SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

•

7 likes•8,632 views

By now you have likely heard of Expertise, Authoritativeness and Trust and its importance in Google's algorithms. But how do we improve a site's E-A-T? This talk will give real life examples of sites that made changes to their E-A-T and saw traffic increases shortly afterwards. The goal is to send you away with a list of things you can accomplish to help improve in this area.

Presentations & Public Speaking

help@mariehaynes.com
Practical tips for
improving E-A-T
Marie Haynes Consulting - Specializing in
helping sites improve quality
help@mariehaynes.com @Marie_Haynes

help@mariehaynes.com
“
“E-A-T and YMYL are
concepts that allow
humans to dumb down
algorithms.”
Gary Illyes, Pubcon Vegas 2019

help@mariehaynes.com
“
“Multiple algorithms
conceptualize E-A-T
Gary Illyes, Pubcon Vegas 2019

help@mariehaynes.com
“The trustworthiness of
the Main Content itself”

help@mariehaynes.com
https://kstatic.googleusercontent.com/files/388aa7d18189665e5f5579aef18e181c2d4283fb7b0d4691
689dfd1bf92f7ac2ea6816e09c02eb98d5501b8e5705ead65af653cdf94071c47361821e362da55b

help@mariehaynes.com
https://www.cnbc.com/id/100542738
What does
king hold?

help@mariehaynes.com
Authority contributes to trust

help@mariehaynes.com
Search for “keto diet”
January 2017

help@mariehaynes.com
Are you seen as an
authority in your vertical?

help@mariehaynes.com
Contact
Information

help@mariehaynes.com
Scientific
Consensus

help@mariehaynes.com
mariehaynes.com/scientific-consensus

help@mariehaynes.com
https://www.mariehaynes.com/does-disavowing-links-work-2019/

help@mariehaynes.com
• Ad Quality
• Keeping content updated
• Citations
• Primary purpose is lead gen
mariehaynes.com/trust
Other Elements of Trust

help@mariehaynes.com
Need help or have a
question?
help@mariehaynes.com
mariehaynes.com/
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