Michael Disser is a sales and marketing executive with over 20 years of experience growing revenue through strategic initiatives. He has a proven track record of expanding market share and accelerating sales growth in competitive industries. His core competencies include expertise in the industrial and construction equipment industry, new business development, cross-functional leadership, and technology solutions innovation.

1. MICHAEL A DISSER
SALES AND MARKETING LEADER
● MDISSER@MAC.COM ● MOBILE: (773) 597-5020
HTTP://WWW.LINKEDIN.COM/IN/MDISSER

2. PASSION FOR TRANSFORMING TEAMS THAT ENABLE GROWTH
AND EXPANSION
High performance, results-oriented executive with 20+ years of progressive sales and marketing
management experience driving market expansion and accelerating sales growth in highly-competitive
businesses. Strategic thinker and adept relationship builder who expertly leverages sales, marketing, and
technology to systematically grow revenue and profits.
CORE COMPETENCIES
Industrial & Construction Equipment Industry Expertise | New Market & Business Development
Cross Functional Leadership | High Energy with Sense of Urgency | Technology Solutions Innovator
Strategic Planning | Branding | Exceptional Communication & Presentation Skills | Price Optimization

3. PROFESSIONAL EXPERIENCE
NES RENTALS HOLDINGS, INC., Chicago, IL 1999 – 2017
A $350M, 1.2K-employee rental services company specializing in aerial equipment for industrial and construction end-users with 78 locations in 30 states.
Director, Sales, Technology & National Accounts 2010 – 2017
Vice President, Sales & Marketing 2002 – 2009
Director, Sales & Marketing 1999 – 2002
• Created effective go-to-market sales and marketing strategy for 42 newly acquired companies. Specific elements included sales and marketing strategy, budget / forecasts, KPI development, digital
advertising campaigns, sales compensation development, public relations, eCommerce, tradeshows and events, customer development, government sales, and lead generation programs.
• Secured over 300 National Account agreements with key construction and industrial customers. Expanded “share of wallet” with key customers like EMCOR and Comfort Systems, which generated $1.3M
in incremental revenues, or 100%, over a 6-year period.
• Directed sales teams up to 200 people including interviewing, hiring, training, coaching, performance evaluations and compensation development. Launched a new sales commission program that linked
product pricing with territory revenue achievement, resulting in 8% revenue growth.
• Increased rental rates 25%+ by enhancing sales force’s effectiveness with rate optimization tools and relevant geo-based market research.
• Led national and local SEO and SEM programs that increased web traffic over 25% and improved keyword rankings to #1 position in strategic markets.
• Designed targeted lead generation program using marketing automation tool (SilverPop) that had over 2M sends, resulting in 15% Open Rate, 4.28% CTR, increasing web traffic 40% YOY.
• Co-led implementation of economic and forecasting reports that provided 9 – 12 month preview of economic demand for company products. Increased accuracy of forecasts and strategic planning that
resulted in a more comprehensive profit planning process. Developed new online business channel. Led design and implementation of an e-commerce website that utilized dynamic market-based rate
algorithms and capitalized on consumer marketplace shift to mobile and online technology preferences.
• Launched company-branded Richard Petty Driving Experience for 600 high potential customers / prospects to enhance customer loyalty and generate new business. Achieved $2 – 3M annual revenue lift
post events with 700% ROI.
• Introduced Net Promoter Score (NPS) loyalty metric to NES in 2007, and implemented program to deliver over 8K post-transaction surveys to customers annually. Achieved highest NPS in the industry
each year since, and was recognized with an IAPA Award for best customer service by a rental company in March 2015.
• Served on committees for International Powered Access Federation (IPAF) AWP Safety Training, IPAF US Rental Market Report, American Rental Association (ARA) Government Affairs, ARA Executive
Roundtable and recognized as rental industry expert.

4. PROFESSIONAL EXPERIENCE
THE GRANDOE CORPORATION, Gloversville, NY 1998 – 1999
A $17.5M, 1.2K-employee company that designs and manufacturers dress, casual and sports gloves for men, women and children, from coated microfiber fabrics and genuine leathers.
Vice President, Sales & Marketing
• Developed and executed end-to-end sales, marketing and merchandising plans to all business partner channels and specialty store businesses. Strategies included market research, product
packaging, POP / retail displays, counter-seasonal business development, brand publicity, and pricing, margin and profitability management. Managed 10 sales and marketing direct reports
and 20 independent reps.
• Delivered executive level presentations successfully negotiating strategic and profitable national distribution purchases with Dillard’s, Marshall Field’s, Federated Department Stores and
others.
• Launched ‘MATES®’, a one-size-fits-all high technology glove, and managed product design, packaging, POP displays, pricing, and advertising strategy.
• Launched ‘IceBreakers®’ gloves with synthetic down-replacement and a novel educational POP display. Personally pitched product on QVC, selling 3K pairs in less than an hour.
LEVI STRAUSS & CO., San Francisco, CA, Chicago, IL 1991 – 1996
A $4.5B international apparel manufacturer of men’s, women’s and children’s casual clothing.
Dockers® Brand Marketing Manager
• Created customized merchandising, sales and marketing plans for key regional, national and international retail partners including securing, negotiating, coordinating hundreds of branded
shop installations.
• Senior management participant in brand’s mission, vision and values creation and brand strategy development. Developed communications strategy to deliver key messages to retail
partners.
• Partnered with ad agencies to develop multi-million dollar national advertising campaigns, special events and trade presentations.
• Managed 10 sell-in / sell-thru meetings annually in NYC, Las Vegas, San Francisco and other locations for over 1K participants.
• Developed high-image direct mail campaigns for key retailers incorporating Account Consumer Targeting (ACT) technology, utilizing geo-demographic segmentation database process.

5. ADDITIONAL RELATED EXPERIENCE
SEARS ROEBUCK AND CO., Chicago, IL 1976 - 1991
A $25B leading retailer of general merchandise, tools, home appliances, clothing, and automotive parts and services.
National Visual / Marketing Manager
• Recruited to create strategic visual marketing programs for men’s apparel category nationally.
• Created promotional and merchandising programs / plans and in-store retail environments which accelerated sell-through of products at the point-of-sale.
• Held staff management positions at multiple northeast retail locations, including managing the construction / design of new stores and remodels.
• Awarded POPAI award for best overall retail shop design for Levi’s jeans.
MAD MARKETING LLC., Okatie, SC 2009 – Present
A marketing and consulting firm focused on helping companies blend traditional marketing strategies with new marketing technologies and strategies
Owner / President
• Developed web-based social media experience designed to simplify how people select, interact with, and rent equipment for private equity funded client.
• Consulted with 100+ global and US investment groups on various rental industry topics.
Coleman Research Group, Executive Forum, 2007 – Present.
Gerson Lehman Group - ‘Scholar’ designation, 2005 – Present.
Guidepoint Global Advisors, 2014 – Present.
Mosaic Research Management, LLC, 2014 – Present.
Third Bridge (US) Inc., 2014 – Present

6. EDUCATION & SPECIALIZED TRAINING
Bachelor of Science, Marketing, (in progress), Southern New Hampshire University, Manchester, NH
Business Administration / Marketing, North Central College, Naperville, IL
Business Administration / Marketing, Empire State College, New Paltz, NY
Professional Selling Skills, Learning International, Albany, NY
Ethics and Diversity, Executive Leadership, Santa Cruz, CA
Presentation / Public Speaking, Rogen International, San Francisco, CA