The document discusses how museums can leverage social media and technology to better fulfill their missions. It provides examples of how the Museum of Modern Art and San Diego Zoo use social platforms like Facebook, Twitter, and blogs to engage wider audiences and share content. The Walker Art Center is highlighted for becoming a digital hub for contemporary art, not just what is in their physical collection, resulting in a 40% increase in website traffic. For museums to fully realize their potential online requires investing in dedicated digital staff and moving beyond seeing websites only as marketing tools.
Online communities are important because they allow for social connections and sharing. They empower users to be media owners and participate in non-linear conversations. While content was once king, community engagement is now more important, as people value relationships over information. To build a successful online community, one must understand people, listen to the community, get involved in discussions, and create remarkable content that adds value and can be shared.
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideassomisguided
This document summarizes key points from a presentation by Clay Shirky on online marketing and the internet revolution. Shirky discusses how the internet combines previous revolutions in printing, communication, recorded media, and broadcast media. He explains that the internet enables freedom of press, speech, and assembly through sharing, conversation, collaboration, and collective action. The presentation emphasizes that new tools change behaviors more than games and that conversation, collaboration and community are fundamental to online marketing.
This document provides public relations and social media recommendations for ZooLoo, including a proposed strategic approach and budget. The strategic approach involves four initiatives to rapidly build ZooLoo's user base: 1) a communications offensive to introduce ZooLoo to media and influencers, 2) a "ZooCrew" viral contest offering college scholarships, 3) a "Pimp My Prom" contest for high schools, and 4) a "Touchdown Tour" engaging college students at football games. Metrics and a $500,000 budget are also recommended to measure results and fund the initiatives.
Essential Online Tools for Historical Societiesvtrural
Presentation to the 2013 League of Local Historical Societies & Museums Annual Meeting Building on a Strong Foundation - Friday, November 1, 2013 - Barre, Vermont
What online tools are must-haves for your local historical society? You are invited to attend a discussion on how local historical societies are using digital tools to spread history, recruit volunteers, document events, and archive their collections. Specific topics of discussion will include getting your historical society online, using social media (Facebook) for education, recruitment and research, and the importance of archiving your collection on the “cloud.
Presentation by: Rob Fish, Vermont Digital Economy Project and Adriene Katz, Shelburne Museum.
Presentation to the CURSO DE VERANO
Bilbao Arte eta Kultura UPV/EHU: museos, redes sociales y tecnología 2.0 (museums, social networks and 2.0 technology)
6-7 July 2010 at the invitation of the University of the Basque Country.
http://tubilbao.blogspot.com/2010/06/bak-uda-ikastaroa-curso-de-verano.html
e-Health and the Social Web ("Web 2.0")/the 3-D Web: Looking to the future wi...Maged N. Kamel Boulos
The Social Web and the 3-D Web/virtual worlds and globes in Medicine and Health
e-Health and the Social Web/the 3-D Web: Looking to the future with sociable technologies and social software
Covers 3-D social networks and virtual worlds/the 3-D Web (including Second Life) and how they relate to Web 2.0 (M.N.K. Boulos - April 2007 - 32 slides)
Find out more at http://healthcybermap.org/sl.htm
This document discusses how content creation, distribution and consumption is changing due to an increasingly connected world and the rise of online communities. Key points include:
- Social media is becoming integrated into all forms of media and entertainment. Users are empowered to both consume and create content.
- Attention must now be earned through engaging communities rather than just buying ads. Agility and responsiveness to users is important for businesses.
- Successful online communities listen to feedback, add value, recognize user contributions and are responsive in real-time. Content should be shareable and spreadable across networks.
- Users are taking on new roles like authenticating information, making sense of stories and leading discussions. This is shifting the
Online communities are important because they allow for social connections and sharing. They empower users to be media owners and participate in non-linear conversations. While content was once king, community engagement is now more important, as people value relationships over information. To build a successful online community, one must understand people, listen to the community, get involved in discussions, and create remarkable content that adds value and can be shared.
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideassomisguided
This document summarizes key points from a presentation by Clay Shirky on online marketing and the internet revolution. Shirky discusses how the internet combines previous revolutions in printing, communication, recorded media, and broadcast media. He explains that the internet enables freedom of press, speech, and assembly through sharing, conversation, collaboration, and collective action. The presentation emphasizes that new tools change behaviors more than games and that conversation, collaboration and community are fundamental to online marketing.
This document provides public relations and social media recommendations for ZooLoo, including a proposed strategic approach and budget. The strategic approach involves four initiatives to rapidly build ZooLoo's user base: 1) a communications offensive to introduce ZooLoo to media and influencers, 2) a "ZooCrew" viral contest offering college scholarships, 3) a "Pimp My Prom" contest for high schools, and 4) a "Touchdown Tour" engaging college students at football games. Metrics and a $500,000 budget are also recommended to measure results and fund the initiatives.
Essential Online Tools for Historical Societiesvtrural
Presentation to the 2013 League of Local Historical Societies & Museums Annual Meeting Building on a Strong Foundation - Friday, November 1, 2013 - Barre, Vermont
What online tools are must-haves for your local historical society? You are invited to attend a discussion on how local historical societies are using digital tools to spread history, recruit volunteers, document events, and archive their collections. Specific topics of discussion will include getting your historical society online, using social media (Facebook) for education, recruitment and research, and the importance of archiving your collection on the “cloud.
Presentation by: Rob Fish, Vermont Digital Economy Project and Adriene Katz, Shelburne Museum.
Presentation to the CURSO DE VERANO
Bilbao Arte eta Kultura UPV/EHU: museos, redes sociales y tecnología 2.0 (museums, social networks and 2.0 technology)
6-7 July 2010 at the invitation of the University of the Basque Country.
http://tubilbao.blogspot.com/2010/06/bak-uda-ikastaroa-curso-de-verano.html
e-Health and the Social Web ("Web 2.0")/the 3-D Web: Looking to the future wi...Maged N. Kamel Boulos
The Social Web and the 3-D Web/virtual worlds and globes in Medicine and Health
e-Health and the Social Web/the 3-D Web: Looking to the future with sociable technologies and social software
Covers 3-D social networks and virtual worlds/the 3-D Web (including Second Life) and how they relate to Web 2.0 (M.N.K. Boulos - April 2007 - 32 slides)
Find out more at http://healthcybermap.org/sl.htm
This document discusses how content creation, distribution and consumption is changing due to an increasingly connected world and the rise of online communities. Key points include:
- Social media is becoming integrated into all forms of media and entertainment. Users are empowered to both consume and create content.
- Attention must now be earned through engaging communities rather than just buying ads. Agility and responsiveness to users is important for businesses.
- Successful online communities listen to feedback, add value, recognize user contributions and are responsive in real-time. Content should be shareable and spreadable across networks.
- Users are taking on new roles like authenticating information, making sense of stories and leading discussions. This is shifting the
MPub: Intro to Marketing Tactics & Principlessomisguided
This document outlines an introductory marketing course for publishers given by Monique Trottier. The course covers topics such as the history and evolution of marketing, key marketing principles and tactics, and how new technologies and social media have impacted marketing and publishing. It provides learning objectives and outlines topics to be covered including the culture of the web, social sharing and collaboration online, and how behaviors have changed with new tools. Students will watch a video on these topics and do a group exercise creating an online cookbook page collaboratively using social media tools.
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
This document provides an overview of social media and why companies should engage with it. In 3 sentences: It discusses how social media usage has grown tremendously, with billions of users worldwide spending significant time on sites like Facebook and YouTube. While many companies have a social media presence, most do not truly engage with customers and communities through two-way conversations. The document argues that for companies to truly benefit from social media, they need to define a strategic approach focused on conversations rather than one-way marketing and be willing to listen to and engage with customers.
This document discusses how librarians can use social media to connect with patrons and colleagues. It describes popular social media platforms like Twitter, Facebook, and LinkedIn and how each can be used. Twitter is best for sharing interests, news, and knowledge with patrons and finding out what topics interest them. Facebook allows for deeper connections with patrons through sharing fun topics and questions. LinkedIn is suited for professional networking with other librarians. The key is choosing the right platform for one's goals and investing consistent time to build connections and provide value to other users.
Social Media for the Scared February 2014Bex Lewis
Day long course designed for the Church of England, encouraging people to think about why, what, when, etc. to use social media, provided by Dr Bex Lewis, Director of Digital Fingerprint Social Media Consultancy.
Michael Edson @ Walker Art Center: What is a CommonsMichael Edson
annotated/footnoted talk given at the Walker Art Center's "Opening the Field" celebration in Minneapolis, MN, 6/2/2010. The talk goes through some of the reasons why the Smithsonian Commons project is important to accomplishing the Smithsonian's mission, and what the characteristics of a commons are or might be...
Enhancing your research impact through social mediaNicola Osborne
Nicola Osborne provided an introduction to using social media to enhance research impact. She discussed various social media platforms like blogs, Twitter, YouTube and their benefits for networking, disseminating work, and engaging audiences. Osborne emphasized the importance of considering your goals and audiences when developing content. She also cautioned against sharing sensitive or inappropriate content and provided tips for evaluating the success of social media engagement.
The document provides guidance on how charities can use social media to engage young people. It discusses which social media platforms are popular among different age groups, the importance of being present on platforms where the target audience spends time, and tips for using social media appropriately and effectively for nonprofit engagement. These tips include starting by using the tools personally, listening to audience conversations, driving traffic to the organization's website, being friendly and keeping content fresh, responding to messages and comments, and monitoring efforts. Resources for volunteering, safety, and social media monitoring are also listed.
The document provides a reverse storyboard for a 2005 Hollyoaks episode. It describes 6 shots involving characters playing and discussing the drinking game "strip bricks" at a bar. Shot descriptions include angles, actions, dialogue between characters, duration, and editing details. The shots discuss the rules of the game, one character's lack of skill at it, their insistence he play again, and another character refusing to play more. Background music and sound effects are also noted.
The document discusses the need to improve employment opportunities for women in India, particularly in rural areas, through stronger industry-academia linkages and increasing women's participation in sectors like banking, health, education, and police. It notes that unemployment is significantly higher among female diploma holders compared to males, and that empowering women economically could help address poverty and support families.
Ambili is an Indian singer who won the reality show Sunsilk Gang of Girls on Zoom. She has performed extensively across India, including at the National Youth Festival for 60,000 people. Ambili is currently featured on Zee Muzic and Zee Trendz television channels. She is described as India's answer to Madonna, known for her talented singing, energetic and mesmerizing stage presence, and ability to get audiences dancing. Ambili has performed for many corporate and college events over the past few years.
Negnu network create movie on windows movie makerNegnuNetwork
To create a movie on Windows Movie Maker, open the program which can be downloaded from Microsoft.com. Import files into the collection to begin editing the video by adding transitions, effects, titles, credits, and music between slides. The finished video can then be uploaded to YouTube.
The document provides motivation and advice for achieving success in life and career. It encourages dreaming and having goals, quotes Bon Jovi lyrics about being where you're meant to be, and says India's future leaders should come from its youth today. It also shares advice that to be a winner you must plan, prepare, and expect to win. Finally, it outlines the steps to good decision making like gathering information, analyzing alternatives, and implementing decisions.
Negnu Studios, a division of NEGNU Network, provides entertainment and marketing services such as video and audio production, SEO, social media marketing, and web development for commercial clients. Located in Tempe, Arizona, Negnu Studios offers full-service video production from initial recording through broadcast.
Sangam University was established in 2012 in Bhilwara, Rajasthan, India by the Sangam Group of Industries. It offers a range of undergraduate and postgraduate programs in engineering, management, computer applications, sciences, arts and humanities. The document provides details about the university's vision, mission, facilities, scholarships, and activities. It aims to provide high-quality, industry-relevant education to help students achieve their aspirations and opportunities.
Reflexión compartida de un grupo de mujeres en torno a la paz y la convivencia Josune Murgoitio
Este documento resume las conclusiones de un grupo de mujeres sobre la paz y convivencia en el País Vasco. Plantean que se debe hacer un diagnóstico más amplio del conflicto que incluya otros problemas como las desigualdades de género, socioeconómicas y laborales, así como las discriminaciones culturales y raciales. Argumentan que la participación política de las mujeres ha sido invisibilizada y que consolidar la paz requiere un reparto más equitativo del poder tanto en lo político como en lo social.
Reserve Bank of India - RBI ForEx Workshop at Bhilwara - Topic Trade Regulati...sangamuniversity
Regional Director Dr Sathyan David Reserve Bank of India - RBI Jaipur and Team conduct First Time Ever workshop cum interactive session on ForEx Management at Bhilwara on 26 Aug 2013 in which Mewar Chamber of Commerce officials, Importers & Exporters, Charted Accountants & Company Secretaries, officials from Lead Banks, Vice Chancellor along with a team of MBA Faculty from Sangam University actively participated in the proceedings. Sri CD Srinivasan Chief General Manager from RBI Mumbai conducted the FEMA session including Derivatives with Clinical Precision. Ms Sunanda Batra from RBI Jaipur proposed vote of thanks and Sri ML Meena from RBI Jaipur anchored the proceedings.
Reserve Bank of India RBI Jaipur Forex Workshop - FEMA at Bhilwarasangamuniversity
Regional Director Dr Sathyan David Reserve Bank of India - RBI Jaipur and Team conduct First Time Ever workshop cum interactive session on ForEx Management at Bhilwara on 26 Aug 2013 in which Mewar Chamber of Commerce officials, Importers & Exporters, Charted Accountants & Company Secretaries, officials from Lead Banks, Vice Chancellor along with a team of MBA Faculty from Sangam University actively participated in the proceedings. Sri CD Srinivasan Chief General Manager from RBI Mumbai conducted the FEMA session including Derivatives with Clinical Precision. Ms Sunanda Batra from RBI Jaipur proposed vote of thanks and Sri ML Meena from RBI Jaipur anchored the proceedings.
MPub: Intro to Marketing Tactics & Principlessomisguided
This document outlines an introductory marketing course for publishers given by Monique Trottier. The course covers topics such as the history and evolution of marketing, key marketing principles and tactics, and how new technologies and social media have impacted marketing and publishing. It provides learning objectives and outlines topics to be covered including the culture of the web, social sharing and collaboration online, and how behaviors have changed with new tools. Students will watch a video on these topics and do a group exercise creating an online cookbook page collaboratively using social media tools.
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
This document provides an overview of social media and why companies should engage with it. In 3 sentences: It discusses how social media usage has grown tremendously, with billions of users worldwide spending significant time on sites like Facebook and YouTube. While many companies have a social media presence, most do not truly engage with customers and communities through two-way conversations. The document argues that for companies to truly benefit from social media, they need to define a strategic approach focused on conversations rather than one-way marketing and be willing to listen to and engage with customers.
This document discusses how librarians can use social media to connect with patrons and colleagues. It describes popular social media platforms like Twitter, Facebook, and LinkedIn and how each can be used. Twitter is best for sharing interests, news, and knowledge with patrons and finding out what topics interest them. Facebook allows for deeper connections with patrons through sharing fun topics and questions. LinkedIn is suited for professional networking with other librarians. The key is choosing the right platform for one's goals and investing consistent time to build connections and provide value to other users.
Social Media for the Scared February 2014Bex Lewis
Day long course designed for the Church of England, encouraging people to think about why, what, when, etc. to use social media, provided by Dr Bex Lewis, Director of Digital Fingerprint Social Media Consultancy.
Michael Edson @ Walker Art Center: What is a CommonsMichael Edson
annotated/footnoted talk given at the Walker Art Center's "Opening the Field" celebration in Minneapolis, MN, 6/2/2010. The talk goes through some of the reasons why the Smithsonian Commons project is important to accomplishing the Smithsonian's mission, and what the characteristics of a commons are or might be...
Enhancing your research impact through social mediaNicola Osborne
Nicola Osborne provided an introduction to using social media to enhance research impact. She discussed various social media platforms like blogs, Twitter, YouTube and their benefits for networking, disseminating work, and engaging audiences. Osborne emphasized the importance of considering your goals and audiences when developing content. She also cautioned against sharing sensitive or inappropriate content and provided tips for evaluating the success of social media engagement.
The document provides guidance on how charities can use social media to engage young people. It discusses which social media platforms are popular among different age groups, the importance of being present on platforms where the target audience spends time, and tips for using social media appropriately and effectively for nonprofit engagement. These tips include starting by using the tools personally, listening to audience conversations, driving traffic to the organization's website, being friendly and keeping content fresh, responding to messages and comments, and monitoring efforts. Resources for volunteering, safety, and social media monitoring are also listed.
The document provides a reverse storyboard for a 2005 Hollyoaks episode. It describes 6 shots involving characters playing and discussing the drinking game "strip bricks" at a bar. Shot descriptions include angles, actions, dialogue between characters, duration, and editing details. The shots discuss the rules of the game, one character's lack of skill at it, their insistence he play again, and another character refusing to play more. Background music and sound effects are also noted.
The document discusses the need to improve employment opportunities for women in India, particularly in rural areas, through stronger industry-academia linkages and increasing women's participation in sectors like banking, health, education, and police. It notes that unemployment is significantly higher among female diploma holders compared to males, and that empowering women economically could help address poverty and support families.
Ambili is an Indian singer who won the reality show Sunsilk Gang of Girls on Zoom. She has performed extensively across India, including at the National Youth Festival for 60,000 people. Ambili is currently featured on Zee Muzic and Zee Trendz television channels. She is described as India's answer to Madonna, known for her talented singing, energetic and mesmerizing stage presence, and ability to get audiences dancing. Ambili has performed for many corporate and college events over the past few years.
Negnu network create movie on windows movie makerNegnuNetwork
To create a movie on Windows Movie Maker, open the program which can be downloaded from Microsoft.com. Import files into the collection to begin editing the video by adding transitions, effects, titles, credits, and music between slides. The finished video can then be uploaded to YouTube.
The document provides motivation and advice for achieving success in life and career. It encourages dreaming and having goals, quotes Bon Jovi lyrics about being where you're meant to be, and says India's future leaders should come from its youth today. It also shares advice that to be a winner you must plan, prepare, and expect to win. Finally, it outlines the steps to good decision making like gathering information, analyzing alternatives, and implementing decisions.
Negnu Studios, a division of NEGNU Network, provides entertainment and marketing services such as video and audio production, SEO, social media marketing, and web development for commercial clients. Located in Tempe, Arizona, Negnu Studios offers full-service video production from initial recording through broadcast.
Sangam University was established in 2012 in Bhilwara, Rajasthan, India by the Sangam Group of Industries. It offers a range of undergraduate and postgraduate programs in engineering, management, computer applications, sciences, arts and humanities. The document provides details about the university's vision, mission, facilities, scholarships, and activities. It aims to provide high-quality, industry-relevant education to help students achieve their aspirations and opportunities.
Reflexión compartida de un grupo de mujeres en torno a la paz y la convivencia Josune Murgoitio
Este documento resume las conclusiones de un grupo de mujeres sobre la paz y convivencia en el País Vasco. Plantean que se debe hacer un diagnóstico más amplio del conflicto que incluya otros problemas como las desigualdades de género, socioeconómicas y laborales, así como las discriminaciones culturales y raciales. Argumentan que la participación política de las mujeres ha sido invisibilizada y que consolidar la paz requiere un reparto más equitativo del poder tanto en lo político como en lo social.
Reserve Bank of India - RBI ForEx Workshop at Bhilwara - Topic Trade Regulati...sangamuniversity
Regional Director Dr Sathyan David Reserve Bank of India - RBI Jaipur and Team conduct First Time Ever workshop cum interactive session on ForEx Management at Bhilwara on 26 Aug 2013 in which Mewar Chamber of Commerce officials, Importers & Exporters, Charted Accountants & Company Secretaries, officials from Lead Banks, Vice Chancellor along with a team of MBA Faculty from Sangam University actively participated in the proceedings. Sri CD Srinivasan Chief General Manager from RBI Mumbai conducted the FEMA session including Derivatives with Clinical Precision. Ms Sunanda Batra from RBI Jaipur proposed vote of thanks and Sri ML Meena from RBI Jaipur anchored the proceedings.
Reserve Bank of India RBI Jaipur Forex Workshop - FEMA at Bhilwarasangamuniversity
Regional Director Dr Sathyan David Reserve Bank of India - RBI Jaipur and Team conduct First Time Ever workshop cum interactive session on ForEx Management at Bhilwara on 26 Aug 2013 in which Mewar Chamber of Commerce officials, Importers & Exporters, Charted Accountants & Company Secretaries, officials from Lead Banks, Vice Chancellor along with a team of MBA Faculty from Sangam University actively participated in the proceedings. Sri CD Srinivasan Chief General Manager from RBI Mumbai conducted the FEMA session including Derivatives with Clinical Precision. Ms Sunanda Batra from RBI Jaipur proposed vote of thanks and Sri ML Meena from RBI Jaipur anchored the proceedings.
A Museum Journey from Web 1.0 to Web 2.0Conxa Rodà
A quick overview on museums of the world 2.0 presence and presentation of Museu Picasso of Barcelona 2.0 process. Slides are probably not of the best trendy multimedia design, but content is tasty (hopefully!).
1. The document discusses the importance of museums adopting social media platforms like Facebook, Flickr, YouTube, and blogs to engage with modern internet users and encourage participation, sharing, and community building.
2. It provides examples of leading museums that have created popular presences on various social networks and highlights best practices.
3. The Museu Picasso project aims to fully integrate social media into its operations by establishing profiles on key platforms and encouraging user-generated content to make its collection more accessible and engage new audiences.
1. The document discusses the importance of museums adopting social media platforms like Facebook, Flickr, YouTube, and blogs to engage with modern internet users and encourage participation, sharing, and community building.
2. It provides examples of leading museums that have created popular presences on various social networks and highlights best practices.
3. The Museu Picasso project aims to fully integrate social media into its operations by establishing profiles on key platforms and encouraging user-generated content to make its collection more accessible and engage new audiences.
Overview Of Current Museum Presence In Social Mediaconiecto
Presentation at the "Get Connected - Your Museum and Web 2.0" workshop organised by the Irish Museums Association in collaboration with the Interaction Design Centre at the University of Limerick hosted by the Hunt Museum, Limerick (13 November 2009)
Evaluating Social Media: American Association of Museums (AAM) 2010Dana Allen-Greil
This document discusses evaluating social media use in museums. It provides tips for developing a social media strategy, including listening to conversations, benchmarking against peers, setting goals, measuring engagement, and creating actionable reports. Challenges discussed include transparency, convincing skeptics of the value, and integrating social media practices. The presentation provides many resources and tools for social media evaluation.
1) The document discusses challenges with online forums, such as scalability and civility, and proposes that the goal of museum forums should be encouraging visitors' storytelling about exhibits rather than deliberation.
2) It analyzes an existing museum forum that received few comments and responses. Proposed solutions include scaffolding participation through prompts and design elements that incorporate the museum's collection.
3) The key recommendation is that forum design should emphasize storytelling about visitors' experiences and keep the museum central to users' interactions.
Final 559 Presentation: Information Literacy, Web 2.0, and Public LibrariesUBC
The document discusses using social media platforms like Facebook, Twitter, and YouTube to teach information literacy skills to patrons in public libraries. It defines information literacy and social media, and examines how libraries can help patrons understand and evaluate information from these sources. The author provides recommendations for libraries to create social media accounts, engage patrons on these platforms, and demonstrate how to use and cite information from social media sources through hands-on instruction and opportunities to experiment.
The document discusses three models for mobile learning (mLearning) in museums: learning on demand, learning from crowds and communities, and peer-to-peer learning. It notes that mobile devices allow new opportunities for connecting, collaborating and learning beyond traditional audio tours. The document advocates developing a distributed museum network and integrating mobile strategies into all aspects of an institution's work, such as crowdsourcing collections data and enabling user contributions.
The document discusses how organizations can use Web 2.0 tools like wikis, tags, social networking, and sharing platforms to better engage with customers. It provides examples of how cultural institutions and non-profits can connect with patrons by making content interactive and collaborative through tools like photo sharing, video contests, and digital storytelling. The key takeaways are to have an integrated online and offline strategy, speak with an authentic voice that aligns with your mission, and invite feedback to build long-term relationships.
MW2010: N. Proctor, The Museum Is Mobile: Cross-platform content design for a...museums and the web
The document discusses designing mobile content and experiences for museum audiences. It argues for moving beyond traditional audio tours and instead focusing on social media, facilitating conversations, and connecting communities of interest. Examples are provided of mobile experiences that engage audiences both inside and outside the museum.
Mubu is a project that uses digital activities and online resources to promote learning and community engagement. It links digital media like videos, podcasts and maps created by museums, artists, and writers to showcase museum projects and develop online audiences. The goals are to provide training for museum staff, collaborate with community partners, and distribute digital content to websites where audiences spend time in order to increase museum visitors. One project under Mubu called "My Life As An Object" used social media to engage audiences about museum objects by tweeting from the perspective of a chopper bike and sharing photos, videos and music to tell its story.
Keynote for #teema14
http://www.nba.fi/fi/museoalan_kehittaminen/teemapaivat/puheenvuorot
Museoalan Teemapäivät/Museum Theme Days 2014
11-12 September, Helsinki
Justifiying social media for nigerian libraries and librariansEkuoye Seun
The document discusses justifying the use of social media for Nigerian libraries and librarians. It begins by providing context on the history of information communication from early methods like writing and newspapers to modern technologies like the internet and social media. It then defines social media and networking, and outlines benefits for libraries such as promoting services, engaging users, and gathering feedback cost-effectively. Challenges like maintaining engagement and generating content are also covered. Overall, the document argues that social media can help libraries better serve users and should be embraced, despite challenges, as digital communication increases in importance.
1) The document discusses how museums can use new media like social networks, APIs, and web 2.0 technologies to have a dialogue with audiences and become less of a traditional gatekeeper of culture.
2) It advocates that museums should play the role of curator by selecting content and guide by explaining and combining content, while also acting as a hub to facilitate community discovery and collaboration.
3) The key point is that new media should be used as an instrument to further the museum's mission, not as an end goal in itself, and museums must ensure technologies actually enable participation rather than just communication.
1) The document discusses how new media and Web 2.0 technologies can enable museums to have a dialogue with audiences and allow audiences to participate in creating and sharing culture.
2) It argues that museums should move from a traditional broadcast model to an online conversation model where they act as curators and guides rather than gatekeepers, and play a hub role in community discovery and collaboration.
3) The document advocates that museums use social networks like Twitter and Facebook to become virtual social meeting spaces and enable dialogue between audiences, museum staff, and artists.
This document discusses how arts organizations can build conversational brands on social media by engaging users and communities. It notes that traditional organizational structures are being challenged by Web 2.0, which focuses on users over institutions. Examples are given of museums using tools like Flickr, podcasts, and mobile apps to encourage user participation and global collaboration. The rise of social media is outlined, showing how the average 18 year old now has more conversations than their grandparents. Recommendations are made for arts organizations to build trust, listen, establish networks, engage communities, share content, react to users, target influencers, involve communities, disrupt schemas, and sustain conversations to build word-of-mouth and advocacy.
Similar to Birla Museum Pilani Director's conference 7-9 Dec 2012 (20)
Birla Museum Pilani Director's conference 7-9 Dec 2012
1. Birla Museum Pilani Rajasthan 333031
First & Foremost Science & Technology Museum of India
http://www.birlamuseum.in/
12th All India Conference of Heads of Science Museums / Centers
December 7 - 9, 2012
Theme of the Conference: Networking Strategies for Success
Talk on Social Media & Museum Networking
by
Prof BR Natarajan, President – Vice Chancellor
Sangam University Bhilwara Rajasthan 311001
http://www.sangamuniversity.ac.in
2. There are roughly 2 million paid staff and 1.9
million volunteers making things happen in the
arts and cultural space. That’s almost 4 million
people! They serve over 850 million visitors
that generate $166.2 billion dollars in business
every year. In order to sustain this type of
impact, tech savvy art museums, zoos,
historical sites, botanical gardens and many
other types of arts and cultural nonprofits
understand that technology is indeed the key
to sustaining their growth.
3. •A website is a destination - so visiting a museum’s
website is analogous to visiting its building—it has
an address on the internet just as it has an address
on the street (assuming it isn’t a virtual museum!)
•The same term, “visitor,” is used to identify when
one views the museum’s homepage and when one
walk through its doors.
•In email, sending an inquiry to the main museum
email address isn’t much different from calling the
museum’s main telephone number.
4. What is the main aim of a museum
website? Browsing the internet, one
quickly concludes that this is to
promote the institution to potential
visitors.
This is of course a worthwhile aim,
museums would not exist without an
audience, but in present day context
museum websites can be much more.
5. The starting point for all digital activities within a
museum should be it’s mission, this is likely to be to
educate, to inspire, to preserve and to share (or
similar).
Visitor figures have a role in a museum, but these
should be a way to measure how many people the
museum is reaching, not the reason that the
institution exists.
The solution that emerges is for museum websites
to become hubs for ideas, publishing platforms
which allow institutions to pursue their missions by
sharing knowledge and inspiration with the public.
6. Walker Art Center had done this by becoming
a digital hub for not just contemporary art
which is hanging in their institution, but for
contemporary art as a whole. The result was a
40% increase in traffic to their website and a
digital experience which seems to ties in more
closely with their mission.
For the Walker Art Center website to grow
beyond being primarily a marketing tool they had
to invest in the team who produce their website,
adding members of staff to manage and produce
the huge quantity content needed to keep this
ideas hub constantly changing.
7. If Walker Art Centre which has an annual
turnover of around $17 million, can do it,
one must believe that even much smaller
institutions could do the same, but there
seems an unwillingness to divert funds
from the physical museum to pay for
digital activities, perhaps because many
institutions see websites as primarily a
marketing tool and things which happen
in the physical museum as delivering on
mission.
8. What about “social media,” “social networking” or, “the
social web?” The last several years have seen the
incredible rise of social networking sites like Facebook
and Twitter.
The internet churns out “revolutions” at an alarming
rate, but this development is certainly worthy of the
term. Most of these social sites and services are less
than five years old but they already amount for almost
25% of the the time people spend online.
Thousands of museums around the world already use
these tools to connect with their audiences—
real, potential, or virtual—but they are moving quite a
ways away from the institutional models towards the
personal, away from being a virtual space to being an
actor in a virtual space.
9. As part of understanding the need for
technology, the more than 17 thousand
museums in the U.S. are beginning to adopt
social media. By using social media museums
like the San Diego Zoo are able to help people
around the world enjoy their incredible
exhibits. How the San Diego Zoo uses social
media to bring their exhibits to life.
http://www.facebook.com/SanDiegoZoo
10. Here are 5 things San Diego Zoo does on their Facebook Page
•Sharing interesting content
•Engaging their visitors both at the park and online
•Creating interesting contest
•Connect with their loyal fans
•Tell people about the awesome work they do
11. Museums in Social Media
3,635 Museums & Galleries
11,863,882 "Likes" on Facebook
12,909,649 Twitter Followers
Source: http://litot.es/museums-in-social-media/
12. Name of Museum FB Likes Rank
MoMA The Museum of 897,345 #1
Modern Art
The Metropolitan Museum of 569,237 #2
Art, New York
Musée du Louvre 409,368 #3
Tate 318,504 #4
Solomon R. Guggenheim 301,395 #5
Museum
13. Name of Museum Twitter Rank
Followers
MoMA The Museum of 923,086 #1
Modern Art
Smithsonian Institution 627,146 #2
Tate 581,042 #3
Solomon R. Guggenheim 561,352 #4
Museum
Design Museum 514,055 #5
14. Name of Museum Klout Influence Rank
Tate 70.41 #1
The Metropolitan Museum of Art, New 69.27 #2
York
MoMA The Museum of Modern Art 68.16 #3
National Museum of American History 67.86 #4
Smithsonian Institution 67.65 #5
15. Birla Museum Pilani Rajasthan 333031 India
https://www.facebook.com/BirlaMuseumPilani
Birla Museum Pilani
Non Profit Organization
Page: 324 like this
Joined Facebook
20 hours ago
16. First, that to stand out in the social web the
quality of your closest friends is more important
than the quantity of your followers.
Second, the museums enter the social web with a
privileged position. They will have to take on as
part of their mission a new responsibility: to use
that position to craft their social interactions in
ways that add meaning, and not to simply provide
content to fill the gadgets that people need to
justify buying
17. The landscape of social media or social networking is made
up of an ever-changing number of online services and sites.
Some specialize in particular media, such as pictures
(Flickr) or video (YouTube, Vimeo).
Some revolve around bookmarks (Delicious, Diigo), what
you’re reading (TwitThis) or where you are (Foursquare),
Klout which measures your degree of influence
Facebook and Twitter are generalists (Facebook voraciously
so) and anything online that considers itself social works
together with these two, almost by definitions, to share the
fact that you’re sharing your pictures, videos, or location.
Tumblr, a relatively new and popular blogging platform,
owes it’s success in part to their decision to make it very
easy to share from and to many of these other services.
18. What makes these, or any services, “social”?
What makes the social web different from the
web as we were using it before Facebook? In
a word: followers.
The social web is not made up of websites.
Different services use different words—
“fans”, “friends”, “contacts”—but, whatever
the term, the social web is made of
relationships implied by these terms,
mediated by these services.
19. •Whatever the interface or device one uses, being on the social web
entails more than setting up accounts on any of these services. One has to
develop a network, one has to attract followers, one has to make friends.
•When one posts something, it is one’s followers who will see it. If it is
interesting enough to them they may repost it. Now one’s followers’
followers see it. They may repost it further and, through the mutual
connection, one’s followers’ followers may become one’s followers.
•A website functions like a broadcast and the great change that the Web
brought was the creation of a universal wavelength where all
programming was available at once. Information spreads on the Social
Web more like a rumor or an idea, from person to person. People will turn
their ears towards those with best rumors or ideas to share, and there is
something in human nature that gives us delight in passing these on to the
next person.
20. To look at one possible model, Museum of Modern Art
MoMA’s Department of Advertising and Graphic Design has
their own portfolio website (http://momadesignstudio.org)
and Twitter account (@momastudio) which MoMA has
promoted on their main blog.
Their design team does amazing work and, by featuring it in
this way, MoMA not only gives the public a glimpse behind
the scenes, but also gives the designers a space to present
their work as their work, the way they would present it to
their peers and clients if they were working for themselves.
Something they would want to share, and their followers to
re-share. MoMA is a better member of the social web, and a
better place to work perhaps, by letting their insiders operate
something like outsiders.
21. Canada-based George Jacob Email: george jacob <designfunc@yahoo.com> has been the
founding Director of 3 Museums in his 25 year career and his project track record exceeds
$400 million to-date with museum work in 11 countries. His books Museum Design: The
FUTURE , Exhibit Design: The FUTURE and Museum Practice: The FUTURE address
numerous on-going trends in the museum field from around the world.
Private philanthropy in India is an untapped sector for museums and science centers.
Unlike the Google Foundation, the Bill & Melinda Gates Foundation, Paul Allen Foundation,
the Rockefeller Foundation and others where on-line Grants await proposals from
Educational institutions and Museums, India is yet to channelize its massive industry-based
taxation model to re-invest in its future- creative applied education- which continues to be
the bane of our school and university rote-based education system.
What museums/ Science centers do as institutions are the following:
A. Enter into strategic cooperation, alliances, joint-initiatives and public-private
partnerships for: 1. Projects 2. Events 3. Services
B. Offer Education Outreach- where museum programs are extended beyond the physical
confines of the museum premise either through classroom projects, traveling exhibits,
science camps, field trips or an extended web-enabled, mobile technology-driven
continued experience through Facebook, Linked-in, Tumblr, Twitter, QR Codes, Augmented
Reality, etc. Often on-line projects are linked to NASA, National Science Foundation and
others where seamless classroom or home-based interactivity allows for layered
engagement in real-time with on-going missions, experiments, inventive prototyping and
innovations.
22. How social media thinking could help museums to turn out all
right Posted: January 2nd, 2012 | Author: @Jasper Visser
The Happy Museum focuses on the role museums can play to
limit consumption, make people happier and generally
contribute to the well-being of people.
Museums are seen as trusted and valued organisations by most
members of the public, and it becomes clear museums have
quite some potential. “By encouraging happiness and well-being
museums can play a part in helping people live a good life
without costing the earth.
The Happy Museum proposes to achieve this using the Five Ways
to Well-being, namely: Connect, be active, take notice, keep
learning and give.
23. An open letter to Museum Directors by Jim Richardson @SumoJim
Museum leaders need to rethink digital, and look at it from a
more strategic perspective, one which can really deliver on the
mission of the institution and the needs of the public.
Museum leaders need to recognize that a powerful website
can deliver just as much as a powerful exhibition and fund the
roles within the institution to produce something credible
online.
If museums see updating their websites as something which
their marketing people can do in a couple of hours per week,
then they are missing a huge opportunity to step beyond the
walls of their institutions and settling for little more than
digital leaflets.
I believe that our website have a real role to play in delivering
on the mission of museums, but to do that, we need to
be prepared to invest in
24. BR Natarajan, Your Tweet got a reply!
BR Natarajan @deannattu 07 Dec
@SumoJim can I quote you to say that If
museums today want to carry out their
mission with passion then they must engage
Social Media
Jim Richardson @SumoJim @deannattu
of course 04:02 PM - 07 Dec 12
25. Social Media Statistics of Prof BR Natarajan
2312 Connections link to 12,784,244+ professionals
Twitter Followers 1026
5113 Friends 1057 Subscribers
43
Has 167 in Circles & 127 Have in Circles