Seed Marketing, structure of essential marketing cell and major components

1. Topic
on
“SeedMarketing, structure of essential marketing cell and major components”
Department of AgricultureBotany

2. What is Seed Marketing ?
 The process of promoting and selling seed products to farmers and other
end-users.
 It includes activities such as advertising, branding, pricing, distribution, and
product development.
 Badrinarayan Barwale is known as the father of Indian seed technology.
 Work on producing cheaper and better quality seeds.
Seed Marketing Structure
 How different seed industries are classified and differentiated based on their
degree and nature of competition for services and goods.
 The establishment of effective seed distribution system of seed.

3. Seed Marketing Structure
A) Farmer to Farmer distribution
B) Distribution of Registered Authority (State Govt. System).
C) Distribution of development agriculture.

4.  Marketing Organization
• The simplest and most efficient system is to establish a central marketing cell and
regional offices in end-use areas.
• The retail sale could be organized either by appointing distributors/dealers such as
private dealers, cooperatives, agro-sales service centres, etc. or by opening seed
company/corporation-owned sales points, or both.

5.  Central marketing cell
 Responsible for planning, appointment of dealers/distributors, seed movement,
marketing intelligence research, pricing, promotional activities, financing and
record keeping.

6.  Factors / component affecting seed affecting seed marketing basic
requirement.
1. Forecasting of seed demand
2. Supply of seed
3. Seed marketing structure
4. Seed scale
5. Determination cost of seed production.
• Demand Forecasts
• The assessment of effective seed requirements is critical to any planned seed
programme.
• It would also avoid shortages and gluts and as well ensure stable prices and
profits.

7.  In making demand forecasts, the following factors must be considered
carefully.
(a) Total cultivated average, seed rate, quality replacement period and assessment of
total potential seed requirement of each of the important crops.
(b) Impact of extension efforts on the introduction of improved production techniques,
and future plans for promotion.
(c) Current acreage under high yielding varieties and amount of seed sold in the last
year.
(d) Cultivator preferences for varieties, package size, kind of packing, quality and
price.
(e) Number and size of competitors.
(f) Kinds of publicity and sales promotion that are most effective.
(g) Climate of the area where seed is being marketed.