1. Prudential Day of Learning:
Using Social Media to Help Your Career &
Build Your Personal Brand
Presented by Anthony P. Zarro
2/22/13

2. What is the definition of social media?
From Wikipedia:
Social media refers to the means of
interactions among people in which they
create, share, and exchange information
and ideas in virtual communities and
networks.
2

3. More definitions…
It introduces substantial and
pervasive changes to
communication between
organizations, communities
and individuals.
According to Nielsen, internet
users continue to spend more
time with social media sites
than any other type of site.
3

4. Drive Action’s Definition of Social Media
For Brand Marketers, the art of social
media is the ability to market TO and
THROUGH your happy customers.
4

5. Remember this…
5

6. What about Personal Brands?
6

7. CONTENT ECOSYSTEM

8. The New Content Infrastructure
8
Your Destinations
Share-ability
Social Content
Your Community
Search Engines

9. Slide Share Example
9

10. Slide Share Example
10

11. Slide Share Example
11

12. YouTube Example
12

13. YouTube Example
13

14. YouTube Example
14

15. CREATING A BLOG

16. What, Why, How?
• What: A blog is really just a website
• Why: Provide a platform for user
generated content & thought leadership
• How: Easy to use tools for turnkey
publishing. Examples:
16

17. Getting Started
• Visit www.wordpress.com
• Sign up for free
• Choose a domain name ie:
– www.myfavoritewine.wordpress.com
• Start writing…
17

18. Rules of Engagement
• Give to your audience and they will give
back to you!
• Have an opinion
• Don’t sell!!!
• Create a dialogue
• Embrace feedback
• Share, Share, Share
18

19. 19

20. 20
1
2
3
4

21. 21

22. 22

23. UNDERSTANDING TWITTER

24. What exactly is Twitter?
24

25. Twitter
• Over 200 million users
• Over 120 million active each day
• Over 250 million tweets per day
• 60% of users are active on mobile
• Mobile users are significantly more active
• 400 million monthly unique visitors
25

26. How does it work?
26

27. How do I get started?
27

28. 28

29. Use Twitter’s “Who to follow” feature
29

30. Use Twitter # search
30

31. Follow who your followers follow…
31

32. Follow Industry Leaders
32

33. PUTTING IT ALL TOGETHER

34. Pick a topic and write your post
34

35. Tweet about it…
35

36. Post to your LinkedIn Profile
36

37. Own your name in Google
37

38. SOME COOL STUFF

39. The Tweeted Times
39

40. Paper.li
40

41. Hootsuite
41

42. THANK YOU
For more information or to contact us please visit or call:
Drive Action Digital, LLC
862-200-5217
www.driveactiondigital.com
@driveaction
anthony.zarro@driveactiondigital.com
@anthony_zarro
42