Grameenphone is the leading mobile phone company in Bangladesh with 62% market share and 8.5 million subscribers as of now. It has partnered with Grameen Telecom to provide cellular services in rural areas. The document discusses the market position of Grameenphone and its products - GP-SIM, GP-Internet, GP-Mobile Phone, and GP-Modem - in terms of number of subscribers, market share, and growth rate from 2010-2012.

2.  Grameenphone Limited, the number one and
leading mobile phone company in the area of
telecommunications in Bangladesh. GP
managed to grab 62% of the market share .
 Grameenphone has made a special
arrangement with Grameen Telecom, an
affiliate of Grameen Bank in providing the
cellular services in the rural country.
 Now Grameenphone has the total subscriber
of 8.5 million.

3.  The BCG matrix gives an understanding
of a company's current position in terms
of business growth rate and market
share. BCG matrix has 4 quadrants:

5.  GP-SIM
 GP-INTERNET
 GP-MOBILE PHONE
 GP-MODEM

6. Name of
Company
Year of inception Number of
subscribers -
2012(million)
Market Share –
Revenue (%)
1997 28.487 28.487
2005 18.408 32.439
2007 3.666 1.90
1997 11.845 13.30
2005 1.224 4.70
1993 1.933 3.20

8. Name of the
company
DEC,2010
(% of MKT growth
rate)
DEC,2011
(% of MKT growth
rate)
DEC,2012
(% of MKT growth
rate)
17.81 18.60 15.09
8.31 8.34 7.50
2.73 2.92 3.91
7.13 13.43 11.20
1.01 0.99 1.03
1.56 1.61 1.95

9.  Market growth rate is low.
 Market share is high.

11.  They have done their initial investment,
infrastructure development is completed, and
now their target is revenue generation.
 They have small opportunity to expunged
their market, so they should invest little
amount of money.

12. Name of Company
Number of subscribers -
2012(million)
Market Share – Revenue (%)
10.243
50.20
4.027 12.01
1.564 1.90
6.034 32.04
0.450 4.70
EDGE MODEM 0.640 3.20

13. Market share of internet service
GP internate
Banglalion
Robi Internet
Telitalk-3g
Zoom
EDGE-Modem

14. Name of Company
DEC,2010
(% of MKT growth
rate)
DEC,2011
(% of MKT growth
rate)
DEC,2012
(% of MKT growth
rate)
27.81 28.60 31.20
18.31 18.34 24.20
12.73 12.92 13.91
int
17.13 17.43 24.50
10.01 10.99 11.03
EDGE MODEM 11.56 11.61 11.95

15.  Market growth rate is high.
 Market share is high.

17.  Here they're well-established, and growth is
exciting! There should be some strong
opportunities here, and they should work
hard to realize them.
 They should invest high amount of capital to
retain growth rate & market shear.

18. Name of Company
Number of Users - 2012(million) Market Share – Revenue (%)
1.02 0.95
0.500 1.85
30.01 45.001
20.01 35.081
9.01 10.176
4.03 5.12
2.93 2.85

19. Sales
Nokia
SANSUNG
Grameenphone
LG
SonyEricisson
Motorola

20. Name of Company
DEC,2010
(% of MKT growth
rate)
DEC,2011
(% of MKT growth
rate)
DEC,2012
(% of MKT growth
rate)
17.81 18.60 21.20
8.31 8.34 14.50
2.73 2.92 3.91
7.13 7.43 14.20
1.01 0.99 1.03
1.56 1.61 1.95
4.32 4.87 5.54

21.  Market growth rate is low.
 Market shear is low.

23.  In these areas, their market presence is weak,
so it's going to take a lot of hard work to get
noticed.
 They should switch over their SBU.

24. Name of Company
Number of subscribers -
2012(million)
Market Share – Revenue (%)
10.243
50.20
4.027 12.01
1.564 1.90
6.034 32.04
0.450 4.70
EDGE MODEM 0.640 3.20

25. Market share of Modem
GP internate
Banglalion
Robi Internet
Telitalk-3g
Zoom
EDGE-Modem

26. Name of Company
DEC,2010
(% of MKT growth
rate)
DEC,2011
(% of MKT growth
rate)
DEC,2012
(% of MKT growth
rate)
27.81 28.60 31.20
18.31 18.34 24.20
12.73 12.92 13.91
17.13 17.43 24.50
10.01 10.99 11.03
EDGE MODEM 11.56 11.61 11.95

27.  Market growth rate is high.
 Market shear is high.

29.  Here they're well-established, and growth is
exciting! There should be some strong
opportunities here, and they should work
hard to realize them.

 They should invest high amount of capital to
retain growth rate & market shear.