The document provides a comprehensive checklist and recommendations for on-page and off-page search engine optimization (SEO) and social media marketing. It includes over 100 specific recommendations across categories like on-page optimization of titles, meta tags, URLs, content; increasing website speed; blogging; avoiding spam; building authority; testing; off-page link building; and using social media and tools. The goal is to optimize all aspects of a website and online presence to improve search engine rankings and visibility.

1. The Complete SEO/SMO-
Strategy/Checklist/Recommendation
On Page Optimization
Initial
 Follow Google Webmaster guidelines -
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769
 Get the strategy from Google SEO Starter Guide -
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/e
n/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
 Maintain the website in silo architecture (tree like hierarchy)
 Competitor analysis (Analyze for their services, keywords, UI, navigation etc,)
 Maintain structured markup language
METAs
 Title optimization - Less than 66 characters (Keep branding at end of the content)
 META keywords - Less than 250 characters
o Avoid unrelated keywords 
o Use Keyword Research tool - Google Adwords Keyword Tool 

 META Description - Lest than 150 characters (Have call-to-action words like subscribe,
free quote, grab today etc,)
 To avoid showing the directory listing in SERP for the branding (Recommended)
o Use <meta name="robots" content="noodp" > if the site is listed in DMOZ - ODP 
o Use <meta name="robots" content=" noydir" > if the site is listed in Yahoo! Directory 

 By default use <meta name="robots" content="index, follow"/> to index the page and to
follow the links in the page
 To block individual page insert <meta name="robots" content="noindex, nofollow"> in
the corresponding page
 Avoid META refresh for less than 5 seconds
URL
 URL optimization - Choose hyphen instead of underscores between keywords, avoid
stop words(the, that, is, was)
 Not case sensitive (But, better to use lower case letters or else redirect upper case to
corresponding lower case using .htaccess server file)
 URL character length - 115 ( keep short as much as possible)
 Always best practice to use absolute URL

2. Content
 H1 - Insert the primary keyword (Use only one H1)
 H2-H6 optimization (Insert all primary & sec keywords)
 Avoid linking in header tags (H1 - H6) unnecessarily
 Avoid duplicate title, description and content as well
 Keyword Density - Max 3%
 Keep keyword prominence and proximity
 Better maintain less than 100 links in a page (Not a thumb rule)
 Use rel="nofollow" in AHREF tags for external(outbound) links (Avoid linking if it is low
quality, dodgy or link farm site)
 Add blog feed to show up to 3 posts in homepage (Which updates homepage frequently)
 Create and update both the HTML & XML sitemaps
 Sitemap should not exceed more 50,000 links and 10 MB of file size. If it exceeds
create multiple sitemaps and use sitemap index file
 Create robots.txt file to block the folders in the site (Eg: contact form pages)
 Use social sharing buttons for resources, articles, especially blogs
Navigation
 Ensure for Text Navigation and avoid JavaScript or Flash navigation, where search
engine bots can’t crawl
 Use proper breadcrumb navigation
 Avoid 404 or broken pages
 Contextualization (Linking in the content)
 Give link to the required resources, case study or articles in site navigation (left, right,
bottom)
 Insert website search button ( prefer top right corner)
 Have a customized 404 page to avoid losing traffic
 List out all services / products in the body area 
 Give social media profile links (Facebook, Twitter, Linkedin..) 
 Provide a physical contact address as well 
 Add a quick contact form in all the pages
Increase Website Speed
 Code / HTML optimization
 Minimize HTTP Requests
 Minify CSS, flash, frames
 Make JavaScript/CSS external
 Enable compression - Using Gzip
 Use server side caching
 Minimize DNS lookups
 Reduce # of 301 redirects
 Maintain web page size less than100k (Not a thumb rule)
 Two ways to boost site speed automatically from Google -

3. https://developers.google.com/speed/pagespeed/psol 
https://developers.google.com/speed/pagespeed/service 
Blogging
 Instead of archives in the blog navigation, better differentiate with categories or cloud
tagging
 Tag each post based on its keywords
 Provide author name for the blog posts with linking his / her G + profile
 Add pagination to navigate to inner pages at end of the blog landing page, like “2,3…10,
next”
 Use Facebook like button, Twitter follow button, Google + Add to circles, RSS feed,
newsletter subscription, YouTube channel, Pinterest Follow buttons to build social
reputation
 Use social sharing buttons - Facebook, Twitter, Google +1, Linkedin etc,
 Add “Email to friend”
 Add Twitter widget to show up to 2 - 3 tweets in navigation
 Add Facebook “Recommendations bar” - Improves traffic (At end of the article, pops to
read another post based on FB likes for the particular post)
 Show popular posts and recent comments in right navigation
Avoid Spamming
 Better keep the links less than 100 (Page should be readable to the users)
 Avoid Keyword Cannibalization (Don’t target same keywords in multiple pages)
 Avoid hidden text or hidden links (Eg: Both text & background in same color)
 Don't use cloaking or sneaky redirects (Showing different content for crawlers and
users)
 Don't load pages with irrelevant keywords
 Avoid keyword stuffing
 Don't create multiple pages, subdomains, or domains with substantially
duplicate content. (Avoid duplication by canonical tag or 301 or 302
redirection)
 Don't create pages with malicious behavior, such as phishing or installing
viruses, trojans, or other badware (Also ensure no one hacked intentionally)
 Avoid "doorway" pages (Spamdexing, Gateway) created just for search
engines, with little or no original content

4.  List out all services / products in the body area 
 Give social media profile links (Facebook, Twitter, Linkedin..) 
 Provide a physical contact address as well 
Trustworthy / Authority
 Quality content (Rich content)
 Content Uniqueness
 The quality & quantity of websites linking (inbound links)
 The quality & quantity of websites we are linking to
 The overall usability experience on your website
 The validity of information about the website
o Add a physical contact address 
o Author name for blog posts 
 DMOZ listing, profiles in Facebook, Twitter, Linkedin, YouTube etc,
 Linking website in Google + page and linking G + page in the website (vice versa)
 Additional SERP info. - Having maps, breadcrumbs, date, search box etc, (Rich
Snippet)
 Google Webmaster verification
 Fresh content update
 Analytics - tracking website
Testing
 HTML & W3C validation
 Check whether the site works in text browsers such as Lynx
 Is compatible and rendering in different browser versions

5. Off Page (Link Building) Optimization
 Competitor Analysis (analyze competitor backlink strategy)
 Always build links in this format (http://www.)
 Check qualify of the page with factors like Page Rank (PR), Google cache date, no.
of inbound & outbound links, domain age, relevancy etc,
 Link Building Types
 Search Engine Submission 
 Directory Submission 
 Social Bookmarking (Recommended) 
 Forum Posting 
 Question & Answering (Eg: Yahoo Answers,, Flixya) 
 Blog Commenting 
 Article Submission 
 Press Release 
 Video posting (Eg: YouTube) 
 RSS feed submission 
 Local Optimization (Business Listing) 
 Mapping - Google, Bing 

 Social Sharing - Facebook, Twitter, Google +, Linkedin,
Pinterst, (Recommended) 
 Guest Blogging 
 Claim accounts on the following pages for reputation,
o Dmoz.com 
o YouTube.com 
o Yelp.com 
o Maps.Google.com 
o Local.Yahoo.com 
o WordPress.com 
o BlogSpot.com 
o Tumblr.com Squidoo.com
 Avoid link exchange (reciprocal)
 Avoid paid links
 Avoid links from link farms (page having only links)

















6. Social Media
 Posting something interesting to get viral and to engage (For branding)
 Share all blog posts and new service / products pages in all social media and
social bookmarking sites
 URL Shorten Matter (Bitly, Google URL Shortner)
 Set Up Social Segments for Tracking in Analytics
 Facebook
o Tag peoples and pages in posts 
o Ask like, comment & share for posts 
o Post Interesting topics
o Post at least twice or thrice a week 
 Twitter
o Tweet 2 to 3 a day 
o Re-tweet and make favorite whichever inspires 
o Mention(@) others and engage 
o Post fun and interesting 
o Use # (hash tag) to trend for keywords 
o Follow 10 relevant peoples or companies a week

 Linkedin
o Ask 1 to 2 recommendations a week 
o Connect to 3 - 5 peoples a week 
o Follow 3 new companies a week 
o Post relevant blog posts in groups 

 Google +
o Share twice a day in profile & company page 
o Make sure posts are public to reach 
o Add 5 new peoples a week 
o Create events to publicize 
o Try making hangouts

 Pinterest
o Pin 6 images a week 
o Use keywords in title, description 
o Pin products and services work flow images 
o Follow 5 interesting boards a week relevant to us 

 YouTube
o Subscribe 3 channels a week 
o Share 3 videos a week in Facebook, Twitter, Google +, etc 
o Post videos of company hosts 

7. Tools & Resources
 Xenu Link Sleuth - To check broken links, redirected pages, orphan files, HTML sitemap
creation and complete site statistics
 Copyscape - Duplicate content checker
 Google Trends - Shows the trend for a particular keyword in Country & City basis
 Blekko - Search Engine which provide complete backlinks with backlinks stats
 SEOBook for Firefox, Google Toolbar - Addon which provides complete SEO info
 List of Search Engines Add URL or submit URL
 SEO Browser - http://www.seo-browser.com/
 Rich Snippet Testing Tool - http://www.google.com/webmasters/tools/richsnippets
 HTTP Status Checker - http://tools.seobook.com/server-header-checker/
 SEOmoz Blog - Blog to know all SEO updates and queries
 SEO Powersuite


8. Contact us