on Area Focus Bandar Sri Damansara

1. AREA FOCUS
36 | MARCH 2017 www.propertyinsight.com.my
T
he subtle Bandar Sri Damansara
township (BSD, postcode 52200),
which comes under the jurisdiction
of Petaling Jaya City Council (MBPJ),
has been in existence since 1996. It
is a corollary freehold commercial and
residential developed area conquering a
size of 200 acres.
Bandar Sri Damansara is highly
accessible via four major highways,
namely the New Klang Valley Expressway
(NKVE), KL – Kuala Selangor trunk road
(Federal Route 54), Middle Ring Road 2
(MRR2) and the Damansara – Puchong
Expressway (LDP). Entering from the
main entrance to BSD, one will see 8trium
on the right, an office tower with a retail
podium by master developer Land and
General (L&G). Located on a piece of land
measuring 2.65 acres, the project caters to
300,000 people living within a 5km radius.
On the left, it is the sports and recreational
club Sri Damansara Club with a vast golf
driving range, developed by L&G in 1995.
BANDAR SRI
DAMANSARA:
PEACEFULLY FORGING
FORWARD
Destined for Distinctive Upmarket Development
BY: MAGES PV LINGAM

2. www.propertyinsight.com.my MARCH 2017 I 37
BANDAR SRI DAMANSARA
1. Hotels:
• Hotel S. Damansara Hotel
• Ibis Styles Kuala Lumpur,
2. Eateries:
• Ativo – Rondaevoo, The Morning
After, Kakatoo
• Thirty seconds
• Groupbase
• Bellstar
• Pizza Hut, Secret Recipe, McD,
subway, Paparich, Kenny Rogers,
Domino’s, Papa John Pizzas,
3. Worship:
• Masjid Al-Mukarramah Sri
Damansara
• Methodist Church, Glad Tidings
Church, SIBKL
4. Community:
• SD Club
• Community Centre
5. Office Lots:
• 8trium
• Ativo Plaza
• Wisma Amanah Ikhtiar
6. University:
• Twintech International University
College of Technology
7. Schools:
• SJK (C) Desa Jaya 2
• SK Bandar Sri Damansara (1)
• SK Bandar Sri Damansara (2)
• SK Bandar Sri Damansara (3)
• SMK Bandar Sri Damansara (1)
• SMK Bandar Sri Damansara (2)
• Private school - Sri Bestari
BSD is a mature township developed with
freehold terrace houses, semi-detached
houses, condominium, apartments
interspersed with pockets of commercial
development. Located close to townships
like Bandar Menjalara, Prima Damansara,
Damansara Damai, Damansara Perdana
and Mutiara Damansara, BSD is known
as a serene neighbourhood. It boasts of
an oval shape circular main road which
can be clearly seen from an aerial view,
which is highly popular among joggers and
cyclists.
Hotel S. Damansara, a boutique hotel,
enjoys brisk business as it is conveniently
located 45 minutes’ drive away from Kuala
Lumpur International Airport (KLIA), or
just 10 minutes’ away from the shopping
paradise of 1 Utama, The Curve, Ikea and
Tesco, and even Kuala Lumpur downtown
is just 30 minutes away. On the other hand,
Ibis Styles, KL, a premium economic hotel
located along the KL – Kuala Selangor
trunk road, offers another accommodation
option for leisure and business travellers.
Regarding the future developments of
BSD, Dato’ Muhammad Nawawi Mohd
Arshad, the chairman of Nawawi Tie
Leung Property Consultants Sdn Bhd said,
“Being a mature township, BSD has less
new development taking place due to the
scarcity of land. Hence, it is highly possible
that the newly launched properties will be
mainly the stratified properties with small
parcel units.”
The future development by TA Global
Bhd that Dato’ Nawawi mentioned will
comprise 2 dynamic towers that come
with a retail podium as well as a variety of
facilities at the rooftop. It will be launched
later this year.
While the property prices within BSD was
basically stable with normal growth, the
advent of mass rapid transit (MRT) service
is anticipated to elevate the property
prices here to a higher level. Since the
partial opening of Sungai Buloh – Kajang
MRT Line (SBK Line) from Sungai Buloh
up to Semantan in December 2016, BSD
residents are given a new option to travel as
Sungai Buloh MRT station is situated about
5 km away. However, when the upcoming
Sungai Buloh – Serdang – Putrajaya MRT
Line (SSP Line) opens in 2022, BSD
will have its own MRT station, and it will
definitely boost the demand and prices of
nearby properties.
On the latest price movements, real
estate negotiator Yip Zhen Hao from
Cornerstone Realty disclosed that, “For
high rise residential properties, the
average transacted price is RM520 psf.
The older apartments and condominiums
are transacted on average of RM470 psf,
while the new condos were transacted at
RM530 psf.” Citing the data from Brickz
Research Sdn Bhd, he said that from
January to December 2016, there were
91 transactions for landed properties at
Sri Damansara, with an average price of
RM664 psf.
Concurring on the facts that MRT service
is coming to a mature township with land
scarcity, Yip also predicted that most of the
new development in BSD will be high-rise
properties, and that the price per square
foot will continue to appreciate for the next
5 years due to higher demand. Yip added
that the latest project launched in BSD
was the Amanja Semi-Detached Suites,
while there are also 2 upcoming projects
to be launched, namely the Ativo Suites at
Damansara Avenue, and the phase 2 of
Damansara Foresta.
As for industrial transactions in
BSD, reports from Brickz disclosed
that intermediate terrace factory and
detached factory lots, transacted prices of
RM950,000.00 (built-up area 1100 sq. ft.)
Dato’ Muhammad Nawawi Mohd Arshad

3. AREA FOCUS
38 | MARCH 2017 www.propertyinsight.com.my
to RM9.6 million (built-up area16,218 sq.
ft.) were recorded in the years of 2015 and
2016. Currently there are only 2 industrial
areas in BSD, namely KIP Industrial Park
and Tago Industrial Park.
Valerie Cheok from Knight Frank Malaysia
remarked that, “8trium is a business hub
spanning over 2.65 acres of freehold land
in Sri Damansara. It is consisted of 2 blocks
of 21-storey towers, containing office suites
and retail outlets. There is a total of 130
units in each tower with built-up areas
ranging from 500 to 7,130 sq. ft., offering
a net saleable area of 125,000sq. ft. The
corporate headquarters of Land & General
is also housed in the Atrium Menara 1
currently.”
She said within the housing area of BSD,
the transacted price of a 3-storey shop
office unit at Jalan Damar SD 15/1 is
analysed to be at RM421 psf. Meanwhile,
the transacted price for a 2-storey shop
office unit at Jalan Dangan SD 2/1G,
adjacent to the industrial area of BSD,
works out to around RM393 psf.
Datuk Sr Siders Sittampalam,
managing director of PPC International
Sdn Bhd commented that, “Since
BSD is predominantly an established
neighbourhood, we do not foresee any
major new development other than
Damansara Avenue and Damansara
Foresta coming on stream. However, if
Land & General Bhd pursues with the
redevelopment of Sri Damansara Club,
which comprises 36 acres of freehold
commercial land, then we will see a new
commercial centre within BSD.”
Generally, he said that property value
would experience significant appreciation
with completion of mass rapid transit
(MRT) lines. Since the construction of
Sungai Buloh – Serdang – Putrajaya MRT
Line (SSP Line) is scheduled to complete
in the year 2022, the accessibility of BSD
will improve by leaps and bounds, in
contrast to the car-centric traffic pattern
in a neighbourhood dominated by landed
properties.
TA Global Berhad’s head of group
sales and marketing, Eusoff Chua said,
“Damansara Avenue (DA) delves deeper
beyond the conventional parameters
of building commercial and residential
components. It is the philosophy behind
this concept that imparts a different
perspective, which is appealingly healthier
and dwells at an easier pace of life.” The
project will be surrounded by 11 acres of
greenery, thus flowing positive energy and
weaving harmony across the community.
Eusoff highlighted that as BSD is a mature
neighbourhood, plenty of amenities can be
found within its vicinity, however, most of
the existing amenities are widely scattered.
Therefore, TA Global Berhad planned to
develop Damansara Avenue, an integrated
48-acre master-planned community that
encompasses a variety of amenities,
which will connect the people within the
community.
“We are positive on the price appreciation
in Damandara Avenue. Thus far, we have
completed and handed over Ativo Plaza
(office suites and lifestyle retail outlets)
and Azelia Residence (Residential) in
Damansara Avenue. In 2015, Ativo Plaza
was awarded ‘The Edge Malaysia – PEPS
Value Creation Excellence Award’ for
the outstanding performance in value
creation.”
The Damansara Avenue project will be
carried out phase by phase, with products
such as service apartments, corporate
office towers, stratified offices, shopping
mall, retail outlets, hotel, sports complex,
convention hall and performing arts center
targeting different groups of buyers. With
the future phases of development and
infrastructures planned for Damansara
Avenue, TA Global Berhad believes it will
add more value to the properties within the
development.
TA Global Berhad found that BSD is well-
positioned to enjoy great accessibility. As
mentioned earlier, BSD is easily accessible
via major highways. In the future, a slew of
new projects will improve the connectivity
further, for instance the upcoming link
bridge to the nearest MRT station, Sri
Damansara East MRT Station, the proposed
flyover from BSD to Desa Park City, as well
as the proposed direct access road to LDP
and MRR2.
Eusoff was delighted to emphasise
that, the Azelia Residence in Damansara
Avenue, which have been completed and
handed over was sold at an average rate
Datuk Sr Siders Sittampalam
Eusoff Chua

4. www.propertyinsight.com.my MARCH 2017 I 39
Property Type
Land Area Built-up Area Transacted Price
square feet per unit per square foot
3-storey shop-office
(en-bloc)
1,765 – 2,088 4,832 – 5,227 RM2,000,000 – RM2,600,000 RM414 – RM497
Office Building Name
Built-up Area Transacted Price
square feet per unit per square foot
Ativo Plaza 596 – 2,375 RM425,000 – RM1,410,000 RM594 – RM713
8trium Tower
500 RM275,000 – RM350,000 RM550 – RM700
935 RM380,000 – RM500,000 RM406 – RM535
930 RM410,000 RM441
965 RM400,000 RM415
Source: PPC Intl Research
Source: PPC Intl Research
TRANSACTED PRICE OF SHOP-OFFICE IN BANDAR SRI DAMANSARA (2016)
TRANSACTED PRICE OF OFFICE SPACE IN BANDAR SRI DAMANSARA (2016)
of RM600 – RM650 psf. However, since
the handover, the highest transacted sub-
sale price recorded was RM974 psf. As for
the competitiveness of this project, Eusoff
stated that its charm is unmatched as
“There is other integrated master-planned
development in BSD at the moment.”
Senior real estate negotiator of The
One Property International Sdn Bhd,
Aida Mustaffa exclaimed that BSD is a
wonderful neighbourhood to live in, and
one that has seen tremendous growth in
the past few years, with the completion
of exciting projects such as 8trium, Ativo
Plaza, Azelia Residences and Damansara
Foresta, just to name a few.
“People like its strategic location, and the
factthatithasgrowntobethisself-sustaining
township with plenty of amenities available.
Besides being very peaceful, BSD also has
a good ethnic and income group mix that
create a vibrant community,” said Aida.
Security has improved a lot too, as most
clusters of homes have recruited private
guards. There are also a few schools to be
found within the vicinity, so it continues to
attract families and is ranked as one of the
most sought after real estates in KL.
Aida would like to reiterate the fact that,
while the prices for terrace houses in

5. AREA FOCUS
40 | MARCH 2017 www.propertyinsight.com.my
Scheme Year Type of property
Land
Area
(sf)
Built-up area (sf) Transacted price (RM)
Transacted
price
(RM psf)
Tenure
Bandar Baru
Sri Damansara
2015
Single storey
terraced house
1,302 785 – 780 580,000 – 675,000 403 - 476 Freehold
2016
Single storey
terraced house
1,302 785 – 780 615,000 – 663,000 430 - 467 Freehold
Bandar Baru
Sri Damansara
2015
Double storey
terraced house
1,650 1,232 – 1,506 895,000 – 1,180,000 482 - 642 Freehold
2016
Double storey
terraced house
1,647 1,343 – 2,179 900,000 – 1,110,000 481 - 568 Freehold
Bandar Baru
Sri Damansara
2015
Double storey
semi-detached
house
3,154 2,658 1,200,000 279 Freehold
2016
Double storey
semi-detached
house
3,154 2,658 1,300,000 – 1,400,000 311 - 343 Freehold
RECENT TRANSACTED PRICE OF LANDED RESIDENTIAL PROPERTY IN BANDAR SRI DAMANSARA
Source: Nawawi Tie Leung
RECENT TRANSACTED PRICE OF HIGH RISE RESIDENTIAL PROPERTY IN BANDAR SRI DAMANSARA
Scheme Year Type of property Built-up area (sf) Transacted price (RM) Transacted price
(RM psf)
Tenure
Paradesa Rustica
2015 Condominium
955 370,000 – 400,000 387 - 419
Freehold
1,145 460,000 402
2016 Condominium
955 370,000 – 400,000 387 - 419
Freehold
1,032 – 1,160 440,000 – 480,000 426 - 414
Paradesa Tropica II
2015 Condominium
800 352,000 – 385,000 440 - 482
Freehold
1,120 500,000 – 570,000 446 - 509
2016 Condominium
800 420,000 525
Freehold1,120 503,000 – 560,000 449 - 500
1,425 – 1,610 760,000 – 870,000 533 - 540
Sri Damansara
Tower 2015 Condominium
914 425,000 465
Freehold
1,097 410,000 – 435,000 373 - 396
2016 Condominium
914 410,000 – 438,000 448 - 478
Freehold
1,044 420,000 – 430,000 402 - 412
Bandar Baru
Sri Damansara
2015
Apartment
861 – 1,023 357,000 – 450,000 415 - 440
Freehold
2016 861 – 914 366,000 – 409,000 425 - 447
Source: Nawawi Tie Leung
RECENT TRANSACTED PRICE OF COMMERCIAL PROPERTY IN BANDAR SRI DAMANSARA
Scheme Year Type of property Land
area
(sf)
Built-up
area (sf)
Transacted price (RM) Transacted price
(RM psf)
Tenure
Bandar Baru
Sri Damansara
2015
Double storey
terraced shop office
1,755 3,179 1,150,000 510
Freehold
Three storey terraced
shop office
1,765 4,978 2,000,000 – 2,500,000 879 – 1,163
2016
Double storey
terraced shop office
1,760 3,179 1,250,000 566
Three storey terraced
shop office
2,088 5,227 2,200,000 828
Source: Nawawi Tie Leung

6. www.propertyinsight.com.my MARCH 2017 I 41
AIDA MUSTAFFA, Senior Real Estate Negotiator, The One Property International Sdn Bhd
I foresee there will be a significant population growth, especially when Damansara Avenue is fully completed.
Even now, with Ativo SOFO and 8trium, BSD is already highly appealing to the young urbanites and working
professionals. Damansara Avenue will no doubt complement the growth of BSD and that is the key to price
appreciation in the coming years. Those who bought into the area when in its earlier days and are keeping their
property are happy to know that they’ve made a great investment.
YIP ZHEN HAO, Registered Estate Agent, Cornerstone Realty
In 2016, 91 transactions were recorded for landed properties in BSD, which is translated into one of the highest
number of transactions in Kepong area besides Desa ParkCity. BSD is favoured because of the relatively
lower density compared to elsewhere in Kepong. This year, we expect the prices for landed properties and old
condominiums to remain stable. In the future when the additional developments are completed, there will still be
much room for value appreciation as most of them are freehold properties priced at over RM500 psf currently.
Moreover, with good connectivity such as the improved ingress and egress, there will certainly be plenty of
demand in BSD.
RECENT TRANSACTED PRICE OF INDUSTRIAL PROPERTY IN BANDAR SRI DAMANSARA
MOST RECENTLY LAUNCH AND FUTURE DEVELOPMENT IN BANDAR SRI DAMANSARA
Scheme Year Type of property Land
area
(sf)
Built-up
area
(sf)
Transacted price
(RM)
Transacted price
(RM psf)
Tenure
Bandar Baru
Sri Damansara
2015
Single storey terraced
factory
1,200 1,200 930,000 705
Freehold
Double storey
terraced factory
1,194 1,800 975,000 695
2016
Double storey
terraced factory
1,200 1,800 940,000 663
Developer Name Project Name Type of property Selling price (RM)
Built up area
(sf)
Tenure Completion date
Ivory Progression
Sdn Bhd
Amanja Semi-D
Suite @ Bandar
Sri Damansara
Serviced
Apartment
"567,000 – 2,583,600
(727 – 1,068 psf)”
780 – 2,419 Freehold January 2018
TA Global
Berhad
Ativo Suites
Mixed
Development
- - -
(Future
Development)
Source: Nawawi Tie Leung
Source: Nawawi Tie Leung
BSD have increased ten-fold in the last
20 years, it still is a very good investment
for those who start buying now, as buyers
could expect a healthy capital appreciation
for the next 5 years.
And the good news is, in 5 years’ time,
not only is Damansara Avenue expected to
be completed; the building of Duta - Ulu
Klang Expressway phase 2 (DUKE 2) and
the Sungai Buloh - Serdang - Putrajaya
MRT Line will also be completed. DUKE
2 will relieve traffic on the heavily used
LDP and offer alternative routes to and
from downtown. Cutting the travelling time
drastically, it will turn BSD into a much
more favourable place to live. On the
other hand, the Sungai Buloh - Serdang -
Putrajaya MRT Lines will offer residents a
quicker way to get to KLCC and Tun Razak
Exchange (TRX), thus continue to sustain
the demand for properties in BSD too.
Land & General Berhad, sales &
marketing department & business
development, head Chee Kok Keong said
their latest development of 2nd phase of
Damansara Seresta will be launched in
Q2 2017. It is on a 6.2acres land with
452 units with layout sizes from 1260-
3196sq.ft. It includes generous provisions
of facilities at level 8 podium and on 43rd
level.
As for Damansara Foresta, Chee
remarked “When Damansara Foresta
was first launched, the average selling
price was 430psf. Now completed and
handed over to purchasers in early 2016
and averagely selling at RM550-600psf.
Sub-sales transaction have been active
as prospective buyers appreciate the
concept and design of Foresta Damansara
and the nature of forest surrounded the
development,”.