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Industry Success: Bring Your Content and Demand Generation Teams Together

The webinar discusses the importance of collaboration between content, demand generation, and industry teams to enhance marketing effectiveness in an oversaturated digital landscape. Key points include designing content strategies with demand in mind and understanding audience pain points to create personalized customer journeys. The collaborative approach aims to ensure content is purposeful, relevant, and agile in meeting business needs.

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Marketo Engage• Content Marketing•Demand Generation Insights•
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Industry Success: BringYour Content and Demand GenerationTeamsTogether Rena Gadimova Sr. Global Content Strategy Manager Adobe
©2021 Adobe. All Rights Reserved. Adobe Confidential. Housekeeping  Today’s webinar is being recorded. Recording and slides will be shared after the webinar.  Speaker bio—find contact and other details on today’s presenter.  Resources box—explore additional resources.  Q&A box—please ask questions as you think of them and we will answer at the end.
©2021 Adobe. All Rights Reserved. Adobe Confidential. Speaker Rena Gadimova Sr. Global Content Strategy Manager Adobe Rena Gadimova is a senior global content strategy manager for Adobe’s Digital Experience business unit. She drives a content strategy for high tech, travel and hospitality, and manufacturing industries. Rena also partners with Gartner and Forrester to drive marketing campaigns for analyst reports that feature Adobe products. In addition to experience in content marketing, her background includes product marketing and public relations.
©2021 Adobe. All Rights Reserved. Adobe Confidential. Introduction How can marketing teams stand out in a digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
©2021 Adobe. All Rights Reserved. Adobe Confidential. Introduction How can marketing teams stand out in a digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration. You’ll learn: • How to approach content strategy design with demand in mind • What makes the partnership between content and industry teams so valuable • Why joining forces enables powerful customer journeys
©2021 Adobe. All Rights Reserved. Adobe Confidential. Content strategy planning
©2021 Adobe. All Rights Reserved. Adobe Confidential. Content strategy: a collaborative effort Working together is critical when planning out content strategy. The best business results come when marketing teams collaborate. The content team should partner closely with: • The demand generation team • The industry strategy team
©2021 Adobe. All Rights Reserved. Adobe Confidential. Demand generation
©2021 Adobe. All Rights Reserved. Adobe Confidential. The content/demand generation team collaboration The demand generation team has invaluable insights to maximize content efficiency. Reasons to partner: • Ensure that each planned content asset has a specific purpose • Understand what types of content perform best and worst for your audience • Design efficient, handcrafted email nurture programs
©2021 Adobe. All Rights Reserved. Adobe Confidential. Industry strategy
©2021 Adobe. All Rights Reserved. Adobe Confidential. The content/industry strategy team collaboration The industry strategy team has deep expertise to assist the content team with targeted content. Reasons to partner: • Stay on top of the latest trends across industries • Genuinely understand target audience’s pain points to address with content • Take content personalization to the next level
©2021 Adobe. All Rights Reserved. Adobe Confidential. Customer journeys
©2021 Adobe. All Rights Reserved. Adobe Confidential. The DNA of a successful customer journey Crafting a truly effective customer journey is powerful. Collaborative content strategy planning can help you: • Personalize your customers’ journeys and make them more relevant • Commit only to content that fulfills a business need and will be used in campaigns • Stay agile and regularly adjust content programs for the best fit
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Copyright © 2021 Adobe. All rights reserved. Adobe, the Adobe logo, and Adobe Experience Cloud are either registered trademarks or trademarks of Adobe in the United States and/or other countries.