1.
Creating an SEO-ready
mobile presence
January 26, 2014, Jerusalem
SMX Israel 2014
By: Miriam Schwab
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2.
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3.
5
7
3
100
Continents with clients
Years in the WP biz
WordCamps organized
WP sites built
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4.
1 million more Android phones are
activated than there are babies born

5.
Kelsey Group: mobile search to beat
desktop search by 2015

6.
Why responsive?
• Because Google says so. But why does
Google say so?
• Because it’s a better user experience.
But is it?
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7.
Responsive pros and cons
Pros
• One URL – link
equity, sharing
• Analytics - one
complete view of all
traffic
• Future friendly – new
devices, new CSS
• Easy to maintain
Cons
• May not target mobilespecific keywords
• Slooooow – poor
handling of images, JS,
etc.
• Feature phones: 50% of
global population uses
them, accounts for
more than 10% of total
mobile Web traffic
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8.
Responsive tips
• Mobile is first and foremost about user
experience
• Put important information up front,
keep it simple and focused
• CTA buttons that take up entire width
of the mobile screen, no zoom
• Mobile specific CTAs, i.e. “Call Now” or
“Get Directions”
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9.
Responsive tips
• Consider adding a desktop/responsive
toggle on responsive sites.
• Keep an eye on your mobile analytics
for red flags
• Reading text is annoying on mobile, so
use videos and images
• Don’t forget about responsive email!
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10.
HOW DOES RESPONSIVE
IMPACT SEO?
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11.
Case Study
• Launched new site with responsive in
June 2013.
• These numbers compare 5 months prior
to launch, to 5 months after launch.
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12.
Metric
Percentage change
Mobile visits
+52%
Overall visits
+40%
Mobile pgs/visit
+5%
Overall pageviews
+46.43%
Avg. visit duration overall +4.7%
Organic traffic overall
+48.5%
Mobile organic traffic
+139%
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13.
Ecommerce case study
Mobile sales in Q4 2013 reached 16.6% of all
online sales, up more than 46% over the
same period last year. (IBM)
O`Neill Clothing
• iPhone/iPod conversions increased by
65.71%
• Android conversions increased by 407.32%
• Revenue increased by 101.25% on
iPhone/iPod, 591.42% on Android
(source: http://conversionxl.com/how-responsive-design-boosts-mobileconversions/)
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14.
But…tablets
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15.
40
Percentage of online traffic
and sales Q4 2013 (IBM)
35
30
12.8
25
20
15
10
11.5
21.3
5
5
0
Online traffic
Smartphones
Online sales
Tablets

16.
Don’t do this…
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17.
Renault Israel Tablet Site 
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18.
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19.
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20.
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21.
WHAT’S NEXT?
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22.
80% of mobile time spent in apps,
20% in browser

23.
Nielsen and Business Insider found the
same data

24.
The future: app-like sites

25.
illuminea
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations
THANKS!
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