SearchLove London 2015 | Talia Wolf | Emotional Targeting

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Imagine being able to truly understand your customer on an emotional level and translate that knowledge into revenue. Take your optimisation tactics to the next level and learn everything you need to know to tap into your customer's emotional triggers and unlock the missing link to increasing your revenues.

Marketing

Unlocking The Missing Link in CRO:
Emotional Targeting
Talia Wolf | Conversioner.com
Taliagw

People don’t remember what you said,
they remember how you made them feel
Maya Angelou
@taliagw

@conversioner_ @taliagw #CTAConf@taliagw

Emotional Targeting
Make it about
the customer
Show it
Don’t just say it
Test Concepts
not elements
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Makingitaboutthecustomer
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In Marketing:
You’re not Harry Potter, you’re Dumbledore.

That’s 3 seconds shorter than a gold fish!
Humans have an attention span of under 6 seconds.
Microsoft
@taliagw

36
Emotion Setting Words Visual
(things,
activities)
Colour
Current
Feeling
Desired
Feeling
Emotional Targeting Framework
@taliagw

@conversioner_ @taliagw #CTAConf
Case Study 1

Emotional Triggers:
Conﬁdence Inspiration
@taliagw
Superiority

Testing Concepts
About the Customer
Showing it
@taliagw

Emotional Triggers:
Energetic AnticipationExcitement
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Marketing isn’t a battle of products it’s
a battle of perceptions.
Jack Trout
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Contact me:
@conversioner_
talia@conversioner.com
conversioner.com/blog
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Search love 2015 - Google's Predictable Content Preference - Aaron Friedman

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