In the sea of constant noise, it's hard to break through. In this presentation, I recommend focusing on the matters of the heart in the business.
You read it right! In business and life, heart matters and when you focus on the heart, outcome soars.
5 Keys to Unlocking Engagement - Marketing Slam ProposalLindsey Dunn
How not thinking like a marketer, and not thinking like your target will lead to more engaged prospects and higher performing content. Instead, think like {this person}. To be revealed at Chicago American Marketing Association's Marketing Slam, February 2016.
launching your new website promotion in 2018|dm web promotionVivek Misra
Top 10 SEO Sites and Trends for Better Ranking and Organic Traffic in 2018, SEO Tips to get higher web crawler ranking, Top SEO tips and traps content advertising according to content tips, dependably utilize one of a kind substance for your site and advancement.
Monetizing Social Media: Social Media as the Vehicle... not the DestinationChase Sagum
This is a presentation I gave at the Utah Business Summit in Provo, Utah 3.13.2012. It was about Social Media ROI and specifically inside I cover 4 specific ROI opportunities that we should all be taking advantage of.
The C2C Power Panel: Crafting A Killer B2B Content StrategyG3 Communications
What's better than hearing from one content marketing superstar? Hearing from three of them – all in a single, information-packed panel discussion, featuring:
• Joe Pulizzi, Founder of the Content Marketing Institute
• Ann Handley, Author of Content Rules
• Ardath Albee, CEO of Marketing Interactions, Inc.
In this session, this all-star team will cover:
• Planning Your Content Strategy
• Deploying Your Content in the Right Formats
• Amplifying Your Content Across All Channels
This is a rare opportunity to hear from three of the industry's most respected leaders as they tackle questions every B2B marketer should be focused on answering.
Social media myths entrepreneurial marchKarim Soliman
Social Media Myths
What Is Social Media?
Paid VS Owned VS Earned
Which Companies are the Top in Social Media?
Why?
Product for Everyone is Product for No One.
How they Reach the Top?
Can We Survive without Social Media?
Can We …
Who are We ?
Persona
Are you an Entrepreneur?
Sales Funnel
Don’t Sell Products, Tell Stories.
Have a solid plan.
One More Thing
The Goal is NOT to be Good at Social Media
The Goal is to be Good at Business Because of Social Media
5 Keys to Unlocking Engagement - Marketing Slam ProposalLindsey Dunn
How not thinking like a marketer, and not thinking like your target will lead to more engaged prospects and higher performing content. Instead, think like {this person}. To be revealed at Chicago American Marketing Association's Marketing Slam, February 2016.
launching your new website promotion in 2018|dm web promotionVivek Misra
Top 10 SEO Sites and Trends for Better Ranking and Organic Traffic in 2018, SEO Tips to get higher web crawler ranking, Top SEO tips and traps content advertising according to content tips, dependably utilize one of a kind substance for your site and advancement.
Monetizing Social Media: Social Media as the Vehicle... not the DestinationChase Sagum
This is a presentation I gave at the Utah Business Summit in Provo, Utah 3.13.2012. It was about Social Media ROI and specifically inside I cover 4 specific ROI opportunities that we should all be taking advantage of.
The C2C Power Panel: Crafting A Killer B2B Content StrategyG3 Communications
What's better than hearing from one content marketing superstar? Hearing from three of them – all in a single, information-packed panel discussion, featuring:
• Joe Pulizzi, Founder of the Content Marketing Institute
• Ann Handley, Author of Content Rules
• Ardath Albee, CEO of Marketing Interactions, Inc.
In this session, this all-star team will cover:
• Planning Your Content Strategy
• Deploying Your Content in the Right Formats
• Amplifying Your Content Across All Channels
This is a rare opportunity to hear from three of the industry's most respected leaders as they tackle questions every B2B marketer should be focused on answering.
Social media myths entrepreneurial marchKarim Soliman
Social Media Myths
What Is Social Media?
Paid VS Owned VS Earned
Which Companies are the Top in Social Media?
Why?
Product for Everyone is Product for No One.
How they Reach the Top?
Can We Survive without Social Media?
Can We …
Who are We ?
Persona
Are you an Entrepreneur?
Sales Funnel
Don’t Sell Products, Tell Stories.
Have a solid plan.
One More Thing
The Goal is NOT to be Good at Social Media
The Goal is to be Good at Business Because of Social Media
You only have one chance to make a first impression. This presentation will help you develop your 60 second commercial, also known as an elevator pitch.
Seller Hub is a platform where you can get information about
Shoutouts, Collaborations, Information Booth, Consultations, and much more exciting things. So if you want to grow your business, then surely you have a visit to SELLER HUB.
Off the Beaten Path: Exploring the Non-Linear Customer JourneySpredfast
Smart Social New York 2017 Breakout Session
Speakers:
Sarah Personette, VP of Global Business Marketing at Facebook
Brian Becker, Executive Director, Head of Newsroom at JPMorgan Chase
Sarah Moore, VP of Brand Marketing & Revenue at Spredfast
Join the Likeable Community Management team as we take you through 10 ways community management can help your business thrive. We'll give you tangible examples of real life brands doing community management well. Sign up and learn how to make your business' community management valuable!
Stop Ruining your Real Estate Reputation - Detox your Digital BrandLaura Monroe
Your personal and brand reputation depends on TRUST - Detox the behaviors that damage your reputation, and measure the insights from truth-telling word of mouth marketing.
“They Said What?”
Reputation Marketing & Management For The Yard, Garden, and Patio Industry
Presented By
Tim Fahndrich
Reputation Marketing Specialist
Founder, ReviewSprout.com
President, Third River Marketing
Chief Marketer's managing editor, Beth Negus Viveiros, presented the 5 trends to watch this year for B2B marketing.
Business to business marketers have unique challenges—highly targeted customer bases, lengthy conversion cycles, competitive vertical markets and much more. Learn what you need to know to get ahead of the competition in five key areas that keep B2B marketers awake at night, including lead nurturing, sales & marketing integration, martech, email and connecting with buyers as real people.
Watch the webinar: http://monetate.com/webinar/merchandising-magic/
Learn how to use product recommendations and other proven online merchandising tactics during “Merchandising Magic.” Discover ways to use what you know about your website visitors and how third-party data sources can help guide the customer decision journey, making products discoverable, considerable, and purchasable.
Hear how successful ecommerce businesses use product recommendations, endcaps, badging, and more to increase average order value, conversions, and margins. Retain control of your website while segmenting your traffic intelligently and revealing the most relevant content to your visitors.
Smart Social Summit 2017 - Tradition, Interrupted: How to Market in a Disrupt...Spredfast
It's no longer enough to balance supply and demand. Consumers today crave next-level ease of use, efficiency, and unexpected innovation. This has bred a disruptive marketplace: what does that mean for your marketing strategy? The answer, at least in part, is to invite your customer to be a part something beyond your product or service. Join marketers from companies disrupting industries and those innovating from the inside as they share how they think about marketing strategy.
Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
What is it about B2B marketing that you LOVE? Take a look at some of the brilliant answers we received from marketers, new business directors, owners and more - then tweet us yours to be added to the deck!
On Friday, August 24th, Sangram Vajre presented at the 4th Annual Utah Digital Marketing Collective Conference:
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Sangram Vajre is the Co-Founder & CMO of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta's Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, B2B Innovator of the Year, and more. In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter: @SangramVajre
Session Description
While there's no "silver bullet" for leading a company to success, creating a new product category can put your company on the right path. The importance of having the right product-market fit cannot be understated. But even with the right product in the right market, there's still the question of category fit. Over the past few years, we've seen thousands of new B2B technologies come on the scene. How can your company rise to the top in its category? In this session, Sangram Vajre, Terminus Co-Founder & CMO, author of Account-Based Marketing For Dummies, and founder of #FlipMyFunnel will share some of the unique challenges of category creation. Sangram will discuss lessons learned and provide the audience with solid takeaways to win the race in building your category for your business.
You only have one chance to make a first impression. This presentation will help you develop your 60 second commercial, also known as an elevator pitch.
Seller Hub is a platform where you can get information about
Shoutouts, Collaborations, Information Booth, Consultations, and much more exciting things. So if you want to grow your business, then surely you have a visit to SELLER HUB.
Off the Beaten Path: Exploring the Non-Linear Customer JourneySpredfast
Smart Social New York 2017 Breakout Session
Speakers:
Sarah Personette, VP of Global Business Marketing at Facebook
Brian Becker, Executive Director, Head of Newsroom at JPMorgan Chase
Sarah Moore, VP of Brand Marketing & Revenue at Spredfast
Join the Likeable Community Management team as we take you through 10 ways community management can help your business thrive. We'll give you tangible examples of real life brands doing community management well. Sign up and learn how to make your business' community management valuable!
Stop Ruining your Real Estate Reputation - Detox your Digital BrandLaura Monroe
Your personal and brand reputation depends on TRUST - Detox the behaviors that damage your reputation, and measure the insights from truth-telling word of mouth marketing.
“They Said What?”
Reputation Marketing & Management For The Yard, Garden, and Patio Industry
Presented By
Tim Fahndrich
Reputation Marketing Specialist
Founder, ReviewSprout.com
President, Third River Marketing
Chief Marketer's managing editor, Beth Negus Viveiros, presented the 5 trends to watch this year for B2B marketing.
Business to business marketers have unique challenges—highly targeted customer bases, lengthy conversion cycles, competitive vertical markets and much more. Learn what you need to know to get ahead of the competition in five key areas that keep B2B marketers awake at night, including lead nurturing, sales & marketing integration, martech, email and connecting with buyers as real people.
Watch the webinar: http://monetate.com/webinar/merchandising-magic/
Learn how to use product recommendations and other proven online merchandising tactics during “Merchandising Magic.” Discover ways to use what you know about your website visitors and how third-party data sources can help guide the customer decision journey, making products discoverable, considerable, and purchasable.
Hear how successful ecommerce businesses use product recommendations, endcaps, badging, and more to increase average order value, conversions, and margins. Retain control of your website while segmenting your traffic intelligently and revealing the most relevant content to your visitors.
Smart Social Summit 2017 - Tradition, Interrupted: How to Market in a Disrupt...Spredfast
It's no longer enough to balance supply and demand. Consumers today crave next-level ease of use, efficiency, and unexpected innovation. This has bred a disruptive marketplace: what does that mean for your marketing strategy? The answer, at least in part, is to invite your customer to be a part something beyond your product or service. Join marketers from companies disrupting industries and those innovating from the inside as they share how they think about marketing strategy.
Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
What is it about B2B marketing that you LOVE? Take a look at some of the brilliant answers we received from marketers, new business directors, owners and more - then tweet us yours to be added to the deck!
On Friday, August 24th, Sangram Vajre presented at the 4th Annual Utah Digital Marketing Collective Conference:
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Sangram Vajre is the Co-Founder & CMO of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta's Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, B2B Innovator of the Year, and more. In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter: @SangramVajre
Session Description
While there's no "silver bullet" for leading a company to success, creating a new product category can put your company on the right path. The importance of having the right product-market fit cannot be understated. But even with the right product in the right market, there's still the question of category fit. Over the past few years, we've seen thousands of new B2B technologies come on the scene. How can your company rise to the top in its category? In this session, Sangram Vajre, Terminus Co-Founder & CMO, author of Account-Based Marketing For Dummies, and founder of #FlipMyFunnel will share some of the unique challenges of category creation. Sangram will discuss lessons learned and provide the audience with solid takeaways to win the race in building your category for your business.
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
I remember how many people told me my business plan was foolish . They said it would never succeed. However, I followed my dreams and didn't listen to what they said at all.
I wish I had more encouragement when I started. This is why I wanted to present this slide. Just a little wisdom for those who don't have the support they wish they had in their business.
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...#FlipMyFunnel
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" presented by Dave Gerhardt at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
In this brand new webinar, WordStream's founder Larry Kim and Ramon Ray, best-selling author and Infusionsoft Evangelist, speak on how to get more customers (and longer-lasting, happy customers) from just HALF the PPC leads! Larry and Ramon present a revolutionary 3 step-solution (attract, sell, & WOW) and introduce the concept of life-cycle marketing.
________________________________________________
For more information on WordStream's services, visit www.wordstream.com.
Slides from speakers and sponsors from SalesJam 4.0, held in Durham on August 18, 2017. *Missing are slides from keynote speaker Brad Brinegar. They're posted separately on our SlideShare page.
The lack of alignment between sales and marketing is a common problem that is often discussed, but not easily solved. With recent shifts in the buying process, up to 67% of the buyer’s journey is completed digitally. Now, it’s more important than ever to have an end to end approach to engage with buyers. In this session, you will learn pitfalls of being misaligned, and how social selling can help to overcome them.
If you are ready to improve your sales systems, generate more opportunities, keep your current clients buying more and have a proven marketing plan you can live by, you are at the right place. Please review our solutuons catalog to get a better understanding of how DMC can help you achieve optimum success.
The first principle of Agile manifesto says "Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” But, Is our highest priority to delight our customer, or to delight our sponsor. Do we understand who the real customer is and behave accordingly?
I’ve often seen Agile teams producing software aimed to delight: another departments within their organization, an external organization hiring their development services, their management or even their Product Owners. But, are those the ones to be delighted by the product in development?
I believe that software is awesome when it helps creating awesome experiences to the people the organization is serving. To create those delighting experiences is very important to understand who your real customer is and empathize with him. This session is aimed to create that awareness and to introduce some practical tools that can help creating a "Customer Centric” Agile implementation and culture in organizations.
How to Market and Sell like a Category LeaderSangram Vajre
5 elements that I have learned when building a new category.
- Embrace your customer's problem, not your product
- Reach your customers on “their” terms, not yours
- Don’t call them Prospects! You serve customers & future customers
- “Selling is essentially the transfer of feelings” by Zig Ziglar
- Make customers “heroes” in their organizations
Similar to Marketing From The Heart - How Customer Experience creates Magic (20)
Why your GTM strategy is failing and how to fix itSangram Vajre
Your company might not be growing at the rate you want not because of your vision or team, but because of your go-to-market strategy. You fix that, you are back on track and transform your business.
What it takes to become a CMO
Who do you need to build relationships with
What roles and metrics you need to know
Which superpowers you need to become the top 1%
How to build a community and start a movementSangram Vajre
Anyone can build a product. The companies and leaders that stand until the very end are the ones who created a community of believers and sparked a movement.
Include: 7 steps to make a movement happen
How to take your Marketing from Good to Great?Sangram Vajre
As Jim Collins said - Good is the enemy of Great!
You will learn:
- How to unite sales and marketing?
- How to transform your organization from status quo to good to great?
- Where you are on the Account-based marketing maturity curve?
Category leadership is the name of the game beacuse the one who wins the category they have the most customers, valuation, brand, and can dominate the market. But how do categories evolve?
This presentation is about the three pillars on which categories are built - Disruption, Leadership style, and Authenticity
The Authenticity Curve: How to engage your customer and future customers, betterSangram Vajre
The future of marketing and sales likes in the hands of people and not technology. Authenticity is the vessel that fuels the most quota crushing sales professionals and brand driving marketers. If you get this right, you can make magic happen.
This presentation uncovers the brutal truth of evolution, takes us through the stages of marketing and sales innovation towards the promise land, that we all so desperately seek.
Too often we fall into the trap of marketing based on our wants than what our customers and future customers need.
Here are a few questions that will help you determine what kind of marketer you are and how it can make you a better marketer.
10 Lessons from Account-Based Marketing SuccessSangram Vajre
Account-based marketing (ABM) might sound easy but it's hard to operationalize it. Here are the 10 lessons I have learned from doing and seeing others do ABM at scale.
The Converging Funnels for Inbound & Account-Based Marketing presentation by Sangram Vajre, Co-Founder & CMO, Terminus; Jon Dick, Vice President of Marketing, HubSpot; Peter Herbert, Vice President of Marketing, Terminus.
Webinar presented by Terminus, the category leader in account-based marketing, originally aired on Nov. 28, 2017
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
Why Terminus Believes Employees Should Have Keys to the Ferrari Sangram Vajre
Presented at Drift's #HYPERGROWTH17 conference, Terminus Co-Founder & CMO Sangram Vajre shares how a "Keys to the Ferrari" mindset has helped his startup scale so rapidly.
In this presentation on behalf of Standard Press, Terminus Co-Founder & CMO Sangram Vajre shares why ABM & H2H are the future of B2B marketing. Learn how "customer heroism" can transform the buyer's journey.
How to Become an Account-Based Marketing SuperheroSangram Vajre
In this presentation, learn how to become an account-based marketing (ABM) superhero. Gain insights from ABM Superhero, Jenny Coupe, about how she runs her account-based campaigns.
How Terminus Does Account-Based MarketingSangram Vajre
Presented by Sangram Vajre, Co-Founder & CMO of Terminus, at the #SLCSEM meetup at Adobe's HQ in Lehi, Utah, on June 21, 2017. Learn how Terminus is the easiest way to do account-based marketing at scale.
The Blueprint to Account-Based Marketing (Webinar)Sangram Vajre
Featuring Julia Stead, Director of Demand Generation at Invoca, and Jim Hopkins, Product Marketing Manager at Salesforce, learn how they followed the #FlipMyFunnel model for account-based marketing to do ABM at scale.
Crawl, Walk, Run with Account-Based MarketingSangram Vajre
How do you get started with account-based marketing, then fully execute ABM at scale? In this webinar, Sangram Vajre from Terminus teamed up with Dialpad, LookBook HQ, and Lattice Engines to discuss the steps for successful ABM campaigns.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Marketing From The Heart - How Customer Experience creates Magic
1. A One-of-a-Kind Customer Engagement Summit
Marketing from the Heart
How to Create a Magical Customer Experience
Sangram Vajre
Co-Founder & CMO, Terminus
sangram@terminus.com
@SangramVajre
Your
Picture
Goes
Here
2. Sangram Here!
Head of Marketing, Pardot (now Salesforce)
Co-founder and CMO of Terminus
Founder of the #FlipMyFunnel community
I am now an author (by accident)
@SangramVajre #bigskybigideas
8. WHEN YOU
FALL IN LOVE…
There’s a spark!
It feels magical!
@SangramVajre #bigskybigideas
9. It’s why Harry Potter
is so popular!
@SangramVajre #bigskybigideas
10. The Magic of Harry Potter
20 Years
of the
“wizarding
world”
400
million
copies
sold in 68
languages
8 films
grossed
nearly
$8 billion
@SangramVajre #bigskybigideas
11. REAL LIFE MARKETING
FROM THE HEART
J.K. Rowling was a billionaire
until she gave away
$160 million to charity
12. We all want magic in our lives
@SangramVajre #bigskybigideas
13. A cold call to
be answered
An email pitch
gets a response
A deal to
get done
In business, the magic can be
@SangramVajre #bigskybigideas
14. Every single day, through surprise and delight
@SangramVajre #bigskybigideas
15. How do we create this magic?
@SangramVajre #bigskybigideas
16. 1) Company?
2) Community?
3) Customers?
How can you
create magical
moments for your
@SangramVajre #bigskybigideas
18. Terminus is on a mission to build a best-in-class
ABM platform and community that empowers
B2B marketers to be heroes in their organizations.
@SangramVajre #bigskybigideas
Our Mission
20. Our Culture
@SangramVajre #bigskybigideas
We have relentless commitment to the personal and
professional growth of our team and believe in each
individual having the “Keys to the Ferrari”
21. We knew we wanted to talk
about the problem
Less than 1%
of leads turn into customers
MAGIC IN
OUR COMPANY
@SangramVajre #bigskybigideas
22. Everyone cared about the problem
B2B marketers are in business to make money!
MAGIC IN
OUR COMPANY
@SangramVajre #bigskybigideas
23. Hosted #FlipMyFunnel Events
Brought in influencers, practitioners, vendors that were our competition
MAGIC IN
OUR COMMUNITY
@SangramVajre #bigskybigideas
8 18 2K 6K
Conferences
Hosted
Months People
Attended
Online
Community
24. RESULT Created a community of believers
Category for account-based marketing
MAGIC IN
OUR COMMUNITY
@SangramVajre #bigskybigideas
25. You know the saying:
MAGIC IN
OUR COMMUNITY
@SangramVajre #bigskybigideas
“A rising tide lifts all boats”
26. So yes, the goal was to:
@SangramVajre #bigskybigideas
Talk about
the problem
Build a
category
Have product-
market fit
27. But in order to be successful, you have
to think beyond your company’s
bottom line
@SangramVajre #bigskybigideas
28. We all know the phrase:
“Do what you love and
the money will follow.”
@SangramVajre #bigskybigideas
29. How about this?
Make sure your customers love you,
and the money will follow!
@SangramVajre #bigskybigideas
32. How do we create magical moments that
make our customers fall in love?
MAGIC FOR
OUR CUSTOMERS
@SangramVajre #bigskybigideas
MARKETING
CUSTOMER
SALES
47. My wife, Manmeet
WIFE HEROISM
My life long
customer!
@SangramVajre #bigskybigideas
MY IMPACT GRAPH
48. Low
Impact
(1X)
Need to Do
High
Impact
(10X)
Must Do
Clean cars, pay the bills on time,
take kids to soccer
Try to become both Mom and Dad on
the weekends and let her have some
personal time Do dishes when she is away
Flowers on a Wed
Asking her, “What do you want for
Christmas?”
WIFE HEROISM
@SangramVajre #bigskybigideas
MY IMPACT GRAPH
49. CUSTOMER HEROISM
Low
Impact
(1X)
Need to Do
High
Impact
(10X)
Must Do
Email newsletter
Blog and website updates
Analyst recommendations
In-person events
Industry or persona-based webinar
Account-based
advertising/messaging
or FB Ads
@SangramVajre #bigskybigideas
YOUR IMPACT GRAPH
50. Low
Impact
(1X)
Need to Do
High
Impact
(10X)
Must Do
What would happen if
you got rid of
everything here?
What will happen
if you put all your
focus here?
CUSTOMER HEROISM
@SangramVajre #bigskybigideas
YOUR IMPACT GRAPH
Three themes: Creating Magic, Building for Tomorrow, Going 10X = 3 different colors. Big and bold text
Heart + wand (stars)
Stick figure w/ building blocks
10X = jumping for joy
You know you’ve found something special…everyone wants to be part of something magical
Harry Potter celebrated its 20th anniversary this summer (1st book was published in July 1997)
More than 400 million copies of Harry Potter titles have been sold worldwide, and they've been translated into 68 languages
Its eight films have grossed more than $7.7 billion worldwide (excluding Fantastic Beasts and Where to Find Them)
*from Fortune, July 26, 2017
Harry Potter celebrated its 20th anniversary this summer (1st book was published in July 1997)
More than 400 million copies of Harry Potter titles have been sold worldwide, and they've been translated into 68 languages
Its eight films have grossed more than $7.7 billion worldwide (excluding Fantastic Beasts and Where to Find Them)
*from Fortune, July 26, 2017
J.K. Rowling was a billionaire until she
A cold call to be answered
An email pitch gets a response
A deal to get done
Stick figures giving a gift
Super bold text!
How do we create these magical moments in our own companies
Leading from the heart, being intentional
But it goes beyond that
It’s this mission to challenge the status quo of B2B marketing through account-based marketing that inspired the idea for #FlipMyFunnel
Make big & bold – pull in iconography.
INTERNAL FORMULA
Give each individual the “Keys to the Ferrari”
Challenge the status quo