This document discusses how librarians can use social media to connect with patrons and colleagues. It describes popular social media platforms like Twitter, Facebook, and LinkedIn and how each can be used. Twitter is best for sharing interests, news, and knowledge with patrons and finding out what topics interest them. Facebook allows for deeper connections with patrons through sharing fun topics and questions. LinkedIn is suited for professional networking with other librarians. The key is choosing the right platform for one's goals and investing consistent time to build connections and provide value to other users.

1. SOCIAL MEDIA: CONNECTING LIBRARIANS
WILMA VAN DEN BRINK
w.h.a.m.van.den.brink@hva.nl
www.jebibliotheek.nl
http://nl.linkedin.com/pub/wilma-van-den-brink/7/108/451
@wbk500
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2. Connecting to …
 Patrons
 Colleagues
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3. Connecting Librarians
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4. Connecting online?
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5. What is Social Media?
Connecting
and sharing
information
with people
on the
internet
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6. Social media: connect & share
• Multimediale sharing: photo’s, films
• Content sharing: blogs, wiki’s, documents
• Sociale Networks: communication
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7. Social media
• Multimediale sharing: photo’s, films
• Content sharing: blogs, wiki’s, documents
• Sociale Networks: communication
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8. Social media: social networking
Why do
people
connect
with
each other
on this
network
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9. 9

10. Personal
photo’s
What are you doing?
Friends
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12. LinkedIN: business connection
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13. LinkedIN: business connection
Only invite people you know
well and who know you
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14. LinkedIN
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15. Twitter: sharing interests
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16. Twitter: sharing interests
Well
known
actors
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17. Twitter: sharing interests
Organisations
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18. Twitter: sharing interests
(Inter)national colleagues 18

19. Sharing interests
Twitter
Business Relation Friend
LinkedIN Facebook
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20. Connecting with patrons -> Twitter
On Valentine's Day 2012 archives, libraries and museums join forces on
twitter with #loveheritage Want to join us? http://bit.ly/wIhJXd
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21. Connecting with patrons -> Twitter
tweet
On Valentine's Day 2012 archives, libraries and museums join forces on
twitter with #loveheritage Want to join us? http://bit.ly/wIhJXd
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22. Twitter Talk
Tweet to somebody
@[name] message
Forward a tweet from sombody to all your
followers (= Retweet)
RT @[name] original tweet
Add a keyword to a tweet
#[keyword] message
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23. Twitter: tweet to somebody
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24. Twitter: Retweet
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25. Twitter: Keywords
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26. 26

27. Connecting to …
 Patrons
 Colleagues
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28. Twitter: Dutch Research
Most interesting and Appreciated tweets:
 News
 Tips and tricks
 Responces
 Humor
How? Links to articles and websites
Source: Content Girls, Twitteronderzoek 2011;
Guido Smit, Bachelor Research at Haagse Hogeschool
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29. Twitter: from theory to practice
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30. Twitter: from theory to practice
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31. Twitter: from theory to practice
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32. Twitter: from theory to practice
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33. Twitter: most common mistakes
Goal on Twitter: connect
with patrons, but…
 Twitter for libraries = newsletter
 Mostly news about own library
 Repeat tweets
 Not following people back
 Not much time for twittering
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34. Twitter: What is your goal?
 More viewers website and
use of products, new patrons,
reputation as an expert
 Improve services by finding
out what users want
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35. Twitter: goals -> More viewers and reputation
 Account Library Name
 Great amount of followers
 Many RT’s
Large outreach
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36. Twitter: goals -> More viewers and reputation
 Follow people back
 Proactive follow people and see if they
follow you back:
useqwitter.com, friendorfollow.com
 Diversity in tweets:
iBook Apple, book reviews, new
publications, interviews autors, publishing your
own book
Twitter daily
twuffer.com
 15 minutes a day
Book: Kathy Dempsey, The Accidental Library marketer. 2009. 36

37. Twitter: goals -> More viewers and reputation
Searching in database UL Utrecht via Twitter
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38. Twitter: goals -> More viewers and reputation
Searching in database UL Utrecht via Twitter
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39. Twitter: goals -> More viewers and reputation
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40. But…
“#greatreading I liked “De witte
Tijger” better, but I do
recommend “de laatste man in
de toren” by Aravind Adiga”
“Have to return my books to the lib
tomorrow. Has anyone a great tip for
a book??!! Let me know”
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41. “I am looking for a place to study
in Groningen. Public and
University Libraries are closed”
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42. “Hello! Why didn’t anyone tell me
that the stupid University Library
was open yesterday and today.
Even until 10 PM #daretoanswer”
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43. Twitter: goals -> customer binding
 Get to know patrons
 Feedback on your products/services
 Provide new library services
Listen and communicate
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44. Twitter: goals -> customer binding
 Search for remarks and questions
twitter.com/search-home,
http://www.socialmention.com
 Ask questions
 Positive tone of voice
 Meet-ups
 Personalize the account
(who is tweeting)
 Invest time (for instance 3 hours a day)
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45. Twitter: Customer binding
“Why does the #UvA online
Library always have to
ruin my day?”
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46. Twitter: Customer binding
“@nnli Could you expain to
me why the UvA Library
ruined your day? Perhaps
we could help :-)”
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47. Twitter vs Facebook
 46 % connect to less than 5 companies on
Facebook…
 But… deeper connection on Facebook:
happy customers/feeling a connection
 However… companies do not talk about the
subjects their community wants to talk about
Source: Research by Internet Agency Kittyhawk (Frankwatching.com) and
research by Social Media Organisation: Social Embassy
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48. Facebook:
News from
the library

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49. Facebook: Fun topics, ask questions 
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50. Facebook: Why I love this book
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51. Facebook: Why I love this book in
100 most beautiful words
the English language
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52. In short: Patrons
What is your goal?
 More viewers
 Feedback, new services, bond
Twitter: shared interest
Facebook: friends network > fun things
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53. Connecting to …
 Patrons
 Colleagues
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54. Networking: face to face
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55. Networking 2012
 Meet colleagues online
 Share knowledge
 Get inspiration
 Work together
Conferences or meet-ups: bond
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56. Networking: Twitter
“What is the URL to a mindmap
tool via internet which I do not
have to download #daretoask”
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57. Networking: Twitter
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58. Networking: Twitter
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59. Networking: Twitter
“@jstaaks tried to make a
manual for citing in APA 6:
http://bit.ly/cyhxg8”
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60. Networking: Twitter
 Twitter: Who to Follow
 Make a list on Twitter (max 20 lists per account)
 http://twitter.com/followalibrary/lists
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61. Networking: LinkedIn Groups
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62. Networking: LinkedIn Groups
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63. Social Media: Connecting Librarians
 Which social network? Why do people connect?
Twitter: shared interests: share news and knowledge, meet
people, find out what is on their minds, chat with them
Facebook: friends: bonding with your happy customers
LinkedIn: business contacts: meet collegues
 Goals
 What do you want to achieve as an organisation?
 How can Social Media help you to achieve it?
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64. Set your goal
Define your
strategy
Choose your
network
And invest the
time that is
needed
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