Agile Marketing, Not a Fad, a Necessity
•
11 likes•11,348 views
This is the deck from my presentation at the Agile/Scrum User Group Meetup in Shanghai on September 26th 2012. I introduced the reasons why I'm starting to use Agile Principles for marketing purposes within our Web Agency.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Agile Marketing, Not a Fad, a Necessity
Similar to Agile Marketing, Not a Fad, a Necessity (20)
Recently uploaded
Recently uploaded (20)
Agile Marketing, Not a Fad, a Necessity
- 20. Screw This.
- 22. What is agile marke3ng? A high-‐communica-on, low-‐documenta-on, rapid itera-on process designed to provide more frequent, more relevant, and highly measureable, marke-ng programs… the goals are speed and innova-on Gerry Murray, IDC Agile Principles & Practices
- 25. Marke3ng IT
- 26. Marke-ng’s percep-ons of IT: IT is the department of “no.” IT doesn’t speak marke-ng’s language. IT isn’t concerned with the customer. Mastering Customer Data—A CIO Impera5ve, Forrester Research July 2011
- 27. IT’s percep-ons of marke3ng:
- 37. agile | tradi3onal Validated learning | opinions & conven-ons Customer focused collabora3on | silos & hierarchy Adap3ve & itera3ve | big bang campaigns Customer discovery | sta-c predic-on Flexible | rigid planning Responding to change | following a plan Many small experiments | a few large bets
- 38. “It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” Charles Darwin
- 39. Thank you! Eric Sangerma esangerma@webagecorp.com www.ericsangerma.com www.twiKer.com/ericsangerma
- 40. resources Agile Marke3ng Blog hNp://www.agilemarke-ng.net/ Jim Ewel’s blog ScoK Brinker’s Blog: hNp://www.chiefmartec.com/ HubSpot’s Agile Marke3ng Presenta3on hNp://www.slideshare.net/HubSpot/agile-‐for-‐marke-ng-‐final Agile Marke3ng Topic on Quora hNp://www.quora.com/Agile-‐Marke-ng What physical tools are you using to prac-ce Agile Marke-ng? hNp://www.quora.com/What-‐physical-‐tools-‐do-‐you-‐use-‐to-‐run-‐your-‐agile-‐marke-ng-‐mee-ngs Greg Meyer’s Posts on Agile Marke3ng hNp://gregmeyer.wordpress.com/?s=agile+marke-ng Len NeU’s Agile MARKETING Mix hNp://www.scoop.it/t/agile-‐marke-ng-‐mix Awesome SEOMoz WBF: hNp://www.seomoz.org/blog/agile-‐marke-ng-‐whiteboard-‐friday Jon Coleman Deck from Moz Con (Most of the inspira3on and some of my slides come from this great presenta3on): hNp://www.slideshare.net/jcolman/agile-‐marke-ng-‐4-‐principles-‐and-‐13-‐hacks-‐seomoz-‐mozcon-‐2012
- 41. AGILE PROCESS & WORKFLOW © magia3e: hNp://www.flickr.com/photos/magia3e/6236962059/