SlideShare a Scribd company logo
Customer-First: Embedding Experience
Design inYour GTM Strategy
Marissa Lyman
Director, Americas Growth Marketing
Adobe
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Introduction and housekeeping
 Today’s webinar is being recorded. Recording and
slides will be shared after the webinar.
 Speaker bio—find contact and other details on
today’s presenter.
 Resources box—explore additional resources.
 Q&A box—please ask questions as you think of
them and we will answer at the end.
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Speaker
Marissa Lyman
Director, Americas Growth Marketing | Adobe
Marissa is the Director of Americas Growth Marketing for Adobe’s Digital Experience business unit. Her team partners
with sales to co-own pipeline creation, setting the strategy for how to drive demand and engagement across current and
potential customers. She previously led business operations for Digital Experience Marketing and joined Adobe through
its acquisition of Marketo. She holds a BA in Print Journalism from the University of Southern California and an MBA
from UC Berkeley’s Haas School of Business.
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Hello.
©2021 Adobe. All Rights Reserved. Adobe Confidential.
A little about me before we get started.
©2021 Adobe. All Rights Reserved. Adobe Confidential.
My journey to marketing
Journalism Public
relations
Agency life Marketo Business ops
©2021 Adobe. All Rights Reserved. Adobe Confidential.
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Your customer.
©2021 Adobe. All Rights Reserved. Adobe Confidential.
According to IDC …
Of executives tie
improved customer
experience to revenue
46% 31%
Believe improved
customer experience
helps to better retain
customers
Source: IDC FutureScape 2021
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Search Events Social Digital
media
Web
Customer journey prior to sale: Marketing + Sales
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Search Events Social Digital
media
Web
Customer journey post-sale: Marketing, Sales, Procurement, Legal, Success …
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Keeping the customer top-of-mind
Marketing
Sales
Product
Success Procureme
nt
Support
Legal
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Keeping the customer top-of-mind
Marketing
Sales
Product
Success Procureme
nt
Support
Legal
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Segmentation
Customer-first GTM: Start strong
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Segmentation
Marketing + Sales
Customer-first GTM: Start strong
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Segmentation
Marketing + Sales
Customer-first GTM: Start strong
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Segmentation
Marketing + Sales
Customer-first GTM: Start strong
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Talk to your customers!
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Programs + Activities
Customer-first GTM: Add value
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Programs + Activities
Customer-first GTM: Add value
Teach Solve Support
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Talk to your customers!
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Messaging
Customer-first GTM: Speak their language
Speak your customers’
language.
©2021 Adobe. All Rights Reserved. Adobe Confidential.
Talk to your customers!
©2021 Adobe. All Rights Reserved. Adobe Confidential.
To review…
• Segment based on your customers’
needs, not yours
©2021 Adobe. All Rights Reserved. Adobe Confidential.
To review…
• Segment based on your customers’
needs, not yours
• Plan programs and activities that
provide value
©2021 Adobe. All Rights Reserved. Adobe Confidential.
To review…
• Segment based on your customers’
needs, not yours
• Plan programs and activities that
provide value
• Speak your customers’ language
©2021 Adobe. All Rights Reserved. Adobe Confidential.
To review…
• Segment based on your customers’
needs, not yours
• Plan programs and activities that
provide value
• Speak your customers’ language
Talk to your customers!
Q&A
Thank you.
Copyright © 2021 Adobe. All rights reserved.
Adobe, the Adobe logo, and Adobe Experience Cloud are either registered trademarks or trademarks of Adobe in the United States and/or other countries.

More Related Content

What's hot

Ask Marketo Anything about Active Sales and Marketing Collaboration
Ask Marketo Anything about Active Sales and Marketing CollaborationAsk Marketo Anything about Active Sales and Marketing Collaboration
Ask Marketo Anything about Active Sales and Marketing Collaboration
Marketo
 
Marketing Automation at Adobe
Marketing Automation at AdobeMarketing Automation at Adobe
Marketing Automation at Adobe
Marketo
 
3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AI3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AI
Marketo
 
NYC HUG 2019: Advertising on LinkedIn
NYC HUG 2019: Advertising on LinkedInNYC HUG 2019: Advertising on LinkedIn
NYC HUG 2019: Advertising on LinkedIn
New York City HubSpot User Group
 
Plan engage-measure-webinar-slides
Plan engage-measure-webinar-slidesPlan engage-measure-webinar-slides
Plan engage-measure-webinar-slides
Marketo
 
Marketo Success Strategies: Sales and Marketing Partnership
Marketo Success Strategies: Sales and Marketing PartnershipMarketo Success Strategies: Sales and Marketing Partnership
Marketo Success Strategies: Sales and Marketing Partnership
Marketo
 
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...
Marketo
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021
Marketo
 
Account-Based Marketing - Your Perfect Match Across Channels
Account-Based Marketing - Your Perfect Match Across ChannelsAccount-Based Marketing - Your Perfect Match Across Channels
Account-Based Marketing - Your Perfect Match Across Channels
Marketo
 
Guide to Building a Successful Re-engagement Campaign
Guide to Building a Successful Re-engagement CampaignGuide to Building a Successful Re-engagement Campaign
Guide to Building a Successful Re-engagement Campaign
New York City HubSpot User Group
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release Presentation
Marketo
 
Tomorrow's Marketer
Tomorrow's MarketerTomorrow's Marketer
Tomorrow's Marketer
Marketo
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021
Marketo
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Marketo
 
10 Things to Know About Marketo + B2B Marketing
10 Things to Know About Marketo + B2B Marketing10 Things to Know About Marketo + B2B Marketing
10 Things to Know About Marketo + B2B Marketing
Marketo
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That Scales
Marketo
 
Video Marketing with Marketo Engage
Video Marketing with Marketo EngageVideo Marketing with Marketo Engage
Video Marketing with Marketo Engage
Marketo
 
Digital Evolution: Take Your Virtual Events to the Next Level
Digital Evolution: Take Your Virtual Events to the Next LevelDigital Evolution: Take Your Virtual Events to the Next Level
Digital Evolution: Take Your Virtual Events to the Next Level
Marketo
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021
Marketo
 
Top Demand Generation Trends to Unleash Your Marketing in 2019
Top Demand Generation Trends to Unleash Your Marketing in 2019Top Demand Generation Trends to Unleash Your Marketing in 2019
Top Demand Generation Trends to Unleash Your Marketing in 2019
Marketo
 

What's hot (20)

Ask Marketo Anything about Active Sales and Marketing Collaboration
Ask Marketo Anything about Active Sales and Marketing CollaborationAsk Marketo Anything about Active Sales and Marketing Collaboration
Ask Marketo Anything about Active Sales and Marketing Collaboration
 
Marketing Automation at Adobe
Marketing Automation at AdobeMarketing Automation at Adobe
Marketing Automation at Adobe
 
3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AI3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AI
 
NYC HUG 2019: Advertising on LinkedIn
NYC HUG 2019: Advertising on LinkedInNYC HUG 2019: Advertising on LinkedIn
NYC HUG 2019: Advertising on LinkedIn
 
Plan engage-measure-webinar-slides
Plan engage-measure-webinar-slidesPlan engage-measure-webinar-slides
Plan engage-measure-webinar-slides
 
Marketo Success Strategies: Sales and Marketing Partnership
Marketo Success Strategies: Sales and Marketing PartnershipMarketo Success Strategies: Sales and Marketing Partnership
Marketo Success Strategies: Sales and Marketing Partnership
 
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021
 
Account-Based Marketing - Your Perfect Match Across Channels
Account-Based Marketing - Your Perfect Match Across ChannelsAccount-Based Marketing - Your Perfect Match Across Channels
Account-Based Marketing - Your Perfect Match Across Channels
 
Guide to Building a Successful Re-engagement Campaign
Guide to Building a Successful Re-engagement CampaignGuide to Building a Successful Re-engagement Campaign
Guide to Building a Successful Re-engagement Campaign
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release Presentation
 
Tomorrow's Marketer
Tomorrow's MarketerTomorrow's Marketer
Tomorrow's Marketer
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
 
10 Things to Know About Marketo + B2B Marketing
10 Things to Know About Marketo + B2B Marketing10 Things to Know About Marketo + B2B Marketing
10 Things to Know About Marketo + B2B Marketing
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That Scales
 
Video Marketing with Marketo Engage
Video Marketing with Marketo EngageVideo Marketing with Marketo Engage
Video Marketing with Marketo Engage
 
Digital Evolution: Take Your Virtual Events to the Next Level
Digital Evolution: Take Your Virtual Events to the Next LevelDigital Evolution: Take Your Virtual Events to the Next Level
Digital Evolution: Take Your Virtual Events to the Next Level
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021
 
Top Demand Generation Trends to Unleash Your Marketing in 2019
Top Demand Generation Trends to Unleash Your Marketing in 2019Top Demand Generation Trends to Unleash Your Marketing in 2019
Top Demand Generation Trends to Unleash Your Marketing in 2019
 

Similar to Customer-First: Embedding Experience Design in Your GTM Strategy

7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
Marketo
 
Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Su...
Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Su...Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Su...
Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Su...
Marketo
 
April-2023-SEAMUG.pptx
April-2023-SEAMUG.pptxApril-2023-SEAMUG.pptx
April-2023-SEAMUG.pptx
JoeReitz4
 
2023-Adobe-Summit-Recap.pptx
2023-Adobe-Summit-Recap.pptx2023-Adobe-Summit-Recap.pptx
2023-Adobe-Summit-Recap.pptx
Nate Smitha
 
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Christophe Lauer
 
Building Personalized ABM Experiences feat. Opensense and Ceros
Building Personalized ABM Experiences feat. Opensense and CerosBuilding Personalized ABM Experiences feat. Opensense and Ceros
Building Personalized ABM Experiences feat. Opensense and Ceros
Marketo
 
India VMUG Presents all about Account Based Marketing using Marketo Deck
India VMUG Presents all about Account Based Marketing using Marketo DeckIndia VMUG Presents all about Account Based Marketing using Marketo Deck
India VMUG Presents all about Account Based Marketing using Marketo Deck
Darshil35
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketo
 
S607_PersonalizationProfitability_RussLewis
S607_PersonalizationProfitability_RussLewisS607_PersonalizationProfitability_RussLewis
S607_PersonalizationProfitability_RussLewis
Russell Lewis
 
LVIMA DPD 2015 - Adobe
LVIMA DPD 2015 - AdobeLVIMA DPD 2015 - Adobe
LVIMA DPD 2015 - Adobe
Chris Evans
 
Creating Epic Customer Experiences - Jamie Anderson - Adobe Summit 2019 - Mar...
Creating Epic Customer Experiences - Jamie Anderson - Adobe Summit 2019 - Mar...Creating Epic Customer Experiences - Jamie Anderson - Adobe Summit 2019 - Mar...
Creating Epic Customer Experiences - Jamie Anderson - Adobe Summit 2019 - Mar...
Marketo
 
May '23 Marketo Engage Seattle MUG Presentation Slides.pptx
May '23 Marketo Engage Seattle MUG Presentation Slides.pptxMay '23 Marketo Engage Seattle MUG Presentation Slides.pptx
May '23 Marketo Engage Seattle MUG Presentation Slides.pptx
Nate Smitha
 
London MUG - Engage your Core [Nov 2023]
London MUG - Engage your Core [Nov 2023]London MUG - Engage your Core [Nov 2023]
London MUG - Engage your Core [Nov 2023]
EmilyPoulton2
 
23.02.2023_London MUG.pptx
23.02.2023_London MUG.pptx23.02.2023_London MUG.pptx
23.02.2023_London MUG.pptx
AdeleMiller5
 
06.2023_Marketo Engage Office Hours.pptx
06.2023_Marketo Engage Office Hours.pptx06.2023_Marketo Engage Office Hours.pptx
06.2023_Marketo Engage Office Hours.pptx
Tara D'Acci
 
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdfNA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
JackiePotts5
 
Hyper-Personalization & Next-Level Nurture (Amanda Thomas, Adobe Marketo Sum...
 Hyper-Personalization & Next-Level Nurture (Amanda Thomas, Adobe Marketo Sum... Hyper-Personalization & Next-Level Nurture (Amanda Thomas, Adobe Marketo Sum...
Hyper-Personalization & Next-Level Nurture (Amanda Thomas, Adobe Marketo Sum...
Etumos
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021
Marketo
 
The (bumpy) road to CMO - Sarah Kennedy - Adobe Summit 2019 - Marketo
The (bumpy) road to CMO - Sarah Kennedy - Adobe Summit 2019 - MarketoThe (bumpy) road to CMO - Sarah Kennedy - Adobe Summit 2019 - Marketo
The (bumpy) road to CMO - Sarah Kennedy - Adobe Summit 2019 - Marketo
Marketo
 
Content Targeting and Personalization: Improving Engagement at the Account Level
Content Targeting and Personalization: Improving Engagement at the Account LevelContent Targeting and Personalization: Improving Engagement at the Account Level
Content Targeting and Personalization: Improving Engagement at the Account Level
G3 Communications
 

Similar to Customer-First: Embedding Experience Design in Your GTM Strategy (20)

7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
 
Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Su...
Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Su...Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Su...
Diving down the funnel with account-based marketing - Melanie Gipp - Adobe Su...
 
April-2023-SEAMUG.pptx
April-2023-SEAMUG.pptxApril-2023-SEAMUG.pptx
April-2023-SEAMUG.pptx
 
2023-Adobe-Summit-Recap.pptx
2023-Adobe-Summit-Recap.pptx2023-Adobe-Summit-Recap.pptx
2023-Adobe-Summit-Recap.pptx
 
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
 
Building Personalized ABM Experiences feat. Opensense and Ceros
Building Personalized ABM Experiences feat. Opensense and CerosBuilding Personalized ABM Experiences feat. Opensense and Ceros
Building Personalized ABM Experiences feat. Opensense and Ceros
 
India VMUG Presents all about Account Based Marketing using Marketo Deck
India VMUG Presents all about Account Based Marketing using Marketo DeckIndia VMUG Presents all about Account Based Marketing using Marketo Deck
India VMUG Presents all about Account Based Marketing using Marketo Deck
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
 
S607_PersonalizationProfitability_RussLewis
S607_PersonalizationProfitability_RussLewisS607_PersonalizationProfitability_RussLewis
S607_PersonalizationProfitability_RussLewis
 
LVIMA DPD 2015 - Adobe
LVIMA DPD 2015 - AdobeLVIMA DPD 2015 - Adobe
LVIMA DPD 2015 - Adobe
 
Creating Epic Customer Experiences - Jamie Anderson - Adobe Summit 2019 - Mar...
Creating Epic Customer Experiences - Jamie Anderson - Adobe Summit 2019 - Mar...Creating Epic Customer Experiences - Jamie Anderson - Adobe Summit 2019 - Mar...
Creating Epic Customer Experiences - Jamie Anderson - Adobe Summit 2019 - Mar...
 
May '23 Marketo Engage Seattle MUG Presentation Slides.pptx
May '23 Marketo Engage Seattle MUG Presentation Slides.pptxMay '23 Marketo Engage Seattle MUG Presentation Slides.pptx
May '23 Marketo Engage Seattle MUG Presentation Slides.pptx
 
London MUG - Engage your Core [Nov 2023]
London MUG - Engage your Core [Nov 2023]London MUG - Engage your Core [Nov 2023]
London MUG - Engage your Core [Nov 2023]
 
23.02.2023_London MUG.pptx
23.02.2023_London MUG.pptx23.02.2023_London MUG.pptx
23.02.2023_London MUG.pptx
 
06.2023_Marketo Engage Office Hours.pptx
06.2023_Marketo Engage Office Hours.pptx06.2023_Marketo Engage Office Hours.pptx
06.2023_Marketo Engage Office Hours.pptx
 
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdfNA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
 
Hyper-Personalization & Next-Level Nurture (Amanda Thomas, Adobe Marketo Sum...
 Hyper-Personalization & Next-Level Nurture (Amanda Thomas, Adobe Marketo Sum... Hyper-Personalization & Next-Level Nurture (Amanda Thomas, Adobe Marketo Sum...
Hyper-Personalization & Next-Level Nurture (Amanda Thomas, Adobe Marketo Sum...
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021
 
The (bumpy) road to CMO - Sarah Kennedy - Adobe Summit 2019 - Marketo
The (bumpy) road to CMO - Sarah Kennedy - Adobe Summit 2019 - MarketoThe (bumpy) road to CMO - Sarah Kennedy - Adobe Summit 2019 - Marketo
The (bumpy) road to CMO - Sarah Kennedy - Adobe Summit 2019 - Marketo
 
Content Targeting and Personalization: Improving Engagement at the Account Level
Content Targeting and Personalization: Improving Engagement at the Account LevelContent Targeting and Personalization: Improving Engagement at the Account Level
Content Targeting and Personalization: Improving Engagement at the Account Level
 

More from Marketo

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slides
Marketo
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release Presentation
Marketo
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Marketo
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021
Marketo
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021
Marketo
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketo
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
Marketo
 
How you scale your marketing smarter - Pandemic or not
How you scale your marketing smarter - Pandemic or notHow you scale your marketing smarter - Pandemic or not
How you scale your marketing smarter - Pandemic or not
Marketo
 
The Future of Marketing is Creative
The Future of Marketing is CreativeThe Future of Marketing is Creative
The Future of Marketing is Creative
Marketo
 
5 Strategies to Supercharge Your Data-Driven Marketing
5 Strategies to Supercharge Your Data-Driven Marketing5 Strategies to Supercharge Your Data-Driven Marketing
5 Strategies to Supercharge Your Data-Driven Marketing
Marketo
 
El sector educativo y el Marketing Automation: por qué funciona
El sector educativo y el Marketing Automation: por qué funcionaEl sector educativo y el Marketing Automation: por qué funciona
El sector educativo y el Marketing Automation: por qué funciona
Marketo
 
Ask Marketo Anything about Lead Management
Ask Marketo Anything about Lead ManagementAsk Marketo Anything about Lead Management
Ask Marketo Anything about Lead Management
Marketo
 
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...
Marketo
 
Les différents modèles d'attribution : lequel choisir ?
Les différents modèles d'attribution : lequel choisir ?Les différents modèles d'attribution : lequel choisir ?
Les différents modèles d'attribution : lequel choisir ?
Marketo
 
Four Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing StrategyFour Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing Strategy
Marketo
 

More from Marketo (15)

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slides
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release Presentation
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash Cow
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
 
How you scale your marketing smarter - Pandemic or not
How you scale your marketing smarter - Pandemic or notHow you scale your marketing smarter - Pandemic or not
How you scale your marketing smarter - Pandemic or not
 
The Future of Marketing is Creative
The Future of Marketing is CreativeThe Future of Marketing is Creative
The Future of Marketing is Creative
 
5 Strategies to Supercharge Your Data-Driven Marketing
5 Strategies to Supercharge Your Data-Driven Marketing5 Strategies to Supercharge Your Data-Driven Marketing
5 Strategies to Supercharge Your Data-Driven Marketing
 
El sector educativo y el Marketing Automation: por qué funciona
El sector educativo y el Marketing Automation: por qué funcionaEl sector educativo y el Marketing Automation: por qué funciona
El sector educativo y el Marketing Automation: por qué funciona
 
Ask Marketo Anything about Lead Management
Ask Marketo Anything about Lead ManagementAsk Marketo Anything about Lead Management
Ask Marketo Anything about Lead Management
 
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...
 
Les différents modèles d'attribution : lequel choisir ?
Les différents modèles d'attribution : lequel choisir ?Les différents modèles d'attribution : lequel choisir ?
Les différents modèles d'attribution : lequel choisir ?
 
Four Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing StrategyFour Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing Strategy
 

Recently uploaded

KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
amanprince3789
 
How Can German Auto Repair Shops Benefit From Digital Marketing
How Can German Auto Repair Shops Benefit From Digital MarketingHow Can German Auto Repair Shops Benefit From Digital Marketing
How Can German Auto Repair Shops Benefit From Digital Marketing
German Repair Shop Marketing
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
shahdmahmoudattia
 
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Flow Agency (formerly Flow SEO)
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
search engine jornal
 
Brand Repositioning & Communication Presentation
Brand Repositioning & Communication PresentationBrand Repositioning & Communication Presentation
Brand Repositioning & Communication Presentation
Rajesh Math
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
GNW Consulting
 
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin LundPPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
thotadivya582
 
Paid Media Targeting in a Cookieless Future - Kevin Lee
Paid Media Targeting in a Cookieless Future - Kevin LeePaid Media Targeting in a Cookieless Future - Kevin Lee
Paid Media Targeting in a Cookieless Future - Kevin Lee
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
GNW Consulting
 
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry KimThe Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
suyogkulkarni39
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
mjenkins13
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
Kaushal445159
 

Recently uploaded (20)

KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
 
How Can German Auto Repair Shops Benefit From Digital Marketing
How Can German Auto Repair Shops Benefit From Digital MarketingHow Can German Auto Repair Shops Benefit From Digital Marketing
How Can German Auto Repair Shops Benefit From Digital Marketing
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
 
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
 
Brand Repositioning & Communication Presentation
Brand Repositioning & Communication PresentationBrand Repositioning & Communication Presentation
Brand Repositioning & Communication Presentation
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
 
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin LundPPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
 
Paid Media Targeting in a Cookieless Future - Kevin Lee
Paid Media Targeting in a Cookieless Future - Kevin LeePaid Media Targeting in a Cookieless Future - Kevin Lee
Paid Media Targeting in a Cookieless Future - Kevin Lee
 
Social Media and Personal Branding - Bob Cargill
Social Media and Personal Branding - Bob CargillSocial Media and Personal Branding - Bob Cargill
Social Media and Personal Branding - Bob Cargill
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
 
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry KimThe Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
 

Customer-First: Embedding Experience Design in Your GTM Strategy

  • 1. Customer-First: Embedding Experience Design inYour GTM Strategy Marissa Lyman Director, Americas Growth Marketing Adobe
  • 2. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Introduction and housekeeping  Today’s webinar is being recorded. Recording and slides will be shared after the webinar.  Speaker bio—find contact and other details on today’s presenter.  Resources box—explore additional resources.  Q&A box—please ask questions as you think of them and we will answer at the end.
  • 3. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Speaker Marissa Lyman Director, Americas Growth Marketing | Adobe Marissa is the Director of Americas Growth Marketing for Adobe’s Digital Experience business unit. Her team partners with sales to co-own pipeline creation, setting the strategy for how to drive demand and engagement across current and potential customers. She previously led business operations for Digital Experience Marketing and joined Adobe through its acquisition of Marketo. She holds a BA in Print Journalism from the University of Southern California and an MBA from UC Berkeley’s Haas School of Business.
  • 4. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Hello.
  • 5. ©2021 Adobe. All Rights Reserved. Adobe Confidential. A little about me before we get started.
  • 6. ©2021 Adobe. All Rights Reserved. Adobe Confidential. My journey to marketing Journalism Public relations Agency life Marketo Business ops
  • 7. ©2021 Adobe. All Rights Reserved. Adobe Confidential.
  • 8. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Your customer.
  • 9. ©2021 Adobe. All Rights Reserved. Adobe Confidential. According to IDC … Of executives tie improved customer experience to revenue 46% 31% Believe improved customer experience helps to better retain customers Source: IDC FutureScape 2021
  • 10. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Search Events Social Digital media Web Customer journey prior to sale: Marketing + Sales
  • 11. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Search Events Social Digital media Web Customer journey post-sale: Marketing, Sales, Procurement, Legal, Success …
  • 12. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Keeping the customer top-of-mind Marketing Sales Product Success Procureme nt Support Legal
  • 13. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Keeping the customer top-of-mind Marketing Sales Product Success Procureme nt Support Legal
  • 14. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Segmentation Customer-first GTM: Start strong
  • 15. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Segmentation Marketing + Sales Customer-first GTM: Start strong
  • 16. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Segmentation Marketing + Sales Customer-first GTM: Start strong
  • 17. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Segmentation Marketing + Sales Customer-first GTM: Start strong
  • 18. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Talk to your customers!
  • 19. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Programs + Activities Customer-first GTM: Add value
  • 20. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Programs + Activities Customer-first GTM: Add value Teach Solve Support
  • 21. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Talk to your customers!
  • 22. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Messaging Customer-first GTM: Speak their language Speak your customers’ language.
  • 23. ©2021 Adobe. All Rights Reserved. Adobe Confidential. Talk to your customers!
  • 24. ©2021 Adobe. All Rights Reserved. Adobe Confidential. To review… • Segment based on your customers’ needs, not yours
  • 25. ©2021 Adobe. All Rights Reserved. Adobe Confidential. To review… • Segment based on your customers’ needs, not yours • Plan programs and activities that provide value
  • 26. ©2021 Adobe. All Rights Reserved. Adobe Confidential. To review… • Segment based on your customers’ needs, not yours • Plan programs and activities that provide value • Speak your customers’ language
  • 27. ©2021 Adobe. All Rights Reserved. Adobe Confidential. To review… • Segment based on your customers’ needs, not yours • Plan programs and activities that provide value • Speak your customers’ language Talk to your customers!
  • 28. Q&A
  • 30. Copyright © 2021 Adobe. All rights reserved. Adobe, the Adobe logo, and Adobe Experience Cloud are either registered trademarks or trademarks of Adobe in the United States and/or other countries.

Editor's Notes

  1. Started my career in journalism and then public relations, where I did some time at agency’s before taking an in-house job with a company called Marketo. Marketo opened my eyes to the broader marketing mix, and I ultimately decided that I wanted to be a part of how marketing drives a business forward. I set my sights on becoming a CMO and gathering the tools needed to be a strong Marketing leader. I wound up being COS to Marketo’s CMO, which eventually became heading biz ops for the Adobe Digital Experience Marketing team Ops provides a great view into how every piece of the Marketing organization works together to support the business But often times in supporting the business, you can lose sight of who should be the number one stakeholder in every decision you make
  2. But when you think about a customer’s experience with a brand, it’s really jarring to think about just how many touchpoints a single person can have with an organization before they become a customer.
  3. But when you think about a customer’s experience with a brand, it’s really jarring to think about just how many touchpoints a single person can have with an organization before they become a customer.
  4. Not going to boil the ocean today, but we are going to think about, how from a marketer’s perspective you can keep the customer at the forefront of all that you do.
  5. Not going to boil the ocean today, but we are going to think about, how from a marketer’s perspective you can keep the customer at the forefront of all that you do.
  6. And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  7. And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  8. And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  9. And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  10. And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  11. And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  12. And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.