The document discusses various aspects of social media including Wikipedia, blogs, social networks, microblogging, and Twitter. It provides overviews of these platforms, their usage statistics, examples of well-known sites, advice on using them professionally and effectively, and cautions about potential issues like scaling. The document aims to inform the reader about major current social media and why they should be aware of the "conversations" happening on them.
This class gives the student an introduction overview of the power of social media and how to get started. I outline the top 4 that I recommend as a must for most businesses.
Blogs have become an important source of news and information. They allow for behind-the-scenes perspectives and immediate reporting from anywhere via mobile devices. However, blogging can also put reporters at risk as their online activities are more easily traced, and blogging from dangerous locations can leave reporters vulnerable with no backup. While some see blogging as a threat to traditional media, others believe blogs will continue to work alongside and influence mainstream news.
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
The document discusses adopting a corporate approach to social media. It argues that to truly engage with markets, organizations need to look at both their internal social media practices and how they engage externally. It provides an overview of key concepts around social media and networks from an organizational perspective. It also outlines steps organizations can take to analyze their current social media state and develop an integrated strategy to transition from their current to desired state with regard to social media.
In the 21st century, nearly everyone in the developed world has an online identity. Learn how to search the deep web, and found out what information is publicly available about you.
This document discusses how real estate agents can use social media like Twitter, LinkedIn, and Facebook to grow their business. It encourages agents to position themselves as experts in their field by sharing relevant industry information and building relationships rather than directly selling. Key recommendations include tweeting informative content, making LinkedIn connections, engaging others on Facebook through status updates and multimedia, and utilizing the Minneapolis Area Association of Realtors' existing social media platforms to expand one's network.
This document discusses the importance of social media for journalists, investors, and companies. It notes that journalists now search social media like Wikipedia, LinkedIn, YouTube, and Twitter for story ideas and information. Over 75% of institutional investors and analysts also use these sites to help make investment decisions. The document recommends that companies start blogs and have presences on sites like Twitter, Facebook, and LinkedIn to engage with customers and stakeholders. It provides examples of how large companies are using social media and notes that companies with blogs receive 97% more inbound links and 434% more indexed pages.
Workshop session run for Imre LTD on Febuary 16 2009. An introduction to social media, a journey to give understanding of the concept to those curious about what impact social media can have on their business. The journey is to get delegates thinking about the scope of social media but also start dialogues about how a business can absorb social media practices in to the daily routine of the teams having to maintain the on line presences.
This class gives the student an introduction overview of the power of social media and how to get started. I outline the top 4 that I recommend as a must for most businesses.
Blogs have become an important source of news and information. They allow for behind-the-scenes perspectives and immediate reporting from anywhere via mobile devices. However, blogging can also put reporters at risk as their online activities are more easily traced, and blogging from dangerous locations can leave reporters vulnerable with no backup. While some see blogging as a threat to traditional media, others believe blogs will continue to work alongside and influence mainstream news.
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
The document discusses adopting a corporate approach to social media. It argues that to truly engage with markets, organizations need to look at both their internal social media practices and how they engage externally. It provides an overview of key concepts around social media and networks from an organizational perspective. It also outlines steps organizations can take to analyze their current social media state and develop an integrated strategy to transition from their current to desired state with regard to social media.
In the 21st century, nearly everyone in the developed world has an online identity. Learn how to search the deep web, and found out what information is publicly available about you.
This document discusses how real estate agents can use social media like Twitter, LinkedIn, and Facebook to grow their business. It encourages agents to position themselves as experts in their field by sharing relevant industry information and building relationships rather than directly selling. Key recommendations include tweeting informative content, making LinkedIn connections, engaging others on Facebook through status updates and multimedia, and utilizing the Minneapolis Area Association of Realtors' existing social media platforms to expand one's network.
This document discusses the importance of social media for journalists, investors, and companies. It notes that journalists now search social media like Wikipedia, LinkedIn, YouTube, and Twitter for story ideas and information. Over 75% of institutional investors and analysts also use these sites to help make investment decisions. The document recommends that companies start blogs and have presences on sites like Twitter, Facebook, and LinkedIn to engage with customers and stakeholders. It provides examples of how large companies are using social media and notes that companies with blogs receive 97% more inbound links and 434% more indexed pages.
Workshop session run for Imre LTD on Febuary 16 2009. An introduction to social media, a journey to give understanding of the concept to those curious about what impact social media can have on their business. The journey is to get delegates thinking about the scope of social media but also start dialogues about how a business can absorb social media practices in to the daily routine of the teams having to maintain the on line presences.
The document discusses trends in social media and provides ideas for how businesses and organizations can utilize various social media platforms and tools. It outlines predicted trends for 2010 including increased mobile usage and niche social networks. It then provides examples of how to engage audiences through social networks, mobile apps, wikis, online communities and goal setting. Security considerations for social media usage are also mentioned.
Includes The Big 5 of Social Media
1. LinkedIn
2. Facebook
3. Twitter
4. Blogging
5. Video
And ones to watch
1. Instagram
2. Pinterest
3.SocialCam
4. DropBox
5. Yelp
6. MeetUp
Internationale studenten presentatie Saxion 2011 Both Social
Presentatie van Both Solutions aan een groep internationale studenten van Saxion Hogescholen. Deze presentatie werd in het Engels gegeven in Enschede.
Voor meer informatie, menno@bothsolutions.nl
Social Media and Fundraising at Pgh Foundation Center by Dave Tinker, CFREDave Tinker, CFRE
This document discusses social media and its benefits for fundraising. It defines social media and examines popular platforms like Facebook, Twitter, and YouTube. Statistics are provided on user rates and time spent on various social media sites. Guidelines are offered for using platforms like Facebook, Twitter, and YouTube for fundraising and communicating with donors. The importance of having a social media policy is discussed and components of a basic policy are outlined. Online resources are listed for social media tools, policy templates, and tracking options. The conclusion emphasizes listening to constituents, being active, measuring results, and thinking strategically with social media.
Social media provides new opportunities for businesses to connect with customers and promote their brand. It allows sharing of content like photos, videos and blogs. While social media involves a lot of noise, it can help businesses through customer service, marketing, sales and thought leadership if integrated with an existing online strategy. The document provides tips on setting up accounts on major social networks like Facebook and Twitter, listening to conversations, building an audience and engaging in discussions to build relationships.
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
The document discusses various web 2.0 tools that can be used for collaboration including blogs, Google Drive, LinkedIn, and Wunderlist. It provides examples of how each tool works and its features for sharing and collaborating online. The document emphasizes that these tools allow users to connect, share knowledge, improve career opportunities, and expand professional networks. It also highlights how creating a blog can help users impact communities and express themselves while having creative control over topics.
The document discusses how non-profits can leverage social media, such as Facebook, YouTube, and Twitter, to increase visibility and fundraising. It provides tips on optimizing websites and creating a presence on various social media platforms. Real-life examples are presented that show how engaging video and interactive content on email campaigns and social media can boost online donations.
The document discusses the use and benefits of social media for businesses. It provides an overview of popular social media platforms like Twitter, LinkedIn, and reviews examples of both positive ("Social Heaven") and negative ("Social Hell") experiences that companies have had on social media. The key points are that social media allows customers rather than companies to control brands, and that companies need to actively engage in social media to influence conversations and address customer issues.
The document discusses corporate blogging and lessons learned from incidents where companies were criticized online. It provides tips for effective blogging, including the need to regularly update blogs, track metrics, promote blogs, and link to related content. Examples are given of companies that successfully used blogging to humanize their brand and promote products. Guidelines are offered for getting started with blogging using WordPress.
The document discusses corporate blogging and lessons learned from incidents where companies were criticized online. It provides tips for effective blogging, including the need to regularly update blogs, track metrics, promote blogs, and link to related content. Examples are given of companies that successfully used blogging to humanize their brand and promote products. Guidelines are offered for getting started with blogging using WordPress.
The document provides information on various social media monitoring and engagement tools including:
- Google Alerts and SocialMention for monitoring social media conversations
- Twellow, Technorati, and WhoStalkin for finding influencers and trends on social platforms
- CoverItLive for hosting live online discussions and Q&As
- Examples of successful business uses of blogs (HSBC), forums (AMEX), and pages on Facebook (TD Lounge) and LinkedIn (BC Public Service)
- Overviews and tutorials for using Twitter, LinkedIn, and Facebook for business purposes
This document discusses how realtors can use social media as a marketing tool. It defines social networking and various social media applications like blogs, forums, microblogging, and social networking sites. It provides the history and growth of popular sites like MySpace, Facebook, and LinkedIn. The document then discusses how various social media tools like blogs, Facebook, Twitter, photos/videos, and virtual networks can be used by realtors for professional networking and marketing. It concludes with tips on social media ethics, building profiles, and setting a social media schedule.
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
Bastille Marketing is a social media consultancy founded by Jenni Brand. The document provides an overview of Brand's background and experience in traditional and social media marketing. It then covers the basics of blogging, including what a blog is, why blogs are popular, types of bloggers and readers. The rest of the document offers tips on choosing a blogging platform, setting up a blog, engaging readers, and examples of nonprofit blogs.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
What is New Media vs. Old Media? This presentation gives you the basic understanding of why and how brands are using new media to reach the influencers in their segment.
This document discusses opportunities for digital marketing, or "digimarketing", during times of crisis. It notes that a crisis can present both dangers and opportunities. It then discusses what digimarketing is, how it differs from digital marketing, and why the growing internet and social media penetration worldwide creates opportunities for digimarketing even when marketing budgets are tight. The document proposes new 4Ps for digimarketing focused on participation, permission and personalization. It encourages marketers to take action now to adapt to changing digital behaviors and channels.
This document provides an overview of how social media has revolutionized real estate and recommendations for real estate agents to utilize various social media platforms like Facebook, Twitter, blogs and more to engage with clients and market themselves online. It highlights key statistics about major platforms and provides tips on creating pages and profiles, engaging audiences, and strategies for integrating social media into a real estate business.
The document discusses trends in social media and provides ideas for how businesses and organizations can utilize various social media platforms and tools. It outlines predicted trends for 2010 including increased mobile usage and niche social networks. It then provides examples of how to engage audiences through social networks, mobile apps, wikis, online communities and goal setting. Security considerations for social media usage are also mentioned.
Includes The Big 5 of Social Media
1. LinkedIn
2. Facebook
3. Twitter
4. Blogging
5. Video
And ones to watch
1. Instagram
2. Pinterest
3.SocialCam
4. DropBox
5. Yelp
6. MeetUp
Internationale studenten presentatie Saxion 2011 Both Social
Presentatie van Both Solutions aan een groep internationale studenten van Saxion Hogescholen. Deze presentatie werd in het Engels gegeven in Enschede.
Voor meer informatie, menno@bothsolutions.nl
Social Media and Fundraising at Pgh Foundation Center by Dave Tinker, CFREDave Tinker, CFRE
This document discusses social media and its benefits for fundraising. It defines social media and examines popular platforms like Facebook, Twitter, and YouTube. Statistics are provided on user rates and time spent on various social media sites. Guidelines are offered for using platforms like Facebook, Twitter, and YouTube for fundraising and communicating with donors. The importance of having a social media policy is discussed and components of a basic policy are outlined. Online resources are listed for social media tools, policy templates, and tracking options. The conclusion emphasizes listening to constituents, being active, measuring results, and thinking strategically with social media.
Social media provides new opportunities for businesses to connect with customers and promote their brand. It allows sharing of content like photos, videos and blogs. While social media involves a lot of noise, it can help businesses through customer service, marketing, sales and thought leadership if integrated with an existing online strategy. The document provides tips on setting up accounts on major social networks like Facebook and Twitter, listening to conversations, building an audience and engaging in discussions to build relationships.
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
The document discusses various web 2.0 tools that can be used for collaboration including blogs, Google Drive, LinkedIn, and Wunderlist. It provides examples of how each tool works and its features for sharing and collaborating online. The document emphasizes that these tools allow users to connect, share knowledge, improve career opportunities, and expand professional networks. It also highlights how creating a blog can help users impact communities and express themselves while having creative control over topics.
The document discusses how non-profits can leverage social media, such as Facebook, YouTube, and Twitter, to increase visibility and fundraising. It provides tips on optimizing websites and creating a presence on various social media platforms. Real-life examples are presented that show how engaging video and interactive content on email campaigns and social media can boost online donations.
The document discusses the use and benefits of social media for businesses. It provides an overview of popular social media platforms like Twitter, LinkedIn, and reviews examples of both positive ("Social Heaven") and negative ("Social Hell") experiences that companies have had on social media. The key points are that social media allows customers rather than companies to control brands, and that companies need to actively engage in social media to influence conversations and address customer issues.
The document discusses corporate blogging and lessons learned from incidents where companies were criticized online. It provides tips for effective blogging, including the need to regularly update blogs, track metrics, promote blogs, and link to related content. Examples are given of companies that successfully used blogging to humanize their brand and promote products. Guidelines are offered for getting started with blogging using WordPress.
The document discusses corporate blogging and lessons learned from incidents where companies were criticized online. It provides tips for effective blogging, including the need to regularly update blogs, track metrics, promote blogs, and link to related content. Examples are given of companies that successfully used blogging to humanize their brand and promote products. Guidelines are offered for getting started with blogging using WordPress.
The document provides information on various social media monitoring and engagement tools including:
- Google Alerts and SocialMention for monitoring social media conversations
- Twellow, Technorati, and WhoStalkin for finding influencers and trends on social platforms
- CoverItLive for hosting live online discussions and Q&As
- Examples of successful business uses of blogs (HSBC), forums (AMEX), and pages on Facebook (TD Lounge) and LinkedIn (BC Public Service)
- Overviews and tutorials for using Twitter, LinkedIn, and Facebook for business purposes
This document discusses how realtors can use social media as a marketing tool. It defines social networking and various social media applications like blogs, forums, microblogging, and social networking sites. It provides the history and growth of popular sites like MySpace, Facebook, and LinkedIn. The document then discusses how various social media tools like blogs, Facebook, Twitter, photos/videos, and virtual networks can be used by realtors for professional networking and marketing. It concludes with tips on social media ethics, building profiles, and setting a social media schedule.
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
Bastille Marketing is a social media consultancy founded by Jenni Brand. The document provides an overview of Brand's background and experience in traditional and social media marketing. It then covers the basics of blogging, including what a blog is, why blogs are popular, types of bloggers and readers. The rest of the document offers tips on choosing a blogging platform, setting up a blog, engaging readers, and examples of nonprofit blogs.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
What is New Media vs. Old Media? This presentation gives you the basic understanding of why and how brands are using new media to reach the influencers in their segment.
This document discusses opportunities for digital marketing, or "digimarketing", during times of crisis. It notes that a crisis can present both dangers and opportunities. It then discusses what digimarketing is, how it differs from digital marketing, and why the growing internet and social media penetration worldwide creates opportunities for digimarketing even when marketing budgets are tight. The document proposes new 4Ps for digimarketing focused on participation, permission and personalization. It encourages marketers to take action now to adapt to changing digital behaviors and channels.
This document provides an overview of how social media has revolutionized real estate and recommendations for real estate agents to utilize various social media platforms like Facebook, Twitter, blogs and more to engage with clients and market themselves online. It highlights key statistics about major platforms and provides tips on creating pages and profiles, engaging audiences, and strategies for integrating social media into a real estate business.
Web 2.0 refers to websites that allow users to easily publish content and share it with others. Key aspects include content existing online rather than locally, everyday users publishing without special skills, and other users sharing the content. Popular examples of Web 2.0 sites include blogs, Flickr, Facebook, Twitter, YouTube, and smartphones that access these services. While Web 2.0 enables sharing, users must be aware of privacy and security issues when putting personal information online.
The document discusses the benefits of social media for businesses. It provides an overview of popular social media platforms and their growing user bases. It also outlines best practices for social media engagement, including being conversational, emphasizing quality over quantity, and keeping relationships with fans alive over time through ongoing engagement and shared interests.
The document discusses various new media tools and techniques for public relations, including viral marketing, viral PR, blogging, social networking, podcasting, and virtual worlds. It provides background on each topic, examples of companies using the strategies successfully, pros and cons of each approach, and tips for how PR professionals can utilize these new media channels to engage audiences and spread their messages.
Web 2.0 refers to new online trends that allow two-way communication and collective intelligence, such as social networking and viral marketing. Businesses can benefit from Web 2.0 by using tools like company blogs, which allow them to communicate directly with customers and increase their search engine rankings. Research shows that blog readers are more likely to purchase products online and spend more than non-blog readers. Company blogs have also shown benefits like building communities, gathering customer feedback, and boosting sales within the first month of starting a blog.
Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology. But what does that mean to business and organizations?
This document provides an overview of corporate blogging and its benefits. It discusses how corporate blogging can:
1) Generate valuable consumer-generated content and online word-of-mouth marketing by facilitating discussions with customers.
2) Help companies establish trust, brand recognition, and a more personal relationship with customers through a more informal communication channel.
3) Provide companies with market research insights into customer wants, needs, and opinions.
Integrated social media marketing campaigns conceptRalph Paglia
This document provides an overview of integrated social media campaigns and strategies. It discusses listening to audiences, participating in online communities, contributing valuable content, and having transparency, privacy and truthfulness. Common strategies discussed include thought leadership, findability, exclusive access and entertainment. Tactics mentioned include blogs, social outreach, viral videos, specialized communities and events. Metrics and tools for measuring campaign results are also summarized.
Similar to Car dealers need to know more about social media marketing (20)
Advertisers understand that customers progress through different stages - awareness, consideration, preference, and purchase - when evaluating a purchase. Paid search is useful for reaching customers closer to purchase, but display advertising is needed to reach customers across all stages. Paid search inventory is limited and spread across many advertisers, so no single large advertiser can allocate a significant portion of its budget to paid search alone. Both paid search and display advertising will continue to serve important but different roles for advertisers.
The document provides best practices for creating effective landing pages that persuade visitors to convert into sales leads. It recommends using relevant and scan-able copy tailored to the target audience, identifying what customers want through market research, grabbing visitors' attention within the first 8 seconds with compelling content, and testing landing pages to ensure they are optimised for conversions.
This document summarizes the state of the US economy in April 2009 according to Google Chief Economist Hal Varian. It notes that the recession is the longest since the Great Depression but also lists some positive signs, including low asset prices, available mortgages, and an economic stimulus plan. It explores using Google query data to track economic indicators in real time and predicts sectors like real estate and autos may start to recover in spring if financial stability continues.
This document discusses strategies for reaching "in-market shoppers" or "recession shoppers" online. It recommends (1) being present across online and offline channels to greet customers, (2) understanding market trends and customer interests through analytics, and (3) optimizing websites and ads using testing and data to ensure maximum relevance for each individual visitor. Case studies and data from Google tools are presented to illustrate how to implement these recommendations successfully.
This document summarizes a roundtable discussion on social networking in the automotive industry. Several panelists gave their perspectives on social networking, stating that it should be about relationship building rather than direct sales, and that the technology allows businesses to scale relationships. Best practices discussed included creating an authoritative online presence, building trust, managing brand reputation, and leveraging social media to drive traffic. Emerging areas mentioned were location-based services and using social media to resolve customer complaints.
The document discusses findings from a 2008 J.D. Power and Associates study on automotive marketing and media. It finds that search engines are an effective way for consumers to find auto shopping sites, with 77% of manufacturer websites, 59% of independent sites, and 49% of dealership sites found through search engines. Consumers also use search engines to find vehicle images (82%) and directions/maps to local dealerships (42%). Additionally, 39% of consumers visiting automaker websites used a third-party search engine like Google to navigate the site.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses how traditional press releases are no longer effective due to changes in how people consume news online. It argues that online news releases distributed through services like PRWeb are now more important for companies to reach customers. Online news releases should be written to appeal directly to buyers, include keywords and links to drive people to the company's website. By distributing through a service like PRWeb, companies can get their news release included in RSS feeds and on top news sites to increase their online visibility and search engine rankings.
Many companies are successfully using social media like Twitter, LinkedIn, Facebook, and blogs to acquire customers. Over 40% of companies have acquired customers from Twitter, LinkedIn, Facebook, and their company blog. B2C companies tend to see more value from social media for customer acquisition, especially Facebook, while B2B companies see more value from LinkedIn. Frequent blog posting correlates with higher customer acquisition - companies posting multiple times per day acquired 100% of customers from their blog. [/SUMMARY]
This document discusses eMarketing strategies for success. It begins with an agenda that outlines various digital technologies like search engine optimization, paid search marketing, podcasts/webinars, video advertising, digital simulations and game development. It then discusses how companies can leverage these technologies and be connected in today's digital world. Various eMarketing strategies are explained, like the importance of understanding one's audience and acquiring customers. New marketing approaches like personalized marketing, participation, peer-to-peer communities and predictive modeling are also covered. The document emphasizes developing a multi-channel approach across different digital mediums and networks to effectively reach customers.
This document is a magazine issue from June 2010 focused on digital marketing and technology for auto dealerships. It includes articles on internet sales strategies, website design, CRM systems, and other topics. The issue also provides news briefs on new advertising networks, analytics tools, and other industry announcements. The magazine aims to help dealers master online sales and leverage emerging technologies.
The document outlines lead management policies for the business development center (BDC) and internet sales teams at Courtesy Chevrolet. It defines the statuses that leads can be in, such as new, working, finalized, invalid, and dormant. It provides guidance on when statuses should be changed and that scheduled follow-up activities are required. It also establishes rules of engagement for how BDC representatives and internet sales specialists should coordinate on handling leads.
The Senate voted to instruct negotiators to support language in the House version of the financial reform bill that would exclude auto dealers from additional regulation, but dealers are still at risk of being included in the final legislation. The bill is currently in a House-Senate conference where negotiators will put the final touches on the bill before sending it to the President; while most members of Congress support excluding dealers, the White House and other groups are pushing for their inclusion. Dealers' F&I revenue could dry up if the final bill regulates dealers like banks under a new federal agency.
This document provides information about the staff and features of the May 2010 issue of Digital Dealer magazine. It includes the names and titles of the president, editorial director, publisher, and other staff of the magazine. It also lists some of the main articles in the issue, such as ones about internet sales, social media, and technology trends. The document contains contact information for advertising and mentions that the magazine aims to provide accurate information to help dealers. It lists Horizon Communications as the publisher.
The document discusses how automotive retail and technology can be a recipe for riches. It notes that if you have a good idea in this space and some luck, you may achieve success sooner than expected. The digital version of the magazine provides quick access to fresh information and allows readers to interact by clicking links to authors and advertisers. The interface is intuitive for those familiar with the internet. The editor welcomes feedback on the new digital format.
The document provides a report on the online presence and reputation of a business called Flagship Motorcars Mercedes-Benz & Sprinter. It summarizes that the business has a ChamberList Reputation Manager Score of 29 out of 100, indicating a "Fair" level of presence. It analyzes the business' listings on various search engines and directories, finding basic listings on some sites but few additional details or customer reviews. The report provides recommendations on improving the business' online reputation by completing more listings and having customers write reviews.
This document summarizes the results of a study by Oneupweb analyzing how traffic and conversion rates are affected when a website appears at different positions in Google search results. The study found that average traffic increases 5x when a site reaches the second/third page, and 9x for the second month. Traffic triples and conversions increase 42% when reaching the first page, doubling the second month. Reaching the top 10 positions generates the most traffic and highest conversion rates.
4. Not just the world’s best information resource http://farm2.static.flickr.com/1291/634984110_9fb230962c_o.jpg
5. Wikipedia is a living entity Over 7.4M edits per month (May 2006) http://valuewiki.files.wordpress.com/2007/02/chart.png http://stats.wikimedia.org/
6. Vandals and spammers and bots, oh my! http://seemikedraw.files.wordpress.com/2007/08/wizard-of-oz.jpg
7. The neutral point of view (NPOV) Neutral point of view is a fundamental Wikimedia principle and a cornerstone of Wikipedia. All Wikipedia articles and other encyclopedic content must be written from a neutral point of view, representing fairly, and as far as possible without bias, all significant views that have been published by reliable sources. http://en.wikipedia.org/wiki/Wikipedia:Neutral_point_of_view
8.
9. Wikipedia and the link economy Top sites referring traffic to http://endeca.com/ :
21. Are social networks a fad? http://www.phdcomics.com/comics/archive/phd062307s.gif
22. Fiddle faddle, those are good numbers! http://www.alleyinsider.com/2008/3/facebook_ready_to_pass_myspace_in_worldwide_traffic
23. But are they matters of consequence? http://www.angelfire.com/hi/littleprince/images/businessman.jpg
24. Should we keep it professional? LinkedIn’s simple philosophy: Relationships Matter Your professional relationships are key to your professional success.
25.
26. But keep it professional! http://www.geekculture.com/joyoftech/joyimages/1041.gif
36. Caution: Twitter is a work in progress Scaling issues—both for servers and for user attention.
37.
38.
Editor's Notes
Social media has been making headlines--not just in the technology news, but in more mainstream topics like business and politics. As with most mainstream reporting about technology, the good stuff tends to be buried in confusion and hyperbole. Nonetheless, social media, from the now venerable Wikipedia to more recent developments like Twitter, are making real and significant changes to online publishing and communication. Those of us at the forefront of information technology have a professional responsibility to understand these developments. I promise to keep this presentations hype-free, but I also think you'll walk away with an appreciation of how these new (and not-so-new) technologies affects us as technologists and thought leaders.
An interesting perspective from Aaron Swartz: an outsider makes one edit to add a chunk of information, then insiders make several edits tweaking and reformatting it. In addition, insiders rack up thousands of edits doing things like changing the name of a category across the entire site -- the kind of thing only insiders deeply care about. As a result, insiders account for the vast majority of the edits. But it's the outsiders who provide nearly all of the content. Source: http://www.aaronsw.com/weblog/whowriteswikipedia
Wikipedia defines these concepts as follow: Vandalism: any deliberate attempt to compromise the integrity of Wikipedia Wikispam: advertisements masquerading as articles and external link spamming Bots: automated scripts which edit Wikipedia (but not all bots are evil!) Source: http://en.wikipedia.org/wiki/Wikipedia_vandalism
It is impossible to overstate the importance of the dispute resolution process to the success of Wikipedia. Most contributions are uncontroversial, but the controversies get all of the press—and cause all of the headaches. The process outlines above is the main reason that Wikipedia survives such controversies with remarkably few scars.
Self-explanatory, but note that Wikipedia is not only the top-referring site, but that it provides high-quality traffic.
I received this email when I made a change to the Faceted Classification entry. Needless to say, the change stuck. More details: http://thenoisychannel.com/2008/09/30/faceted-classification-on-wikipedia/
The Fast Search and Transfer (FAST) Wikipedia entry is an object lesson in what not to have happen to a corporate Wikipedia entry. It is not entirely clear who were the participants in the reversion war, though it’s been speculate that they represented FAST and Autonomy. In any case, the last thing that FAST wanted was publicity like this: http://searchengineland.com/searcharazzi-salacious-wiki-edits-to-fast-search-transfer-12021.php
This is one of several examples where I’ve worked with the readership of my blog, The Noisy Channel, to improve Wikipedia entries related to search and information retrieval. Despite the obvious connection between these topics and my employer, I did not experience any backlash—precisely because I complied with Wikipedia’s rules in letter and in spirit.
There are lots of good reasons to blog. If you have something to say, blogging is one of the best ways to say it. But not everyone has the gift of online gab.
Lots of statistics here. The main take-away is that these numbers are current and show that blogs are relevant to the mainstream U.S. population.
I’m not suggesting you should *read* all of these blogs. But you should recognize them by name, much as you’d recognize a top-20 newspaper or television network.
There are countless technology blogs, and just keeping up with the ones that are relevant to your work could become a full-time activity. What I suggest instead is that you spend a few minutes a day reading one of the major technology blog / news aggregators, four of which I’ve listed here. I personally recommend Techmeme.
User comments can make a blog post a great discussion / networking venue. But unmoderated blogs can become overrun by spammers and flame wars.
One caveat is that some blogs get so many comments that the comments become “write-only” in practice, since no one will wade through hundreds of comments. Don’t waste your time writing comments that no one is likely to read.
Note that MySpace is still drawing more traffic than Facebook in the United States, though Facebook is gaining on it.
The illustration is from Chapter 13 of Antoine de Saint Exupéry’s novella The Little Prince and depicts the “businessman” who is concerned with “matters of consequence”.
LinkedIn is a business-oriented social networking site launched in May 2003 that is mainly used for professional networking. As of October 2008, it had more than 30 million registered users, spanning 150 industries. Source: http://en.wikipedia.org/wiki/LinkedIn
Perhaps the key unstated point is that these CTOs and senior technologists are ignoring all of the other social networks. It’s down to LinkedIn and Facebook.
Even though personal social networking sites like Facebook and MySpace may not be intended for business, your professional colleagues are likely to encounter your content there. So don’t be an idiot.
The scene is from the Disney classic, Bambi .
Of course, exponential growth can’t go on indefinitely. But the rapid adoption of Twitter is notable.
Mostly these companies are using Twitter for branding and customer service, whether proactively or reactively to field customer complaints.
If anyone has any doubt as to the real-world impact of social media, consider the recent battle between Motrin and the "mommy bloggers". Motrin had released an ad that presented an irreverent take on "wearing your baby". Apparently too irreverent: a critical mass of indignant baby-wearing moms used blogs and Twitter to express their outrage, and Johnson & Johnson quickly pulled the ad and apologize prominently on the Motrin home page. More details: http://thenoisychannel.com/2008/11/20/tweet-first-ask-questions-later/
This is a snapshot of my “timeline” using the Twitter web client.
I use a WordPress plug-in on my blog to automatically “tweet” whenever I publish a new blog post.
By sheer coincidence, I was checking out Twitter when I encountered someone at the University of North Carolina struggling with his Endeca installation http://twitter.com/oombrella/status/979847430. Turned out to be a simple operator error. But it’s always nice to get this kind of PR.
While Ron was preparing his questions for a Q&A with Google Enterprise Search product manager Nitin Mangtani, he reached out on Twitter to solicit input. I responded, and Ron graciously offered me the same one-on-one treatment. More details: http://thenoisychannel.com/2008/11/26/endeca-vs-google-round-2/
When Twitter crashes, users see the "fail whale" error message. Beluga whales are known as "canaries of the sea" due to their high-pitched twitter, and the fail whale is a whimsical illustration of red birds using nets to hoist a whale from the ocean. The message reads: "Too many tweets! Please wait a moment and try again."[45] The fail whale has been featured on NPR. Source: http://en.wikipedia.org/wiki/Twitter
If you like the ideas in this talk and would like to learn more, please feel free to email me. Better yet, take a look at my blog, The Noisy Channel, or follow me on Twitter. Thank you!