SlideShare a Scribd company logo
#searchanalytics for #searchlove by @aleyda from @orainti
Unlocking Growth Opportunities with
Search Analytics
#searchanalytics for #searchlove by @aleyda from @orainti
… from the Search Specialist
Perspective.
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
HELLO #SEARCHLOVE
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti
I’m Aleyda Solis
SPEAKER
BLOGGER SHARER
@aleyda +aleydasolis
SEO
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti
Raise your hand if you agree:
“You can't improve what you don't measure…”
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
What do you continuously measure in your SEO
processes?
#searchanalytics for #searchlove by @aleyda from @orainti
Rankings?
#searchanalytics for #searchlove by @aleyda from @orainti
Links?
#searchanalytics for #searchlove by @aleyda from @orainti
Content performance?
#searchanalytics for #searchlove by @aleyda from @orainti
Visibility?
#searchanalytics for #searchlove by @aleyda from @orainti
Traffic?
#searchanalytics for #searchlove by @aleyda from @orainti
Conversions?
#searchanalytics for #searchlove by @aleyda from @orainti
vs. your competitors?
#searchanalytics for #searchlove by @aleyda from @orainti
The KPIs & Goals in your dashboard?
#searchanalytics for #searchlove by @aleyda from @orainti
You got what matters to inform & summarize about
your process results to your clients or bosses!
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti
They’re simple, informative & goal driven, perfect to
show to clients & bosses…
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti
But do they allow you to make decisions to improve,
refine and expand your actions as a specialist?
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti
Can you try to answer
the following questions
with them?
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti
Why your impressions have increased, the positions
are the same but the average CTR is down?
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti
What’s making your main competitor to grow in
search visibility at a faster pace than you?
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti
What happened here with your organic search
traffic?
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti
Or here with your indexed pages?
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Exactly! You can’t.
#searchanalytics for #searchlove by @aleyda from @orainti
Exactly! You can’t.
#searchanalytics for #searchlove by @aleyda from @orainti
Can’t correlate
with current
optimization status,
actions, industry
activity & updates
Can’t segment, filter,
give context to data
to identify potential
causes
#searchanalytics for #searchlove by @aleyda from @orainti
The data you report & monitor in your dashboard is the
one that notifies of the what, but not about the why!
You report about
the results
All what
you should
measure
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti
It’s critical to do search analytics for yourself too
focusing on answering the “why’s” of results, 

to help you fix issues & identify opportunities.
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
BUT…
That’s
too much
data!
I don’t
have time
It’s too
expensive
#searchanalytics for #searchlove by @aleyda from @orainti
Here’s how you can establish your growth and
action oriented search analytics framework
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti
Competition
behavior &
activity
Technical
Optimization
Status & Actions
Content
Optimization
Status & Actions
Websites vs.
Competitors
Results
Link Building
Status &
Actions
Audience
behavior &
activity
Your KPIs
Your Goals
#searchanalytics for #searchlove by @aleyda from @orainti
List the different
phases & areas of
your SEO process
#searchanalytics for #searchlove by @aleyda from @orainti
Competition
behavior &
activity
Technical
Optimization
Status & Actions
Content
Optimization
Status & Actions
Websites vs.
Competitors
Results
Link Building
Status &
Actions
Audience
behavior &
activity
Your KPIs
Your Goals
#searchanalytics for #searchlove by @aleyda from @orainti
Remember to include
both internal &
external areas
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Establish the questions you would ask to identify
growth opportunities & fix issues in each stage
Which of the pages (starting with the
highest visibility ones) have errors,
are canonicalized or redirected?
Technical
Optimization
Which of the most visited pages
(starting with highest visibility &
mobile ones) have speed issues?
Are there any pages which are not
mobile optimized (prioritizing the
ones with mobile visibility & traffic)?
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Are there any pages which are
showing different versions to search
crawlers than to users?
Are the top pages of the site
effectively linked from the
navigation?
Which Pages That Are Not Meant To
Be Indexed Or Ranked Are Wasting
Your Site Crawl Budget?
Add a level of importance to each question
(based on the potential impact)
High
High
Medium
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Question
Technical
Optimization
Content
Optimization
Etc
Do the same with every stage of the process!
Importance
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
For each question: specify the data you would 

need to gather in order to answer them
Which Pages That
Are Not Meant To
Be Indexed Or
Ranked Are
Wasting Your Site
Crawl Budget?
….
Crawled Pages
Indexed Pages
Blocked Pages
Noindexed Pages
Error Pages
Redirected Pages
Canonicalized Pages
Ranked Pages
Converting Pages
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
… and the segmentation, filters & grouping you’ll
need to apply to give context & answer
Per
Device
Per
Country
Per Link
Popularity
Per
Visibility Per
Traffic
Per
Conversions….
Crawled Pages
Indexed Pages
Blocked Pages
Noindexed Pages
Error Pages
Redirected Pages
Canonicalized Pages
Ranked Pages
Converting Pages
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Specify functional requirements based on the
previous findings to use as criteria to identify
potential tools that will help answer the questions
The tool must provide

<WHAT> at <WHEN> & <WHERE> to <WHY>
The tool must help obtain the expected organic search
traffic, conversions & ROI of a country during the SEO
research process to identify the expected SEO
profitability of a given country version.
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
… as well as the non-functional requirements 

(or desired qualities) for the tool (& data)
ACCESSIBILITY
AVAILABILITY
BACKUP
INTEROPERABILITY
PORTABILITY
SECURITY
USABILITY
MANTAINABILITY EXTENSIBILITYPRICE
REPORTING
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Create a matrix summarizing the previous criteria
that will allow to easily assess, select & map the tools
to the stages, questions, data and characteristics
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Most of the
times you’re already
using the tools but not
leveraging all of their
functionality and
data
This usually will
translate to using
fewer tools to measure
and answer more
questions
Which also means
spending less money
and time while doing
more
Create a matrix summarizing the previous criteria
that will allow to easily assess, select & map the tools
to the stages, questions, data and characteristics
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Start by assessing your current tools and continue with
the ones listed here based on your own questions
themarketertoolbox.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Once you select the tools that comply with your
characteristics, you can set them to gather the data,
and you can focus on the analysis!
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Here you have a few examples to inspire you…
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Which competitors benefited from your recent
ranking loss in mobile for your top keywords?
serpwoo.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Have there been any Google updates in
your target markets?
serpwoo.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Which sites started & stopped linking to your
competitors in the last week?
cognitiveseo.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Which keywords drop made your competitors lose
organic search traffic 3 months ago?
semrush.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Which has been your site crawlability improvement
in the last months?
deepcrawl.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Which Of The Highest Visibility Pages Are
Canonicalized Or Redirected?
screamingfrog.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Which Of Your Best-Ranked Pages & Query
Combinations Have A Low CTR Or High Bounce Rate?
urlprofiler.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Which keywords are your competitors targeting
that you still don’t right now?
semrush.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
… and in mobile search?
sistrix.com
#searchanalytics for #searchlove by @aleyda from @orainti
Which terms and topics are your competitors
already covering that you still don’t?
onpage.org
#searchanalytics for #searchlove by @aleyda from @orainti
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Are your competitors already implementing app
indexing, if so how is the impact to their app traffic?
similarweb.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
What new content have your competitors
published in the last days?
buzzsumo.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Which are the current trending topics in your
industry?
buzzsumo.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
In case your tools don’t integrate alerts, you can
set your own by using ifttt or zapier
http://www.stateofdigital.com/seo-alerts-monitor/
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Sometimes you also need to create your own 

tools to answer some questions too
internationalseomap.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
… or resources to specify the steps to take to
answer others that are more complex
whymywebtrafficdropped.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Make sure to leverage aggregators too!
urlprofiler.com
kerboo.com
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
There’s a beautiful search monitoring reality out there…
#searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
Thank you! #SearchLove

More Related Content

What's hot

Cross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFestCross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFest
Aleyda Solís
 
Mobile-First SEO: The SEO Specialist Edition #SEOandLove
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveMobile-First SEO: The SEO Specialist Edition #SEOandLove
Mobile-First SEO: The SEO Specialist Edition #SEOandLove
Aleyda Solís
 
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
Aleyda Solís
 
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
Aleyda Solís
 
Discovering SEO Opportunities through Log Analysis #DTDConf
 Discovering SEO Opportunities through Log Analysis #DTDConf Discovering SEO Opportunities through Log Analysis #DTDConf
Discovering SEO Opportunities through Log Analysis #DTDConf
Aleyda Solís
 
The Key Ingredients for International SEO Success #MKTFest
The Key Ingredients for International SEO Success #MKTFestThe Key Ingredients for International SEO Success #MKTFest
The Key Ingredients for International SEO Success #MKTFest
Aleyda Solís
 
The Technical Marketer Toolbox in 2015 at #BrightonSEO
The Technical Marketer Toolbox in 2015 at #BrightonSEOThe Technical Marketer Toolbox in 2015 at #BrightonSEO
The Technical Marketer Toolbox in 2015 at #BrightonSEO
Aleyda Solís
 
Becoming an SEO Superhero at #SMXLmilan
Becoming an SEO Superhero at #SMXLmilan Becoming an SEO Superhero at #SMXLmilan
Becoming an SEO Superhero at #SMXLmilan
Aleyda Solís
 
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderCompetitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
Aleyda Solís
 
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...
Aleyda Solís
 
Successful SEO Consulting for @Hubspot #AgencyExpertSeries Webinar
Successful SEO Consulting for @Hubspot #AgencyExpertSeries WebinarSuccessful SEO Consulting for @Hubspot #AgencyExpertSeries Webinar
Successful SEO Consulting for @Hubspot #AgencyExpertSeries Webinar
Aleyda Solís
 
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesThriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Aleyda Solís
 
SEO for Education Organizations #EMCDigital
SEO for Education Organizations #EMCDigitalSEO for Education Organizations #EMCDigital
SEO for Education Organizations #EMCDigital
Aleyda Solís
 
SEO Project Management for Successful Processes #TheInbounder
SEO Project Management for Successful Processes #TheInbounderSEO Project Management for Successful Processes #TheInbounder
SEO Project Management for Successful Processes #TheInbounder
Aleyda Solís
 
Maximizing your Content for your SEO Process #SEOzone2014
Maximizing your Content for your SEO Process #SEOzone2014Maximizing your Content for your SEO Process #SEOzone2014
Maximizing your Content for your SEO Process #SEOzone2014
Aleyda Solís
 
How to Drive Growth through your SEO Audits at #BrightonSEO
How to Drive Growth through your SEO Audits at #BrightonSEOHow to Drive Growth through your SEO Audits at #BrightonSEO
How to Drive Growth through your SEO Audits at #BrightonSEO
Aleyda Solís
 
Trends & Future of Search at #Webbdagarna
Trends & Future of Search at #WebbdagarnaTrends & Future of Search at #Webbdagarna
Trends & Future of Search at #Webbdagarna
Aleyda Solís
 
The International Content Success Kit #PubCon
The International Content Success Kit #PubConThe International Content Success Kit #PubCon
The International Content Success Kit #PubCon
Aleyda Solís
 
How to Optimize for a Conversational Search? #RIMC19
How to Optimize for a Conversational Search? #RIMC19How to Optimize for a Conversational Search? #RIMC19
How to Optimize for a Conversational Search? #RIMC19
Aleyda Solís
 
Prioritizing SEO for Success in a World of Uncertainty #UploadConf
Prioritizing SEO for Success in a World of Uncertainty #UploadConf Prioritizing SEO for Success in a World of Uncertainty #UploadConf
Prioritizing SEO for Success in a World of Uncertainty #UploadConf
Aleyda Solís
 

What's hot (20)

Cross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFestCross-Functional SEO at #SearchFest
Cross-Functional SEO at #SearchFest
 
Mobile-First SEO: The SEO Specialist Edition #SEOandLove
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveMobile-First SEO: The SEO Specialist Edition #SEOandLove
Mobile-First SEO: The SEO Specialist Edition #SEOandLove
 
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
 
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
 
Discovering SEO Opportunities through Log Analysis #DTDConf
 Discovering SEO Opportunities through Log Analysis #DTDConf Discovering SEO Opportunities through Log Analysis #DTDConf
Discovering SEO Opportunities through Log Analysis #DTDConf
 
The Key Ingredients for International SEO Success #MKTFest
The Key Ingredients for International SEO Success #MKTFestThe Key Ingredients for International SEO Success #MKTFest
The Key Ingredients for International SEO Success #MKTFest
 
The Technical Marketer Toolbox in 2015 at #BrightonSEO
The Technical Marketer Toolbox in 2015 at #BrightonSEOThe Technical Marketer Toolbox in 2015 at #BrightonSEO
The Technical Marketer Toolbox in 2015 at #BrightonSEO
 
Becoming an SEO Superhero at #SMXLmilan
Becoming an SEO Superhero at #SMXLmilan Becoming an SEO Superhero at #SMXLmilan
Becoming an SEO Superhero at #SMXLmilan
 
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderCompetitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
 
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...
 
Successful SEO Consulting for @Hubspot #AgencyExpertSeries Webinar
Successful SEO Consulting for @Hubspot #AgencyExpertSeries WebinarSuccessful SEO Consulting for @Hubspot #AgencyExpertSeries Webinar
Successful SEO Consulting for @Hubspot #AgencyExpertSeries Webinar
 
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesThriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
 
SEO for Education Organizations #EMCDigital
SEO for Education Organizations #EMCDigitalSEO for Education Organizations #EMCDigital
SEO for Education Organizations #EMCDigital
 
SEO Project Management for Successful Processes #TheInbounder
SEO Project Management for Successful Processes #TheInbounderSEO Project Management for Successful Processes #TheInbounder
SEO Project Management for Successful Processes #TheInbounder
 
Maximizing your Content for your SEO Process #SEOzone2014
Maximizing your Content for your SEO Process #SEOzone2014Maximizing your Content for your SEO Process #SEOzone2014
Maximizing your Content for your SEO Process #SEOzone2014
 
How to Drive Growth through your SEO Audits at #BrightonSEO
How to Drive Growth through your SEO Audits at #BrightonSEOHow to Drive Growth through your SEO Audits at #BrightonSEO
How to Drive Growth through your SEO Audits at #BrightonSEO
 
Trends & Future of Search at #Webbdagarna
Trends & Future of Search at #WebbdagarnaTrends & Future of Search at #Webbdagarna
Trends & Future of Search at #Webbdagarna
 
The International Content Success Kit #PubCon
The International Content Success Kit #PubConThe International Content Success Kit #PubCon
The International Content Success Kit #PubCon
 
How to Optimize for a Conversational Search? #RIMC19
How to Optimize for a Conversational Search? #RIMC19How to Optimize for a Conversational Search? #RIMC19
How to Optimize for a Conversational Search? #RIMC19
 
Prioritizing SEO for Success in a World of Uncertainty #UploadConf
Prioritizing SEO for Success in a World of Uncertainty #UploadConf Prioritizing SEO for Success in a World of Uncertainty #UploadConf
Prioritizing SEO for Success in a World of Uncertainty #UploadConf
 

Viewers also liked

Search love 2015 - Google's Predictable Content Preference - Aaron Friedman
Search love 2015 - Google's Predictable Content Preference - Aaron FriedmanSearch love 2015 - Google's Predictable Content Preference - Aaron Friedman
Search love 2015 - Google's Predictable Content Preference - Aaron Friedman
Aaron Friedman
 
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds |  Using Paid Social and Adwords to Dri...SearchLove London 2015 | Wil Reynolds |  Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
Distilled
 
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...
Distilled
 
SearchLove London 2015 | Talia Wolf | Emotional Targeting
SearchLove London 2015 | Talia Wolf | Emotional TargetingSearchLove London 2015 | Talia Wolf | Emotional Targeting
SearchLove London 2015 | Talia Wolf | Emotional Targeting
Distilled
 
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
Distilled
 
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...
SearchLove London 2015 |  Will Critchlow |  Practical Tips for the Future of ...SearchLove London 2015 |  Will Critchlow |  Practical Tips for the Future of ...
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...
Distilled
 
21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015 21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
Casie Gillette
 
5 Emerging Trends in Search
5 Emerging Trends in Search5 Emerging Trends in Search
5 Emerging Trends in Search
Tom Anthony
 
Thinking like a 50s Ad Exec & Executing like a Geek
Thinking like a 50s Ad Exec & Executing like a GeekThinking like a 50s Ad Exec & Executing like a Geek
Thinking like a 50s Ad Exec & Executing like a Geek
Lisa Myers
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnel
Jono Alderson
 
Distance from Perfect: Marketing w/ the Human Algorithm
Distance from Perfect: Marketing w/ the Human AlgorithmDistance from Perfect: Marketing w/ the Human Algorithm
Distance from Perfect: Marketing w/ the Human Algorithm
Ian Lurie
 
Designing Creative Content: How visualising data helps us see
Designing Creative Content: How visualising data helps us seeDesigning Creative Content: How visualising data helps us see
Designing Creative Content: How visualising data helps us see
Vicke Cheung
 
Search Ranking Factors in 2015
Search Ranking Factors in 2015Search Ranking Factors in 2015
Search Ranking Factors in 2015
Rand Fishkin
 
Site Search Analytics Workshop Presentation
Site Search Analytics Workshop PresentationSite Search Analytics Workshop Presentation
Site Search Analytics Workshop Presentation
Louis Rosenfeld
 
Top 9 Search-Driven Analytics Evaluation Criteria
Top 9 Search-Driven Analytics Evaluation CriteriaTop 9 Search-Driven Analytics Evaluation Criteria
Top 9 Search-Driven Analytics Evaluation Criteria
James Capurro
 
The Challenge of Information Self-Service
The Challenge of Information Self-ServiceThe Challenge of Information Self-Service
The Challenge of Information Self-Service
Argyle Executive Forum
 
SearchLove London 2015 | Philip Nottingham | Building a Social Video Strategy
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategySearchLove London 2015 | Philip Nottingham | Building a Social Video Strategy
SearchLove London 2015 | Philip Nottingham | Building a Social Video Strategy
Distilled
 
Social Media Slides Hubspot Pdf
Social Media Slides Hubspot PdfSocial Media Slides Hubspot Pdf
Social Media Slides Hubspot Pdf
SilviaConti
 
How do search engines work? A visual model.
How do search engines work?  A visual model. How do search engines work?  A visual model.
How do search engines work? A visual model.
B-SeenOnTop Affordable SEO Company
 

Viewers also liked (19)

Search love 2015 - Google's Predictable Content Preference - Aaron Friedman
Search love 2015 - Google's Predictable Content Preference - Aaron FriedmanSearch love 2015 - Google's Predictable Content Preference - Aaron Friedman
Search love 2015 - Google's Predictable Content Preference - Aaron Friedman
 
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds |  Using Paid Social and Adwords to Dri...SearchLove London 2015 | Wil Reynolds |  Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
 
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...
 
SearchLove London 2015 | Talia Wolf | Emotional Targeting
SearchLove London 2015 | Talia Wolf | Emotional TargetingSearchLove London 2015 | Talia Wolf | Emotional Targeting
SearchLove London 2015 | Talia Wolf | Emotional Targeting
 
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
 
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...
SearchLove London 2015 |  Will Critchlow |  Practical Tips for the Future of ...SearchLove London 2015 |  Will Critchlow |  Practical Tips for the Future of ...
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...
 
21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015 21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
 
5 Emerging Trends in Search
5 Emerging Trends in Search5 Emerging Trends in Search
5 Emerging Trends in Search
 
Thinking like a 50s Ad Exec & Executing like a Geek
Thinking like a 50s Ad Exec & Executing like a GeekThinking like a 50s Ad Exec & Executing like a Geek
Thinking like a 50s Ad Exec & Executing like a Geek
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnel
 
Distance from Perfect: Marketing w/ the Human Algorithm
Distance from Perfect: Marketing w/ the Human AlgorithmDistance from Perfect: Marketing w/ the Human Algorithm
Distance from Perfect: Marketing w/ the Human Algorithm
 
Designing Creative Content: How visualising data helps us see
Designing Creative Content: How visualising data helps us seeDesigning Creative Content: How visualising data helps us see
Designing Creative Content: How visualising data helps us see
 
Search Ranking Factors in 2015
Search Ranking Factors in 2015Search Ranking Factors in 2015
Search Ranking Factors in 2015
 
Site Search Analytics Workshop Presentation
Site Search Analytics Workshop PresentationSite Search Analytics Workshop Presentation
Site Search Analytics Workshop Presentation
 
Top 9 Search-Driven Analytics Evaluation Criteria
Top 9 Search-Driven Analytics Evaluation CriteriaTop 9 Search-Driven Analytics Evaluation Criteria
Top 9 Search-Driven Analytics Evaluation Criteria
 
The Challenge of Information Self-Service
The Challenge of Information Self-ServiceThe Challenge of Information Self-Service
The Challenge of Information Self-Service
 
SearchLove London 2015 | Philip Nottingham | Building a Social Video Strategy
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategySearchLove London 2015 | Philip Nottingham | Building a Social Video Strategy
SearchLove London 2015 | Philip Nottingham | Building a Social Video Strategy
 
Social Media Slides Hubspot Pdf
Social Media Slides Hubspot PdfSocial Media Slides Hubspot Pdf
Social Media Slides Hubspot Pdf
 
How do search engines work? A visual model.
How do search engines work?  A visual model. How do search engines work?  A visual model.
How do search engines work? A visual model.
 

Similar to Unlocking Growth Opportunities with Search Analytics #SearchLove London 2015

Strategical SEO Audits that Drive Growth at #DigitalOlympus
Strategical SEO Audits that Drive Growth at #DigitalOlympusStrategical SEO Audits that Drive Growth at #DigitalOlympus
Strategical SEO Audits that Drive Growth at #DigitalOlympus
Aleyda Solís
 
Aleyda Solís en The Inbounder
Aleyda Solís en The InbounderAleyda Solís en The Inbounder
Aleyda Solís en The Inbounder
We Are Marketing
 
Developing SEO audits that maximize growth #dmssconference
Developing SEO audits that maximize growth #dmssconferenceDeveloping SEO audits that maximize growth #dmssconference
Developing SEO audits that maximize growth #dmssconference
Aleyda Solís
 
Actionable and Impactful SEO Audits #SearchNorwich
Actionable and Impactful SEO Audits  #SearchNorwichActionable and Impactful SEO Audits  #SearchNorwich
Actionable and Impactful SEO Audits #SearchNorwich
Aleyda Solís
 
Aleyda Solis: How to develop actionable and impactful SEO audits
Aleyda Solis: How to develop actionable and impactful SEO auditsAleyda Solis: How to develop actionable and impactful SEO audits
Aleyda Solis: How to develop actionable and impactful SEO audits
SearchNorwich
 
Winning conversion driven E-commerce SEO #SearchLeeds
Winning conversion driven E-commerce SEO #SearchLeedsWinning conversion driven E-commerce SEO #SearchLeeds
Winning conversion driven E-commerce SEO #SearchLeeds
Aleyda Solís
 
What Makes your SEO Fail (and how to fix it) #BrightonSEO
What Makes your SEO Fail (and how to fix it) #BrightonSEO What Makes your SEO Fail (and how to fix it) #BrightonSEO
What Makes your SEO Fail (and how to fix it) #BrightonSEO
Aleyda Solís
 
How to Connect your SEO to What your Customers Really Want
How to Connect your SEO to What your Customers Really WantHow to Connect your SEO to What your Customers Really Want
How to Connect your SEO to What your Customers Really Want
Aleyda Solís
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO Strategy
Aleyda Solís
 
SEO Audits that Maximize Growth #SMXL19
SEO Audits that Maximize Growth #SMXL19SEO Audits that Maximize Growth #SMXL19
SEO Audits that Maximize Growth #SMXL19
Aleyda Solís
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
Aleyda Solís
 
SEO Success in 2021 for #SEObytes @semrush and @_nitman
SEO Success in 2021 for #SEObytes @semrush and @_nitman SEO Success in 2021 for #SEObytes @semrush and @_nitman
SEO Success in 2021 for #SEObytes @semrush and @_nitman
Aleyda Solís
 
How to Leverage Content Curation in SEO #BrightonSEO
How to Leverage Content Curation in SEO #BrightonSEOHow to Leverage Content Curation in SEO #BrightonSEO
How to Leverage Content Curation in SEO #BrightonSEO
Aleyda Solís
 
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN
Aleyda Solís
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
Aleyda Solís
 
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
Aleyda Solís
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de Éxito
Aleyda Solís
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKomm
Aleyda Solís
 
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility Lander Academy: SEO Fundamentals to Increase your Site Search Visibility
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility
Lander Inc
 
SEO for Content: Better Together #AMAVESEO
SEO for Content: Better Together #AMAVESEOSEO for Content: Better Together #AMAVESEO
SEO for Content: Better Together #AMAVESEO
Aleyda Solís
 

Similar to Unlocking Growth Opportunities with Search Analytics #SearchLove London 2015 (20)

Strategical SEO Audits that Drive Growth at #DigitalOlympus
Strategical SEO Audits that Drive Growth at #DigitalOlympusStrategical SEO Audits that Drive Growth at #DigitalOlympus
Strategical SEO Audits that Drive Growth at #DigitalOlympus
 
Aleyda Solís en The Inbounder
Aleyda Solís en The InbounderAleyda Solís en The Inbounder
Aleyda Solís en The Inbounder
 
Developing SEO audits that maximize growth #dmssconference
Developing SEO audits that maximize growth #dmssconferenceDeveloping SEO audits that maximize growth #dmssconference
Developing SEO audits that maximize growth #dmssconference
 
Actionable and Impactful SEO Audits #SearchNorwich
Actionable and Impactful SEO Audits  #SearchNorwichActionable and Impactful SEO Audits  #SearchNorwich
Actionable and Impactful SEO Audits #SearchNorwich
 
Aleyda Solis: How to develop actionable and impactful SEO audits
Aleyda Solis: How to develop actionable and impactful SEO auditsAleyda Solis: How to develop actionable and impactful SEO audits
Aleyda Solis: How to develop actionable and impactful SEO audits
 
Winning conversion driven E-commerce SEO #SearchLeeds
Winning conversion driven E-commerce SEO #SearchLeedsWinning conversion driven E-commerce SEO #SearchLeeds
Winning conversion driven E-commerce SEO #SearchLeeds
 
What Makes your SEO Fail (and how to fix it) #BrightonSEO
What Makes your SEO Fail (and how to fix it) #BrightonSEO What Makes your SEO Fail (and how to fix it) #BrightonSEO
What Makes your SEO Fail (and how to fix it) #BrightonSEO
 
How to Connect your SEO to What your Customers Really Want
How to Connect your SEO to What your Customers Really WantHow to Connect your SEO to What your Customers Really Want
How to Connect your SEO to What your Customers Really Want
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO Strategy
 
SEO Audits that Maximize Growth #SMXL19
SEO Audits that Maximize Growth #SMXL19SEO Audits that Maximize Growth #SMXL19
SEO Audits that Maximize Growth #SMXL19
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
 
SEO Success in 2021 for #SEObytes @semrush and @_nitman
SEO Success in 2021 for #SEObytes @semrush and @_nitman SEO Success in 2021 for #SEObytes @semrush and @_nitman
SEO Success in 2021 for #SEObytes @semrush and @_nitman
 
How to Leverage Content Curation in SEO #BrightonSEO
How to Leverage Content Curation in SEO #BrightonSEOHow to Leverage Content Curation in SEO #BrightonSEO
How to Leverage Content Curation in SEO #BrightonSEO
 
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
 
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de Éxito
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKomm
 
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility Lander Academy: SEO Fundamentals to Increase your Site Search Visibility
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility
 
SEO for Content: Better Together #AMAVESEO
SEO for Content: Better Together #AMAVESEOSEO for Content: Better Together #AMAVESEO
SEO for Content: Better Together #AMAVESEO
 

More from Aleyda Solís

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Aleyda Solís
 
How to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSHow to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSS
Aleyda Solís
 
7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO
Aleyda Solís
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
Aleyda Solís
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
Aleyda Solís
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
Aleyda Solís
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for Success
Aleyda Solís
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Aleyda Solís
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
Aleyda Solís
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Aleyda Solís
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
Aleyda Solís
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer Journey
Aleyda Solís
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
Aleyda Solís
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Aleyda Solís
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
Aleyda Solís
 
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundCómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Aleyda Solís
 
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXThe most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
Aleyda Solís
 
Cost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessCost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO Process
Aleyda Solís
 
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosFrameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Aleyda Solís
 
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupHow to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
Aleyda Solís
 

More from Aleyda Solís (20)

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
 
How to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSHow to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSS
 
7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for Success
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer Journey
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
 
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundCómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
 
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXThe most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
 
Cost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessCost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO Process
 
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosFrameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
 
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupHow to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
 

Recently uploaded

CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
solitaireshubham
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
Bethan Vincent
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Aggregage
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
The Sparks Foundation
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
Mohammad Tauhidul Islam Khan Rifat
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
mjenkins13
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
Inflyx
 
Green Tech Solutions Paving the Way for a Sustainable Future.pptx
Green Tech Solutions Paving the Way for a Sustainable Future.pptxGreen Tech Solutions Paving the Way for a Sustainable Future.pptx
Green Tech Solutions Paving the Way for a Sustainable Future.pptx
elizabethella096
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
vineethoneteamsoluti
 
Buyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptxBuyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptx
SandeshAcharya17
 
Maximize Instagram Growth with Free Followers Trials from InstBlast.
Maximize Instagram Growth with Free Followers Trials from InstBlast.Maximize Instagram Growth with Free Followers Trials from InstBlast.
Maximize Instagram Growth with Free Followers Trials from InstBlast.
InstBlast Marketing
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
techkidunia
 
How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
gchaitya21
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
Vbout.com
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
VWO
 
Rural Marketing Strategies for Rural India
Rural Marketing Strategies for Rural IndiaRural Marketing Strategies for Rural India
Rural Marketing Strategies for Rural India
Saravanan Sugadevan
 
State of tokenization landscape 2024.pdf
State of tokenization landscape 2024.pdfState of tokenization landscape 2024.pdf
State of tokenization landscape 2024.pdf
nehapardhi711
 
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
SFC Today
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
search engine jornal
 

Recently uploaded (20)

CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
 
Green Tech Solutions Paving the Way for a Sustainable Future.pptx
Green Tech Solutions Paving the Way for a Sustainable Future.pptxGreen Tech Solutions Paving the Way for a Sustainable Future.pptx
Green Tech Solutions Paving the Way for a Sustainable Future.pptx
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
 
Buyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptxBuyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptx
 
Maximize Instagram Growth with Free Followers Trials from InstBlast.
Maximize Instagram Growth with Free Followers Trials from InstBlast.Maximize Instagram Growth with Free Followers Trials from InstBlast.
Maximize Instagram Growth with Free Followers Trials from InstBlast.
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
 
How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
 
Rural Marketing Strategies for Rural India
Rural Marketing Strategies for Rural IndiaRural Marketing Strategies for Rural India
Rural Marketing Strategies for Rural India
 
State of tokenization landscape 2024.pdf
State of tokenization landscape 2024.pdfState of tokenization landscape 2024.pdf
State of tokenization landscape 2024.pdf
 
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
 

Unlocking Growth Opportunities with Search Analytics #SearchLove London 2015

  • 1. #searchanalytics for #searchlove by @aleyda from @orainti Unlocking Growth Opportunities with Search Analytics
  • 2. #searchanalytics for #searchlove by @aleyda from @orainti … from the Search Specialist Perspective.
  • 3. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti HELLO #SEARCHLOVE #searchanalytics for #searchlove by @aleyda from @orainti
  • 4. #searchanalytics for #searchlove by @aleyda from @orainti I’m Aleyda Solis SPEAKER BLOGGER SHARER @aleyda +aleydasolis SEO #searchanalytics for #searchlove by @aleyda from @orainti
  • 5. #searchanalytics for #searchlove by @aleyda from @orainti Raise your hand if you agree: “You can't improve what you don't measure…” #searchanalytics for #searchlove by @aleyda from @orainti
  • 6. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti What do you continuously measure in your SEO processes?
  • 7. #searchanalytics for #searchlove by @aleyda from @orainti Rankings?
  • 8. #searchanalytics for #searchlove by @aleyda from @orainti Links?
  • 9. #searchanalytics for #searchlove by @aleyda from @orainti Content performance?
  • 10. #searchanalytics for #searchlove by @aleyda from @orainti Visibility?
  • 11. #searchanalytics for #searchlove by @aleyda from @orainti Traffic?
  • 12. #searchanalytics for #searchlove by @aleyda from @orainti Conversions?
  • 13. #searchanalytics for #searchlove by @aleyda from @orainti vs. your competitors?
  • 14. #searchanalytics for #searchlove by @aleyda from @orainti The KPIs & Goals in your dashboard?
  • 15. #searchanalytics for #searchlove by @aleyda from @orainti You got what matters to inform & summarize about your process results to your clients or bosses! #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti
  • 16. #searchanalytics for #searchlove by @aleyda from @orainti They’re simple, informative & goal driven, perfect to show to clients & bosses… #searchanalytics for #searchlove by @aleyda from @orainti
  • 17. #searchanalytics for #searchlove by @aleyda from @orainti But do they allow you to make decisions to improve, refine and expand your actions as a specialist? #searchanalytics for #searchlove by @aleyda from @orainti
  • 18. #searchanalytics for #searchlove by @aleyda from @orainti Can you try to answer the following questions with them? #searchanalytics for #searchlove by @aleyda from @orainti
  • 19. #searchanalytics for #searchlove by @aleyda from @orainti Why your impressions have increased, the positions are the same but the average CTR is down? #searchanalytics for #searchlove by @aleyda from @orainti
  • 20. #searchanalytics for #searchlove by @aleyda from @orainti What’s making your main competitor to grow in search visibility at a faster pace than you? #searchanalytics for #searchlove by @aleyda from @orainti
  • 21. #searchanalytics for #searchlove by @aleyda from @orainti What happened here with your organic search traffic? #searchanalytics for #searchlove by @aleyda from @orainti
  • 22. #searchanalytics for #searchlove by @aleyda from @orainti Or here with your indexed pages? #searchanalytics for #searchlove by @aleyda from @orainti
  • 23. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Exactly! You can’t.
  • 24. #searchanalytics for #searchlove by @aleyda from @orainti Exactly! You can’t. #searchanalytics for #searchlove by @aleyda from @orainti Can’t correlate with current optimization status, actions, industry activity & updates Can’t segment, filter, give context to data to identify potential causes
  • 25. #searchanalytics for #searchlove by @aleyda from @orainti The data you report & monitor in your dashboard is the one that notifies of the what, but not about the why! You report about the results All what you should measure #searchanalytics for #searchlove by @aleyda from @orainti
  • 26. #searchanalytics for #searchlove by @aleyda from @orainti It’s critical to do search analytics for yourself too focusing on answering the “why’s” of results, 
 to help you fix issues & identify opportunities. #searchanalytics for #searchlove by @aleyda from @orainti
  • 27. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti BUT… That’s too much data! I don’t have time It’s too expensive
  • 28. #searchanalytics for #searchlove by @aleyda from @orainti Here’s how you can establish your growth and action oriented search analytics framework #searchanalytics for #searchlove by @aleyda from @orainti
  • 29. #searchanalytics for #searchlove by @aleyda from @orainti Competition behavior & activity Technical Optimization Status & Actions Content Optimization Status & Actions Websites vs. Competitors Results Link Building Status & Actions Audience behavior & activity Your KPIs Your Goals #searchanalytics for #searchlove by @aleyda from @orainti List the different phases & areas of your SEO process
  • 30. #searchanalytics for #searchlove by @aleyda from @orainti Competition behavior & activity Technical Optimization Status & Actions Content Optimization Status & Actions Websites vs. Competitors Results Link Building Status & Actions Audience behavior & activity Your KPIs Your Goals #searchanalytics for #searchlove by @aleyda from @orainti Remember to include both internal & external areas
  • 31. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Establish the questions you would ask to identify growth opportunities & fix issues in each stage Which of the pages (starting with the highest visibility ones) have errors, are canonicalized or redirected? Technical Optimization Which of the most visited pages (starting with highest visibility & mobile ones) have speed issues? Are there any pages which are not mobile optimized (prioritizing the ones with mobile visibility & traffic)?
  • 32. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Are there any pages which are showing different versions to search crawlers than to users? Are the top pages of the site effectively linked from the navigation? Which Pages That Are Not Meant To Be Indexed Or Ranked Are Wasting Your Site Crawl Budget? Add a level of importance to each question (based on the potential impact) High High Medium
  • 33. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Question Technical Optimization Content Optimization Etc Do the same with every stage of the process! Importance
  • 34. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti For each question: specify the data you would 
 need to gather in order to answer them Which Pages That Are Not Meant To Be Indexed Or Ranked Are Wasting Your Site Crawl Budget? …. Crawled Pages Indexed Pages Blocked Pages Noindexed Pages Error Pages Redirected Pages Canonicalized Pages Ranked Pages Converting Pages
  • 35. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti … and the segmentation, filters & grouping you’ll need to apply to give context & answer Per Device Per Country Per Link Popularity Per Visibility Per Traffic Per Conversions…. Crawled Pages Indexed Pages Blocked Pages Noindexed Pages Error Pages Redirected Pages Canonicalized Pages Ranked Pages Converting Pages
  • 36. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Specify functional requirements based on the previous findings to use as criteria to identify potential tools that will help answer the questions The tool must provide
 <WHAT> at <WHEN> & <WHERE> to <WHY> The tool must help obtain the expected organic search traffic, conversions & ROI of a country during the SEO research process to identify the expected SEO profitability of a given country version.
  • 37. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti … as well as the non-functional requirements 
 (or desired qualities) for the tool (& data) ACCESSIBILITY AVAILABILITY BACKUP INTEROPERABILITY PORTABILITY SECURITY USABILITY MANTAINABILITY EXTENSIBILITYPRICE REPORTING
  • 38. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Create a matrix summarizing the previous criteria that will allow to easily assess, select & map the tools to the stages, questions, data and characteristics
  • 39. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Most of the times you’re already using the tools but not leveraging all of their functionality and data This usually will translate to using fewer tools to measure and answer more questions Which also means spending less money and time while doing more Create a matrix summarizing the previous criteria that will allow to easily assess, select & map the tools to the stages, questions, data and characteristics
  • 40. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Start by assessing your current tools and continue with the ones listed here based on your own questions themarketertoolbox.com
  • 41. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Once you select the tools that comply with your characteristics, you can set them to gather the data, and you can focus on the analysis!
  • 42. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Here you have a few examples to inspire you…
  • 43. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Which competitors benefited from your recent ranking loss in mobile for your top keywords? serpwoo.com
  • 44. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Have there been any Google updates in your target markets? serpwoo.com
  • 45. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Which sites started & stopped linking to your competitors in the last week? cognitiveseo.com
  • 46. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Which keywords drop made your competitors lose organic search traffic 3 months ago? semrush.com
  • 47. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Which has been your site crawlability improvement in the last months? deepcrawl.com
  • 48. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Which Of The Highest Visibility Pages Are Canonicalized Or Redirected? screamingfrog.com
  • 49. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Which Of Your Best-Ranked Pages & Query Combinations Have A Low CTR Or High Bounce Rate? urlprofiler.com
  • 50. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Which keywords are your competitors targeting that you still don’t right now? semrush.com
  • 51. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti … and in mobile search? sistrix.com
  • 52. #searchanalytics for #searchlove by @aleyda from @orainti Which terms and topics are your competitors already covering that you still don’t? onpage.org #searchanalytics for #searchlove by @aleyda from @orainti
  • 53. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Are your competitors already implementing app indexing, if so how is the impact to their app traffic? similarweb.com
  • 54. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti What new content have your competitors published in the last days? buzzsumo.com
  • 55. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Which are the current trending topics in your industry? buzzsumo.com
  • 56. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti In case your tools don’t integrate alerts, you can set your own by using ifttt or zapier http://www.stateofdigital.com/seo-alerts-monitor/
  • 57. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Sometimes you also need to create your own 
 tools to answer some questions too internationalseomap.com
  • 58. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti … or resources to specify the steps to take to answer others that are more complex whymywebtrafficdropped.com
  • 59. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Make sure to leverage aggregators too! urlprofiler.com kerboo.com
  • 60. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti There’s a beautiful search monitoring reality out there…
  • 61. #searchanalytics for #searchlove by @aleyda from @orainti#searchanalytics for #searchlove by @aleyda from @orainti Thank you! #SearchLove