Samantha Costella is a senior account executive with over 17 years of experience in sales, consistently exceeding sales goals. She has a track record of success driving adoption of educational technology programs. She is seeking new opportunities in the Atlanta, GA area and has experience managing large accounts, introducing new products, and mentoring other sales representatives. Her background includes sales roles in publishing and retail.

1. SAMANTHA COSTELLA
CITY, ST 98765  C: XXX-XXX-XXXX  emailme@yahoo.com
www.linkedin.com/in/samcostella123
Looking to Relocate to Atlanta, GA
MAJOR ACCOUNT SALES | SENIOR ACCOUNT EXECUTIVE
…Consistently exceed corporate goals & increase account base…
Dedicated and competitive senior sales executive with 17+ years of
unwavering success driving adoption of educational electronic medical
records (EMR) and assessment programs within academic healthcare
institutions.
Accomplished executive-level communicator with superior relationship
building and management skills. Impressive history of turning around
territories by influencing and persuading technology adoption, and
outperforming competition. Achieve high sales ranking; awarded
member of Top Ten Club for 5 consecutive years. Fluent in Italian, both
verbal and written.
Core Strengths and Expertise:
 Professional Selling Skills (PSS)
 Contract Negotiations
 Strategic Marketing
 Territory Management/ Planning
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“Sam is an true asset to MMR Testing. Her
ability to identify sales opportunities,
strategize and develop plans of action allows
her to close business and deliver excellent
results.
Sam is always concerned of not only her
customer’s needs but also the organization's
needs. She is a pleasure to work with. Sam is
a true professional.
- John Smith, former direct manager,
MMR Testing
New Product Introduction
Professional Presentation Delivery
Coach, Train and Mentor Sales Executives
Educational/ Hospital-Based EMR
PROFESSIONAL EXPERIENCE & MILESTONES
MMR TESTING, City, ST
MMR is a leading provider of medical (STM) information, tools and resources. Employs 10,000+ people in more than
55 offices worldwide.
Senior Account Executive (1996-Present)
17+ years of establishing revenue increases and reaching sales goals by identifying and forming mutually beneficial
relationships with major colleges and universities in the southern Texas territory. Identify customer needs through
consultative selling techniques, and demonstrate the full value of digital and print product suite to nursing, and health
and medical educators.
Snapshot: Drive profitable growth to height of $2.5M annual sales, successfully winning large-dollar contracts and
building strong, steady customer base. Succeed in refining sales strategies, maximizing salesforce.com as a territory
management tool, delivering formal presentations, and implementing negotiation strategies.
Selected Highlights:
 New Product Introduction: #1 sales consultant in the company, 2013.
Exceeded company’s expectations by successfully selling new Electronic Medical
Records (EMR) product to 25 accounts within territory, totally $180k in revenue.
GOLD CLUB MEMBER
(Out of 300+ Reps Nationwide)
 New Business Generation: Close 70% of appointments with clients and
overcome objections to adopting new technology products. Secured 1st
subscription-based institutional partnership with influential School of Medicine.
2013
 Revenue Goal Attainment: Consistently exceeded sales goals for electronic
and subscription-based products (2007-2013); maintained 110% average status
of corporate expectations.
2010
 Leadership: Chosen by management to train, develop, and mentor 15+ new
sales representatives on a regular basis.
2012
2009
2008
 Product Knowledge: Client advisor and expert in technology-based
curriculum, trends and needs for nursing, medical and health professions.
Oversee electronic product implementation and assist in customer training.
CONTINUED…

2. SAMANTHA COSTELLA
2
LARGE INTERNATIONAL PUBLISHERS, Atlanta, GA
Higher education publishing company.
Sales Representative (1994-1996)
Recruited into consultative sales position for a major international publishing house. Sold to over 30 universities and
colleges within territory.
Snapshot: Account acquisition and management through target search and appointment setting. Committed to high
level of customer service to build trust and enhance sales. Worked closely with marketing and editorial teams to
developing new projects for driving sales of existing products. Grew territory 75%.
Selected Highlights:
 Sales Excellence: Awarded Top Rep Gold Club (1996) for outstanding sales performance.
 Growth: 75% sales growth in two years through persistent appointment setting, account “mushrooming”, and topnotch customer service.
 Quota: Achieved 154% sales quota (1996).
EARLY CAREER ____________________________________________________________________
Retail Sales  Department Store, Inc., Texas (1988–1994).
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Increased sales 20% annually through self-coordinated sales strategies and marketing plans for three retail stores.
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Developed and streamlined purchasing and inventory program, which increased store profitability and decreased
excess product.
EDUCATION & TRAINING
UNIVERSITY OF SOUTH CAROLINA – Columbia, SC
B.A in Business Administration
CONTINUING EDUCATION | SALES TRAINING:
Achieve Global: Professional Selling Skills® - Beginner and Advanced Levels
Consultative problem-solving in face-to- face sales situations
Achieve Global: Selling In a Competitive World™
Advanced probing, competitive analysis, and value proposition creation.
COMPUTER PROFICIENCY
Microsoft Office Suite (Word, PowerPoint, Excel, and Outlook), Salesforce.com, and Internet Applications.