Using Radarly, we generated a wrap up report outlining the key social media successes of Marketing Week Live and the Insight Show.

1. Social Media Insight Report - March 8, 2017 - March 9, 2017
Your social media footprint…
Insight Show// MWL
Insight Show // MWL
@LinkfluenceUK
Social Media Insight Report (March 8th 2017 – March 9th 2017)

2. Social Media Insight Report - March 8, 2017 - March 9, 2017
The social media footprint…
Marketing Week Live & Insight Show
Social Media Insight Report (March 8th 2017 – March 9th 2017)

3. Insight Show // MWL - Insight Show// MWL
March 8, 2017 - March 9, 2017CONTEXT
3
With retweets
Filters
Insight Show - Marketing Week Live
Queries
March 8, 2017 - March 9, 2017
Period
March 8th 2017 – March 9th 2017
Marketing Week Live & Insight Show

4. Insight Show // MWL - Insight Show// MWL
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LISTENING
4
March 8th 2017 – March 9th 2017
Marketing Week Live & Insight Show

5. Insight Show // MWL - Insight Show// MWL
March 8, 2017 - March 9, 2017
LISTENING
OVERVIEW
5
March 8th 2017 – March 9th 2017
Marketing Week Live & Insight Show

6. Insight Show // MWL - Insight Show// MWL
March 8, 2017 - March 9, 2017
March 8th 2017 – March 9th 2017
6
Listening
Distribution per Day
How much was the brand/topic discussed during this period? On which platform? How has the volume evolved?
VOLUME OF POSTS
Based on the total amount of posts published during the selected period (6100 posts)
0
500
1000
1500
2000
2500
3000
3500
4000
03/08 03/09
+607 %3.02m
Estimated Reach
+591 %37.7m
Impressions
+717 %6.1k
Volume
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
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Listening
Which topics clustered the most posts during the time period? What are the key metrics associated to those clusters?
TOP 5 CLUSTERS
PlatformsSentimentEstimated ReachImpressionsVolumeCluster
Based on the total amount of posts published during the selected period (6100 posts)
17.2k216k11Lloyds urges advertisers to challenge
image banks on diversi
1.67k20.9k11RT @MWL2017: Doors are open for
#MWL17! Head over to Olympia
6779.52k13Marketing Week Live 2017
2.17k27.1k21RT @mobiletechvideo: ▶Remove
Blackheads In Just 5 Min◀ htt
18.8k236k23Lego: Marketing is about more than
creativity
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
8
Listening
Split by PlatformMost Recurring Keywords
Keywords and Platforms
How and where were the posts published? Who published those posts?
ATTRIBUTES OF POSTS
#MWL2017(285) @INSIGHTSHOW(334) @JEREMYWAITE(149)
@LONDONOLYMPIA(92) #SHEINSPIRESME(106) #EMAILMARKETING(92)
@MARKETINGWEEKED(251) #MWL17(4165) @FATIH_KAPLAN_(99)
#INSIGHT17(691) #PUBSINGALONG(112) #MARKETINGWEEKLIVE(93)
#MWLIVE(141) #PMQS(183) @MWL2017(1923)
#INTERNATIONALWOMENSDAY(114) #MRX(223) #BUDGET2017(189)
#MARKETING(480) @MKTGACADEMYUK(110)
Blog : 0.05% Dailymotion : 0% Youtube : 0.07% Website : 0.98%
Forum : 0% Twitter : 94.82% Media : 0% Instagram : 3.66%
Gplus : 0.18% Facebook : 0.25% Comments : 0% Review : 0%
Sina Weibo : 0% Offline Press : 0%
Based on the total amount of posts published during the selected period (6100 posts) Based on the total amount of posts published during the selected period (6100 posts)
Marketing Week Live & Insight Show

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9
Listening
3563
350
214
94
88
United Kingdom
United States of
America
India
Netherlands
Sierra Leone
CountrySentiment
Sentiment, Language, Gender and Location
How and where were the posts published? Who published those posts?
ATTRIBUTES OF POSTS
Italian : 0.05% Arabic : 0.1% Spanish : 0.1%
English : 97.44% Others : 2.31%
Female : 43.48% Male : 56.52%
Negative : 1.07% Neutral : 62.66% Mixed : 0.3% Positive : 35.98%
Based on 3183 posts
Based on the total amount of posts published during the selected period (6100 posts)
Based on the total amount of posts published during the selected period (6100 posts)
Based on 6100 posts
Language
Author's Gender
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
LISTENING
QUERY DETAILS
10Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
11
Listening
Overview*
Which query generated the most posts during the time period? What are the key metrics associated with those queries?
QUERY DETAILS
*Based on the total amount of posts published during the selected period (6100 posts)
PlatformsSentimentEstimated ReachImpressionsVolumeQuery
2.93m36.6m+764 %5.5kMarketing Week
Live
169k2.11m+401 %766Insight Show
Indicates the evolution compared to the previous time period
Marketing Week Live & Insight Show

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March 8, 2017 - March 9, 2017
March 8th 2017 – March 9th 2017
Blog : 0.05% Dailymotion : 0% Youtube : 0.02%
Website : 1.07% Forum : 0% Twitter : 94.62%
Media : 0% Instagram : 3.82% Gplus : 0.18%
Facebook : 0.24% Comments : 0% Review : 0%
Sina Weibo : 0% Offline Press : 0%
5.5k
Negative : 1.07% Neutral : 63.3% Mixed : 0.31% Positive : 35.32%
12
Listening
PlatformsDistribution over Time
Marketing Week Live : KPIs
How and where were published the posts generated by the query? Who published those posts?
QUERY DETAILS 1/2
Female : 43.37% Male : 56.63%
Based on 5498 posts
Sentiment
Based on 5498 posts
Based on 5498 posts
@JEREMYWAITE(149) #BUDGET2017(189) #INTERNATIONALWOMENSDAY(112)
@MWL2017(1923) #PMQS(183) #MWL17(4165) #SODEXOSUPERHEROES(90)
@FATIH_KAPLAN_(99) #INSIGHT17(155) @LONDONOLYMPIA(92) @MKTGACADEMYUK(110)
@INSIGHTSHOW(126) #MARKETINGWEEKLIVE(87) @MARKETINGWEEKED(251)
#MARKETING(458) #MWL2017(285) #PUBSINGALONG(112) #SHEINSPIRESME(106) #MWLIVE(131)
#EMAILMARKETING(92)
Most Recurring Keywords
0
500
1000
1500
2000
2500
3000
3500
03/08 03/09
+764 %
Author's Gender
Based on 2970 posts (total: 5498 posts)
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
Italian : 0.05% Spanish : 0.07% Arabic : 0.11%
English : 97.22% Others : 2.55%
13
Listening
LanguagesTop Countries
Marketing Week Live : KPIs
How and where were published the posts generated by the query? Who published those posts?
QUERY DETAILS 2/2
Based on 5498 posts (total: 5498 posts)
1326
174 149 115 89
London Tirunelveli Acton Brighton Glasgow
Top Cities
Based on 5498 posts
Based on 5498 posts (total: 5498 posts)
3252
295
208
88
75
United
Kingdom
United States of
America
India
Sierra Leone
Turkey
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
Blog : 0% Dailymotion : 0% Youtube : 0.39%
Website : 0.26% Forum : 0% Twitter : 96.34%
Media : 0% Instagram : 2.61% Gplus : 0.13%
Facebook : 0.26% Comments : 0% Review : 0%
Sina Weibo : 0% Offline Press : 0%
766
Negative : 1.04% Neutral : 59.01% Mixed : 0.13% Positive : 39.82%
14
Listening
PlatformsDistribution over Time
Insight Show : KPIs
How and where were published the posts generated by the query? Who published those posts?
QUERY DETAILS 1/2
Female : 44.21% Male : 55.79%
Based on 766 posts
Sentiment
Based on 766 posts
Based on 766 posts
#NEWMR(25) @MWL2017(55) #MRX(209) @VANELLAJACKSON(43) @KEENASMUSTARD(19)
#INSIGHT(19) #EYETRACKING(20) @ESOMAR(24) #MARKETRESEARCH(39) #DATA(18)
@LINKFLUENCEUK(26) @INSIGHTSHOW(293) #INSIGHTSHOW(30)
@FRESHMINDSTEAM(17) #ESOMAR(37) #INSIGHT17(691) #MARKETING(28)
#MWL17(151) @HALLANDPARTNERS(38) @WEJOINTHEDOTS(17)
Most Recurring Keywords
350
360
370
380
390
400
410
03/08 03/09
+401 %
Author's Gender
Based on 285 posts (total: 766 posts)
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
Spanish : 0.26% English : 99.48% Others : 0.26%
15
Listening
LanguagesTop Countries
Insight Show : KPIs
How and where were published the posts generated by the query? Who published those posts?
QUERY DETAILS 2/2
Based on 766 posts (total: 766 posts)
170
28
18 17 14
London Amsterdam Hexham Acton Manchester
Top Cities
Based on 766 posts
Based on 766 posts (total: 766 posts)
392
64
30
16
11
United
Kingdom
United States of
America
Netherlands
Panama
India
Marketing Week Live & Insight Show

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LISTENING
TOP POSTS
16
March 8th 2017 – March 9th 2017
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
Listening
Which posts were the most engaging during the time period?
TOP POSTS
17
Impressions : 208k | Estimated Reach : 16.6k
Think you know the answer to these? Pop
over to our #MWL17 booth at MB204 and
win some prizes. (We have easier Q's too)
@MWL2017 https://t.co/5ALZA9X2No
Audiense 03/08/2017
@AudienseCo - 206k Followers
Impressions : 749k | Estimated Reach : 59.9k
RT @Eadaoin_Murphy: Looking forward to
sharing the #MWL17 stage with
@littleatlarge at 1pm to chat about how
#inboundmarketing helped
@globalwebindex grow
HubSpot 03/08/2017
@HubSpot - 749k Followers
Impressions : 233k | Estimated Reach : 18.6k
The first of our Digital Training taster
sessions is underway on the Marketing
Transformation Stage at #MWL17. Three
more scheduled tomorrow...
Econsultancy 03/08/2017
@Econsultancy - 232k Followers
Top Tweets
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
Listening
Which posts were the most engaging during the time period?
TOP POSTS
18
Impressions : 35.5k | Estimated Reach : 2.48k
Paul Hitchens talking about Brand
Engagement at Marketing Week Live
http://www.cim.co.uk/courses/brand-
masterclass/
CIM - The Chart... 03/09/2017
35.5k Subscribers
Impressions : 54.9k | Estimated Reach : 3.84k
Start your professional marketing
qualifications with Excellence Training
Center.
Excellence Educ... 03/08/2017
54.9k Subscribers
Impressions : 54.9k | Estimated Reach : 3.84k
talking about branding…
Excellence Educ... 03/09/2017
54.9k Subscribers
Top Facebook Posts
Marketing Week Live & Insight Show

19. Insight Show // MWL - Insight Show// MWL
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March 8th 2017 – March 9th 2017
Listening
Which posts were the most engaging during the time period?
TOP POSTS
19
Impressions : 6.55k | Estimated Reach : 982
Jules on the big screen encouraging 5000
guests at Marketing Week Live in London to
follow the host @michaelabsalom, so he
gets over the 300...
T R | B E 03/08/2017
@tribe - 6.55k Subscribers
Impressions : 20.2k | Estimated Reach : 3.03k
Thanks for the snap in between interviews!
@marketingweekmag @theheadshotguyuk
! #mwl17 #headshot #photography
#portrait
Nicki Shields 03/09/2017
@nickishields - 20.2k Subscribers
Impressions : 6.73k | Estimated Reach : 1.01k
Great day at #MWL17 & on my way to
Euston station I discovered @burgerfi - win
win. #London #Food
Dean 03/09/2017
@digitalphoto - 6.73k Subscribers
Top Instagram Posts
Marketing Week Live & Insight Show

20. Insight Show // MWL - Insight Show// MWL
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March 8th 2017 – March 9th 2017
Listening
Which posts were the most engaging during the time period?
TOP POSTS
20
Impressions : 2.08k | Estimated Reach : 833
Amy poster design by Wonderland
Asif Kapadia is best known for his
compelling documentaries about gifted
and tragic figures. He received an...
creativereview.... 03/09/2017
Impressions : 2.79k | Estimated Reach : 139
slideshare.net 03/08/2017
Impressions : 2.79k | Estimated Reach : 139
slideshare.net 03/08/2017
Top Web Articles
Marketing Week Live & Insight Show
How to survive the content horror show |
Marketing Week Live | Emily Shelley by
Sticky Content
Marketing Week Live 2017 by Jeremy Waite

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LISTENING
TOP INFLUENCERS
21
March 8th 2017 – March 9th 2017
Marketing Week Live & Insight Show

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Listening
Twitter Accounts
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageCountryAuthor's GenderFollowersTweetsAccount
ENXX-1.71k51Promorati
@PromoratiTweets
ENGB-84660Orb Group
@orbgroup
ENGBMale196k65Marketing Week Mag
@MarketingWeekEd
ENXX-12.7k88Marketing Week Live
@MWL2017
ENINMale3.21k176Albert (INC)
@aalbertjac
Marketing Week Live & Insight Show

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Listening
Facebook Pages
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageCountryAuthor's GenderFansPostsAccount
ENXXFemale1.25k1Miss Ballooniverse
ENGB-1.23k1Reevoo
ENXXMale2.9k1NewMR
ENGB-35.5k1CIM - The Chartered Institute of
Marketing
ENXX-54.9k2Excellence Education Centre
Marketing Week Live & Insight Show

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24
Listening
Instagram Accounts
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageAuthor's GenderFollowersPostsAccount
EN-364Innovation 1st
@innovation1st
EN-2634Silverstream TV
@silverstreamtv
EN-455BIT10
@bit10web
EN-766MarketMakers
@marketmakersuk
EN-17513Laser Red
@laserredweb
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
25
Listening
Youtube Videos
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageVideosChannel
EN1
AcuityETS
EN1
Sandstorm
EN2
Leslie Han
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
26
Listening
Google+ Accounts
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguagePostsAccount
EN1Joseph Crawford
EN1Stream Comms
EN1BlueGlass
EN2Fluid Branding
EN6Sticky Content
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
27
Listening
Blogs
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageCountryPageRankPostsWebsite
ENGB01creativereview.co.uk
ENUS31econsultancy.com/blog
ENUS01amalgem8.blogspot.com
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
28
Listening
Other Websites
Which influencers published the most posts during the time period? What are the key metrics associated to those influencers?
TOP INFLUENCERS
LanguageCountryPageRankPostsWebsite
ENUS32slideshare.net
ENGB05perfectpearlsolutions.co.uk
ENDE08marketingweek.com
ENGB118newslocker.com/en-uk
ENNL018alternativeeconomics.co
Marketing Week Live & Insight Show

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GLOSSARY
Glossary
Author’s Gender
Represents the gender of the author who published the post. If the data is not
available, it is automatically detected. Possible values: Female, Male.
Impressions
Global audience, maximum number of users that can see the post at the time of
publication.
Languages
The language of the post is automatically detected. Only the top 5 languages are
displayed in the chart.
Most Recurring Keywords
The list of the 20 most recurring keywords within the posts matching the query.
Platform
The platform displays the source of each post. Possible values are: Facebook,
Twitter, Instagram, Google+, Youtube, Dailymotion, Blog, Website, Media, Forum,
Reviews, Comment, Off-line press.
Estimated Reach
Estimated number of users exposed to the post when it was published.
Estimated reach of a post = impressions of the post x platform reach ratio
Sentiment
Sentiment analysis consists in attributing a tonality to a post. This tonality
represents the overall sentiment expressed in the post and can have one of the
following values: positive, negative, mixed or neutral.
Top Cities
Represent the city where the post was published. Geolocation can be provided
from the original source or inferred automatically. The chart displays the top 5
cities.
Top Countries
Represent the country where the post was published. Geolocation can be
provided from the original source or inferred automatically based on the author
location. The chart displays the top 5 cities.
Volume
The volume is the number of posts.
Marketing Week Live & Insight Show

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March 8th 2017 – March 9th 2017
30
CONTACT
www.linkfluence.com
+44 20 3514 4562
@LinkfluenceUK
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