Walton is a leading electronics company in Bangladesh that was founded in 1977. It started as a trading company and has since expanded into producing appliances such as refrigerators, TVs, laptops, and motorcycles. Walton aims to provide innovative, high-quality products at affordable prices. It targets middle-income consumers across Bangladesh and has over 120 outlets nationwide. To promote its brands, Walton uses various advertising methods and product fairs. Through market segmentation, it divides consumers based on demographics, geography, behaviors, and psychographics. Walton has grown significantly due to Bangladesh's growing population and economy, positioning itself as a native brand offering value.

1. TEAM AMICABLE

2. Welcome to Our
Presentation

3. Name:
ID:
Topics:
 Introduction
History
Objectives

4. Introduction
Walton is one of the leading companies, focusing on the area of electronics in
Bangladesh. Walton limited is now the leading Electronics, motors, Machineries
service provider in Bangladesh. Bangladesh is the only owner of this company.
 Walton is providing customers the latest technology-based products innovative
design and excellent quality at a lower price with different models and capacities.
Walton has crossed at 30% million with 35% market share at the end 2011. There
are the 120 outlets of Walton throughout the country.

5. History
Walton group of Industries was founded by S.M Nurul Alam Rezvi in 1977 as a
trading company. Like all major local conglomerates in Bangladesh, is largely a family
business run by four brothers.
Over the next three decades the group diversified into steel, textiles, electronics
and automobiles.
Walton mainly starting its journey in 1997. It used to import black and white
television and distribute in the local market.

6. A brief history of Walton
1997- Started trading business under the name of firm “ Rezvi& Brothers”.
1995- Started Electrical & Electronics business.
1998- Establish Tricon Electronics Ltd. And started production black and white
television.
2001- Registration of R.B Group of companies Ltd. & Expanded business in
electrical, electronics & automobiles Sector.
2007- Establish production units for color television, Generator, Air
Conditioner, Refrigerator & Freezer, Washing Machine, Microwave over, Voltage
stabilizer & Motorcycle.

7. Objectives
 Incorporating theoretical education with practical experience.
Gaining knowledge about the current market trend of the country.
 Getting acquainted with different policies, rules and regulations of
the government on the products concerned.

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Topics :-
Mission WALTON company
Vision of WALTON company
Product & product facilities

9. Mission
 The company desires to provide the latest technology based products with
innovative design, excellent quality and many different modes & capacities.

10. Vision
 Walton Vision is “ AMADER PONNO” that means Walton ltd. Is always there to
help the customers get the full assistance of communications services in their
daily lives.
There are the 120 outlets different place in our country.

11. Product

12. Product Facilities
Product Name Guaranty/Warranty
Refrigerator Six months Guaranty, Five Years Warranty
Motorcycle Two Years Warranty
Laptop Two/one years warranty
Generator Engine two year warranty
DVD One year warranty
Micro wave oven One year warranty
TV Picture tube 2 years warranty, Sales service five
years warranty.
LCD One year warranty

13. Name-
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Topics:-
Price
Distribution
Promotional activities on Walton company

14. Price of Walton
Product Name Model Price
Refrigerator 10CFT 26200
TV 29” color 18500
Mobile Walton Primo NH3i 6290
Laptop Walton WP15B71G -
Intel Pentium N3710
- 4GB DDR3L RAM -
500GB HDD - Intel
HD Graphics 405 -
15.6” Laptop - Grey
24990
Walton’s main target market has
always been middle-income
group.

15. Distribution
Manufacturer Dealer Consumer

16. Promotional activities on Walton
company
 Make advertisement On Tv, Channel,
Newspaper , Leaflet.
 By creating product fair.
 By using Billboard , Banner and
festoon.
 Shopping cart system.
 By using E-commerce & Social
networking site.

17. Other Promotional Activities
 Product Placement.
 Point of Purchase.
 Refund & Rebate.

18. Name-
ID:-
Topic:-
Marketing Strategy of Walton in Bangladesh

19. Marketing strategy
Market Segmentation
Segmentation is one of the most important factors of strategic market. It is the
process of dividing a market into a distinct group of buyers that require different
product or market mixes.
The bases for segmenting consumer market include:
Demographical bases
Geographical bases
Behavior bases
Psychographic bases

20. Demographic Segmentation
It targets the people of the middle-income level
The total targeted population is 10 millions people
There is an almost equal ratio between male & female users.
Ages from 18-51 are see to use Walton product
Geographic Segmentation
 Walton segments the whole country in eleven zones for marketing purpose. They are
Dhaka South Zone
Chittagong Zone
Comilla Zone
Jessore Zone
Bogra Zone
Rajshahi Zone
Currently, Walton has either their retail shops or dealer shop in all of the 65 districts of Bangladesh

21. Behavior segmentation
Walton have divided the market analyze the consumer attitude and behavior in the term of different
situation. There are
Cost consuming
Better technology
Fuel saving
Long lasting
User status
Psychographic Segmentation
Life style: Walton has focus on their consumer’s lifestyle in product
Personality: Walton also focuses the personality of the status oriented people including achievers

22. Market Analysis
In Bangladesh its growing population and economic growth, has huge demand
for household products.
The fact that only about 60% of the country has electricity available proves.
Already they have customers in Myanmar, Bhutan
At last planning expand their market to Africa

23. Walton Plaza in Chittagong Walton Plaza in Dhaka

24. Name
ID-
Targeting
Product Positioning
Differentiation

25. Market targeting
Walton’s primary goal is to capture the local markets of Bangladesh. Bangladesh
with its growing population and economic growth has huge demand for bikes. As
the people of this country is mainly price sensitive, Walton, being the sole
manufacturer of refrigerator, freezer and motorcycle, is very keen to meet the
demand of this large market by providing competitive price.

26. Product Positioning
Positioning as a native product
Product positioned as “The same for Less”.

27. Differentiation Between Walton & Jamuna
(Bike):
Point Walton Jamuna
Engine type Engine quality is high Medium
Fuel cost Low High
Reliability More reliability Few reliability
Maintenance Low High
Weight Limited Not limited
Looks So attractive Less attractive
Mileage Provide better Provide medium

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Topics:-
Swot Analysis
Conclusion

29. Internal Strategic Analysis
Strengths
Wider product range.
Quality products at low price.
Using advanced high-technology
Weakness
Lack of skilled men power.
Shortage of accessories.
Customer service.

30. External Strategic Analysis
Opportunities
Increase of sales in major cities.
Employment opportunities.
Introduction of new products.
Threats
Unethical competition prevailing in the market.
Political unrest hampers sales.
Future possibilities.

31. Conclusion
The company has been running its business with good reputation since 1977. In
Bangladesh is a milestone in the path of success and reputation of the brand
WALTON. For Bangladesh, Walton has become a company to be proud of in the
export arena. Walton has truly redefined Bangladesh from being a consumer
country to a producer country for home appliances.