Producing content and pitching it to journalists to build links is getting harder all the time. Digital PR and outreach professionals are experiencing their job becoming more competitive and more difficult.
But there are ways to win press links using the things you already have in your business (as opposed to creating big content pieces). You've got product or service, expertise and stories. And in my BrightonSEO talk in September 2021, I talked about how we use media enquiry services like HARO, ResponseSource and others to earn links, build credibility with journalists and ultimately get to a point where journalists are coming to us with requests.
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowWill Critchlow
In this talk, delivered at BrightonSEO in April 2023, Will Critchlow, founder and CEO of SearchPilot covers a method for generating practically-unlimited SEO A/B test ideas.
Going on a journey from what SEO has been to what it needs to become, Will covers the mindset and strategy shifts needed, as well as the tactical implementation details. Download resources including detailed guides to SEO testing, and the free tool he uses to generate the ideas (plus explainer video).
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Data Pitfalls - Brighton SEO - Katie Swann.pptxKatieSwann5
We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way.
From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls.
I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO Apri...Jessica Maloney
BrightonSEO April 2023
Been hit by an algorithm update that wasn’t your fault?!
In this talk Jess will run through specific actions people can take when this happens, including being proactive rather than reactive, and also how to deal with stakeholders who can often panic when this happens, to ensure expectations are managed.
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowWill Critchlow
In this talk, delivered at BrightonSEO in April 2023, Will Critchlow, founder and CEO of SearchPilot covers a method for generating practically-unlimited SEO A/B test ideas.
Going on a journey from what SEO has been to what it needs to become, Will covers the mindset and strategy shifts needed, as well as the tactical implementation details. Download resources including detailed guides to SEO testing, and the free tool he uses to generate the ideas (plus explainer video).
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Data Pitfalls - Brighton SEO - Katie Swann.pptxKatieSwann5
We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way.
From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls.
I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO Apri...Jessica Maloney
BrightonSEO April 2023
Been hit by an algorithm update that wasn’t your fault?!
In this talk Jess will run through specific actions people can take when this happens, including being proactive rather than reactive, and also how to deal with stakeholders who can often panic when this happens, to ensure expectations are managed.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing ReportsSimon Lesser
Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.
In this talk, Riaz will look at shifting B2B buyer, which reduces time with potential suppliers is forcing sellers today to evolve as a result.
He will cover:
1. The new B2B buyer and how new demographics and behaviour have altered the way companies buy from each other.
2. How to build relationships earlier and get ahead of your competitors.
3. Making use of dark funnel data to power both sales and marketing.
Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - bright...Ian Helms
Join Ian as they discuss potential issues brands face with rainbow-washing and how companies can put their money where their mouth is by being an ally and advocate for LGBTQ+ folks throughout the year. They will cover everything from using inclusive language in copy to creative considerations to make when developing campaigns.
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...BethBarnham1
In this talk, I explore schema and its link to online accessibility. Can schema really help the web to be more accessible? And how should we strategise this as SEOs? Strategy plays a vital role in SEO but often times the technical areas are overlooked within a wider marketing strategy
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
Holistic Search - Developing An Organic First StrategyArpunBhuhi
The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdfHimani Kankaria
Learn with Himani Kankaria the 4Ps of Remarketing SEO to boost conversions and maximize the ROI of your organic channel. After all, why should PPC people have all the fun?
Here are a few free templates she shared during her talk at BrightonSEO in October 2022:
1. Ideal Customer Profiles (ICP) template in Google Sheets by Missive Digital: https://bit.ly/33mrr1R
2. GA3/UA New vs Returning Reporting Template by Missive Digital - https://bit.ly/UA-Return
Have any questions? DM her on the following social media:
Twitter: https://twitter.com/himani_kankaria
LinkedIn: https://www.linkedin.com/in/himanikankaria/
Book a calendar with her at https://calendly.com/missivedigital/15min
More info about Missive Digital - https://missivedigital.com/
Why thought leadership MUST be part of your LinkedIn strategy // BrightonSEO ...Rebecca Holloway
Thought leadership is the hot topic everyone’s talking about, and Becca’s here to tell you why it MUST be part of your LinkedIn strategy. She’ll be using her experience in paid social to tell you why you shouldn’t neglect thought leadership, and
how it can help take your other campaign activities up to the next level.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...Stacey MacNaught
Content marketing with link building as a primary objective has its risks. Producing content can be expensive. Designers, copywriters, developers (in some cases), photographers, even videographers might all be involved in producing assets for link building. So if you're going to invest in a content asset or multiple assets, you need to be as sure as your possibly can be that you're going to achieve your objectives.
In this talk from BrightonSEO September 2018, I talk about the steps you can take before going into production that help to secure interest before you invest in creating the content.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing ReportsSimon Lesser
Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.
In this talk, Riaz will look at shifting B2B buyer, which reduces time with potential suppliers is forcing sellers today to evolve as a result.
He will cover:
1. The new B2B buyer and how new demographics and behaviour have altered the way companies buy from each other.
2. How to build relationships earlier and get ahead of your competitors.
3. Making use of dark funnel data to power both sales and marketing.
Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - bright...Ian Helms
Join Ian as they discuss potential issues brands face with rainbow-washing and how companies can put their money where their mouth is by being an ally and advocate for LGBTQ+ folks throughout the year. They will cover everything from using inclusive language in copy to creative considerations to make when developing campaigns.
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...BethBarnham1
In this talk, I explore schema and its link to online accessibility. Can schema really help the web to be more accessible? And how should we strategise this as SEOs? Strategy plays a vital role in SEO but often times the technical areas are overlooked within a wider marketing strategy
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
Holistic Search - Developing An Organic First StrategyArpunBhuhi
The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdfHimani Kankaria
Learn with Himani Kankaria the 4Ps of Remarketing SEO to boost conversions and maximize the ROI of your organic channel. After all, why should PPC people have all the fun?
Here are a few free templates she shared during her talk at BrightonSEO in October 2022:
1. Ideal Customer Profiles (ICP) template in Google Sheets by Missive Digital: https://bit.ly/33mrr1R
2. GA3/UA New vs Returning Reporting Template by Missive Digital - https://bit.ly/UA-Return
Have any questions? DM her on the following social media:
Twitter: https://twitter.com/himani_kankaria
LinkedIn: https://www.linkedin.com/in/himanikankaria/
Book a calendar with her at https://calendly.com/missivedigital/15min
More info about Missive Digital - https://missivedigital.com/
Why thought leadership MUST be part of your LinkedIn strategy // BrightonSEO ...Rebecca Holloway
Thought leadership is the hot topic everyone’s talking about, and Becca’s here to tell you why it MUST be part of your LinkedIn strategy. She’ll be using her experience in paid social to tell you why you shouldn’t neglect thought leadership, and
how it can help take your other campaign activities up to the next level.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...Stacey MacNaught
Content marketing with link building as a primary objective has its risks. Producing content can be expensive. Designers, copywriters, developers (in some cases), photographers, even videographers might all be involved in producing assets for link building. So if you're going to invest in a content asset or multiple assets, you need to be as sure as your possibly can be that you're going to achieve your objectives.
In this talk from BrightonSEO September 2018, I talk about the steps you can take before going into production that help to secure interest before you invest in creating the content.
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Stacey MacNaught
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo.
What lessons from 2009 link building can we learn when link building in 2016?
Getting More out of Your Journo Requests with Less Time (BrightonSEO October ...Stacey MacNaught
A talk I gave at BrightonSEO in October 2022 on the topic of HARO and journo requests and using preparation period to maximise the return on the time you spend.
Covers:
- Tools (briefly)
- Some of the limitations that are often responsible for lower success rates on pitching journalists when they're looking for comment
- Overcoming some of those limitations by improving the quality of what you're sending
- Pre-preparing as much comment as you can in advance by predicting events in news
Your Content is Awesome – Now What? By @staceycav at #brightonseoStacey MacNaught
Awesome content doesn’t, by default, mean successful content. In this #brightonseo talk, Stacey MacNaught talks content promotion tactics, approaches and tools to get your content seen and hit objectives.
Building Links and Coverage when your Campaign is Over - Stacey McNaught @ ou...outREACH Conference
You’ve created an amazing story with great supporting assets and you’ve had superb success getting it placed, covered and building links. High 5! But what happens now? In this session, Stacey will talk about turning your completed campaigns into assets on a website that generate links (relatively) passively for years after your outreach has stopped.
Building Links and Coverage when your Campaign is Over - Stacey McNaught @ ou...outREACH Conference
You’ve created an amazing story with great supporting assets and you’ve had superb success getting it placed, covered and building links. High 5! But what happens now? In this session, Stacey will talk about turning your completed campaigns into assets on a website that generate links (relatively) passively for years after your outreach has stopped.
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...Stacey MacNaught
We invest so much into content production and promotion for link and coverage building. And actually, we see some amazing content marketing of this nature with brilliant results now. But what happens when your content promotion is over? I spoke about that at Verve's awesome outREACH Conference in June 2018. Here's the deck.
[Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares"...CXL
Content marketing has a tendency to be a bit of a "fluffy" term, too frequently measured against things like "shares." Nobody pays the bills in shares. In this talk, Stacey will be talking about content marketing that delivers against tangible marketing goals. Stacey will share tactics her team are using to come up with content ideas that deliver relevant (converting!) traffic and tips for executing the ideas for maximum impact.
View the 'Quality Content On Scale' slides from the SASCon 2015 session by Tecmark search director Stacey MacNaught. For a free 34-page ebook on the same topic, visit www.tecmark.co.uk/quality
21 Content Marketing Tools and Tactics by @staceycav at #TTLPresents - Septem...Stacey MacNaught
My presentation from #ttlpresents in Belfast in September 2016.
This deck goes through 21 content marketing tools and tactics our team at Tecmark uses to improve the efficiency and success in the areas of:
- Ideas generation for content marketing
- Data sourcing to support content projects
- Content distribution and promotion
Hope it's useful to some of you and if you have any questions at all, shoot me an email! Email address on the final slide.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
Organic Click Through Rate Optimisation Tactics - MKGO - June 2018Stacey MacNaught
Here are the slides from a talk I gave at MKGO in Milton Keynes, June 2018.
I talked about optimising organic click through rate using some tactics I've experimented with over the past 18 months.
Nobody Pays the Bills in Social Shares - Content Marketing with Real Value by...Tecmark UK
Stacey MacNaught's presentation from Digital Elite Camp, Estonia, July 2016.
Stacey MacNaught talks content marketing that delivers tangible benefits like lowers cost per acquisition from multiple channels and wins new customers.
Here are the slides from the Kerboo webinar I delivered on content promotion for SEO benefit and link building. The deck covers tactics for promoting your content specifically with link acquisition in mind.
Mapping Your Content Marketing Efforts to Your Customer Journey by @staceycav...Stacey MacNaught
We've got more content budget than we've ever had and that means there is more content to compete with than ever before. It means investing more heavily and more cleverly in content promotion.
With increased budgets comes increased expectation and while your content marketing goals might be linked to links and social shares, your business (or your client's business) may need to see something of more meaning to them.
By mapping content to the customer journey more effectively, we aim to win the brand signals we have been going after but also demonstrating measurable audience growth and even a role in direct and assisted conversions (transactions and leads and ultimately revenue).
This is about that – making your content work harder towards direct customer acquisition.
Bad Ideas Kill Content - How to Generate Better IdeasStacey MacNaught
One of the primary causes of content failure is bad ideas. And they happen to all of us. In this talk, I discussed why bad ideas happen and what we can do about it.
I've shared some of my favourite ideas generation techniques.
Low Budget Link Building Tactics - Stacey MacNaught - Digital OlympusStacey MacNaught
Here's the deck for a talk I gave at Digital Olympus in June 2018 about building links when you're not in the fortunate position of having the time or budget needed for a big bang content project. I covered 3 tactics plus some tools and services to help acquire links when you don't have the luxury of building big content assets to support you.
Generating Ideas for Content Marketing by @staceycavStacey MacNaught
My presentation from Learn Inbound in October 2016 on generating ideas for content marketing projects and campaigns. We've invested a whole lot of time and resource into putting some process into ideation. Here's how we're approaching coming up with ideas for content marketing projects with tactics, tips and tools.
Data and Creativity - A Content Marketing Winning Formula - SASCon 2016Stacey MacNaught
Stacey MacNaught's SASCon 2016 presentation on Data and Creativity for Content Marketing Success.
Tips, tactics and learnings from 6 years of using data at the heart of content marketing for link building, coverage and citation acquisition.
Link Building Through Data Driven Storytelling by @staceycav #fos16Stacey MacNaught
My deck on getting creative with link acquisition through data driven story telling from Friends of Search 2016 in Amsterdam. I talked about the content marketing led work we'd done with data at the centre of it back to 2011 and the lessons that we've learnt from it, then shared the data sources we're using, the criteria we consider important for story telling and what's working for us turning coverage into links.
Handy design tools and resources for people who need all the help they can get. Compiled by me... someone who is well aware that her own design capabilities are probably in keeping with those of a dead goldfish.
Tools here include tools for creating social media imagery, infographics and logos, as well as colour palette pickers and free stock photography and icon sets.
All tools are free. Some might have additional premium offerings.
More details about each tool in the accompanying blog post at http://blogsession.co.uk/2015/04/free-graphic-design-tools/
Enjoy.
635 Brainwriting for Content Marketing Ideas Generation by @staceycavStacey MacNaught
The 635 brainwriting method is a powerful method (devised in the 1960s by Professor Bernd Rohrbach) of generating ideas. I'm a fan of using it for generating first stage ideas for content marketing campaigns and projects.
Here's a brief introduction to the 635 brainwriting method.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
14. 31% of people who produce
content for links have launched a
campaign in the past 12 months
that generated zero links.
@staceycav #brightonseo
15. 60% have launched a campaign
in the past 12 months that
generated 1 – 9 links.
@staceycav #brightonseo
16. There are 4.3 billion* things
with this sort of work that
are out of your control.
17. *ish
There are 4.3 billion* things
with this sort of work that
are out of your control.
18. Amongst them, the volume of
emails you’re competing with.
@staceycav #brightonseo
19. “I get 100 pitches on a quiet day
and up to 200 on some days. I
can’t ever read them all let alone
reply…”
@staceycav #brightonseo
A UK National Women’s Interest Writer
20. “1 in 30 pitches I receive is
relevant.”
@staceycav #brightonseo
A UK National Women’s Interest Writer
27. Surena is still getting 5
pitches/day after Tweeting
this.
@staceycav #brightonseo
28. Plenty of
journalists (Surena
in particular) are
going above and
beyond to try and
help PRs…
@staceycav #brightonseo
https://www.buzzstream.com/blog/how-to-write-a-pitch.html
29. But plenty of others are
experiencing fatigue with
SEOs and PRs as a
consequence
@staceycav #brightonseo
30. And that means that even if
you’re doing everything
right…
@staceycav #brightonseo
107. @staceycav #brightonseo
Or so “overly promotional that, in
order to salvage something, I would
have to spend time contacting the
PR agency, interviewing their client,
and re-write the whole thing from
scratch.”
133. @staceycav #brightonseo
So, prepare comment on the
topic for your client so the next
time there’s a high profile
divorce, you’re ready and the
comment is already signed off.