SearchLove London 2019 - Andi Jarvis - The Science of Persuasion

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Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates.

Presentations & Public Speaking

The children now love luxury. They have bad
manners and contempt for authority.
They show disrespect for elders and love
chatter in place of exercise.
Children are now tyrants. They no longer
rise when elders enter the room. They
contradict their parents, chatter before
company… and tyrannize their teachers.
@AndiJarvis @EximoMarketing

The children now love
luxury. They have bad
manners, contempt for
authority.
They show disrespect
for elders and love
chatter in place of
exercise.
Children are now
tyrants. They no longer
rise when elders enter
the room. They
contradict their
parents, chatter before
company… and tyrannize
their teachers.

The SEO Pledge
I’m an SEO.
I solve problems
you don’t know
you have in ways
you can’t
understand.
@AndiJarvis
@EximoMarketing

@andijarvis @eximomarketing
Strategy
Problem
Solving
Training
@AndiJarvis @EximoMarketing

Scarcity Authority Liking
Social Proofing Reciprocation
@AndiJarvis @EximoMarketing

Test
&
Learn
@AndiJarvis
@EximoMarketing

TITLE CLOTHING TRAPPINGS
@AndiJarvis @EximoMarketing

Ear drops
Place in right ear
Ear drops
Place in R ear
@AndiJarvis @EximoMarketing

Familiarity breeds contempt
@AndiJarvis @EximoMarketing

Familiarity breeds content
@AndiJarvis @EximoMarketing

@AndiJarvis
@EximoMarketing@AndiJarvis @EximoMarketing

Uncertainty // social proof
@AndiJarvis @EximoMarketing

The ‘how’ is more
important than the ‘what’
@AndiJarvis @EximoMarketing

Me: What do you think of the
Schoolbag Station
Her: THEY’RE AWESOME
Me: 🙄
@AndiJarvis @EximoMarketing

Me: What do you think of the
Schoolbag Station
Her: THEY’RE AWESOME
Me: What they’ve done is use a
neat psychological trick on you
which taps into our innate human
desire to reciprocate those who
give us some that’s unexpected
Her:
@AndiJarvis @EximoMarketing

SHUT UP DAD!
@AndiJarvis @EximoMarketing

Eximo
Academics
Join The Community
Email
Sign Up
@AndiJarvis
@EximoMarketing

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SearchLove London 2019 - Andi Jarvis - The Science of Persuasion

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