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#ONA12: How to better measure the impact of journalism

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My slides from the "Have an impact. Then measure it!" session at the Online News Association conference 2012. Presented Friday, Sept. 21 at 11:30 PT in Bayview AB room.

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#ONA12: How to better measure the impact of journalism

  1. 1. Quantifying impactFinding better ways to measure journalism
  2. 2. Greg Linch @greglinch bit.ly/GLimpactwww.greglinch.com
  3. 3. #ONAimpact
  4. 4. The Problem
  5. 5. Purpose
  6. 6. Goals
  7. 7. Success
  8. 8. Inspirations
  9. 9. Where should we look?
  10. 10. Comedy
  11. 11. http://de-motivational-posters.com/de-motivational-poster/1191/lolometer-did-you-know-you-can-measure-funny-on-the-internet
  12. 12. Baseball
  13. 13. Commerce
  14. 14. Drug trials
  15. 15. International development
  16. 16. Symphony orchestra
  17. 17. Science
  18. 18. Newspapers
  19. 19. In conclusion...
  20. 20. How?
  21. 21. Send your ideas...bit.ly/ONA12impactideas
  22. 22. Greg Linch @greglinch bit.ly/GLimpactwww.greglinch.com

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