This document provides guidance on script writing for electronic media such as radio, television, and the web. It discusses the characteristics of electronic media, skills needed for media writing like visual thinking and conciseness. It also covers topics to select, program formats, technical script formatting, creative elements, calculating script length, visual techniques, aesthetic and other inputs to consider when writing scripts. The document was conceived by Dr. Keshav Sathaye and provides fundamentals for script writing like idea generation, brainstorming, thinking visually, and progressively revealing the theme's message.