be found on the digital shelf.
This webinar will highlight the importance of connecting content and data across seven key areas of the product development and launch process that can provide strategic value for food brands, thereby increasing efficiency and reputation.
Discover how to connect:
Ingredients libraries
Product design and prototyping
Product photography
Campaign development
Labeling and packaging
Content hubs and portals
Product knowledge management
Thebitbag Affiliate Program - Content Commerce Syndication PluginSamuelLee276
Thebitbag is a content platform that connects thousands of affiliate marketers and merchants.
Thebitbag’s editors and writers host and create high quality stories such as reviews, listicles, quizzes, retail industry insights, tips, trends and big brands discount offers.
Affiliate marketers are able to monetize their fans or followers through sharing engaging stories with affiliate link ready.
Sitecore & Microsoft Breakfast: Driving Retail Transformation - Avanade Sitecore
The document discusses how digital disruption is impacting retail organizations and the need to transform. It outlines Avanade's approach to driving retail transformation, which involves connecting the customer experience, employee experience, and digital retail operations. It also discusses how Avanade helps organizations fully leverage Sitecore's capabilities through a strategic approach focused on customer experience, process/governance, measurement, and design-led strategy.
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
Digital transformation consulting workshop training course
How to create expert analyses, digital road map and strategy?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert, consultant - Serbia, Belgrade
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
The Challenges Of Building A Sitecore Digital Marketing PlatformThomas Eldblom
The document discusses the challenges of building a Sitecore digital marketing platform, including the gap between IT and marketing teams, introducing a content management system into an existing digital solution, organizational maturity for digital projects, handling business critical content in Sitecore, balancing strategy and operations, determining a multi-site vs multi-solution approach, and managing multiple implementation partners. It focuses on seven key challenges and provides examples for each.
If an agency wants to innovate continuously its service offering, the role of a product owner is essential. We shared our current knowledge of how we have implemented the role of a product owner within Digital Marketing agencies.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
[Webinar] The ABCs of ABM (Account-Based Marketing)Mintigo1
The document discusses account-based marketing (ABM). It begins with definitions of ABM as a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts. It then covers a 3 step model for ABM - identifying target accounts (Who), creating customized content and messaging (What), and using various touchpoints and channels (Where). Finally it discusses metrics for measuring the success of ABM programs such as coverage, awareness, engagement, program impact, and influence on sales outcomes.
This document outlines a webinar from Content Marketer's Blueprint on reporting lead quality to clients. It discusses using metrics like lead quality score to track the conversion of marketing qualified leads to customers. This score accounts for leads, marketing qualified leads, and sales qualified leads. The webinar also provides examples of how to report lead quality data to both C-level executives and marketers. For C-levels, it shows customers versus costs and top lead sources. For marketers, it breaks leads down by source and engagement level to identify high and low performing investments. The webinar then asks for participant feedback on a new lead quality report.
The formula for calculating lead quality from content marketing investmentsbreakoutrevenue
When it comes to reporting, content marketers need to understand the quality of leads they are attracting with their website. By quality, I mean the probability that a lead will close into a sale.
Web & Links Park - Introduction and Company ProfileWeb & Links Park
With an Aim to Take Your Business to a Higher Orbit of Growth Through Cutting Edge Innovative Services & Marketing Solutions, Web & Links Park Offers a Wide Range of Digital Services Right from SEO, SEM, and SMM to Digital Marketing, Branding, and Design/UX. Stay Tuned to Get Updated on a Variety of News From the Digital Landscape.
How to select an industry target for your inbound agencybreakoutrevenue
This document summarizes a webinar about how to select an industry to specialize in for an inbound marketing agency. It recommends evaluating past client success and challenges to identify industries. Agencies should look for industries with profitable customers who have high lifetime value and require a lot of information to make purchases. The network and growth potential of target companies and industries should also be considered. The webinar provides tips on how to attract and convert prospects within a target industry through blogs, whitepapers, and other content along the buyer's journey. It suggests experimenting with conversion rates and using HubSpot's prospect fit matrix to evaluate targets.
How to select an industry target for your inbound agencybreakoutrevenue
Inbound marketing agencies can get noticed, charge more and deliver better results if they specialize in a specific industry or market segment. This presentation covers the business elements to evaluate when looking at your current customer base and selecting a target industry for your agency.
This was a seminar held in during one or our Skapa & Friends meetings at our office. It was about content marketing and specifically on how to use content to attract relevant visitors and drive sales. What to consider when doing content strategies, Google's importance, how to maximize visibility when publishing.
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Curata
This document discusses scaling content operations. It recommends establishing a content marketing lead and center of excellence team to oversee content production, strategy, and analytics. It also recommends building a content marketing supply chain that plans content ideation, production, promotion and measures the impact on business goals like leads and pipeline. Finally, it suggests consolidating content marketing technology to improve reusability, consistency and analytics.
This document summarizes a marketing agency's services and experience. It highlights the agency's strategic approach using creativity, technology, and media to ensure success for clients. It provides examples of campaigns and clients across various industries like IT, engineering, education, retail, and real estate. The agency has over 100 employees with diverse experience and has been in business for over 14 years.
Presented at Henry Stewart New York Digital Asset Management Conference 2015. See how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies to create a Content Marketing Hub, GoPro, BMW, top retailers have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. They’ve seen big gains in brand recognition, customer loyalty, and sales — and your company can, too. Use your DAM to build relationships that win markets, not just another campaign! Learn how you can:
- Build a cutting-edge content acquisition platform for owned, gained, and real-time media — just like marketing wunderkind GoPro.
- Create a content marketing exchange that simplifies the production and delivery of personalized brand communications — just like luxury brand leader BMW.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
This digital marketing agency provides various services to help businesses attract and convert new customers online, including website design, development, marketing strategy, content creation, paid advertising, analytics, and training. They take a personalized approach to understand each client's business and target audience in order to effectively promote the brand and reach potential customers. Their team has extensive experience implementing digital marketing solutions and they aim to empower clients by training them on marketing principles.
James P. Burns is a digital media and interactive sales and marketing professional with extensive experience in search engine marketing, affiliate marketing, lead generation, email marketing, and performance marketing. He has worked with major companies like Overture, Yahoo!, Traffic Marketplace, Modern Vision Media, SmartQuote, and True Action. Burns is skilled in strategies like pay-per-click advertising, online display campaigns, and social media marketing. He aims to build partnerships and create successful campaigns that generate revenue for clients.
Resilient brands workshop - building brands in the digital age Brilliant Noise
What's the role of brand in the digital age? How can your brand keep-up with the flow of new technologies, platforms and the need for content?
You are invited to join us for an inspiring, action-focused afternoon for people who create, manage and lead brands and brand communications.
In the session, we'll introduce you to new ways to:
- Align what your brand is, says and does
- Engage customers around a meaningful story
- Increase the value of your customers using content analytics
- Shift the focus from innovation to transformation.
Challenges
The digital revolution changes everything. It's the force driving shifts in markets, customers and organisations. To survive and thrive, businesses face a dual challenge: staying ahead of the competition while transforming their own organisation.
Our belief
You need to be customer-focused to compete. We develop strategies around the customer, their needs, their world, their experience.
Our approach
We take a strategic approach in four key areas (brand, experience, content and culture).
Everything we do contributes to building a brand from its purpose to the customer experience. We aim beyond the sale, to gain their advocacy.
We develop resilient brands:
- Build a resilient brand: aligns belief, strategy and experience.
- A shared purpose and values with customers.
- Authentic communications with an engaged audience.
Purpose of the workshop
We would like you to experience the way we build brands at Brilliant Noise. Test some of our tools and exercises so you can take-away something useful you can act on, take a first step forward creating a resilient brand.
Asten's Success Story in Digital Marketing - Codelattice & Identiti Ads's strategy has helped Asten become one of the best realty brand on Social Media. 100 million expressions and still growing strong...
LakeB2B is a 360 degree marketing agency that offers advertising agency level services at a lower cost than traditional agencies. They employ over 1,800 people with 690 focused on marketing services. LakeB2B takes a strategic, results-oriented approach to marketing and has long-term relationships with Fortune 500 companies. They offer a full range of integrated digital marketing services including branding, social media, content creation, web development, and more.
How DAM Librarians Can Get Ready for the Uncertain FutureNuxeo
The world has changed. Content has changed. We hear about the importance of DAM to the digital supply chain, and its value to your organization - but is your DAM keeping up? We seem to be stuck in the same place, still waiting for the miracle to occur and running in circles with little to no metadata. You can't find things, and you’re spending your day looking for stuff for other people.
Luckily, technology is catching up. Join Alan Porter and Lisa McIntyre (MLIS) of Nuxeo, two long-time Digital Asset Management (DAM) practitioners, for a discussion on what the future holds for DAM and those of us who use it daily, focusing on:
- Leveraging AI and Machine Learning as tools to help teams become more efficient
- Developing asynchronous workflow habits
- Getting back to doing what we were hired to do - managing content
How Insurers Fueled Transformation During a PandemicNuxeo
For many insurers, the past year has accelerated strategic investments to manage remote workforces, support virtual claims handling, and face off with FinTech upstarts.
In this webinar, we look at how leading insurers not only addressed the immediate challenges caused by global lockdowns but also found new efficiencies along the way. Get insights into some of the emerging technologies that are driving innovation in insurance, including the Cloud, artificial intelligence, and low-code. We also explore how these technologies reduce claims leakage while improving claims accuracy, employee productivity, and customer satisfaction.
Manage your Content at Scale with MongoDB and NuxeoNuxeo
The pandemic changed media forever — trends in how we create, atomize, store, and distribute content have accelerated as consumer patterns radically shifted.
Now, viewers expect their content to be personalized, on-demand, and on the device of their choosing but this can’t be done effectively using traditional SQL and relational models.
Discover how to quickly transform your content management systems, while reducing costs and increasing productivity with MongoDB and Nuxeo.
In this interactive session we go over:
- Top trends in the media and entertainment industry, and how to stay ahead of them
- Best practices to power gigantic repositories of complex content
- How to achieve performance improvement and cost reduction at the same time
Digital Asset Management (DAM) is no longer just about storing pretty pictures. In today’s fast-paced business environment, DAM serves many roles, from traditional marketing use cases to being positioned at the center of a complex enterprise-wide digital supply chain. This presentation will examine many of the use cases for DAM in action today, and those projected for the near future.
Attend this session to learn how to:
- Position yourself on the DAM Continuum
- Understand the many use cases for DAM
- Identify opportunities where DAM can add real value to your business
- Position yourself to meet future needs for DAM
The document discusses trends in customer experience for 2021, predicting that companies will focus on improving existing digital experiences and assets. It outlines five key trends, including taking a more holistic approach to customer experience basics, increasing use of rich media like video, leveraging artificial intelligence to catalog and tag existing content archives, expanding online product listings to include 3D experiences, and developing audio-based customer service strategies. The document concludes by promoting the benefits of Nuxeo's digital asset management platform.
L’IA personnalisée, clé d’une gestion de l’information innovanteNuxeo
L’intelligence artificielle est un sujet en vogue, notamment dans la gestion de l’information et de la gestion de contenu. Il faut cependant distinguer l’IA générique de l’IA personnalisée. Si la première permet un gain de temps non négligeable, la seconde va plus loin en améliorant l’expérience client, accélérant la création de nouveaux services et l’innovation.
Alors qu’en est-il réellement ?
Découvrez comment Nuxeo utilise MongoDB pour permettre à sa plateforme de gestion de contenu de s’adapter progressivement à la charge et au volume. Nous présenterons notamment le processus et les résultats de notre dernier test de performance réalisé avec succès sur plus de 11 milliards de documents en utilisant MongoDB Atlas.
Le DAM en 2021 : Tendances, points clés et critères d'évaluationNuxeo
La crise de 2020 a bouleversé de nombreuses entreprises. Beaucoup ont accéléré leur transformation digitale et orienté leurs activités en ligne. Les consommateurs ont, de leur côté, également privilégié l’achat et l’interaction en ligne, accélérant de fait la tendance à la digitalisation des contenus.
C’est dans ce contexte que les entreprises doivent se préparer pour 2021. Il est devenu vital de bien gérer ses ressources numériques, notamment photos et vidéos pour délivrer une expérience attractive et se démarquer de la concurrence.
Au travers de ce webinar, découvrez :
- Quels sont les nouveaux enjeux de la gestion de contenu au regard de la richesse des médias (photos, vidéos, fichiers 3D)
- Quelle est la place du DAM dans l’écosystème de l’entreprise
- Comment une solution de DAM permet d’améliorer son expérience client et son efficacité
- Les tendances du DAM en 2021
- Les critères pour bien choisir sa solution
Enabling Digital Transformation Amidst a Global Pandemic | Low-Code, Cloud, A...Nuxeo
In today’s world, where many businesses are struggling to simply survive COVID-19, some companies are thriving in this environment and accelerating their digital strategies, not by necessity, but as an opportunity to seize competitive advantage.
In this webinar, we will explore how modern content platforms play a key role in enabling digital transformation and how new trends and capabilities — like Cloud, Low-Code and Artificial Intelligence — are enabling some of today’s largest enterprises to accelerate their transformation initiatives. Our webinar will feature two different case studies where leading enterprises are leveraging these technologies as the digital foundation for their future businesses.
In this webinar, you will learn:
- How modern content platforms are tearing down information silos to deliver data and content when, where, and how it is needed
- How modern content platforms take unique advantage of cloud infrastructures
- Why low-code application development is critical to business agility
- What AI capabilities are available today that are completely transforming how customers work with data and content
- How a large US insurer is using Nuxeo, Guidewire, and Smart Communications, all on AWS, to modernize their claims architecture
- And, how a $13B global apparel company is using Nuxeo and its Insight service (AI/ML) to institute a wholly digital supply chain
Elevate your Customer's Experience and Stay Ahead of the CompetitionNuxeo
As the world’s economies struggle with shutdowns, disconnected workspaces, and recessionary pressures, the insurance industry faces unique challenges that modern technologies can help solve.
Get insights into the state of the insurance industry with guest speaker Jeffery Williams, insurance industry analyst at Forrester. Jeffery will explore recent trends impacting the industry, including today’s top priorities for insurers.
Discover the emerging technologies that enable insurers to be more competitive and rapidly bring new products to market.
Driving Brand Loyalty Through Superior Customer Experience Nuxeo
Today’s consumers expect content that reflects a brand’s promise and that is relevant, informative and supported by rich media experiences.
Join CMSWire and Alan Porter, Nuxeo’s Director of Product Marketing and author of “The Content Pool,” as we explore trends in customer expectations that drive brand loyalty in a digital world, based on recent survey data. Discover methods for storing, managing and delivering rich content that engages your customers and provides the digital experiences they expect.
This webinar will cover:
- Build a content-driven digital supply chain that ensures consistency and speed time to market
- Leverage new technologies like AI and machine learning that drives improvements to customer experience
- Identify and start practical projects that build brand trust
Drive Enterprise Speed and Scale with A Cloud-Native DAMNuxeo
During a recent Henry Stewart DAM webinar, guest speaker Nick Barber, Senior Analyst of Forrester, and Alan Porter of Nuxeo explore how organizations can create urgency and build the business case for DAM investment, how a cloud-native DAM supports enterprise speed and scale when it comes to creating and delivering content, and how to drive adoption of the DAM so that it establishes itself as an enterprise-level single source of truth.
The Big Picture: the Role of Video, Photography, and Content in Enhancing the...Nuxeo
With the retail sector facing some of its biggest challenges ever and transitioning to even more of a digital model, customer experiences have become more important for retailers as they look to the future. As a matter of fact, according to new Nuxeo research, 54% of UK shoppers would change from a favored retailer to a competitor if the overall digital experience did not meet their expectations.
As all eyes focus on online retail, content such as product information, photos, videos have become the essential part of the customer experience - and retailers and brands with the best content will stand out. But it runs deeper than that. The pandemic has necessitated a new way of working, meaning processes such as resource approval and packaging development need to be done digitally, and at speed.
In this webinar discover what the shift to online retail means for your content strategy, what brands are leading the way in this space, and how a digital asset management platform can help you:
- centralise your vision of all content and creative assets
- digitise your business processes for better efficiency
- accelerate speed to market
- provide an exceptional customer experience
How Creatives Are Getting Creative in 2020 and BeyondNuxeo
Today’s creative teams are facing some crazy challenges – studios are shut down, production is stalled, and staff are scattered. But overcoming new challenges is where creative people excel.
This webinar will explore some of the innovative strategies and new technologies that have:
• Generated inspiration
• Used existing digital assets in unique ways
• Developed new processes
• Motivated teams
Learn how we can tackle the future together.
Digitalisation : Améliorez la collaboration et l’expérience client grâce au DAMNuxeo
Alors que la digitalisation des entreprises est en marche depuis plusieurs années, la récente crise du covid à d’autant plus appuyé la tendance. Les contenus numériques de types photos, videos, maquettes 3D etc… représentent désormais un facteur déterminant dans la course à l’expérience client. Avec l’accroissement du télétravail, les processus métiers tels que la validation des ressources ou le développement des packaging doivent pouvoir se réaliser à distance sans impacter la productivité.
Disposer de la bonne ressource au bon moment, sur le bon canal est devenu vital à l’ère du tout numérique. Que ce soit en externe ou en interne.
Au travers de ce webinar, découvrez comment une plateforme de gestion des ressources numériques (DAM) permet de :
- Centraliser l’accès et la mise à disposition des ressources numériques (photos, vidéos, maquettes 3D …)
- Faciliter les processus d’itération et de validation des contenus
- Favoriser la collaboration entre les différents départements
- Améliorer la productivité et l’expérience client
Reimagine Your Claims Process with Future-Proof TechnologiesNuxeo
An increase in upstart competitors are disrupting the insurance industry and they are implementing future-proof business systems that can adapt rapidly to changing industry dynamics. To keep up with the competition, you need to better understand the changing market and reimagine your legacy systems and processes.
Learn how to innovate your claims process. Topics discussed include how:
- Next-generation insurers are reinventing traditional insurance products and services to improve customer satisfaction and gain a competitive advantage
- Modern technologies (like AI and process automation) reduce business costs without sacrificing customer experience
- Traditional insurers can quickly develop new and improved solutions while transitioning from legacy systems
Comment le Centre Hospitalier Laborit dématérialise ses processus administratifsNuxeo
Le Centre Hospitalier Laborit, basé à Poitiers, est un établissement public en psychiatrie et santé mentale employant plus de 1500 agents regroupant personnel soignant, médecins et personnel administratif.
Documentation institutionnelle, plannings, gestion des marchés, SIRH des médecins… Le CH Laborit souhaitait dématérialiser au maximum l’ensemble de ses processus documentaires, casser les silos d’information et structurer au mieux ces données non structurées.
Avec des projets documentaires aux spécificités diverses, le CH Laborit a choisi Nuxeo notamment pour Nuxeo Studio, son outil de développement low-code facilitant la création d’applications de contenus.
Au travers de ce webinar, découvrez comment le CH Laborit utilise Nuxeo pour :
- Dématérialiser l’ensemble de ses processus de gestion documentaire
- Répondre aux divers besoin métiers grâce au développement rapide d’applications dédiées
- Limiter les freins au changement grâce à une interface intuitive et commune aux différentes applications
Accelerating the Packaging Design Process with Artificial IntelligenceNuxeo
New product innovations, materials, rebranding: every product change can create a need for new packaging. Technical and creative information collides with file formats whenever packaging is involved. Packaging designers are called on to localize designs for multiple markets and change specific elements creating many iterations of the same basic package design. That’s a lot of moving parts to manage and coordinate.
That is why Innovationedge Founder Cheryl Perkins, and Nuxeo’s Alan Porter will join CGT in an upcoming webinar to discuss how product asset management, combined with Artificial Intelligence (AI) and machine learning (ML) models, can accelerate ideas to market for consumer goods companies.
Attendees will learn:
- How connecting product data and visual assets can accelerate the packaging design process.
- How one consumer goods manufacturer reduced their packaging approvals process from weeks to days.
- How to manage and track multiple localized versions of a design using asset derivatives.
Combine AI & Modern Content Services to Increase Productivity by 15%Nuxeo
Did you know that workers in banking and insurance spend almost one hour every day just looking for information they need to do their jobs? Or that UK financial firms have an average of 9 information management systems in place and that 80% report these systems aren’t fully integrated?
Not only is content inherently hard to manage, but the volume, variety, and complexity of content are growing at an unprecedented rate.
Further, many firms continue to struggle with outdated systems and a growing number of information silos.
And, all of this comes at a time when digital transformation is a critical imperative and content is becoming increasingly important for firms seeking to improve customer experiences, collaboration, increase productivity, or comply with new regulations like GDPR.
In this webinar, you will learn:
- How to break down information silos and provide a single, comprehensive view of content
- What new types of content are emerging and how leading companies are leveraging these assets for competitive advantage
- How to use AI and machine learning to enrich content and bring new automation and insight
- And, how to increase knowledge worker productivity with a modern content services platform
Booster sa productivité de 15% grâce à une gestion intelligente de l’informationNuxeo
Saviez-vous que la perte de productivité liée à une mauvaise gestion de son information d’entreprise était estimée à 15% ? La gestion des contenus a toujours représenté un défi pour les entreprises. Le volume et les types de contenus se multiplient à une vitesse inédite, avec un nombre de ressources gérées par les entreprises qui devrait doubler en l’espace de deux ans.
Et l’avènement du digital et du travail à distance accentue ces besoins : comment mettre à disposition de l’ensemble de l’entreprise et des départements la bonne information à n’importe quel moment et sur n’importe quel canal ?
Car gérer, enrichir et retrouver ses contenus est devenu essentiel pour gagner en productivité et rester concurrentiel.
Au travers de ce webinar découvrez :
- Comment retrouver ses contenus facilement permet de gagner en productivité
- L’importance de disposer d’une vision centralisée de son information
- Les bonnes pratiques à adopter pour tirer parti de ses contenus
- Comment l’intelligence artificielle et le Machine learning peuvent aider
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
6. DAM 1
Email marketing
Content marketing WCM
Social media
Video
Packaging
Traditional Media – TV,
Publications, Ads, Coupons
.com
Intranet
Video Services
eCommerce, Retail Ops, Retail
Marketing, Sales force
Archive
Content
marketing
Packaging
design
Agency
creative
Corporate
creative services
Retail marketing
Sales collateral
Photo & video studio
Vendor systems
DAM 2
DAM 3
Agencies & their vendors
#contenttornado
9. Need alignment across client HQ, country
marketing teams, & agency across 100s
of local renderings
Coordinating complex
global campaigns
Prior system lacked rights inheritance
from master to derivatives; no
transparency
#contenttornado
14. Source: Forrester Research. Vendor Landscape: Digital Asset Management, 2017
DAM’s Role In The Digital Experience Technology Architecture
#contenttornado
33. Ad agency
Supporting a consumer technology leader
Commercial archive
• Consolidating suppliers to
maximize findability &
automate requests
• No software development
1
#contenttornado
34. Ad agency
Supporting a consumer technology leader
Commercial archive
• Consolidating suppliers to
maximize findability &
automate requests
• No software development
1
#contenttornado
35. Ad agency
Supporting a consumer technology leader
UGC research & ideation
• 500K consumer generated images
• Efficient search & filtering to
accelerate browsing
• Tagging & rating
2
#contenttornado
36. Ad agency
Supporting a consumer technology leader
WIP from shoots
• Search
• Spikey traffic
• Easy ingest + workflow
3
#contenttornado
45. Coordinating complex
global campaigns
Need alignment across client HQ, country
marketing teams, & agency across 100s of
local renderings
Prior system lacked rights inheritance from
master to derivatives; no transparency
#contenttornado
46. Need alignment across client HQ, country
marketing teams, & agency across 100s of
local renderings
Prior system lacked rights inheritance from
master to derivatives; no transparency
Launched in 3 weeks with no software dev
Regained control, acceleration, & efficiency
Coordinating complex
global campaigns
#contenttornado
52. Unlocking digital
assets to power a
new revenue model
Hundreds of attributes behind new
screen technologies drive digital transformation
#contenttornado