Introduction to Global Marketing #Ch.1 สำหรับนิสิตวิชา Global Marketing กลุ่ม กต17จศ8, อาจารย์วจนะ ภูผานี, คณะการบัญชีและการจัดการ มหาวิทยาลัยมหาสารคาม
Introduction to Global Marketing #Ch.1 สำหรับนิสิตวิชา Global Marketing กลุ่ม กต17จศ8, อาจารย์วจนะ ภูผานี, คณะการบัญชีและการจัดการ มหาวิทยาลัยมหาสารคาม
Digital Strategy - Automotive and changes in customer behaviour Nigel Hudson
Changes in customer behavior have dramatically reduced the number of dealership visits before purchasing a car. Customers now do extensive online research ahead of buying and expect a convenient, no-haggle shopping experience. This has prompted responses from automakers and dealerships. Some automakers are working to better connect the digital and in-person shopping experience, while others are pursuing more direct online sales. Third parties are also entering the market with digital platforms that facilitate research, fixed pricing, and limited dealer negotiation. As customer preferences continue shifting online, new digital dealership models may emerge to seamlessly guide the evolving automotive purchasing journey.
This document summarizes research into consumer buying behaviour for cars in India. The research found that Maruti Suzuki has the strongest brand with 42% market share, followed by Hyundai. Nissan was identified as the weakest brand. Television advertisements were found to be the most effective promotional strategy. Consumer decisions are influenced most by brand name, reliability, and after-sales service. The recommendations include focusing on innovative advertising, improving technology, reasonable pricing, and enhancing after-sales service.
Digital Strategy - Automotive and changes in customer behaviour Nigel Hudson
Changes in customer behavior have dramatically reduced the number of dealership visits before purchasing a car. Customers now do extensive online research ahead of buying and expect a convenient, no-haggle shopping experience. This has prompted responses from automakers and dealerships. Some automakers are working to better connect the digital and in-person shopping experience, while others are pursuing more direct online sales. Third parties are also entering the market with digital platforms that facilitate research, fixed pricing, and limited dealer negotiation. As customer preferences continue shifting online, new digital dealership models may emerge to seamlessly guide the evolving automotive purchasing journey.
This document summarizes research into consumer buying behaviour for cars in India. The research found that Maruti Suzuki has the strongest brand with 42% market share, followed by Hyundai. Nissan was identified as the weakest brand. Television advertisements were found to be the most effective promotional strategy. Consumer decisions are influenced most by brand name, reliability, and after-sales service. The recommendations include focusing on innovative advertising, improving technology, reasonable pricing, and enhancing after-sales service.
The document discusses innovations in digital customer experiences in retail and how those innovations could impact the future of car buying experiences. It provides examples of interactive digital displays being used by brands like UGG, Neiman Marcus, and Ford to enhance customers' ability to learn about, customize, and virtually experience products. While car shopping currently lacks these kinds of engaging digital tools, the document argues that dealerships will need to integrate more immersive digital technologies to improve the experience as buyers increasingly begin their research online. Interactive kiosks were presented as one approach dealerships could use to bring digital experiences directly into car showrooms, inventory areas, service departments and other parts of the customer journey.
The document discusses strategic risk management and analyzing the external environment. It describes evaluating the remote environment using PEST analysis and Porter's Five Forces model to understand industry competition. Industry life cycles are also important to consider to determine strategic implications of external factors and their impact on an organization over time.
Michael Porter is a leading authority on business strategy and competitiveness. He developed the Five Forces model for industry analysis, which examines how five competitive forces - rivalry, potential new entrants, substitute products, buyer power and supplier power - influence profitability within an industry. The model helps strategic managers understand their industry context and develop a competitive advantage over rivals.
Auto shoppers are open to influences. Today’s auto intenders are open-minded with 72% of search sessions involving cross-shopping. In-market shoppers are researching more than ever. While time in-market is roughly the same, these shoppers are turning to 24 research touch points on average. Connected devices are driving greater research activity. Mobile usage has increased 35% year over year, with a focus on research and comparison activities. Video influences auto brand discovery and consideration. Video research is on the rise and online video was the #1 format for encouraging brand consideration. Dealer interaction and post-purchase experiences matter. 62% of the vehicle owners said customer service could influence future purchases.
Download a full version of the report at:
http://bit.ly/2crBpoc
The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.
The document outlines a strategic plan for transforming a company's training department. It discusses shifting from a traditional training function focused on hours and people trained, to a more strategic role of facilitating organizational development, building high-performance teams, and cultivating world-class customer care. Specific initiatives proposed include implementing e-learning modules, knowledge sharing platforms, and transforming the training team into a self-managed one with expanded facilitation and consulting skills.
Porter's Five Forces is a model for industry analysis that examines five competitive forces that shape every industry. The five forces are: the threat of new entrants, the threat of substitutes, the bargaining power of suppliers, the bargaining power of customers, and the intensity of rivalry among existing competitors. The model helps understand the attractiveness of an industry and the sources of competitive advantage within it.
A study of consumer perception of car market & buying behaviorProjects Kart
This document is a mini project report submitted for a Master's degree in Business Administration. It examines consumer perception of the car market and buying behavior in India. The report includes an executive summary, introduction on brand personality and the auto industry, literature review, objectives and scope of the study, research methodology, limitations, findings and analysis, and conclusion. The research will measure customer satisfaction for selected car brands based on product and dealer parameters. It will gather both primary and secondary data to analyze consumer satisfaction concepts and tools for evaluating perception of brands in the Indian market.
The document discusses Porter's Five Forces model for analyzing industry competition and attractiveness. It describes each of the five competitive forces - threat of new entrants, bargaining power of suppliers and buyers, threat of substitutes, and rivalry among existing competitors. It provides examples of how each force can impact an industry using Coca-Cola's industry as an example. The document also discusses competitive advantages firms can achieve through cost leadership or differentiation strategies and notes some strengths and limitations of Porter's Five Forces model.
The purpose of the Organisational Sustainability slide show is to present a way organisations, both private and public sector, can :
a) Improve theirs and others sustainability, and in doing so also
b) Show how their progress can be measured in economic, community, and environmental terms .