Don't Bet Against Social Measurement By Steve Hammer
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From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Measuring Up With Social Analytics. PRESENTATION: Don't Bet Against Social Measurement - Given by Steven Hammer, @c_sutter - Adobe, Product Manager, Adobe Social. #SocialPro #15A
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Don't Bet Against Social Measurement By Steve Hammer
- 1. #SocialPro #15a @armondhammer Practical tips for social marketing measurement Don’t bet against social measurement Steve Hammer President, RankHammer
- 2. #SocialPro #15a @armondhammer Let’s Place a Big Bet
- 3. #SocialPro #15a @armondhammer We’ll use a pro
- 4. #SocialPro #15a @armondhammer We hear cheering
- 6. #SocialPro #15a @armondhammer His View?
- 7. #SocialPro #15a @armondhammer FAMILY What it’s all about FOOD AND WINE Eating as an art form? HOCKEY Go Stars RANKHAMMER Dallas Based Internet Marketing Agency
- 8. #SocialPro #15a @armondhammer Four Tips for survival
- 9. #SocialPro #15a @armondhammer 1: Start with a Goal
- 10. #SocialPro #15a @armondhammer Not a great goal
- 11. #SocialPro #15a @armondhammer Doesn’t Correlate 10,000,000 Fans 2500 cars 2,000,000 Fans 6,000,000 cars
- 12. #SocialPro #15a @armondhammer Relate to core business Commerce Sales Service Luxury Brand Desire Cultural Mentions Content Repeat Visitation Sharing Community New Members Discussion Depth
- 13. #SocialPro #15a @armondhammer Conversion Path – Non Linear Read a Post Share Search Second Post Follow Read offsite post Active Shop Buy
- 14. #SocialPro #15a @armondhammer 2: Central Data Source
- 15. #SocialPro #15a @armondhammer Isolated Metrics
- 16. #SocialPro #15a @armondhammer Not a measurement motto Your site is where magic happens
- 18. #SocialPro #15a @armondhammer https://support.google.com/analytics/answer/1033867 Tag items you control
- 19. #SocialPro #15a @armondhammer Push Data Via Server Side
- 20. #SocialPro #15a @armondhammer Even “in page” actions can be tracked UA version
- 21. #SocialPro #15a @armondhammer 3: Segment for Value
- 22. #SocialPro #15a @armondhammer Segments don’t have to be advanced
- 23. #SocialPro #15a @armondhammer Instant comparison
- 24. #SocialPro #15a @armondhammer Good, Bad and Ugly
- 25. #SocialPro #15a @armondhammer 4: Recognize Assists
- 26. #SocialPro #15a @armondhammer Last Click
- 27. #SocialPro #15a @armondhammer Assisted Conversions
- 28. #SocialPro #15a @armondhammer Attribution Modeling
- 29. #SocialPro #15a @armondhammer THANK YOU! JOIN US @SMX WEST SAN JOSE, CA MARCH 1-3, 2016
Editor's Notes
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