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Writing for Media
ELEMENTS OF WRITING
•Planning
•Creating coherence
•Assistant material
•Language used, spelling,
Grammar, and punctuation
•Expository
•Persuasive
•Narrative
•Descriptive
TYPES OF WRITING
Different news writing styles
for Print media
The inverted pyramid style
Tips for Writing Leads
• The Five W’s and H
•Keep It Short
•Keep It Simple
• Use Active Voice
•Structure it properly
Types of Lead
•Straight Lead
•Anecdotal Lead
•Scene-Setting Lead
•First-Person Lead
•Observational Lead
•Zinger Lead
•Question Lead
•The Body
• Descriptive narrative
• Viewpoint narrative
• Historical narrative
• Linear narrative
• Nonlinear narrative
Narrative & its type
•Numbers
•Percentages
•Ages
•Dollar Amounts
•Street Addresses
•Dates and Time
•Job Titles
•Film, Book & Song Titles
Style book
•Advice column
•Book review
•Editorial opinion
•Features column
•Opinion column
Columns
•Development of Columns
•Critique and Review
•Feature Writing
•What is an editorial?
•Why do editorials exist?
•Parts of an Editorial
•Things to remember
when writing an editorial
Editorial
Types of Editorial
•Argument and persuasion
•Information and interpretation
•Tribute, appreciation or commendation
•Entertainment
•Choose a News Event
•Lay Out the Story
•Write your Analysis
•Give a Prediction
News Analysis
How to do a news analysis
Tips to do a news analysis
•Relevance
•Unbiased
•Informative
•Exclusive
•Value
Morality in writing for print
•CODE OF ETHICS
•CONFLICT OF INTEREST
•EXTERNAL ENGAGEMENTS
•ADVERTISERS
•CONDUCT
•FINANCIAL DISCLOSURES
•ATTRIBUTION
•PLAGIARISM
•EXTERNAL LINKS
•COPYRIGHT
•STING OPERATIONS
•DISCRIMINATION
•ERRORS
•FAIRNESS & BALANCE
Morality in writing for print
The Language of Radio
Basic units of radio language
• WORDS
•SOUND EFFECTS
•MUSIC
•SILENCE
The Medium of Radio
•The blind medium
•The companion medium
•The intimate medium
•The flexible medium
•The undemanding medium
•Target Audience
•Evoke mental images and emotions
•Add Branding message
•Use incentives
•Keep it to 30 seconds
Writing for radio commercials
DIFFERENT RADIO FORMATS
(no sound effect, no music)
1.Radio Talk
2.Dialogue
3.Interview
4.Discussion
5.News Bulletin
DIFFERENT RADIO FORMATS
(spoken words with sound effects)
1.Quiz
2.Radio Report
3.Live Commentary
1.Radio Feature/Documentary
2.Radio Drama
3.Radio Spots (Advertisements/commercials)
4.Radio Serial
5.Docudrama 6. Newsreel
DIFFERENT RADIO FORMATS
(spoken words, sound effects and music)
Writing a script for a radio news package
1. Use the script to introduce the audio
2. Grab the attention of the audience
3. Your opinions don’t matter
4. Deliver a complete and fair report
5. Scripting before interviewing
6. Scripting after interviewing
7. Fact-checking
8. Editorial ethics
9. The beginning
10.The ending
Writing for television
1. writing for video
2. writing for television programmes
Points keep in mind before writing T. V. script
1. Types of audience
2. Objectives
3. Content
4. Resources
5. Limitations
6. Image perceptions
7. Script
Steps for preparing script for T.V. programme
1. Selection of subject matter.
2. Select an Appropriate topic from selected subject.
3. Determine main points of selected topic.
4. Get overall picture of programme in mind.
5. Divide into important steps and arrange in logical
order.
6. Consult resource person for advise.
7. Selection of format or method of presentation.
8. Determine the participants.
9. List out all the visual, equipment and material to be used.
10. Make an outline of programme.
11. Correct out line as per suggestion of programme
producer.
12. Prepare audio to each segment according to time
segment.
13. Rehearse programme and add or subtract materials to fit
the script into the desired time.
14. Decide time segment according to its important in
programme.
15. Decide background music or Falk dance for programme
Basics of broadcast news writing
•Write like you speak
•Keep it simple
•Provide specificity
•Tell stories in a logical order
•Use the present tense and active voice
•Write to the pictures
•Use imagery
•Let the speaker speak
1. Correcting a misspelled word
2. Updating news in a story.
3. Making minor cuts for space.
4. Tightening or uncluttering sentences, unless they are
obviously important sentences.
5. Correcting most violations of the stylebook. Some
violations that accomplish specific purposes may be
acceptable.
6. Clarifying the attribution, that is, making clear where
certain information comes from.
7. Adding little facts, if they are obvious.
REWRITING WIRE COPY
8. Localizing wire copy, unless controversial.
9. Resolving conflicts between the story and a
graphic, photo or cutline if obvious.
10. Moving a sentence, but consultation is required
if an important sentence.
11. Moving a block, but consultation is required if an
important block.
12. Revising a problem headline.
17. Deleting obscenity unless crucial to the story.
18. Paraphrasing a quotation.

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Writing for media-Style of Writing:Unlike radio or television reporting, print media can experiment with varied styles of writing and can also include numerous word choices.

  • 2.
  • 3. ELEMENTS OF WRITING •Planning •Creating coherence •Assistant material •Language used, spelling, Grammar, and punctuation
  • 5. Different news writing styles for Print media The inverted pyramid style
  • 6. Tips for Writing Leads • The Five W’s and H •Keep It Short •Keep It Simple • Use Active Voice •Structure it properly
  • 7. Types of Lead •Straight Lead •Anecdotal Lead •Scene-Setting Lead •First-Person Lead •Observational Lead •Zinger Lead •Question Lead •The Body
  • 8. • Descriptive narrative • Viewpoint narrative • Historical narrative • Linear narrative • Nonlinear narrative Narrative & its type
  • 9. •Numbers •Percentages •Ages •Dollar Amounts •Street Addresses •Dates and Time •Job Titles •Film, Book & Song Titles Style book
  • 10. •Advice column •Book review •Editorial opinion •Features column •Opinion column Columns •Development of Columns •Critique and Review •Feature Writing
  • 11. •What is an editorial? •Why do editorials exist? •Parts of an Editorial •Things to remember when writing an editorial Editorial Types of Editorial •Argument and persuasion •Information and interpretation •Tribute, appreciation or commendation •Entertainment
  • 12. •Choose a News Event •Lay Out the Story •Write your Analysis •Give a Prediction News Analysis How to do a news analysis Tips to do a news analysis •Relevance •Unbiased •Informative •Exclusive •Value
  • 13. Morality in writing for print •CODE OF ETHICS •CONFLICT OF INTEREST •EXTERNAL ENGAGEMENTS •ADVERTISERS •CONDUCT •FINANCIAL DISCLOSURES •ATTRIBUTION
  • 15. The Language of Radio Basic units of radio language • WORDS •SOUND EFFECTS •MUSIC •SILENCE
  • 16. The Medium of Radio •The blind medium •The companion medium •The intimate medium •The flexible medium •The undemanding medium
  • 17. •Target Audience •Evoke mental images and emotions •Add Branding message •Use incentives •Keep it to 30 seconds Writing for radio commercials
  • 18. DIFFERENT RADIO FORMATS (no sound effect, no music) 1.Radio Talk 2.Dialogue 3.Interview 4.Discussion 5.News Bulletin
  • 19. DIFFERENT RADIO FORMATS (spoken words with sound effects) 1.Quiz 2.Radio Report 3.Live Commentary
  • 20. 1.Radio Feature/Documentary 2.Radio Drama 3.Radio Spots (Advertisements/commercials) 4.Radio Serial 5.Docudrama 6. Newsreel DIFFERENT RADIO FORMATS (spoken words, sound effects and music)
  • 21. Writing a script for a radio news package 1. Use the script to introduce the audio 2. Grab the attention of the audience 3. Your opinions don’t matter 4. Deliver a complete and fair report 5. Scripting before interviewing 6. Scripting after interviewing 7. Fact-checking 8. Editorial ethics 9. The beginning 10.The ending
  • 22. Writing for television 1. writing for video 2. writing for television programmes Points keep in mind before writing T. V. script 1. Types of audience 2. Objectives 3. Content 4. Resources 5. Limitations 6. Image perceptions 7. Script
  • 23. Steps for preparing script for T.V. programme 1. Selection of subject matter. 2. Select an Appropriate topic from selected subject. 3. Determine main points of selected topic. 4. Get overall picture of programme in mind. 5. Divide into important steps and arrange in logical order. 6. Consult resource person for advise. 7. Selection of format or method of presentation.
  • 24. 8. Determine the participants. 9. List out all the visual, equipment and material to be used. 10. Make an outline of programme. 11. Correct out line as per suggestion of programme producer. 12. Prepare audio to each segment according to time segment. 13. Rehearse programme and add or subtract materials to fit the script into the desired time. 14. Decide time segment according to its important in programme. 15. Decide background music or Falk dance for programme
  • 25. Basics of broadcast news writing •Write like you speak •Keep it simple •Provide specificity •Tell stories in a logical order •Use the present tense and active voice •Write to the pictures •Use imagery •Let the speaker speak
  • 26. 1. Correcting a misspelled word 2. Updating news in a story. 3. Making minor cuts for space. 4. Tightening or uncluttering sentences, unless they are obviously important sentences. 5. Correcting most violations of the stylebook. Some violations that accomplish specific purposes may be acceptable. 6. Clarifying the attribution, that is, making clear where certain information comes from. 7. Adding little facts, if they are obvious. REWRITING WIRE COPY
  • 27. 8. Localizing wire copy, unless controversial. 9. Resolving conflicts between the story and a graphic, photo or cutline if obvious. 10. Moving a sentence, but consultation is required if an important sentence. 11. Moving a block, but consultation is required if an important block. 12. Revising a problem headline. 17. Deleting obscenity unless crucial to the story. 18. Paraphrasing a quotation.