SMX Advanced 2015 - Semantic Entities
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The document discusses search entity analytics and semantic analytics. It describes how search engines and analytics should focus more on entities rather than strings. It presents an approach to entity analytics using tag management and JSON-LD to analyze entity performance and optimization. The talk encourages moving beyond traditional SEO to focus on entity analysis and performance since entities are critical.
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SMX Advanced 2015 - Semantic Entities
- 1. #SMX #13a @mike_arnesen Search Entity Analytics SMX Advanced 2015
- 2. #SMX #13a @mike_arnesen Search Entity Analytics SMX Advanced 2015 Mike Arnesen Founder & CEO of UpBuild @mike_arnesen | upbuild.io
- 3. #SMX #13a @mike_arnesen SEO | Analytics | CRO
- 4. #SMX #13a @mike_arnesen Strings or Things? It’s time to decide
- 5. #SMX #13a @mike_arnesen Which one? Which one? Which one? Which one?
- 6. #SMX #13a @mike_arnesen String-based Search has always been a cop-out. Entities are Everything
- 7. #SMX #13a @mike_arnesen Subject-Predicate-Object Triples up S-P-O credit: http://www.slideshare.net/jennyhalasz/content-traininghalasz
- 8. #SMX #13a @mike_arnesen Dude-Wears-Startup Shirt Triples dudesinstartupshirts.tumblr.com
- 9. #SMX #13a @mike_arnesen is focusing more & more on entities. Search Engine Indexing
- 10. #SMX #13a @mike_arnesen should also be entity-centric. Web Analytics & SEO Measurement
- 11. #SMX #13a @mike_arnesen /products/XY108/ This URL received 1,500 visits. The “Tried and True”?
- 12. #SMX #13a @mike_arnesen PRODUCT{NAME:Star Wars Box Set, PRICE:59.99, AVAILABILITY:InStock} PRODUCT{NAME:Star Wars Box Set, PRICE:59.99, AVAILABILITY:Backordered} This PRODUCT ENTITY received 1,500 visits but had the best conversion rate when it was priced lower yet backordered. A New Approach
- 13. #SMX #13a @mike_arnesen We can figure this out Entity Analytics
- 14. #SMX #13a @mike_arnesen Intro to Tag Management
- 15. #SMX #13a @mike_arnesen Intro to Tag Management
- 16. #SMX #13a @mike_arnesen Intro to Tag Management
- 17. #SMX #13a @mike_arnesen Intro to Tag Management
- 18. #SMX #13a @mike_arnesen Intro to Tag Management
- 20. #SMX #13a @mike_arnesen Semantic Analytics “ Applying the principles of the semantic web to your analytics & data collection methodology. ” moz.com/blog/semantic-analytics
- 21. #SMX #13a @mike_arnesen Walk-Through 1. Tags 2. Rules 3. Macros
- 22. #SMX #13a @mike_arnesen Walk-Through 1. Macros 2. Rules 3. Tags
- 25. #SMX #13a @mike_arnesen Walk-Through TYPE{PROP:value, PROP:value}
- 29. #SMX #13a @mike_arnesen Making it Scalable
- 30. #SMX #13a @mike_arnesen Making it Scalable
- 31. #SMX #13a @mike_arnesen Making it Scalable
- 32. #SMX #13a @mike_arnesen The Magic is in the JSON
- 33. #SMX #13a @mike_arnesen The Magic is in the JSON
- 34. #SMX #13a @mike_arnesen The Magic is in the JSON
- 35. #SMX #13a @mike_arnesen The Magic is in the JSON
- 36. #SMX #13a @mike_arnesen The Magic is in the JSON
- 37. #SMX #13a @mike_arnesen Semantic Analytics via dataLayer
- 38. #SMX #13a @mike_arnesen Semantic Analytics via dataLayer
- 39. #SMX #13a @mike_arnesen Semantic Analytics via dataLayer
- 40. #SMX #13a @mike_arnesen Semantic Analytics via dataLayer
- 41. #SMX #13a @mike_arnesen JSON-LD from dataLayer via GTM
- 42. #SMX #13a @mike_arnesen JSON-LD from dataLayer via GTM
- 43. #SMX #13a @mike_arnesen JSON-LD from dataLayer via GTM
- 44. #SMX #13a @mike_arnesen JSON-LD from dataLayer via GTM
- 45. #SMX #13a @mike_arnesen Rich Snippets in Search without having to markup content!
- 46. #SMX #13a @mike_arnesen All set! It’s like being on autopilot
- 47. #SMX #13a @mike_arnesen Don’t Track SEO MOVE BEYOND SEO
- 48. #SMX #13a @mike_arnesen Focus on ENTITY analysis Entities are Everything
- 49. #SMX #13a @mike_arnesen Focus on ENTITY performance Entities are Everything
- 50. #SMX #13a @mike_arnesen Focus on ENTITY optimization Entities are Everything
- 51. #SMX #13a @mike_arnesen Get Started http://bit.ly/semantic-gtm Making the world a better place through enabling semantic entity analysis within web analytics SaaS platforms.
- 52. #SMX #13a @mike_arnesen Search Entity Analytics SMX Advanced 2015 Mike Arnesen Founder & CEO of UpBuild @mike_arnesen | upbuild.io