3. DEFINITION
• SEO stands for “Search Engine
Optimization”.
• It is an “organic” way of approach.
• It is the process of ranking the website high in
search engine results page ,when people search
for products or services related to your business
in Google ,Bing and other Search engines.
• It takes some time to index in search engine.
4. KEYWORDS
• The important factor
of SEO is “Keyword”.
• A keyword is a term
used in digital
marketing to describe
a word or a group of
words and internet
user uses to perform a
search in search engine
or search bar.
6. KEYWORD RESEARCH
• The Keyword research should be in Long tail.
• This gives low volume in search, but are focused on
that particular product or service.
• Target keyword needs to meet four criteria:
Significant search volume
High relevance
Strong conversion volume
Reasonable competition
7. • Keyword Density
Keyword density tells you how often a search term
appears in a text in relation to the total number of
words it contains. For example: if a keyword appears
three times in a 100 word text the keyword density
would be 3%.
• Keyword Proximity
The keyword proximity refers to the distance
between the search term's individual keywords. ...
The smaller the distance between a search term's
individual keywords, the more relevant it will be from
a search engine's point of view.
8. • Keyword Prominence
Keyword prominence is defined as the location (or
placement) of a particular word in the HTML
source code of a web page. The rule is: the higher up
a given word is on the web page, the more weight is
assigned to it by a search engine when a user is
searching for that word.
10. KEYWORD RESEARCH
TOOLS FOR SEO
TOOLS
• SEMrush.
• Uber suggest.
• Ahrefs.
• Google Keyword Planner.
• Long Tail Pro.
• Serpstat.
• SpyFu.
EXTENSIONS
• MozBar.
• Keyword Everywhere.
• GrowthBar.
• LinkMiner.
• SimilarWeb.
• BuzzSumo.
• SEOquake.
• Redirect Path.
11. SEO TERMS
Domain Authority
Domain authority (also known as
site authority and website authority)
is a metric used by SEOs to estimate
how “rankable” a website is as a
whole.
Page Authority
Page Authority or PA is a score that
indicates where a specific page will
rank on SERPs.
12. Link Juice
Link juice is a term in
SEO (Search Engine
Optimization) that refers
to the amount of
authority or value that
one backlink passes to
the website it connects
with. In the SEO industry,
link juice is also called
“link equity”.
13. DO FOLLOW
A do follow link is a link
that helps in terms of SEO
by passing the authority of
the origin site to the
destination site. This
passing of authority is
called, “link juice.”
Acquiring do follow
backlinks will help improve
a website's domain
authority, or domain rating,
which in turn, helps to
improve keyword ranking.
14. NO FOLLOW
A no follow link, or
backlink, is a link which
does not pass authority on
to the website it is linking
to. These links do not
help in terms of SEO. To
make a link no follow,
add rel=”no follow” to
the code when linking to
a website.
15. SITEMAP
A site map (or sitemap)
is a list of pages of a web
site within a domain. ...
Site maps used during the
planning of a Web site by
its designers. Human-
visible listings, typically
hierarchical, of the pages
on a site. Structured
listings intended for web
crawlers such as search
engines.
16. Robot.txt
A robots. txt file
tells search engine
crawlers which URLs the
crawler can access on
your site. This is used
mainly to avoid
overloading your site with
requests; it is not a
mechanism for keeping a
web page out of Google.
17. HTTP ERRORS
•404 ERROR
The HTTP 404 Not Found
client error response code
indicates that the server can't
find the requested resource.
Links that lead to a 404 page
are often called broken or dead
links and can be subject to link
rot. A 404 status code does not
indicate whether the resource is
temporarily or permanently
missing.
18. • 301 ERROR
The HTTP response status
code 301 Moved
Permanently is used for
permanent redirecting,
meaning current links or
records using the URL this
response is received for
should be updated. The
new URL should be
provided in the Location
field included with the
response.
19. • 302 ERROR
The HTTP response status
code 302 Found is a
common way of
performing a redirection.
The 302 status code
indicates that the resource
you are requesting has
redirected to another
resource. to the web
server, then the web server
delivers a response to the
web browser.
20. TYPES OF SEO
• ON Page SEO
• OFF Page SEO
• Technical SEO
21. ON PAGE SEO
It is the practice of
optimizing web pages
for specific keywords
in order to improve
search visibility and
traffic. It involves
aligning page-specific
elements like title tags,
headings, content, and
internal links with
keywords.
22.
23. ON PAGE SEO FACTORS
• E-A-T
• Title Tag
• Headings
• Meta Description
• URL Structure
• Alt text for Image
• Canonical URL
• Mobile Friendliness
• Fav Icon
• Page Content
• Internal Linking
• External Linking
• Keyword cannibalization
• Content Audit
24. SEO ON PAGE PLUGIN FOR
WORDPRESS
• Yoast SEO.
• Redirection.
• Really Simple SSL.
• Easy Table of Contents.
• WP Super Cache.
• WP Internal Link Juicer.
• Rank Math.
• MonsterInsights.
25. SEO ON PAGE TOOLS
• SEO Crawler
• Ahrefs' Keyword Explorer.
• Copyscape.
• Screaming Frog SEO Spider.
• Google Developers PageSpeed Insight.
• Moz On-Page Grader.
26. OFF PAGE SEO
Off-page SEO refers
to anything done outside
of your website with the
potential to affect search
engine rankings.
Optimizing your site for off-
page SEO means you'll have
to improve the way that
both users and search
engines see your site in
terms of credibility,
authority, popularity and
relevance.
27.
28. OFF PAGE SEO FACTORS
• Social book Marking
• Blogging
• Forum Posting
• Video Promotion
• Directory Submission
• Article Submission
• Guest Posting
• Image Submission
• Events Submission
• PPT Submission
• Profile Creation
29. Creating valuable Backlinks.
• Backlinks are the number of ranking factor.
• Google will rank the site higher when a domain has
more backlinks.
• Off page can improve the Domain Authority and
Page Authority.
• Increase Online visibility
33. GOOGLE MY BUSINESS
Google My Business is a
free and easy-to-use tool
for businesses and
organizations to manage
their online presence
across Google, including
Search and Maps. To help
customers find your
business, and to tell them
your story, you can verify
your business and edit
your business information.
34. TECHNICAL SEO
Technical SEO is
the process of ensuring
that a website meets the
technical requirements
of modern search
engines with the goal of
improved organic
rankings. Important
elements of Technical
SEO include crawling,
indexing, rendering, and
website architecture.
35. TECHNICAL SEO FACTORS
• Identify crawl errors with a crawl report.
• Check HTTPS status codes.
• Check XML sitemap status.
• Check site load time.
• Ensure your site is mobile-friendly.
• Audit for keyword cannibalization.
• Perform a Google site search.
• Check for duplicate metadata.
37. BLACK HAT SEO
Black Hat SEO is most
commonly defined as a
disapproved practice that
nevertheless could
increase a page's ranking
in a search engine result
page (SERP).
38. WHITE HAT SEO
White hat SEO is the
body of approved search
engine optimization tactics
designed to increase a
website's position on a
search engine results
page (SERP).
39. GREY HAT SEO
Gray hat SEO is the
combination of both
white hat and black hat
SEO .It is illegal
method to increase the
page rank and traffic.
42. SCHEMA MARKUP
Schema markup, also known as structured data, is the
language of search engines, using a unique semantic
vocabulary. It is code used to more clearly provide
information to search engines in order to understand
your content.
43. SCHEMA.ORG
• Schema.org is a collaborative, community activity with a
mission to create, maintain, and promote schemas for
structured data on the Internet, on web pages, in email
messages, and beyond.
• Schema.org vocabulary can be used with many different
encodings, including RDFa, Micro data and JSON-LD.
These vocabularies cover entities, relationships between
entities and actions, and can easily be extended through a
well-documented extension model.
• Founded by Google, Microsoft, Yahoo and Yandex,
Schema.org vocabularies are developed by an
open community process.
45. GOOGLE SEARCH
CONSOLE
Google Search Console is a web service by Google
which allows webmasters to check indexing status and
optimize visibility of their websites. It helps you
monitor, maintain, and troubleshoot your site's presence
in Google Search results.
46. GOOGLE ANALYTICS
Google Analytics is a web analytics service offered by
Google that tracks and reports website traffic, currently
as a platform inside the Google Marketing Platform
brand.
48. SAND BOX
Google Sandbox is a
commonly believed filter
that's used by Google to
prevent new websites from
ranking high in Google's
Search Engine Results
Pages (SERPs). It's
believed that Google uses
this filter to put some
restrictions on rankings for
new websites.
49. WORKING OF SEARCH
ENGINE
Search engines work by crawling hundreds of billions
of pages using their own web crawlers. These web
crawlers are commonly referred to as search engine bots
or spiders. A search engine navigates the web by
downloading web pages and following links on these
pages to discover new pages that have been made
available.
