developing new company and make strategy
•Download as PPTX, PDF•
0 likes•134 views
This document outlines the marketing plan for a company that manufactures and retails high quality fabrics. It discusses the target markets both domestically and abroad, analyzes customer needs and competitors. A SWOT analysis identifies strengths in manufacturing and retail, weaknesses in variety and resources, and opportunities in new markets and products. The marketing strategy focuses on quality, low prices and design. Tactical plans cover the marketing mix of product lines, seasonal pricing, multi-channel distribution, and promotional activities. Budgets are set and performance will be analyzed to measure sales against total market share.
Report
Share
Report
Share
Recommended
Identifying Market Segments and Targets
This document discusses market segmentation and targeting. It defines market segmentation as dividing a market into distinct groups based on characteristics like needs, preferences, behaviors or attributes. There are four levels of segmentation from broad segments to niches to local areas to individuals. Effective segmentation requires identifying distinct customer groups, selecting target segments, and establishing unique benefits. The document outlines different bases for segmentation like demographics, psychographics, behaviors and provides several examples of segmentation models and frameworks.
S15 segmentation and targeting
The document discusses segmentation, targeting, and positioning as part of an international marketing strategy. It defines segmentation as dividing the market into groups based on characteristics like geography, demographics, psychographics, and behaviors. Targeting is selecting specific market segments to enter based on an assessment of attractiveness. Positioning is developing a competitive position and marketing mix for the target segment. The document provides examples of different types of segmentation and strategies for reaching target markets, such as mass marketing, differentiated marketing, concentrated marketing, and direct marketing.
S16 positioning
This document discusses positioning strategies for international marketing. It explains that companies must segment markets, target specific segments, and position their products to have a clear and desired position in customers' minds compared to competitors. Some key aspects of positioning covered include selecting competitive advantages to differentiate a product, communicating a clear value proposition through unique benefits, and choosing a positioning strategy like "more for more" or "more for less" to create the greatest advantage in target markets. Overall the document provides guidance on analyzing a market, identifying differentiation factors, and designing an effective product positioning strategy.
Click - How to market a monthly photography magazine in Nepal
The document outlines a marketing plan for launching a monthly photography magazine in Nepal. It discusses conducting market research and a SWOT analysis. The marketing strategy would target high-income customers, photography enthusiasts, travelers, and service providers. The plan includes developing the magazine brand, setting a marketing mix of product, price, place, and promotion. Financial projections estimate revenue and expenses over several years. The implementation section discusses creating a mock magazine, advertising campaigns, and distribution channels.
Market segmentation of IFB commercial dishwasher
This document summarizes the market segmentation for commercial dishwashers sold by a $250 million company. It discusses the demographics of customers in hotels, restaurants, and hospitals. It also outlines the key operating variables, purchasing approaches, situational factors, and buyers' personal characteristics to consider when marketing these dishwashers. Purchasing criteria include online/direct approaches and seeing product details and demos. Buyers are motivated by efficiency, cost savings, and best serving customers.
From local to global
This document discusses the expansion of a children's clothing brand called TICKET from Northern Europe into China. It outlines TICKET's current operations with 1000 retailers across 8 countries in Europe and over 400,000 pieces produced annually. The document then discusses the opportunities and trends in the Chinese market, including a growing middle class, increased online shopping, and rising demand for children's clothing. It details TICKET's fact-finding mission to China in December 2013, which involved partner visits, gifting local bloggers, and social media promotions. Some reservations about entering China are noted, such as intellectual property risks, choosing the right partners, ensuring product-market fit, capital requirements, and balancing resources across markets.
Product life cycle
This document discusses the product life cycle and common strategies used at each stage. It explains that products pass through distinct introduction, growth, maturity, and decline stages. Different marketing, financial, and operational strategies are needed at each stage to achieve objectives like creating awareness, maximizing market share or profits, and reducing expenses. For example, in the introduction stage strategies focus on building awareness through selective distribution and sales promotions, while in maturity the focus shifts to diversifying products and brands to maximize profits and defend market share.
Saratoga marketing talk
This document provides information on marketing a product. It discusses defining the customer need, going through the marketing cycle of delivering the product and communications, and checking customer satisfaction. It also outlines three generic marketing strategies - cost leadership, differentiation, and focus or niche strategy. The fundamentals of marketing - the six P's of product, place, price, promotion, people and producer - are explained. The document stresses the importance of understanding customers, competitors and production potential when developing an effective marketing strategy.
Recommended
Identifying Market Segments and Targets
This document discusses market segmentation and targeting. It defines market segmentation as dividing a market into distinct groups based on characteristics like needs, preferences, behaviors or attributes. There are four levels of segmentation from broad segments to niches to local areas to individuals. Effective segmentation requires identifying distinct customer groups, selecting target segments, and establishing unique benefits. The document outlines different bases for segmentation like demographics, psychographics, behaviors and provides several examples of segmentation models and frameworks.
S15 segmentation and targeting
The document discusses segmentation, targeting, and positioning as part of an international marketing strategy. It defines segmentation as dividing the market into groups based on characteristics like geography, demographics, psychographics, and behaviors. Targeting is selecting specific market segments to enter based on an assessment of attractiveness. Positioning is developing a competitive position and marketing mix for the target segment. The document provides examples of different types of segmentation and strategies for reaching target markets, such as mass marketing, differentiated marketing, concentrated marketing, and direct marketing.
S16 positioning
This document discusses positioning strategies for international marketing. It explains that companies must segment markets, target specific segments, and position their products to have a clear and desired position in customers' minds compared to competitors. Some key aspects of positioning covered include selecting competitive advantages to differentiate a product, communicating a clear value proposition through unique benefits, and choosing a positioning strategy like "more for more" or "more for less" to create the greatest advantage in target markets. Overall the document provides guidance on analyzing a market, identifying differentiation factors, and designing an effective product positioning strategy.
Click - How to market a monthly photography magazine in Nepal
The document outlines a marketing plan for launching a monthly photography magazine in Nepal. It discusses conducting market research and a SWOT analysis. The marketing strategy would target high-income customers, photography enthusiasts, travelers, and service providers. The plan includes developing the magazine brand, setting a marketing mix of product, price, place, and promotion. Financial projections estimate revenue and expenses over several years. The implementation section discusses creating a mock magazine, advertising campaigns, and distribution channels.
Market segmentation of IFB commercial dishwasher
This document summarizes the market segmentation for commercial dishwashers sold by a $250 million company. It discusses the demographics of customers in hotels, restaurants, and hospitals. It also outlines the key operating variables, purchasing approaches, situational factors, and buyers' personal characteristics to consider when marketing these dishwashers. Purchasing criteria include online/direct approaches and seeing product details and demos. Buyers are motivated by efficiency, cost savings, and best serving customers.
From local to global
This document discusses the expansion of a children's clothing brand called TICKET from Northern Europe into China. It outlines TICKET's current operations with 1000 retailers across 8 countries in Europe and over 400,000 pieces produced annually. The document then discusses the opportunities and trends in the Chinese market, including a growing middle class, increased online shopping, and rising demand for children's clothing. It details TICKET's fact-finding mission to China in December 2013, which involved partner visits, gifting local bloggers, and social media promotions. Some reservations about entering China are noted, such as intellectual property risks, choosing the right partners, ensuring product-market fit, capital requirements, and balancing resources across markets.
Product life cycle
This document discusses the product life cycle and common strategies used at each stage. It explains that products pass through distinct introduction, growth, maturity, and decline stages. Different marketing, financial, and operational strategies are needed at each stage to achieve objectives like creating awareness, maximizing market share or profits, and reducing expenses. For example, in the introduction stage strategies focus on building awareness through selective distribution and sales promotions, while in maturity the focus shifts to diversifying products and brands to maximize profits and defend market share.
Saratoga marketing talk
This document provides information on marketing a product. It discusses defining the customer need, going through the marketing cycle of delivering the product and communications, and checking customer satisfaction. It also outlines three generic marketing strategies - cost leadership, differentiation, and focus or niche strategy. The fundamentals of marketing - the six P's of product, place, price, promotion, people and producer - are explained. The document stresses the importance of understanding customers, competitors and production potential when developing an effective marketing strategy.
S14 global marketing planning part ii
The document discusses the planning process for international marketing operations. It outlines a 4-phase process: 1) Preliminary analysis and screening of potential markets, 2) Defining target markets and adapting the marketing mix, 3) Developing a marketing plan for target markets, and 4) Implementation and control. It also describes alternative market entry strategies such as exporting, contractual agreements like licensing and franchising, strategic alliances, and foreign direct investment.
Marketing of products and services
This document outlines Stephen Oyewole's presentation on marketing products and services globally. It discusses the evolution of defining products and services, key aspects of service and product design, legal issues in marketing, and the role of culture. It also examines obstacles to adapting marketing approaches for different cultures, like self-reference criterion and ethnocentrism. The benefits of global service marketing are increased peace and prosperity through meeting customer needs internationally.
E max UAE
E max is a leading electronics retailer founded in 2006 in UAE with 60 stores across Gulf countries. It sells over 800 brands and 100,000 products with an annual turnover of over $3 billion. The document discusses E max's USP of offers and service, product mix targeting males aged 18-40, marketing strategies including promotions during salary periods and trade exhibitions, international expansion into other Gulf countries, and use of various advertising channels including in-store, print, radio, TV and social media. It concludes that E max is a leading retailer with knowledgeable staff helping customers make informed choices and recommends expanding its online presence with a dedicated website and global expansion.
Chapter 8: Market Segments and Targets
This document discusses market segmentation and targeting. It outlines the key concepts, including that markets can be divided into segments based on consumer characteristics and responses. The segmentation process involves identifying segments, evaluating attractiveness and profitability, and positioning. Companies must choose the most attractive target markets, which could be a single segment, selective specialization, or full market coverage. Effective segmentation requires monitoring segments and considering additional factors.
Andal final 042410 agsb batch 8 mkt 640 kotler mm_13e_basic_08
The document discusses market segmentation and targeting. It addresses the following questions:
1. The different levels of market segmentation are local areas, individuals, niches.
2. A company can divide a market into segments using geographic, demographic, psychographic, and behavioral factors.
3. To choose the most attractive target markets, a company considers demographic factors, operating variables, purchasing approaches, situational factors, and personal characteristics.
4. The requirements for effective segmentation are that the segments are measurable, accessible, substantial, differentiable, and actionable. Segments must respond differently to marketing programs.
Marketing - Products and Brands
The document discusses key concepts related to products and brands. It defines a product as anything that can satisfy customer needs and emphasizes that products are central to marketing. It then outlines the main components of a product including specifications, design, functions/benefits, packaging, and product range. The document also discusses ways companies can differentiate their products from competitors through distinctive design, branding, and performance. It notes that services are often differentiated through adjustments targeting specific audiences. Finally, the importance of brands, brand extensions, brand stretching, and packaging are covered.
Project presentation
This document discusses strategies for a boutique store called The Boutique to thrive against increasing competition. There are now ten similar stores and six shops carrying The Boutique's labels in the area. The strategic option recommended is to introduce diversification through limited private labeling of garments and new vendors to maintain exclusivity, minimize style theft, and promote independent businesses. The benefits are press opportunities and community partnerships, while risks include longer lead times and increased overhead during the growth period.
Global marketing - Unitedworld School of Business
The document discusses global marketing and internationalization. It defines global marketing as coordinating marketing activities across different country markets to create exchanges that satisfy individual, organizational, and societal goals. Internationalization is increasing involvement in international operations, with advantages like risk spreading but also disadvantages like cultural barriers. The document outlines decisions involved in major international marketing like market selection factors, entry strategies, and channel management.
Product Development Strategy 1
This document provides guidance on developing an effective product development strategy. It outlines key questions to consider such as market size and competitors. It also emphasizes the importance of thorough research through various methods to understand customer demand, pricing, and required features. Finally, it discusses determining the optimal means of distribution, target customers, and developing a unique sales approach to gain market share and profitable sales.
S21 integrated communications
This document discusses integrated marketing communications and international advertising. It covers promotional mix, sales promotions, public relations, and advertising in international markets. Cultural differences must be considered when developing advertising campaigns for international markets. The message must be encoded and transmitted through appropriate media channels for the target culture. Legal, linguistic, cultural, production and cost constraints also vary between countries and must be addressed. Selection of advertising agencies depends on needs for local expertise or global sophistication.
10 step marketing plan
This document outlines a 10 step marketing plan template that includes identifying the target market and market segments, conducting a competitor analysis, describing opportunities in the market, determining market share and size, product description, pricing strategy, promotions and advertising plan, distribution channels, SWOT analysis, and a generic winning strategy. The template provides guidance on the key elements to include in a comprehensive marketing plan.
Chp 7 pinciple of marketing
This document discusses key concepts in designing a customer-driven marketing strategy including market segmentation, targeting, differentiation, and positioning. It provides examples of how companies segment markets using various bases such as demographics, psychographics, behaviors, and geography. The document also discusses how companies identify attractive market segments, choose targeting strategies, differentiate their products, and position them for competitive advantage.
Global market segmentation
The document discusses various elements involved in global marketing decisions. It outlines different patterns of globalizing marketing operations, pathways to global expansion including domestic, regional, and multiregional strategies. It also discusses geographic market choices, regional and global marketing strategies, levels of global marketing strategy integration, and competitive global marketing strategies.
Ss market research
This document provides an overview of marketing research, including qualitative and quantitative methods. It discusses conducting market research through internal resources or by hiring external agencies. Qualitative research involves in-depth interviews and focus groups to explore customer decision making. Quantitative research measures market size, share, and attitudes through sampling to learn about customer needs. The document outlines different ways companies can carry out market research depending on their resources.
Chapter 9 Identifying Market Segments and Targets
- Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Developing an advertising program involves five steps: setting objectives, establishing a budget, choosing the message/creative strategy, deciding on media, and evaluating effects.
- Sales promotion consists of mostly short-term incentive tools designed to stimulate quicker or greater purchase of particular products.
- Events and experiences are a means for companies to become part of special moments in consumers' lives to broaden relationships, but must be properly managed.
- Public relations includes programs to promote or protect a company's image through publications, events, news, community affairs and more at a lower cost than advertising.
5.2 customer creation.pptx
This presentation discusses the customer creation phase of business development. It provides guidance on key activities including setting objectives, positioning the company and product, launching to the market, and creating demand. The presentation emphasizes that the customer creation strategy should match the type of startup and objectives for year one. The goal is to grow customers from a few to many through strategic and tactical efforts to properly introduce the product or service and mobilize resources for effective sales and marketing.
5.1 basic sales process.pptx
This presentation discusses the customer creation phase of business development. It provides guidance on key activities including setting objectives, positioning the company and product, launching to the market, and creating demand. The presentation emphasizes that the customer creation strategy should match the type of startup and objectives for year one. The goal is to grow customers from a few to many through strategic and tactical efforts to properly introduce the product or service and mobilize resources for effective sales and marketing.
5.5 online marketing.pptx
This presentation discusses the customer creation phase of business development. It describes customer creation as growing customers from a few to many through four key activities: setting objectives, positioning the company and product, launching to the market, and creating demand. Various tactics are outlined for each activity, tailored to the type of startup. The presentation provides details on developing mission statements, positioning collateral, launch materials, and post-launch demand generation strategies. The overall goal of the customer creation phase is to successfully launch the company and product and put a customer creation strategy in place to begin scaling the business.
Target market
Info e tips about pitching, some questions that could be used as a track.
How to find the right market, possibly segmenting it with demographics and psychographics, considering country specific constraint (and issues related to export).
SWOT analysis for target market. How to narrow a market.
Business to business versus business to consumer markets.
Market segmentation
Market segmentation
What Is Market Segmentation?
Bases for Segmentation
Geographic
Demographic
Psychological
Psychographic
Sociocultural
Criteria for Effective Targeting of Segments
Implementing Segmentation Strategies
Family Life Cycle Advertising
Use-Related Segmentation
Criteria for Effective Targeting of Market Segments
Implementing Segmentation Strategies
Targeting
Psychographic Segmentation
Marketing plam a new business
This document provides an overview of key marketing concepts and strategies. It discusses topics such as the marketing mix, segmentation, targeting, positioning, the product life cycle, pricing approaches, distribution channels, integrated marketing communications, and marketing plans. The document presents definitions and explanations of these fundamental marketing terms and approaches in a structured format intended to educate the reader on basic and advanced principles of marketing management.
Azhar . (1)
This document outlines strategies for customer-driven marketing, including market segmentation, targeting, differentiation, and positioning. It discusses segmenting consumer and business markets based on variables like geography, demographics, behaviors, and psychographics. Effective segmentation requires segments to be measurable, accessible, substantial, and actionable. Targeting strategies include undifferentiated, differentiated, and concentrated approaches. Differentiation relies on identifying competitive advantages to build brand position. Strong branding involves developing a positioning statement and communicating the chosen position.
More Related Content
What's hot
S14 global marketing planning part ii
The document discusses the planning process for international marketing operations. It outlines a 4-phase process: 1) Preliminary analysis and screening of potential markets, 2) Defining target markets and adapting the marketing mix, 3) Developing a marketing plan for target markets, and 4) Implementation and control. It also describes alternative market entry strategies such as exporting, contractual agreements like licensing and franchising, strategic alliances, and foreign direct investment.
Marketing of products and services
This document outlines Stephen Oyewole's presentation on marketing products and services globally. It discusses the evolution of defining products and services, key aspects of service and product design, legal issues in marketing, and the role of culture. It also examines obstacles to adapting marketing approaches for different cultures, like self-reference criterion and ethnocentrism. The benefits of global service marketing are increased peace and prosperity through meeting customer needs internationally.
E max UAE
E max is a leading electronics retailer founded in 2006 in UAE with 60 stores across Gulf countries. It sells over 800 brands and 100,000 products with an annual turnover of over $3 billion. The document discusses E max's USP of offers and service, product mix targeting males aged 18-40, marketing strategies including promotions during salary periods and trade exhibitions, international expansion into other Gulf countries, and use of various advertising channels including in-store, print, radio, TV and social media. It concludes that E max is a leading retailer with knowledgeable staff helping customers make informed choices and recommends expanding its online presence with a dedicated website and global expansion.
Chapter 8: Market Segments and Targets
This document discusses market segmentation and targeting. It outlines the key concepts, including that markets can be divided into segments based on consumer characteristics and responses. The segmentation process involves identifying segments, evaluating attractiveness and profitability, and positioning. Companies must choose the most attractive target markets, which could be a single segment, selective specialization, or full market coverage. Effective segmentation requires monitoring segments and considering additional factors.
Andal final 042410 agsb batch 8 mkt 640 kotler mm_13e_basic_08
The document discusses market segmentation and targeting. It addresses the following questions:
1. The different levels of market segmentation are local areas, individuals, niches.
2. A company can divide a market into segments using geographic, demographic, psychographic, and behavioral factors.
3. To choose the most attractive target markets, a company considers demographic factors, operating variables, purchasing approaches, situational factors, and personal characteristics.
4. The requirements for effective segmentation are that the segments are measurable, accessible, substantial, differentiable, and actionable. Segments must respond differently to marketing programs.
Marketing - Products and Brands
The document discusses key concepts related to products and brands. It defines a product as anything that can satisfy customer needs and emphasizes that products are central to marketing. It then outlines the main components of a product including specifications, design, functions/benefits, packaging, and product range. The document also discusses ways companies can differentiate their products from competitors through distinctive design, branding, and performance. It notes that services are often differentiated through adjustments targeting specific audiences. Finally, the importance of brands, brand extensions, brand stretching, and packaging are covered.
Project presentation
This document discusses strategies for a boutique store called The Boutique to thrive against increasing competition. There are now ten similar stores and six shops carrying The Boutique's labels in the area. The strategic option recommended is to introduce diversification through limited private labeling of garments and new vendors to maintain exclusivity, minimize style theft, and promote independent businesses. The benefits are press opportunities and community partnerships, while risks include longer lead times and increased overhead during the growth period.
Global marketing - Unitedworld School of Business
The document discusses global marketing and internationalization. It defines global marketing as coordinating marketing activities across different country markets to create exchanges that satisfy individual, organizational, and societal goals. Internationalization is increasing involvement in international operations, with advantages like risk spreading but also disadvantages like cultural barriers. The document outlines decisions involved in major international marketing like market selection factors, entry strategies, and channel management.
Product Development Strategy 1
This document provides guidance on developing an effective product development strategy. It outlines key questions to consider such as market size and competitors. It also emphasizes the importance of thorough research through various methods to understand customer demand, pricing, and required features. Finally, it discusses determining the optimal means of distribution, target customers, and developing a unique sales approach to gain market share and profitable sales.
S21 integrated communications
This document discusses integrated marketing communications and international advertising. It covers promotional mix, sales promotions, public relations, and advertising in international markets. Cultural differences must be considered when developing advertising campaigns for international markets. The message must be encoded and transmitted through appropriate media channels for the target culture. Legal, linguistic, cultural, production and cost constraints also vary between countries and must be addressed. Selection of advertising agencies depends on needs for local expertise or global sophistication.
10 step marketing plan
This document outlines a 10 step marketing plan template that includes identifying the target market and market segments, conducting a competitor analysis, describing opportunities in the market, determining market share and size, product description, pricing strategy, promotions and advertising plan, distribution channels, SWOT analysis, and a generic winning strategy. The template provides guidance on the key elements to include in a comprehensive marketing plan.
Chp 7 pinciple of marketing
This document discusses key concepts in designing a customer-driven marketing strategy including market segmentation, targeting, differentiation, and positioning. It provides examples of how companies segment markets using various bases such as demographics, psychographics, behaviors, and geography. The document also discusses how companies identify attractive market segments, choose targeting strategies, differentiate their products, and position them for competitive advantage.
Global market segmentation
The document discusses various elements involved in global marketing decisions. It outlines different patterns of globalizing marketing operations, pathways to global expansion including domestic, regional, and multiregional strategies. It also discusses geographic market choices, regional and global marketing strategies, levels of global marketing strategy integration, and competitive global marketing strategies.
Ss market research
This document provides an overview of marketing research, including qualitative and quantitative methods. It discusses conducting market research through internal resources or by hiring external agencies. Qualitative research involves in-depth interviews and focus groups to explore customer decision making. Quantitative research measures market size, share, and attitudes through sampling to learn about customer needs. The document outlines different ways companies can carry out market research depending on their resources.
Chapter 9 Identifying Market Segments and Targets
- Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Developing an advertising program involves five steps: setting objectives, establishing a budget, choosing the message/creative strategy, deciding on media, and evaluating effects.
- Sales promotion consists of mostly short-term incentive tools designed to stimulate quicker or greater purchase of particular products.
- Events and experiences are a means for companies to become part of special moments in consumers' lives to broaden relationships, but must be properly managed.
- Public relations includes programs to promote or protect a company's image through publications, events, news, community affairs and more at a lower cost than advertising.
5.2 customer creation.pptx
This presentation discusses the customer creation phase of business development. It provides guidance on key activities including setting objectives, positioning the company and product, launching to the market, and creating demand. The presentation emphasizes that the customer creation strategy should match the type of startup and objectives for year one. The goal is to grow customers from a few to many through strategic and tactical efforts to properly introduce the product or service and mobilize resources for effective sales and marketing.
5.1 basic sales process.pptx
This presentation discusses the customer creation phase of business development. It provides guidance on key activities including setting objectives, positioning the company and product, launching to the market, and creating demand. The presentation emphasizes that the customer creation strategy should match the type of startup and objectives for year one. The goal is to grow customers from a few to many through strategic and tactical efforts to properly introduce the product or service and mobilize resources for effective sales and marketing.
5.5 online marketing.pptx
This presentation discusses the customer creation phase of business development. It describes customer creation as growing customers from a few to many through four key activities: setting objectives, positioning the company and product, launching to the market, and creating demand. Various tactics are outlined for each activity, tailored to the type of startup. The presentation provides details on developing mission statements, positioning collateral, launch materials, and post-launch demand generation strategies. The overall goal of the customer creation phase is to successfully launch the company and product and put a customer creation strategy in place to begin scaling the business.
Target market
Info e tips about pitching, some questions that could be used as a track.
How to find the right market, possibly segmenting it with demographics and psychographics, considering country specific constraint (and issues related to export).
SWOT analysis for target market. How to narrow a market.
Business to business versus business to consumer markets.
Market segmentation
Market segmentation
What Is Market Segmentation?
Bases for Segmentation
Geographic
Demographic
Psychological
Psychographic
Sociocultural
Criteria for Effective Targeting of Segments
Implementing Segmentation Strategies
Family Life Cycle Advertising
Use-Related Segmentation
Criteria for Effective Targeting of Market Segments
Implementing Segmentation Strategies
Targeting
Psychographic Segmentation
What's hot (20)
Andal final 042410 agsb batch 8 mkt 640 kotler mm_13e_basic_08
Andal final 042410 agsb batch 8 mkt 640 kotler mm_13e_basic_08
Similar to developing new company and make strategy
Marketing plam a new business
This document provides an overview of key marketing concepts and strategies. It discusses topics such as the marketing mix, segmentation, targeting, positioning, the product life cycle, pricing approaches, distribution channels, integrated marketing communications, and marketing plans. The document presents definitions and explanations of these fundamental marketing terms and approaches in a structured format intended to educate the reader on basic and advanced principles of marketing management.
Azhar . (1)
This document outlines strategies for customer-driven marketing, including market segmentation, targeting, differentiation, and positioning. It discusses segmenting consumer and business markets based on variables like geography, demographics, behaviors, and psychographics. Effective segmentation requires segments to be measurable, accessible, substantial, and actionable. Targeting strategies include undifferentiated, differentiated, and concentrated approaches. Differentiation relies on identifying competitive advantages to build brand position. Strong branding involves developing a positioning statement and communicating the chosen position.
Marketing mix p’s of marketing
This document provides an overview of the marketing mix, also known as the 4 P's of marketing - product, price, place, and promotion. It defines each P and gives examples. Product refers to the actual goods or services being offered and includes attributes like design, quality, and branding. Price is what is charged for the product and considers factors like costs, demand, and competitors. Place is where and how the product will be distributed and sold, either directly or indirectly through channels. Promotion covers advertising, public relations, and other activities to make customers aware of the product and build its brand. The 4 P's work together as part of an integrated marketing strategy to maximize effectiveness.
Elements of Marketing
Amazon.com performs many traditional marketing activities online to develop relationships with customers. It buys products from suppliers to resell, sells directly to consumers, transports products to warehouses for storage and shipping, finances purchases through various payment options, conducts research on customer preferences, takes risks as an online retailer, and grades/prices products. However, it streamlines activities like personalized selling through recommendations and 1-click purchasing. Customers can also write reviews, creating a sense of community. I would likely use Amazon.com for its convenience and large selection, though I may still visit local stores for certain purchases.
Communication and advertising in marketing
Marketing communication is the means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell.
Edexcel A Level Business Theme 1
This document provides an overview of key marketing concepts for the Edexcel Business A Level including objectives, strategies, target markets, the 4Ps of marketing, and market research. It also discusses mass markets versus niche markets, calculating market share and growth rates, and factors that influence demand and supply. Additional sections cover pricing strategies, distribution channels, the product lifecycle, branding, and promotion strategies.
MM Module 1.pdf
This document provides an overview of marketing concepts including segmentation, targeting, and positioning (STP). It defines STP and explains why companies use it. The key aspects of STP covered include identifying distinct customer groups, selecting target market segments, and positioning a company's offering to communicate its benefits to each segment. Common variables used for segmentation such as geographic, demographic, and psychographic factors are described. The document also discusses approaches for evaluating and selecting target market segments.
Export management
This document provides an overview of export management. It aims to gain knowledge about international trade and the import/export process. It defines key terms like exports and importers. It discusses the scope and functions of exports, including improving standards of living and opportunities for economic growth. Factors that influence export marketing are explored, including controllable factors like resources and uncontrollable factors like policies and exchange rates. Market analysis, intelligence, research and selection processes are outlined. Finally, it discusses export planning, marketing, development and various entry strategies into foreign markets.
Mm aug 2014 day 3 and day 4
- Savlon's soothing product likely did not gain acceptance in the market because it did not have attributes similar to Dettol, which was already established.
- Savlon should consider reintroducing a product with Dettol-like attributes to appeal to the same market segment that finds Dettol's attributes desirable.
- A particular market segment Savlon could try to appeal to is consumers looking for a product with antibacterial properties similar to Dettol.
Marketing Strategy and Focus
Marketing is the way companies interact with consumers to create relationships that are beneficial to both parties. Businesses use marketing to identify their audience before advertising to them. Today, this is most visible through social media interactions.
New product planning
This document outlines the key components of developing a new product strategy. It discusses analyzing customer needs, generating product ideas, screening ideas, developing a business analysis, product development, creating a marketing strategy, test marketing, and product launch. It also covers evaluating ideas from internal and external sources. Additionally, the document proposes strategic options like establishing objectives, reviewing products, and identifying problems. It provides strategies for improving product performance through the product line, mix, distribution, pricing, sales force, and promotion. Finally, it discusses analyzing the market size, target markets, price elasticity, and sales forecasts when setting objectives.
Redespresso presentation
The sales presentation summarizes the key elements needed for developing an effective sales strategy for the Redespresso brand. It outlines that the strategy will consider the company's core values, vision, objectives and unique selling propositions. It will also analyze competitors, target markets, product offerings and availability. The strategy will focus on increasing sales volumes across all channels in South Africa and expanding the brand's footprint globally. It will employ both a push and pull approach using various promotional activities to drive sales and increase brand awareness. The overall aim is to have a positive impact on the company's bottom line.
Product life cycle 1
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, firms focus on building product awareness through promotional activities aimed at innovators. Profits are low or negative. In the growth stage, firms build brand preference and market share by maintaining quality, adding features, and promoting to a broader audience. The maturity stage sees slower growth as competition increases. Firms differentiate their product and modify marketing strategies like price and distribution incentives to defend market share. In decline, firms either maintain, harvest, or discontinue the product.
Product life cycle
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, firms focus on building product awareness through promotional activities aimed at early adopters. Profits are low or negative. In the growth stage, firms build brand preference and market share by maintaining quality, adding features, and expanding distribution while demand increases. The maturity stage sees slower growth as competition rises. Firms differentiate their product and modify marketing strategies like price and distribution incentives to defend market share. In decline, firms either maintain, harvest, or discontinue the product.
2014 navigate-a guide to marketing planning
Developing a marketing plan for the first timer can be daunting, here we present a user friendly guidebook on the key steps, inputs and take the reader through the development of a marketing plan from start to finish
Marketing Plan for Text Books
Marketing Plan for Text Books
Department of Agribusiness Management
Faculty of agriculture and plantation management
Wayamba university of Sri Lanka
ajaykumarta-Unit 3 market segmentation, targeting & positioning - copy
This document discusses market segmentation, targeting, and positioning. It defines market segmentation as dividing the total market into homogeneous groups. There are several bases for segmenting markets, including geographic, demographic, psychographic, and behavioral variables. The advantages of segmentation include designing tailored marketing mixes for each segment. Effective segmentation requires segments to be measurable, substantial, accessible, differential, and actionable. Targeting involves evaluating segment attractiveness and selecting segments to target. Positioning is designing a company's offering and image to occupy a distinctive place in consumers' minds relative to competitors.
Segmentation%2C%20Targeting%2C%20and%20Positioning[1].ppt
The document discusses the concepts of market segmentation, targeting, and positioning. It defines segmentation as grouping consumers by certain criteria, targeting as choosing which consumer groups to sell to, and positioning as selecting the appropriate marketing mix for the targeted groups. The document then covers bases for segmenting markets like demographics, behaviors, and geography. It also discusses requirements for effective segmentation and strategies for target marketing and positioning a product to maximize competitive advantage.
Marketing
This document provides an overview of marketing concepts including the marketing mix, key marketing activities, market segmentation, and new product planning and development. It discusses topics such as the 4Ps of marketing (product, price, place, promotion), consumer analysis, distribution planning, product lifecycles, types of products and services, and the new product development process from idea generation to commercialization. The document is intended to serve as a presentation on marketing management fundamentals.
Retail formats
This document discusses various topics related to retail management including:
1. It outlines the place of retailing in the marketing mix and describes retailers' role in sorting products for customers.
2. Several theories of retail development are presented, including environmental, cyclical, and scrambled merchandising theories.
3. The evolution of various retail formats is explored, from early general stores to modern specialists, malls, and online retailers.
Similar to developing new company and make strategy (20)
ajaykumarta-Unit 3 market segmentation, targeting & positioning - copy
ajaykumarta-Unit 3 market segmentation, targeting & positioning - copy
Segmentation%2C%20Targeting%2C%20and%20Positioning[1].ppt
Segmentation%2C%20Targeting%2C%20and%20Positioning[1].ppt
More from Imran Sajol
difference between attitudes of the student of university
A survey was conducted of students from Dhaka University and Jahangirnagar University to identify differences between them. The survey found that DU students felt more secure about getting jobs, were less satisfied with residential facilities, and transportation services. They also showed more interest in foreign university scholarships and felt their campus environment was less healthy. JU students felt closer relationships with teachers and elders. They preferred the ragging culture more. Overall, DU students showed a stronger sense of pride in their university.
fiscal policy in Bangladesh
The document discusses fiscal policy and taxation policy in Bangladesh. It provides details on:
1) Bangladesh's fiscal policy is expansionary, causing large budget deficits that the government funds through borrowing. The main reasons for deficits are tax avoidance and corruption.
2) The taxation system in Bangladesh relies heavily on indirect taxes like import duties. Direct taxes only make up 19% of total taxes.
3) The government spends most on subsidies, education, interest payments, social services, and defense. Infrastructure like transportation and energy are also priorities.
service quality of ruposhi bangla hotel
The document summarizes a presentation on evaluating the service quality of Ruposhi Bangla Hotel in Bangladesh. It outlines the research objectives to understand the hotel's services and guest opinions. It also reviews the hotel's facilities, measures of service quality dimensions, and findings from a guest survey that showed high satisfaction with dining, leisure activities, and conference facilities while identifying opportunities for improved responsiveness.
marketing plan of a new telecom company
Titan Telecom is launching a new telecom company in Bangladesh. Their marketing plan presentation outlines their company overview, mission, vision, and product portfolio. It analyzes their market share, performs a SWOT analysis, and analyzes competitors. The marketing strategy discusses segmentation, targeting, positioning, and the marketing mix. The target market focuses on specific user segments. The presentation covers pricing, budgets, support/services, implementation, and control of the marketing plan.
top 10 corporate scandals
This document lists the top 10 infamous corporate scandals that rocked the world. It describes scandals involving Union Carbide and a deadly gas leak in India, Compass Group admitting to receiving bribes, the founder of ImClone Systems selling stock after a drug was rejected by the FDA, the largest oil spill in history caused by BP in the Gulf of Mexico, Xerox paying penalties for accounting fraud, the CEO of Tyco being accused of embezzling company funds, the CEO of HealthSouth selling stock before reporting losses, WorldCom concealing its financial condition through fraud, the founder of Parmalat embezzling billions, and the massive Enron scandal and bankruptcy.
cause effect diagram of a sample problem
The document lists several issues affecting the quality of education at Jahangirnagar University, including a lack of classrooms, poor lighting and infrastructure, uncomfortable desks and chairs, unfair political practices interfering in education, harassment of general students, clashes between political parties, corruption, a vulnerable administration influenced by teacher politics, a small library with few books, a lack of modern equipment like projectors and PCs, insufficient lab facilities, and an obsolete education system with slow publication of results.
fish bone diagram
The document discusses the Cause & Effect diagram, also known as the Fishbone diagram or Ishikawa diagram. It was developed in 1943 as a visual tool to identify and organize potential root causes of problems. The document then provides an example of how a fishbone diagram was used to analyze problems at a Faculty of Business Studies. Key details include:
1) A fishbone diagram was constructed with the main problem ("problems of FBS") at the head and potential cause categories (place, people, method, materials, others) as bones.
2) Several suspected causes were identified under each category.
3) After analysis, most problems were found to be caused by issues with "Study & progress".
SBU analysis & strategic planning of grameen phone
Grameenphone is the leading mobile phone company in Bangladesh with 62% market share and 8.5 million subscribers as of now. It has partnered with Grameen Telecom to provide cellular services in rural areas. The document discusses the market position of Grameenphone and its products - GP-SIM, GP-Internet, GP-Mobile Phone, and GP-Modem - in terms of number of subscribers, market share, and growth rate from 2010-2012.
workplace harassment in rmg sector in Bangladesh
This document discusses workplace harassment, particularly in Bangladesh's Ready Made Garment (RMG) sector. It provides objectives and information about different types of harassment, including sexual harassment, same-sex harassment, and harassment by non-employees. The most common type of harassment today is sexual harassment, which can take the form of quid pro quo harassment or hostile environment harassment. All types of harassment, including those based on characteristics like race, religion, age, disability, and sexual orientation, are unacceptable. The document emphasizes the importance of a respectful workplace and outlines the S.T.O.P. method for addressing disrespectful behavior - the source should stop the behavior, the target should confront it, observers should intervene,
Set up a business faculty
The document proposes setting up a new business faculty at Jahangirnagar University to address the needs of students. The goals are to create the best business faculty in Bangladesh and solve problems at the current faculty. The project would construct a 5-floor building over 6 months, with a budget of 50 million taka. It would house classrooms, examination rooms, wifi, a library and other facilities for 600 students. Diagrams show the layout of each floor and budget details. The proposal seeks funding from university and government sources.
Roopur power plant and iran nuclear conflict
Roopur power plant and iran nuclear conflict
Rooppur Nuclear Power plant & Iran Nuclear Issue
Rooppur Nuclear Power plant
Imran
Rooppur Nuclear Power plant
Proposal was made in 1961 & approved in 1963
Total area needed- 253.90 acres
Will be made and funded by Russia
Estimated cost 12.6 Billion $
Two VVER-1200 reactor power Plant
Output 2.4GWe
Completed within 2025
Why Rooppur Power Plant is needed
Why Rooppur Power Plant is needed (Cont.)
Why Rooppur Power Plant is needed (Cont.)
Stable and Powerful Source
Continuously supply energy for long term
natural uranium can provide about 10000 times more energy than crude oil
Make a few amount of wastes compare to others
Transportation cost of raw material is also low for nuclear plant
Historical evidence of nuclear power plant accidents
afif
Accident at Chernobyl Nuclear Plant
INES level 7 (worst nuclear accident ever)
Happened due to technical problem
releasing radiation into the atmosphere and cutting off the flow of coolant into the reactor
Thirty-one deaths are directly attributed to the accident, all among the reactor staff and emergency workers
50 emergency workers who died soon after the accident from acute radiation syndrome
nine children who have died of thyroid cancer and 116,000 needed to be evacuated.
Accident at Fukushima Nuclear Plant
Following a major earthquake, a 15-metre tsunami disabled the power supply and cooling of three Fukushima Daiichi reactors
INES Level 5
Four reactors were written off due to damage in the accident
No Death or sickness causes of radiation but 1000 died for the evacuation process
Over 100000 peopled needed to be evacuated
Conflict regarding Financial Issue
1 Rooppur Power Plant = 2 Coal Plant + 3 Padma Bridge
Maintenance and Operation cost will be 200 Million dollar per year for the next 40 years.
90% of the cost is loaned from Russian govt. and Uranium will be brought from Russia also.
It is actually a “cost plus” contract
All the repair and maintenance cost have to be provided by Bangladesh Government
Conflict regarding planning
Technology- “Pressurized water reactor” is outdated and unsafe according to specialist
Established near “Farakka Barrage”- get less water in summer season for cooling purpose
Cant tolerate a high level of earthquake
Lack of safe zone surrounding the area (50 Miles)
Difficulties should be faced to evacuate surrounding place in case of any accident
Threat of Terrorist and hacking
Conflict in operation level
Lack of expert and technical manpower
Lack of an institutional and regulatory framework
Unsettled price of fuel
Poor Management of spent fuel
Conflict regarding environmental Impact of Nuclear Power Plant
Impact on Land
Impact on Water
Impact on Human Health & Animal
Impact on forests
Environmental Effects
Waste Disposal
Radioactive waste
Recruitment & selection
This document outlines a recruitment and selection policy for large organizations. It discusses the objectives of recruitment and selection including generating a pool of qualified candidates and selecting the most suitable candidate. It describes the recruitment process as two-way between the organization and applicants. The selection process involves shortlisting candidates, interviews, skills assessments, making an offer, and ensuring confidentiality and documentation. Sources of recruitment include internal sources like job postings and external sources like advertisements. The goal of the policy is to control the recruitment and selection process and ensure it meets the business needs of the organization.
DEVELOPMENT OF AN IDEA TO MAKE A SOCIAL BUSINESS ENTREPRISE
The document presents a proposal for developing a social business enterprise - a computer and technology center. It discusses what social businesses are and why they are needed. It then outlines four steps to organize such a business and describes two types of social businesses. The proposal details the idea for a computer center, its requirements, mission, vision, facilities, training programs, features, limitations, and recommendations for control. The overall goal is to establish a profitable business that provides social and educational benefits through computer training and services.
Corporate governance of eastern bank limited (3)
The document provides an overview of the organizational structure of Eastern Bank Limited (EBL), a leading private sector bank in Bangladesh. It discusses EBL's mission to provide excellent customer service, vision to be the bank of choice through superior growth and performance, and strategic priorities such as integrating sustainability and strengthening internal controls. The document also outlines EBL's history, milestones, board of directors, products, services, and benefits gained from centralizing operations. Overall, the document presents details on EBL's organizational setup and strategic direction as one of Bangladesh's top private banks.
Assignment on tqm practice of banglalink
This document provides an overview of Banglalink, a major telecommunications company in Bangladesh. It discusses Banglalink's history, vision, mission, objectives, organizational structure, departments, and promotional activities. The document also examines Banglalink's use of biometrics for employee management, its coverage across Bangladesh, and impact of competition. Overall, the document aims to give background information on Banglalink's operations, strategies, and role in the Bangladeshi telecom industry.
Assignment on self analysis
This document contains a personal activity analysis and self-reflection by the author over the past 3 months. It includes sections on personal information, daily routine, vision/mission, SWOT analysis, practicing management in personal life, and current situation. The daily routine section outlines a typical day which involves waking up at 7am, attending/teaching classes from morning to night, studying from 11pm-2am, and spending time with family/friends. Cooking and praying are also mentioned as interests. A SWOT analysis and BCG matrix are provided for a self-assessment. The author aims to complete their studies and find a good job while supporting their family, and discusses applying management concepts like planning and organizing to their daily life
360 degree-feedback
360-degree feedback is an appraisal or assessment process used to improve managerial effectiveness by providing the manager with a more complete assessment of the employee’s effectiveness, his performance and development needs.
360 degree feedback is also known as Multi-rater feedback, Multi-source feedback, Full-circle appraisal or Group performance review.
More from Imran Sajol (17)
difference between attitudes of the student of university
difference between attitudes of the student of university
SBU analysis & strategic planning of grameen phone
SBU analysis & strategic planning of grameen phone
DEVELOPMENT OF AN IDEA TO MAKE A SOCIAL BUSINESS ENTREPRISE
DEVELOPMENT OF AN IDEA TO MAKE A SOCIAL BUSINESS ENTREPRISE
Recently uploaded
Community pharmacy- Social and preventive pharmacy UNIT 5
Covered community pharmacy topic of the subject Social and preventive pharmacy for Diploma and Bachelor of pharmacy
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...Nguyen Thanh Tu Collection
https://app.box.com/s/y977uz6bpd3af4qsebv7r9b7s21935vdHindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Recently uploaded (20)
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
developing new company and make strategy
- 1. Introduction to the company
- 2. Organizational Goal Serving you with quality
- 3. Market analysis Target market Customer analysis Competitive Analysis SWOT Analysis Value Proposition Financial condition External force
- 4. Target market • Foreign Market • Domestic Market – Mega City Market – University Zone – District Town Market
- 5. Customer analysis • Customer’s need • Customer’s attitude • Customer’s interest
- 7. Market Mix • Product • Price • Place • Promotion
- 9. Strength Both manufacturer & retailer No direct substitutes High quality local fabrics Well trained workers
- 10. Weakness • Less varieties • HR constraints
- 11. Opportunity Launching a new product using the brand value Large demand in Europe & USA Product segmentation Low labor cost
- 12. Threats • High tax on raw materials • Low rate currency exchange against dollar • Dependence on supplier • Stock market failure • Political situation
- 13. Value Proposition • High quality • Low price • Gorgeous decoration
- 14. Financial condition • Sales • Product segmentation • Profitability
- 15. External force • Cultural , Social & Religious Value • Economic • Technological • Political
- 16. Define Marketing strategy & Objectives • Identify Marketing strategy • Determine financial objective • Determine Marketing Objectives
- 17. Tactical marketing programs • Product • Promotion • Place(Distribution) • Pricing • Customer service & loyalty
- 18. Product • Design • Seasonal • Quality • Styling • Product line-6 • Packaging • Branding • Labeling • Accessories & Services
- 19. Pricing • Pricing Strategies - Skim ,Penetration • Seasonal pricing • Price Flexibility • Price Discrimination – Model/ Product – Segment – Channel – Geography – Competitive • Discount
- 20. Place(Distribution) • Distribution Channels - combination • Market Coverage - selective • Outlet Handling – Types-4 – Number/ Level of penetration-80 – Geographic location-4 • Online sale • Warehousing • Distribution Centre • Distribution Cost
- 21. Promotion • Promotional Strategy- push and pull • Advertising – Television and Radio – Newspapers and magazines – Billboards – Internet – Brand ambassador • Sales Promotions – Discounts – Free samples – Special stand in a shop • Publishing Fashion Magazines • sponsoring • Direct Mail • Promoting products at trade shows and exhibitions • Organize fashion shows • Public relations and Publicity
- 22. Customer service & loyalty • After sales service • Managing customer complain • Collecting & storing information • 24 hours service on special occasion
- 23. Budgeting & Performance analysis
- 24. Budgeting Sector Total cost(1st year) Product 100000000 Promotion 20000000 Distribution 10000000 Customer service 5000000 Salary 15000000 Total 150000000