This document discusses social media and its growth. It defines social media as online technologies that allow people to share content, opinions, and media. Some common social media tools mentioned include social networks, blogs, wikis, photo sharing, and video. The document also discusses why people participate in social networks, including to make friends, share experiences, and find jobs. It provides statistics on social network usage among different age groups. Finally, it lists some free and useful social media software and resources.

1. Social Media
World
Created by
Apurv Modi
Apurv@apurvmodi.in

2. Social Media Defi
“Social media describes the online technologies and
practices that people use to share
content, opinions, insights, experiences, perspectives, an
d media themselves.”
- Wikipedia entry for “Social Media”
In recent years, social media has utilized emerging Web
2.0 formats, such as:
• Social Networking • News aggregators
• RSS feeds • Photo sharing
• Wikis • Social Bookmarking
• Video • Blogs

3. Types of Social Networks
• Content Networks
• Distribution Networks
• Conversation Networks

4. Why People Participate In Social Networks
• To learn to express opinions
• To share experiences
• To make friends
• To participate in a committee, club, or other group
• To live a fantasy life
• To find a job
• To sell something
• To have a platform for self-expression
“The net result: Individuals will increasingly take cues from one another rather
than from institutional sources like corporations, media outlets, religions and
political bodies”.
– Forrester Research

5. Distribution Network User Characteristics
12-17 year olds: 35-54 year olds:
• Online Interests: Instant messaging, playing • Online Interests: Reading the news, sports, and politics,
online games, visiting social networks, research watching videos, visiting social networks, viewing
for homework instructional how-tos
• Top Social Networking Site: Xanga (20%) • Top Social Networking Site: MySpace (41%)
18-24 year olds:
• Online Interests: Visiting social 55+ year olds:
networks, generating content, downloading
music, watching video clips of movie • Online Interests: Reading the news, politics, and
trailers, reading entertainment reviews cooking, viewing instructional how-tos
• Top Social Networking Site: Facebook (34%) • Top Social Networking Site: MySpace (11%)
Source: Burst Media Research and e-Marketer
12 to 55+ year olds:
25-34 year olds:
•Medical Up dates, Doctors Network Top Social
• Online Interests: Reading news and Networking Site for Medical Doctors
sports, downloading music, watching video clips
of tv shows/movies, visiting social
networks, generating content
• Top Social Networking Site: Friendster (28%)
By 2012, there will be 1.5 Billion web
users creating content online, up from
64 million in 2006. -- eMarketer
5

6. Surely its just a fad?
6

7. Useful software (free & licensed)
Social Media Marketing Podcasts
Blogging RSS
Wikis Social Bookmarking
Forums Publish On Demand Books
Productivity
Email marketing
Free Biz Cards
Surveys

8. Useful resources
• Recommended • Recommended
blogs Websites
• http://leehopkins.net/ • http://www.stevepratt.com
• http://laurelpapworth.com • http://www.mediapost.com/
• http://www.headshift.com/au/ • http://www.commoncraft.com
• http://chieftech.blogspot.com/ • http://smallbusiness.edublogs.org
• http://sparkeffect.com

9. Social Media Workshop
THANKS
Apurv@apurvmodi.in