marketing plan of a new telecom company and how to develop a telecom company from 0 to top.

1. Presentation on
marketing plan of
a
a new telecom company

2. Table of content
Company
overview
Mission
Vision
Product portfolio
Market share of
titantelecom
Marketing
strategy
SWOT analysis
Competitor
analysis
Target market
Positioning
,budget, control

3. TITAN
TELECOM

4. why titan telecom?

5. Company overview
Is TrulyA People Oriented Brand.
customerswithgreater service
satisfactionandprovidingloyaltyto
Maintarget is the
industries
SisterConcernOf TitanGroupof
Launchedat november,2012
A StateOwnCompany.

6. Mission
TITAN TELECOM aims to achieve its vision
through being number ‘one’ not only in terms of
market share, but also by being an employer of
choice with up-to-date knowledge and products
geared

7. Vision
To be a Service Provider in Bangladesh as a leader in
Telecommunication

8. Product Portfolio
bondhu tariff Sadhinota tariff
Ekush tariff Bijoy tariff
Titantelecom
tariff

9. Market share
20% market share
considering the
subscriber base
fourth position based on
the number of customers
But when revenue is
concerned, Titan Telecom
is at second position

10. SWOT analysisStrengthens
Available budget
Strong network
New internet based services(e-hat
bazar, e-commerce)
Strong service centre
weakness
Less product
knowledge
Less technological
advances
Lack of job

11. SWOT analysisOpportunity
Vast amount of internet
user
Service developments
Technological booming
Increasing amount of
user
Threat
Manycompetitorsin the market
Employee wantsto switchjob
frequently
Can hamperthe brandimage

12. Competitor Analysis
 Direct Competitors Mobile phone operators coveredBangladesh
include:
 Banglalink/Sheba( OrascomTelecomHolding S.A.E),
 GrameenPhone ( Telenor & Grameen TelecomCorporation ,)
 Citycell ( Singtel , Pacific Group andFar East Telecom)
 Airtel( BhartiAirtel & Warid Telecom International)
 Teletalk (BTCL).

13. Indirect Competitors
Mainindirect competitorsare PSTNoperators. The PSTN operators in Bangladesh are:
 BTCLFormer BTTB.
 Ranks TelecomLtd.
 TeleBartaLtd.
 JalalabadTelecomLtd.
 NationalTelecomLtd.
As mobileoperatorsalsoprovideinternet service, ISPs & Wimaxservice providerslike Qubee&
Banglalionalsofallin thiscategory.

14. Marketing strategy
The marketing logic by which the business unit hopes to createcustomer value
and achieve profitable customer relationship. Marketing strategy includes:
1.Segmentation and targeting
2.Differentiation and positioning
3.Marketing mix
4.Supports and services
5.Implementation and control.

15. Target market
targetheavilythe segmentin whichtheir
primarycore competencylies.
entirepopulationas a single
segment
butvariesitsproductin termsof
augmentedfeaturesandbenefits

16. positioning
The everydayuser
The corporate or
businessuser
The student user
The "couples"
segment
The rural user
The Internet user

17. Pricing
Pricingconcludes:
1.Affordable price
2.best serviceat minimum
cost
3.Discount offer
4.Credit terms.

18. Description Tk(‘000) Tk('000)
Salesrevenue
Sales 480000
Less:
Salesreturnsandallowance 12000
Salesdiscount 8000
Netsale 460000
Costof goodsold -316000
Grossprofit 144000
Operatingexpense
Salariesexpense 64000
Utilitiesexpense 17000
Advertisingexpense 16000
Depreciationexpense 8000
Insurance expense 7000
Freightout 2000
Totaloperatingexpense -114000
Incomefromoperations 30000
Otherrevenueand gains
Interestrevenue 3000
Gainon salesof equipments 600
3600
Otherexpensesand losses
Interestexpense 1800
Casualtylossfromvandalism 200
2000 1600
net income 31600

19. graph
-400000
-300000
-200000
-100000
0
100000
200000
300000
400000
500000
600000

20. Budget Management
5.Customer oriented planning
4.Effective marketing operation
3.Applying best marketing strategy
2.Creating a distributionnetwork
1.Reducing cost of production
Several factors must be included:

21. Support and services
Easy to use Read the manual carefully
If you face any problem
just email or contact with
us.
We ensure you the best
service ever experienced.
Huge customer care
centre near your hand
You are always welcome

22. Implementation of plan
Implementation addresses who, where, when,
how?
1.For younggeneration
2.Versitiesandwork places
3.365/24/7
4.Usingskilledmanpower

23. control
5.Increasing marketinginvestment
4.Removingspotproducts
3.Usingmostadvancedtechnology
2.Managingimplementations
1.Appointingskilledmanpower
Controlling will be done by several steps: