seed sales aids

1. SEED MARKETING
Presented by: Krishnendu Kundu

2. CONTENT LAYOUT:
• Goals of seed industry
• Seed marketing & its component
• Seed distribution
• Sales aids

3. GOALS OF SEED INDUSTRY:
Rapid
multiplication
of seed.
Assured high
quality seed.
Timely supply
to the farmer.
Reasonable
price.

4. SEED MARKETING:
Seed marketing is one of the most vital department for seed industry, as the size & scope
of seed industry depends on it.
Seed marketing refers to:
• The actual acquisition and selling packed seeds.
• Intermediate storage.
• Delivery and
• Sales promotional activities.

5.  COMPONENTS OF SEED MARKETING:
SEED
MARKETING
Demand
forecast
Marketing
structure
Proper
storage
Sales
promotional
activities
Post
sales
services
Seed
production
& pricing

6. Seed supply keep pace with seed demand in terms
of quantity, quality, price, place & time. (both
present & future).
Avoid shortage & glut.
Ensure stable prices & profits.
 DEMAND FORECAST:

7.  FACTORS AFFECTING DEMAND FORECAST:
 Total cultivated acreage, seed rate, SRR.
 Impact on extension effects for future plan, publicity & promotional activities.
 Amount of seed sold records of last 5 years.
 Number & size of competitors.
 Cultivars preferences for varieties, kind of packing, quality & price.
 Climate of the area where seed is being marketed.

8.  MARKETING STRUCTURE:
Central marketing cell Regional office
Company own
sale deports
Dealers
(Agro-sales-service)
Dealers
(Co-operative)
Dealers
(private)
Sole distribution
(private)

9.  SEED DISTRIBUTION:
There are
five different
types of seed
distribution.
Farmer -
farmer
distribution.
Registered -
grower
distribution.
Distribution
by co-
operatives.
Distribution
by dept. Of
agriculture/
institutions.
Distribution
by private
organization/
company.
The key to success in seed marketing is the establishment of effective channel of distribution.

10.  RESPONSIBILITIES OF DEALERS & DISTRIBUTORS:
Ethical dealing.
Sale quality
seeds only.
Proper storage
of seed.
Maintenance of
attractive
shops. With
price tag
Proper
knowledge of
product &
competitors.

11.  ARRANGEMENT OF PROPER STORAGE OF SEED:
Successful seed marketing depends upon:
 Quick transportation from production area to end-use area.
 Timely availability to the growers.
 Establishment of buffer-go downs.
Stages of seed storage:
 Storage on plant (physiological maturity-harvest).
 In warehouse.
 In transit. (railway sheds, trucks etc.).
 In retail stores.
 On user’s farm.

12.  SALES PROMOTIONAL ACTIVITES:
 A sound effective sales programme based on judicious use of three basic tools…
Seed companies can provide publicity budget for materials like
 Posters
 Photographs
 Leaflets
 Arranging awareness camp.
PROMOTIONAL MEDIA: * Newspaper.
* Cinema slides.
* Hording
* Local TV channels, Radio
* Melas, cultural programmes.
* Field demonstration.
ADVERTISEMENT
PUBLICITY
PUBLIC
RELATION
The consumer’s demand for good seed is largely dormant. It must be awakened & stimulated.

13.  SALES AIDS:
 Location of the seed dealers.
 Local cropping season.
 Soil types.
 Rainfall amount & distribution.
 Traditional sources of seed.
 Financial position of farmers.
 Sources of credit.

14.  POST SALES SERVICES:
 Educating farmers to purchase certified seed from
authorized dealers, protect themselves from spurious-
seed dealers.
 Technical help required by the farmers.
 Quick follow-up.

15.  SOUND PRICING POLICY:
The price fixed for sale should be reasonable enough, so that a large number of
farmers could be attractive to purchase certified seed.
Components effecting final marketing price:
 Input costs.
 Costs in supply & demand.
 Prices of other farm products & time trend.