Socialmedia2012
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This document discusses using social media tools effectively and avoiding potential problems. It provides an overview of common social media platforms like LinkedIn, Facebook, and Twitter and how each can be used to build professional networks or share updates. It emphasizes managing your digital footprint and online presence, as well as tips to prevent issues like oversharing personal information, exposure to scams or spammers, and information connecting unexpectedly. The document also discusses using social media to support a group and provides resources for continuing to learn about tools, techniques, and how to stay aware of privacy and security issues online.
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Socialmedia2012
- 1. Social media tools What you can achieve with social media Using social media to help build networks The face you present to the world Preventing problems Social media and our group Finding out more Social Media Wendy Tagg
- 2. Social media tools 2
- 3. Which social media tools are we using? 30 Mini-Survey of social media use 25 30 responses 20 15 10 5 0 Linked In Facebook Twitter You Tube Google + None 3
- 4. LinkedIn – Professional Network For connecting with: • professionals • people you know well On-line CV 4
- 5. Facebook – Mostly personal For personal contact: • person • page • events/causes 5
- 6. Twitter – the water cooler For sharing snippets: • with anyone • links to other media 6
- 7. What you can achieve with social media 7
- 8. What do you use social media for ? 8
- 9. Using social media to help build networks 9
- 10. Relationships not tools 10
- 11. Who might we connect with? 11
- 12. Tools suggest people to connect to 12
- 13. Searching the network 13
- 14. Twitter – Find and Follow 14
- 15. Be “in the conversation” comment and like Useful time management video by Listen @name updates and discussions 15
- 16. Events and social media - example Before After Events – who else is going Normal keeping in Running commentary using: networking contact @LTuk12 #LTuk12 smartphone blog Who else is tweeting? tweet link with #LT12UK Check learning tech page Who has “liked”? 16
- 17. The face you present to the world 17
- 18. What makes up your digital „footprint‟ ? 18
- 19. Your profile I like to use the same photo for all my social tools hooks vs privacy 19
- 20. Manage your Digital Footprint Authenticity vs Caution: Consider the proportions of professional vs professional Don‟t overshare – bad taste jokes, employer /customer info. Be aware that personal conversations can see seen by others Monitor: Search and check what others can see about you Consider Google Alerts What would the results look like to your employer/prospective customer? Fix and adjust: Remove unwanted items Check privacy and security settings BEWARE: LinkedIn Looking for opportunities/jobs could cause trouble. 20
- 21. Damaging employment prospects • Spate of sackings • Check company policy • HR making judgements • Misunderstanding intention • Linked in default – Looking for opportunities! • Makes it look like you are job hunting • Don‟t expose client info 21 of 39
- 22. Preventing problems 22
- 23. What can go wrong ? 23
- 24. Time thief 24
- 25. Dashboards: e.g. Hootsuite Social media streams in one place Prioritise by putting in lists 25
- 26. Notifications 26
- 27. Spammers and worse Don‟t click the link 27
- 28. Don‟t give too much information don‟t provide info if you don‟t want to 28
- 29. Beware of automatic sharing beware about giving too much info about where you are and what you are doing 29
- 30. Information connecting unexpectedly Look at heading my new off for a my boss TV meeting . is an *&%$ Location ... I work for ... CV 30
- 31. Privacy Everyone can see all your info! 31
- 32. Privacy – Face Recognition 32
- 33. Trolls • People who try to upset others by posting nasty messages to get a reaction. • Usually cowardly and hidden behind fake id. • Don‟t feed them. 33
- 34. Group Think We are all individuals 34
- 35. Social media and our group 35
- 36. How can we support each other ? 36
- 37. Supporting each other • Between meeting contact to supplement emails • Ongoing discussion • Circulating information • Amplification • Helping each other learn 37
- 38. Finding out more 38
- 39. Learning about tools and techniques • Watch others • Emulate if their methods look helpful • Collection of bookmarks from this presentation http://www.diigo.com/list/wendytagg/cipd-trainers-forum-sussex-social-media • Practical guide • Directory of tools • Social learning centre http://c4lpt.co.uk/ • Blog 39
- 40. Keeping aware and out of trouble • Easily digestible • Twitter • Facebook http://blog.tweetsmarter.com/ • Alerts: on privacy, security and scams http://facecrooks.com/ • Straightforward • All aspects of the web • News http://www.knowthenet.org.uk/ • Tests 40
Editor's Notes
- My credentials are ...I am unworthy!... but I am hoping to draw on the expertise in this room.Different levels of experience so I am aiming to explore some general principles. Refer to list.Also I would very much like to explore how we use social media as a group.I am using the term social media rather than social networking because we can social network without special tools!
- In this sectionSurveyBrief tour of the main tools.
- A big thank you to everyone who took part.The light parts represent those who said they are not regular users.LinkedIn is the most popular.Facebook – 2nd but for many it is for friends and family only.At number 3, my favourite, Twitter:I like it because it has made me closer to people in my existing communities (Uckfield, people employed in the same company as me, training/learning)Most of those who mentioned YouTube, said they consumed – do go and look at M______________’s Not many on Google+ And a couple don’t use social media at all. Others have mentioned Yammer, Four Square, blogs and websites.
- Showing screenshots of the big 3 so everyone knows what we are talking about. This first one is LinkedIn.Common features are:Connecting with people and seeing what they are doingContributingProfileLinkedIn – for building a professional networkIn LinkedIn’s words ... Connecting to someone on LinkedIn implies that you know them well:They’ll have access to people you knowOthers may ask you about them and vice versaYou’ll get updates on their activity
- Quite a few people use it – mostly for personal rather than professional reasons.Allows you to collect contacts, pictures etc. around a specific personality, event or cause.Many companies have a presence.Person – allows “friending” and doesn’t have to be a person (e.g. Company, Individual)Page – much more self contained but allows “likes” (e.g. LT12UK event, CIPD)
- Sharing tiny pieces of information, links, photos etc.You see a stream of fragments from the people you have chosen to follow.Some of these lead to conversations.Very much in the moment. However you can look back – e.g. By viewing anything that mentions you by name.Good for picking up the sort of “Ambient knowledge” that you used to pick up in the office or market place.People tend to welcome being followed by strangers with whom they have something in common on Twitter but not Facebook or LinkedIn.
- In this section:How people are using social mediaR___________ pointed out the importance of having a strategy.M___________ has a blog post with a useful outline
- Connecting with peopleSharing information – gossip, news, photos, links to educational materialMarketing, sellingLearning“conversational marketing”... and what you are hoping for?
- This section:Outlines different ways of building your network.
- The good news: You use the same networking skills that you already have – refer to session last yearSocial media simply:provide some extra channelsallow some mutual supportallows sharing********************************************************************When choosing your tools ask yourself - In which tools and communities do your peers and/or customers congregate?... And the simplest way to find out is ask.For me, it is learning what relationships and behaviours are appropriate in each tool. If you consider that each tool, and each group within a tool, provides a social space – then you need to learn how to interact with others in a way that is appropriate to that social space. After all, most of us behave differently in the office c.f. a pub.The reason it is not tools is:Tools go in and out of favour.Tools change frequently – so there is no real point in carefully comparing features or learning A-Z of each tool that you choose to use.
- This is for me – others will be differentConventional comms for practical project matters.Social media provides an extra, lower pressure, route for:Highlighting useful tidbits of publicly available informationChatPeople that I don’t have a previous connection with.
- Tools try and connect you based on information that you provide.Linked in – you add employment dates and it makes suggestions based on people who worked there at the same timeContacts of ContactsIn the same way - your contacts will find you especially if you are active.M________________ mentioned the “so called ‘friends’ you are supposed to have adopted along the way.You don’t have to accept all invitations. In LinkedIn and Facebook, you should only accept those from people you know.Both Facebook and LinkedIn want your email contacts list – I suggest that you avoid giving it to them otherwise your contact will be spammed with invitations.
- Tools provide search facilities that help you find people you know. You can also try search engines. However if you are looking for a common name it can be hard to identify the person you want, which is where profiles comes in.Profile - Balance providing enough ‘hooks’ for people to find and identify you with keeping what you want to keep private, private.
- Looking for a topic that you are interested in leads you to people you might wish to connect with.Search to find who is talking about:name of town or organisationan event – these are often tagged.Tags – keywords, names that help group information together. – e.g. #LT12UK #sherlock, #Birdwatch (28th 29th Jan), or a webinarOnce you have found someone you find interesting – someone you know, a fellow trainer etc.Follow – and they might follow youCheck their follow list – you might find people to follow there.
- Share, mention and acknowledge.If you contribute people will find you.Twitter chat - #chat2lrn Thurs 16.00GMT
- Surges of activity around events. You already know:Events are very helpful when expanding your network.Your network is very helpful for getting the most out of an event.You can use social media tools to enhance networking.This is a show I’ve just been to. Can be all sorts of things: Courses, TV programmes, RSPB garden birdwatch, local eventsThis is for attendee – but presenters can play too!Running a course:Asking questions during the design can create interest in the courseMaking one or two fragments available to view can tell people what you are aboutAnnouncement can let others know that there are places available.
- Considering what they call your ‘digital footprint’ or what you look like to others who encounter you on line.
- According to the OU it is everything about you on line.It is:Information you consciously add to profiles etc.Information you add to social media including conversationsWho you connect withInformation that others add about you.
- You set up a profile consciously.Photo :I like to keep mine consistentusually require a square Don’t leave it as the default – at best it is unhelpful, at worst people will think you are a spambotDecide where you want to draw the privacy line:More ‘hooks’ such as location, will make you more attractive to your potential connectionsBut you need to decide whether you want to expose that information.If you are employed, you might wish to state who you are employed by if you comment about professional matters.
- It’s not a minefield – more of a cow pat fieldRefer to the in a nutshell piece “Social Networking – risks and rewards” – useful for those of us who have a direct employer. ReferencesThe link goes to some information about building and taking care of your digital footprint. http://www.open.ac.uk/careers/digital-footprint.phpSome professional– but be careful who you talk about and what you reveal – for example I would probably get into trouble for mentioning a customer name.Some personal observationsBalance depends on the network and what suits you.E.g. Tweets : 5 industry, 3 personal, 2 my work
- Highly publicised because of noveltyBeware that people are making judgements based on what they don’t understand.E.g. Linked in defaults to showing “Looking for opportunities” and similar items makes it look like you are job hunting.CIPD : In a nutshell : Social networking - risks and rewards (Useful for employers and employees)Check your employer’s policy and talk to their social networking people.Remember that personal conversations are visible to many.“online conduct should not differ from offline conduct”.
- What could go wrong and how can we stop it happening?
- Examples of prosecutions or sackings because of social networkingRobin hood airportLinked inFor me the biggest one is ...
- Don’t keep checking – beware that random arrival of info. appeals to our gambler’s instinct – so have a routine that fits in with your life.Use lists to prioritise those that you are following.Use a dashboard.You can get some time back by recycling and sharing.Can take the weight off your email inbox.
- Various tools : Hootsuite, tweetdeckPuts various social media streams in one placeJust info – no toys!
- M___________ mentioned being deluged by trafficNetworks send information to you by email. Usually there is far too much and you need to reduce the quantity.Find settings, email preferences/notificationsGo through and untick anything you don’t wantI’ve chosen to keep contact/friend requests, personal messages.The example here is LinkedIn.Facebook – Down arrow on rhs, then Account Settings then, on lhs, notifications.Linked in – applies to groups too.
- This is an example from twitter.How I knew it was spam.They want you to click the link – DON’TAt best an annoying advert. At worst they are trying to hijack accounts.It’s a good idea to check where links go by hovering over them – even if you know the person it came from. They might have been fooled by an intriguing message.If you can, report as spam. Also if a bot follows you, block it.LinkedIn and Facebook – be careful about what you like and/or log into.
- You must decide whether you are willing to certain types of information – e.g. Date of birth, mobile phone number.Once you are in, it will keep asking you for more info – don’t be pressured into giving what you don’t want to share.
- Automated sharing (e.g. Location) can cause problems. It is easy to forget that you are sharing your info with the world.If you try a new application that shares automatically, set a deadline and reminder to check that you are still happy to share.
- Make sure you share consciously ...Don’t put anything in social media that belongs in a private channel – e.g. I don’t identify customers.Careful about revealing your location.If you switch an app that makes automatic updates, make a deadline for checking you still want to do this
- Check your settings regularly and stay aware of privacy and security recommendations.Tweetsmarter (beware it promotes apps.) and Facecrooks.
- Scroll down the pageTags – keywords, names that help group information together.Can be very helpful but personally I don’t want people tagging me in photos.Tags – face recognitionGoogle+ now had 'Find my face'- finds you in photos and gives you the option to tag.
- Useful article from lifehacker:http://lifehacker.com/5854053/how-to-stop-caring-about-trolls-and-get-on-with-your-lifeR__________ mentioned a related issue:“silliness and overblown egos in some postings” – newspaper comments tend to be like disgusted of Tunbridge Wells on acid.
- Refer to the groups session we had a while back.Try and pick some people that are not like you. In my opinion one of the worst problems of social media is that it encourages ‘herding’ of like-minded people who end up thinking they are right-minded people because they don’t hear a diversity of views.
- This meeting will explore how we can use appropriate technology to raise our profiles and to communicate with one another using social media in particular...if we choose to From Francis:The last area is one which is very relevant to this group as the Trainers Forum is already a network which operates primarily through face to face interaction. However this does not preclude extending the ways we communicate.
- My ideasBetween meeting contact to supplement emailsThere are existing groups that are for CIPD people:Linkedin - CIPD – large numbers, activeLinkedin - CIPD Sussex Group – Last contribution before ChristmasHow about setting up a group in Linked in? (assuming we want to keep it ‘in the family’)Circulation and amplificationI’ve set up a twitter list https://twitter.com/#!/list/WendyTagg/cipdtrainersforumsussex Makes it easy to follow each otherI could set up a list of bookmark for blogs (diigo, public)