Scott Brinker, CTO of ion interactive, discusses the five principles of agility for content marketing and how to apply the agile process to your projects.
Agile Marketing - Strategy & Process MethodologyJoey Barker
WHAT iS AGiLE MARKETiNG?
An iterative and adaptive processwhere small, highly-collaborative teamswork in a series of short cycles,incorporating rapid feedback,to deliver emergent solutions,emphasizing transparencyamong all stakeholders. http://bit.ly/agile-mktg-group
http://bit.ly/intro-to-agile
Agile Marketing is a new community that emerged from the need to engage in more strategic digital marketing discussions surrounding sustainable integrated channel campaigns. The build-measure-learn feedback loop is now the new standard but we refuse sacrifice the visual aspect necessary to engage and attract consumers.
Join Us here: http://bit.ly/agile-mktg-group
Mintent Webinar: Agile Marketing 101 with Andrea FryrearMintent
In an increasingly crowded marketplace, marketers are struggling to rise above the noise with better quality content, and more of it. With multiple campaigns, a myriad of content assets at different stages in the workflow cycle, globally distributed teams, and ramped targets it’s no wonder content marketers are feeling the burn.
But Agile Marketing is changing the face of marketing for the better. Becoming agile is the answer for marketers who want to work smarter, not harder, and get more done. In this 45-minute webinar, Agile Marketing expert Andrea Fryrear will show you how it is possible for any marketing team to adopt an Agile Marketing methodology within their own organization. Stop pouring time and resources into tactical work, and start managing more efficiently and with strategic intent.
Download the on-demand and learn how to set yourself free with Agile marketing.
Agile Marketing: Managing Marketing in High Gearion interactive
There are two kinds of companies in the digital world: the quick and the dead.
Marketing software empowers you with the technology to act and react swiftly to new opportunities. But to take advantage of that power, marketing needs to adapt how it manages its activities to thrive at this new clockspeed. Agile marketing is the ideal management methodology for this environment.
Learn:
- The process of agile marketing
- Examples of how other companies have adopted it
- Steps for getting started
- How other companies are integrating agile with budgeting, long-term planning, metrics & multi-team coordination
Agile Marketing - Strategy & Process MethodologyJoey Barker
WHAT iS AGiLE MARKETiNG?
An iterative and adaptive processwhere small, highly-collaborative teamswork in a series of short cycles,incorporating rapid feedback,to deliver emergent solutions,emphasizing transparencyamong all stakeholders. http://bit.ly/agile-mktg-group
http://bit.ly/intro-to-agile
Agile Marketing is a new community that emerged from the need to engage in more strategic digital marketing discussions surrounding sustainable integrated channel campaigns. The build-measure-learn feedback loop is now the new standard but we refuse sacrifice the visual aspect necessary to engage and attract consumers.
Join Us here: http://bit.ly/agile-mktg-group
Mintent Webinar: Agile Marketing 101 with Andrea FryrearMintent
In an increasingly crowded marketplace, marketers are struggling to rise above the noise with better quality content, and more of it. With multiple campaigns, a myriad of content assets at different stages in the workflow cycle, globally distributed teams, and ramped targets it’s no wonder content marketers are feeling the burn.
But Agile Marketing is changing the face of marketing for the better. Becoming agile is the answer for marketers who want to work smarter, not harder, and get more done. In this 45-minute webinar, Agile Marketing expert Andrea Fryrear will show you how it is possible for any marketing team to adopt an Agile Marketing methodology within their own organization. Stop pouring time and resources into tactical work, and start managing more efficiently and with strategic intent.
Download the on-demand and learn how to set yourself free with Agile marketing.
Agile Marketing: Managing Marketing in High Gearion interactive
There are two kinds of companies in the digital world: the quick and the dead.
Marketing software empowers you with the technology to act and react swiftly to new opportunities. But to take advantage of that power, marketing needs to adapt how it manages its activities to thrive at this new clockspeed. Agile marketing is the ideal management methodology for this environment.
Learn:
- The process of agile marketing
- Examples of how other companies have adopted it
- Steps for getting started
- How other companies are integrating agile with budgeting, long-term planning, metrics & multi-team coordination
Agile marketing may take different forms across various applications; still, any organization can adopt the practice. Here are six critical components to making that happen. Case study included.
Agile Marketing, Not a Fad, a NecessityEric Sangerma
This is the deck from my presentation at the Agile/Scrum User Group Meetup in Shanghai on September 26th 2012.
I introduced the reasons why I'm starting to use Agile Principles for marketing purposes within our Web Agency.
This is the deck I used as an introduction to our first Agile Marketing Workshop in Shanghai. It is quite similar to my previous presentation. Big shout out to Jonathon Coleman who is/was the biggest inspiration for a lot of the slides (including Do Not Hate Iterate).
We separated attendees into Teams of 4 to chose a project, create user stories and assign points and success criteria for the duration of a sprint.
The Agile Marketing [R]Evolution: How to Harness the Power of ChangeAndrea Fryrear
Our belief that we have to "go big or go home" is holding us back from starting down the path towards agility. Instead of making a big bet on agile, we should take the agile approach and embrace incremental expansion and iterative improvement. These are the stories of three first-rate marketers doing just that.
Slides from the 2017 PAICR keynote presentation.
Everybody’s talking about Agile Marketing as the “next big thing in marketing.” It even has its own manifesto. But more than a few marketers are confused about what it really means. This presentation will give you a crash course in how to get your marketing team up and running in Agile.
Marketing the Agile Way - Applying Scrum Outside of DevelomentKirsten Knipp
Using agile development methodologies in marketing is becoming more prevalent. This presentation defines scrum and describes how it's used in practice at HubSpot to gain greater transparency, manage prioritization better and achieve more predictability in our marketing efforts.
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...Centerline Digital
Marketers must become more agile to keep up with the speed of communication. Creating an Agile Marketing Framework is a methodology for brands to operate more like media companies – to pursue stories of value to their audiences like journalists.
While foundational elements of marketing solutions—like brand goals, audience understanding and measurement—will remain, the mediums, channels, contributors and pace must be constantly adjusted and optimized to reach audiences with valuable content.
Learn more: http://www.centerline.net
How to Build a Product Vision by Spotify Product ManagerProduct School
In this episode, Matt Williams talks about building a product vision and getting stakeholder buy in. He also covers 'managing up' and how to navigate within your organization, whilst fostering an understanding of vision and user empathy with engineers.
SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...Yuval Yeret
SAFe’s home turf is product/systems/applications development. Let’s talk about challenging this comfort zone by applying it in one of the core business functions – Marketing. Why? Because the marketing operating system is being disrupted and the larger the marketing organization the more it struggles to maintain relevancy and impact. More and more marketing organizations are seeing the impact of Agile and want to benefit as well. How should an organization using SAFe in R&D/IT look at Agile in Marketing? Is SAFe the right choice? Does it work “as is”? Are there any changes needed to support this new context? What are some lessons learned from trying this in the field?
Learning Objectives and Key Takeaways:
At some point in your enterprise transformation you should consider applying SAFe outside of Product Development/IT. Marketing is a great candidate for a next Value Stream to implement SAFe in.
Agile Marketing is possible not just for small nimble companies but also for large organizations with hundreds of marketers and several legacy silos. SAFe provides a blueprint for how to achieve this.
Understand the differences in applying SAFe outside of Product Development/IT and how to adjust the Big Picture / Implementation Roadmap to accommodate these differences.
The ideal “Business Agility” state is actually to bring together Marketing, Product Management/Development, Sales into one Value Stream.
This talk was delivered in the global SAFe Summit in DC in October 2018
Becoming agile with Peapod Labs Sr. Product OwnerPromotable
What is Agile and what does it have to do with Product Management? We always hear companies use jargon like Agile. We know it's important, however many people don't understand what it is, when or why to use it and how to get started implementing Agile into your company's processes.
Takeways:
What is Agile? A mindset, not just a process
How to get started?
Development Cycle: From Project to Backlog
Agile Product Development Live cycle
Building an Agile Mindset into a Company’s Transformation.
About the Instructor: Rodrigue Carneiro is a Senior Product Manager at Peapod Digital Labs. He was previously a Sr. Product Manager at Ahold Delhaize, a large European company with a total of 21 brands with 6500 stores. Including Peapod Digital Labs, Food Lion, and Giant grocery stores.
This one weird trick will fix all your Agile problemsAnthony Marter
In this presentation I cover the importance of a well functioning Product Management practice to following the 12 Agile principles. Often we focus just on the process parts of Scrum, and here I cover why this misses half of the principles.
here's the presentation I gave at Enterprise 2.0 this morning. The slides are a little sparse. I'll write up some notes on my blog (disambiguity,com) as soon as I get a spare moment.
As companies evolve to adopt, integrate and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. This Session will give you guidelines on how to start an innovative business lean and fast by using design thinking, lean and agile approaches and how to build high-performing digital product teams. The session will finish with discussing Lean Agile meets Design Thinking to give a meaningful conclusion.
Cloud Elements CEO, Mark Geene's presentation for Startup Founder 101 event. July 9, 2013 at Galvanize Denver, CO. Lean product management principles, Startup Metrics for Pirates, Agile MVP planning and using Pivotal Tracker.
Great Coaching Conversations Workshop @ Agile 2015Martin Alaimo
As a ScrumMaster, Team Facilitator, Agile Coach or Enterprise Agile Coach you’ll be assisting people, either on the team, executive or individual level, to identify and remove the different impediments that prevent them from achieving their goals. Facilitating the impediments removal is not the same as removing the impediments by your own. The latter might be easier at first, but the former is the one that will help people improve their skills and self-organizing abilities.
In this workshop we’ll be going through a series of stages and powerful questions that can help you have great coaching conversations with the individuals or teams in order to facilitate those impediments removal and, at the same time, improve their abilities and skills.
Agile marketing may take different forms across various applications; still, any organization can adopt the practice. Here are six critical components to making that happen. Case study included.
Agile Marketing, Not a Fad, a NecessityEric Sangerma
This is the deck from my presentation at the Agile/Scrum User Group Meetup in Shanghai on September 26th 2012.
I introduced the reasons why I'm starting to use Agile Principles for marketing purposes within our Web Agency.
This is the deck I used as an introduction to our first Agile Marketing Workshop in Shanghai. It is quite similar to my previous presentation. Big shout out to Jonathon Coleman who is/was the biggest inspiration for a lot of the slides (including Do Not Hate Iterate).
We separated attendees into Teams of 4 to chose a project, create user stories and assign points and success criteria for the duration of a sprint.
The Agile Marketing [R]Evolution: How to Harness the Power of ChangeAndrea Fryrear
Our belief that we have to "go big or go home" is holding us back from starting down the path towards agility. Instead of making a big bet on agile, we should take the agile approach and embrace incremental expansion and iterative improvement. These are the stories of three first-rate marketers doing just that.
Slides from the 2017 PAICR keynote presentation.
Everybody’s talking about Agile Marketing as the “next big thing in marketing.” It even has its own manifesto. But more than a few marketers are confused about what it really means. This presentation will give you a crash course in how to get your marketing team up and running in Agile.
Marketing the Agile Way - Applying Scrum Outside of DevelomentKirsten Knipp
Using agile development methodologies in marketing is becoming more prevalent. This presentation defines scrum and describes how it's used in practice at HubSpot to gain greater transparency, manage prioritization better and achieve more predictability in our marketing efforts.
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...Centerline Digital
Marketers must become more agile to keep up with the speed of communication. Creating an Agile Marketing Framework is a methodology for brands to operate more like media companies – to pursue stories of value to their audiences like journalists.
While foundational elements of marketing solutions—like brand goals, audience understanding and measurement—will remain, the mediums, channels, contributors and pace must be constantly adjusted and optimized to reach audiences with valuable content.
Learn more: http://www.centerline.net
How to Build a Product Vision by Spotify Product ManagerProduct School
In this episode, Matt Williams talks about building a product vision and getting stakeholder buy in. He also covers 'managing up' and how to navigate within your organization, whilst fostering an understanding of vision and user empathy with engineers.
SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...Yuval Yeret
SAFe’s home turf is product/systems/applications development. Let’s talk about challenging this comfort zone by applying it in one of the core business functions – Marketing. Why? Because the marketing operating system is being disrupted and the larger the marketing organization the more it struggles to maintain relevancy and impact. More and more marketing organizations are seeing the impact of Agile and want to benefit as well. How should an organization using SAFe in R&D/IT look at Agile in Marketing? Is SAFe the right choice? Does it work “as is”? Are there any changes needed to support this new context? What are some lessons learned from trying this in the field?
Learning Objectives and Key Takeaways:
At some point in your enterprise transformation you should consider applying SAFe outside of Product Development/IT. Marketing is a great candidate for a next Value Stream to implement SAFe in.
Agile Marketing is possible not just for small nimble companies but also for large organizations with hundreds of marketers and several legacy silos. SAFe provides a blueprint for how to achieve this.
Understand the differences in applying SAFe outside of Product Development/IT and how to adjust the Big Picture / Implementation Roadmap to accommodate these differences.
The ideal “Business Agility” state is actually to bring together Marketing, Product Management/Development, Sales into one Value Stream.
This talk was delivered in the global SAFe Summit in DC in October 2018
Becoming agile with Peapod Labs Sr. Product OwnerPromotable
What is Agile and what does it have to do with Product Management? We always hear companies use jargon like Agile. We know it's important, however many people don't understand what it is, when or why to use it and how to get started implementing Agile into your company's processes.
Takeways:
What is Agile? A mindset, not just a process
How to get started?
Development Cycle: From Project to Backlog
Agile Product Development Live cycle
Building an Agile Mindset into a Company’s Transformation.
About the Instructor: Rodrigue Carneiro is a Senior Product Manager at Peapod Digital Labs. He was previously a Sr. Product Manager at Ahold Delhaize, a large European company with a total of 21 brands with 6500 stores. Including Peapod Digital Labs, Food Lion, and Giant grocery stores.
This one weird trick will fix all your Agile problemsAnthony Marter
In this presentation I cover the importance of a well functioning Product Management practice to following the 12 Agile principles. Often we focus just on the process parts of Scrum, and here I cover why this misses half of the principles.
here's the presentation I gave at Enterprise 2.0 this morning. The slides are a little sparse. I'll write up some notes on my blog (disambiguity,com) as soon as I get a spare moment.
As companies evolve to adopt, integrate and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. This Session will give you guidelines on how to start an innovative business lean and fast by using design thinking, lean and agile approaches and how to build high-performing digital product teams. The session will finish with discussing Lean Agile meets Design Thinking to give a meaningful conclusion.
Cloud Elements CEO, Mark Geene's presentation for Startup Founder 101 event. July 9, 2013 at Galvanize Denver, CO. Lean product management principles, Startup Metrics for Pirates, Agile MVP planning and using Pivotal Tracker.
Great Coaching Conversations Workshop @ Agile 2015Martin Alaimo
As a ScrumMaster, Team Facilitator, Agile Coach or Enterprise Agile Coach you’ll be assisting people, either on the team, executive or individual level, to identify and remove the different impediments that prevent them from achieving their goals. Facilitating the impediments removal is not the same as removing the impediments by your own. The latter might be easier at first, but the former is the one that will help people improve their skills and self-organizing abilities.
In this workshop we’ll be going through a series of stages and powerful questions that can help you have great coaching conversations with the individuals or teams in order to facilitate those impediments removal and, at the same time, improve their abilities and skills.
During this ICF Team and Work Group Coaching Community of Practice, presenter Dr. Jacqueline Peters, PCC shares an overview of the five key building blocks that the most successful teams, leaders, and couples use to build strong, lasting, high performance relationships. The content is based on her book: “High Performance Relationships: The Heart & Science behind Success at Work and Home” and is grounded in research. Dr. Peters highlights the science behind High Performance Teams and Relationships and referencines the Five Building Blocks and strategies which coaches can use in their practices. She also cites a few ways the concept has been applied effectively in team coaching through a brief case study.
This webinar took place on December 6, 2016; to view the recorded presentation, visit: https://youtu.be/NnODwATrDKM.
Learn Agile Marketing & SEO from Star Wars StormtroopersJonathon Colman
The modern SEO is like "An Army of One", always taking on new roles and responsibilities. But there are many problems and limitations with this model for SEO in large organizations.
We must do better to achieve greater results -- enter Agile development methodology!
In this presentation for the ad:Tech 2012 Marketing Masters panel chaired by Rhonda Hanson from Getty Images, I show how REI used Agile development practices to complete numerous SEO efforts that results in greatly increased organic visibility and traffic.
If you like SEO, the stormtroopers from Star Wars, and shipping iteration after iteration of valuable experiences to your customers, then this is the presentation for you!
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
How and Why eCornell Does Agile MarketingRob Kingyens
The concepts of Agile Marketing and Data-Driven Marketing are becoming increasingly popular in response to the rapidly changing marketing landscape. Marketing teams are scrumming, sprinting and pivoting with a renewed energy to improve speed, transparency and adaptability of their strategies. The ability to make smart decisions quickly and repeatedly has shown that it is not just limited to the software industry, but is applicable to all industries; including higher education and learning organizations.
Learn more about the most popular Agile framework - Scrum. This training should be paired with the pre-training learning materials in Trello. Learn more about the Scrum artifacts (product backlog, sprint backlog, etc.), Scrum roles (Scrum Master, Product Owner, and the team), and the Sprint.
Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!
And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help!
How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action!
And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing.
In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Assessing Your Agile Marketing Maturity LevelYuval Yeret
Why assess the level of Agile Marketing? Teams, Managers and Coaches can quickly evaluate the current capability of a team/group, in order to:
See how the capability measures against the recommended level for benefiting from marketing agility
Guide the team/group on what to improve next
See, over time, the evolution of agility (positive or negative trend)
See the impact of the team/group improvement work
See the impact of organizational/structural changes that are outside the team/group’s control (costs reductions, distributed, etc.)
Motivate! Get acheivements and recognition for reaching higher agility levels (Emphasize intrinsic motivation!)
Contact AgileSparks at http://www.agilesparks.com/services/agile-marketing for a downloadable version (and an excel sheet coming soon!)
Executive Coaching Team Building And Myers Briggs Type Indicatorguestfbb212e
Description of how MBTI can be used in Executive Coaching and Team building. Includes some background on top, and information about what each dichotomy means.
Team coaching: For the force that drives most organizationsLearningade
Teams and team coaching are the forces driving most organizations. Hence, it is important for a manager to lead by coaching his or her to perform effectively. This presentation shares some key fundamental tips to team coach toward successful performance .
Workshop delivered by Adrian Smith and Craig Smith at Agile Australia 2012 in Melbourne in May 2012.
The Agile Coach is a critical role in helping leaders, teams or individuals understand, adopt and improve Agile methods and practice. Additionally, an Agile Coach helps people rethink and change the way they go about their work. For a individual to be effective in a coaching role, they must poses a wide range of skills and experience. In this workshop we will explore Agile coaching skills in the context of a competency framework and provide participants with lessons from real-world coaching experience. The workshop will provide an opportunity for participants to learn about coaching, identify areas of Agile development and to broaden skills through hands-on group and individual exercises and games.
You will:
» Understand role of an Agile coach and the typical development pathways
» Identify personal areas of strength/weakness in relation to a broad range of Agile and related skills
» Learn situational specific coaching techniques for common Agile dysfunctions
» Understand the use of maturity models in helping teams learn and adapt to Agile
» Understand organisational and role specific Agile challenges
» Learn how to adapt Agile practices to suit team specific challenges
Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain RelevantSean Ellis
Annual marketing plans can't keep up with the rapidly changing landscape of digital marketing acquisition channels and tactics. To remain relevant, CMOs and marketing teams need to completely rethink their marketing/growth approach. This presentation highlights the agile process that today's fastest growing companies are adopting - from building the right team to executing an agile marketing process.
Agile methodology is a framework for modern software development.
What is the philosophy behind Agile?
How does it differ from traditional project management strategies like waterfall?
What are the stages, meetings, tools, and team roles?
What is Scrum?
Acceleration & Focus - A Simple Approach to Faster ExecutionProjectCon
#projectcon #agilecon
PROJECTCON | AGILECON Midwest 2019 in Indianapolis on May 10, 2019
Presenter: Michael Hannan
Acceleration & Focus - A Simple Approach to Faster Execution
Many articles & books emphasize the importance of focus to getting more done, but not many offer proven techniques to achieve big jumps in focus for entire teams—and thus accelerate the speed of execution dramatically. This session will provide a simple, common-sense method to achieve such acceleration for teams of any size, and at any scale.
Event Website: https://projectconevent.com
LinkedIn: https://www.linkedin.com/company/projectcon-llc
Facebook: http://www.facebook.com/ProjectConEvent
Twitter: http://www.twitter.com/projectconevent
YouTube: https://www.youtube.com/channel/UCLLG1SGPs1L5YLoFndvGGhQ
Instagram: https://www.instagram.com/projectconevent
Presentation Slides: https://slideshare.com/projectcon
Post Event Trailer: https://youtu.be/1_RzFBnZ7bo
ProjectCon AgileCon Project Management
Agile Marketing: Managing Marketing in a World of Constant Changeion interactive
Learn how an agile approach to marketing management may be the single most valuable decision your organization can make. Plus, examples of successful agile marketing for content marketing, social media & conversion optimization.
Nowadays, all organization works on the principle of Agile methodology, there might be many people like me who don't even know the meaning of Agile and Scrum Master.
I have made the docs from the source available on the internet with all due respect have copied the URL LINK.
The motive behind posting this is you can get an Agile understanding in one document.
Thanks
This session was given in Technology Innovation & Entrepreneurship Center (TIEC)
, talking about the Agile mindset , Lean Software methodologies and Lean startup , plus a brief about Agile frameworks
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Agile Marketing: 5 Principles of Agility for Content Marketing - Scott Brinker
1. Agile Marketing
5 Principles of Agility
for Content Marketing
Scott Brinker @chiefmartec
2. Co-founder & CTO
Software and services
for marketing apps.
Author & Editor
Blog on the entwining of
marketing & technology.
Program Chair
Marketing tech
conference.
21. Transparency.
Helps teams coordinate
in a highly dynamic
environment.
Give knowledge
workers knowledge.
22. Empowerment.
Give teams greater
responsibility to make a
difference, to shape their
work — and to be
recognized for their
contributions.
23. Experimentation.
Enable ways for teams to try
new innovations quickly,
frequently, and on a small
scale.
Create the flexibility to scale up
the winners and drop the duds.
25. Plan
Review
Produce
Deploy
“Waterfall” marketing
management — often a
quarterly or yearly plan.
“Waterfall” is a
predictive approach
to management.
29. 84% Ability to change priorities
77% Improved project visibility
75% Increased productivity
72% Improved team morale
71% Faster time-to-market
Benefits
reported by
software
teams who
have adopted
agile methods
Source: VersionOne 6th Annual State of Agile Survey
31. Write down nominated tasks:
Update
Backlog
• Write a case study
• Configure new nurture
email campaign in MAP
• Create a landing page
• Launch new Google
keyword group
• Connect with a social
media influencer
Transparency.
Experimentation.
32. 1 2 3 4
5 6 7 8
9 10 11
Rank the nominated tasks
in order of importance.
Update
Backlog
Prioritization.
Transparency.
33. 1 2 3 4
5 6 7 8
9 10 11 1
2
3
To Do In Progress Done
4
5
Sprint Planning
Empowerment.
Team
commits to
tasks for the sprint.
34. Sprint
Sprints typically are
1-4 weeks long — the
team focuses on
completing its work. Empowerment.
High ratio of work time
to process overhead.
Minimize “fire drills” that
derail work in progress
35. To Do In Progress Done
Sprint
Teammates
take tasks in
order of
priority, move
them to in
progress and
then done.
Transparency.
Empowerment.
36.
37.
38. Sprint Every day, the team meets
for a 15 minute “stand up.”
1. What did I do
yesterday?
2. What am I going
to do today?
3. Are there any
impediments in my way?
Transparency.
39.
40. If there’s an issue in
Europe, I want the
head of African
diplomacy to know
about it.
41. 1 3 4 5
Prioritization.
6 7 8 9
11 12
2
10
Sprint
If something
must be added
mid-sprint, then
it is prioritized
relative to the
other tasks —
and may bump
others out.
Transparency.
42. To Do In Progress Done
Sprint Review
At the end of
the sprint, the
team meets to
discuss/demo
what was
completed.
44. Sprint Review
Collect ideas for further
iterations of completed
tasks — as well as entirely
new ideas inspired by what
was produced/learned.
Add them to the backlog.
Adaptability.
Experimentation.
45. Focusing on
how things
were done, not
just what was
done.
Sprint Retrospective
After the review, the
team has a separate
meeting just among
themselves to discuss
their process — and
suggests changes for
the next sprint.
50. Adaptability.
Experimentation.
Each sprint cycle provides an opportunity to:
• Reap the benefits of a smaller deliverable
• Adjust your approach based on feedback
• Stop wasting time on things that aren’t effective
— rebalance your investment
• Experiment with innovative, new ideas
51. 1
2
3
To Do Prevent burnout
4
5
by prioritized,
self-committed
work — and by
postponing most
interruptions to
the next planning.
Empowerment.
52. Part I Part II Part III
Agile is clearly great for
small projects that are
produced and deployed
within a single sprint.
But you can build a larger
project over several sprints.
Each part can benefit from
points for internal review.
53. Part I Part II Part III Version 1 Version 2 Version 3
This is an incremental
approach — each step
offers you a chance to
adjust your trajectory.
This is an iterative
approach — each step
offers you a chance to
refine your deliverable
based on feedback.
Adaptability.
54. Version 1 Version 2 Version 3
This is an iterative
approach — each step
offers you a chance to
refine your deliverable
based on feedback.
Adaptability.
Experimentation.
An iterative approach lets
you “fail fast” — try new
ideas on a small scale
before scaling them.
56. Quality is To Do In Progress Done
primarily
enforced
through the
definition of
done.
Managers can still
exercise control over when
something “ships” to the world.
57. time
marketing productivity
Agile
Marketing
Robust
“Done”
Agile
Marketing
Weak
“Done”
Traditional
Marketing
Rushing out
sloppy work
ends up costing
you time
58. What about a larger vision?
Is everything just planned on-the-fly?
59. Prioritization of
the backlog
A strong, clear vision is
the fuel that powers the
agile process.
Sprint review
feedback
Minimize “fire drills”
and maintain focus
70. Having too rigid of a plan is
suboptimal in a dynamic environment.
71.
72. Of course, being too “exploratory”
without enough focus is suboptimal too.
73.
74.
75. Download a free copy of my book at chiefmartec.com
“…helps the reader to understand how
technology can be used for both successful
marketing strategy and execution.”
– Jonathan Becher, CMO
SAP
“…the key meta-trends that will define
how all marketing is done in a world of
technology enablement...”
– Terence Kawaja, CEO
LUMA Partners
76. Reach me at:
sbrinker@ioninteractive.com
Twitter: @chiefmartec
ion interactive, inc.
http://ioninteractive.com
Chief Marketing Technologist
http://chiefmartec.com
MarTech Conference
http://martechconf.com