Social media by Nadiia Virna
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this presentation is about positive and efficient use of social media for NGO in frame of the Youth in action training cource "New media instrument for NGO. Chernivtsi, 1-9.07.2014". The presentation is developed by the trainer Nadiia Babynska (Virna). http://newmediango.blogspot.com
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Social media by Nadiia Virna
- 1. SOCIAL MEDIA
- 2. MEDIA (COMMUNICATION) tools used to store and deliver information or data
- 3. TRADITIONAL VS SOCIAL MEDIA
- 5. OCIAL MEDIA
- 6. HISTORY Geocities, created in 1994, was one of the first social media sites. The concept was for users to create their own websites, characterized by one of six "cities" that were known for certain characteristics. http://www.webmasterview.com/2011/08/social-networking-history/
- 7. THINK GLOBAL, ACT SOCIAL!
- 8. TYPES 1. collaborative projects (for example, Wikipedia) 2. blogs and microblogs (for example, Twitter) 3. social news networking sites (for example, Digg and Reddit) 4. content communities (for example, YouTube and DailyMotion) 5. social networking sites (for example, Facebook) 6. virtual game-worlds (e.g., World of Warcraft) 7. virtual social worlds (e.g. Second Life) by Kaplan and Haenlein (Business Horizons)
- 10. CONTENT Valuable Engaging Searchable Easy to read Actionable by Brooke Ballard founder & Chief Digital Strategist at B Squared Media
- 11. COMMUNITY 1. pick the platform where your target audience is 2. allow — and ENCOURAGE — conversation and discussion 3. celebrate your community members
- 12. CONVERSATION “Stop using [social media] purely as a distribution channel and just talk to people.” dating by Kimberly Yuhl Media Works Think Conversation, Not Campaign (TM)
- 13. COLLABORATION listen have more conversations show that you care individuals working together toward a common goal
- 14. CONVERSION = COMPLETION - promote your content in a way that is entertaining and native to each platform - don’t only post links to your content - plan your analytics by KISSmetrix.com
- 15. NEGATIVE FEEDBACK - create a process for handling feedback - gauge what type of feedback - respond to feedback - have patience, be helpful, make changes - give your audience the opportunity to respond first - know when to take it offline - don’t take it personally http://simplymeasured.com/
- 16. TIME MANAGEMENT - Your goals should be clear - Your content is focused on your target audience - Plan and organize (calendar) - Know when to automate by Stephanie Hatch Leishman
- 17. FACEBOOK Keep things positive Provide information Provide links Include images Mobile friendly Engage with users Be available
- 18. INSTAGRAM Editing Rule of thirds Captions Use hashtags Reply
- 21. LINKED IN Status update Provide a link Edit description Interact with commenters Research and analyse
- 22. GOOGLE + Tag brands and people Utilize hashtags Tranding topics Use image Interact with commenters Find communities
- 23. BLOGS Engaging title First paragraph Relevant image Word count Call to action Links Share in social media
- 24. TYPES OF USERS
- 25. GOOD WORK WITH FACEBOOK
- 26. EFFECTIVE CTA FOR FACEBOOK POSTS #Hashtags - 83.9% of the posts examined did not contain any hashtags - Among posts that included hashtags, the majority had only a single hashtag, accounting for 11.6% of all posts. - Posts that included hashtags had more interactions on average than those that did not. - Posts with one or two hashtags had more engagement on average than those with three or four. http://www.marketingprofs.com/charts/2014/25391/the-most-effective-calls-to-action-for-facebook- posts#ixzz36UA037Vw
- 27. EFFECTIVE CTA FOR FACEBOOK POSTS Punctuation - 71.2% of the Facebook posts examined did not include an exclamation point, 21.6% used a single one, 5.2% had three, and 2% included four or more. The analysis found a positive correlation between post effectiveness and number of exclamation points per post. Posts with seven exclamation points had the most engagement. - 78.1% of the Facebook posts examined did not contain a question mark, 19.6% had a single one, 1.8% included two, and 0.48% had three or more. Posts that used nine question marks had extremely high engagement.
- 28. FACEBOOK RULES
- 29. FACEBOOK RULES
- 30. FACEBOOK RULES
- 31. LIKES/DISLIKES
- 32. WHY DO YOU USE IT
- 33. TASKS
- 34. PRESS RELEASE hook inverted pyramid focus story originality strategy structure
- 35. STRUCTURE
- 36. EXAMPLE [HEADLINE] The first paragraph. Begin your press release with a two sentence paragraph that provides a quick overview of the news why it is important. It should read easily and make your news sound exciting to a general audience. Next, provide some background information on the program or event. Make sure to write your release in terms that your target audience, and the general public will understand. Your text should explain the purpose of your event and intrigue the reader to find out more, visit your website, contact you for more information. ABOUT The final paragraph should be a brief description of your organization. Include a summary of other events or happenings and a brief history of the company. Also include "For more information, contact:" as the last sentence.
- 37. SHOULD BE Place, day, date (starts the first line of release) Body of release Information about the nonprofit organization Repeat contact information and/or offer to provide someone to interview.