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Social Bookmarking
1. Social Bookmarking
Presented by
Dawn Pigoni
Social Media Virtual Assistant
BeSocialWorldwide.com
815-893-7400
DawnTrenee@BeSocialWorldwide.com
http://digg.com/users/dawntrenee
http://delicious.com/dawntrenee
http://likaholix.com/dawntrenee
2. Bookmarking is a method for internet users to store, organize, search, and
manage bookmarks of web pages on the Internet that the user wants to
remember and/or share.
Social bookmarking allows users to tag, and bookmark items, those items are
then stored on the person's profile and can be shared with others. Social
bookmarks rank high in the search engines and can help a person to find
information that they are looking for quickly and easily. When you use a social bookmarking
site, rather than a search engine to search for information you are getting a more targeted batch
of information to look through. These targeted items are also ranked in how useful they were to
others. The information found on such sites was already thought to be useful by someone else.
“The concept of shared online bookmarks dates back to April 1996, delicious founded in 2003
pioneered tagging and coined the term social bookmarking” (Wikipedia)
When it comes to business social bookmarking is about ____________ and _____________.
Why use social bookmarking:
Social bookmarking is used for ______________, ______________ and _______________.
1. Great SEO
a. Many social bookmarking sites give you backlinks to your site
i. 1 key to SEO is the # of links to your website pages from other respect and
credible (high Page Rank) sites. “Search engines often use the number of
3. backlinks that a website has as one of the most important factors for
determining that website's
search engine ranking.” (Wikipedia)
ii. Link Popularity is affected by:
Number of inbound links
Quality of the link source
Type of link
Link URL consistency (when search engines total the number of inbound
links to a page they frequently assume different URL’s point at different
pages
http://www.yoursite.com
http://www.yoursite.com/
http://yoursite,.com/index.html
There might be considered different pages and thus not count a 3 links to 1
page.
2. Drives traffic to your site via the social bookmarking sites search on your topic
a. Users watch for items with particular tags or keywords. The more bookmarks to
your posting the higher up in the results your bookmark will show (same as a
search engine) and be seen as a valuable reference.
3. Getting front page status from those voting sites
a. The social bookmarking voting sites show the sites with the more votes on their
homepage. If your link can reach that featured status, you can get enough visits to
crash your server. (Viral)
4. The most important part of Social Bookmarking is the ______________.
One tactic that I have started using for 1 of the social bookmarking sites I use, I picked a
tag/keyword that covers what my website/blog is about and I bookmark all the good material I
find related to that tag/keyword mine and others. (NOTE: When utilizing social bookmarking
you never want to bookmark only your own website – eventually you will be viewed as a
spammer.) I have become known for that keyword/topic
Types of Social Bookmarking Sites:
There are two major forms of Social Bookmarking Sites
General Bookmarking Sites: the contributing user tags a URL and other users decide if they want
to tag and link to the website from their own account. Can be used to bookmark website
delicious furl reddit sprul
5. Social News Sites: these sites tend to focus on news stories blogs, ect Features tend to be
breaking news headlines & discussions of current events – generally not for posting “websites”.
Some sites are led by an editorial team that decides if a URL is worth sharing.
technorati newsvine digg stumbleupon
From here sites can be broken down even more between:
NoFollow: A website can direct a search engine spider not to follow a link that appears on it. The
idea being that the target website’s ranking will not influence the website indexed. The Nofollow
attribute will prohibit the sharing of site value to other sites. Nofollow attribute values are most
often used on sites with user generated content, like use comments and blogs. The nofollow tag
was introduced by Google as a means of combating spam. The theory goes like
this - Google search bots do not credit any links with nofollow tag
attached to them. Google advised webmasters to nofollow all the unwanted,
unrelated links so that Google could improve their searches, by
eliminating any false links.
Does this mean that the site isn’t worth your effort, no! It just means those sites are not there for
backlink juice, but those sites still have the ability to offer traffic to your content.
DoFollow: Gives the search engines permission to follow links. Dofollow is simple but very
useful tag for webmasters who have sites, directories, forums or social community or
bookmarking sites. Dofollow tag allows the sharing of site importance to those sites whom they
are linking with. Search engines follow these links if link attribute is dofollow. Not define will be
automatically counted as do follow link back.
*If you are purely looking for backlinks to your site and not traffic just submit to dofollow sites.
Keep in mind that some sites are based on the number of times an article is bookmarking
and other sites have a voting based system. Either way you have to get others to bookmark to add
true value to your bookmark.
You know what social bookmarking is, but you wonder how do I get started?
6. Guidelines for using social bookmarking sites:
A.
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I.
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7. J.
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There are many free scripts and services that provide code for both links and graphics for
all the popular bookmarking sites to easily add them to your site.
addthis.com addtobookmarks.com
Social Bookmarking Sites To Try:
Digg and Mixx and similar voting sites
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