The document outlines the agenda for a meeting focused on enhancing online tool utilization for nonprofits, featuring networking, presentations, and group discussions. It covers various topics such as bulk email strategy, photo and video editing tools, collaboration platforms, and social media management, emphasizing the importance of choosing the right tools to effectively achieve organizational goals. Additionally, it addresses nonprofit communication trends and encourages organizations to establish clear goals and utilize strategic communication plans.

1. Ash Shepherd | NPower NorthwestOnline Tool Utilization

2. Agenda5:30 - Networking

3. 6:00 - Presentation

4. 6:30 - 7:15 Group Discussion

5. 7:15-7:30 NetworkingRoad MapBulk E-Mail

6. Photo Editing

7. Video Editing

8. Collaboration

9. You Didn’t Know You Needed

10. Social MediaFormat For The DayKeeping it “Our Meetup”

11. Bulk EmailGet it there in style

12. Outlook vs. Bulk Email SolutionMay be illegal: CAN-SPAM law

13. Potentially get “Blacklisted”

14. Junk folder anyone

15. No metrics

16. Your personal email gets all the repliesWhy you should not use your local email client for bulk emailing

17. Popular ToolsMany more worth checking out…

18. Decision PointsPricing Structure

19. Integration

20. MetricsPhoto Editing/StorageSharing those red eye free images

21. Why You Should CareMost editing needs very basic

22. Easy to share across geographic boundaries

23. Open access to who and how images addedPopular Tools

24. Popular Tools

25. Decision PointsStorage

26. Cost

27. File Formats

28. Access/SharabilityVideo EditingInfo

29. Why You Should CareMost editing needs are basic

30. Easily share finished products

31. Shared work/storage location for collaborationPopular ToolsTrue Video EditorsVideo Variations (i.e. image to video, etc.)Most computers (PC & Mac) come with a good basic video editor but there may be reason for you to edit store online

32. Decision PointsDownloadable (some don’t let you download, only share)

33. Feature Sets

34. Size Restrictions

35. File FormatsOnline CollaborationGetting Folks Together

36. Why You Should CareCentral location for all information

37. Version Control

38. Group Accountability

39. Calendars/Task List/Etc.Popular Tools

40. Decision PointsPricing Structure (per person vs. per project)

41. Data ownership

42. Feature set focus (agile vs. social)

43. Will group actually use itNew To YouThings you didn’t know you could use

44. Frontline SMSSMS with large groups

45. Anywhere a mobile signal (no internet required)

46. Open Source

47. Stores all infoSquareAccept credit card via mobile

48. Direct to bank account

49. Competitive ratesCare2 Petition SiteStart your own petition

50. Sharable widget

51. Real-Time Update

52. Public ListingGe.tt | File SharingFree account

53. Email, Facebook & Twitter share

54. Dead SimpleVolunteer SpotOnline signup forms

55. Online scheduling tools

56. Add & product supportedSocial MediaInfo

57. Listening DashboardRelevant TopicsBrand MentionsFans and SupportersReal-Time

58. Management DashboardMultiple PlatformsMonitor key termsOverlap with MobileSchedule PostsAnalytics

59. Enterprise Solutions

60. Enterprise | Thrive by SmallAct

61. Enterprise | Thrive by SmallActAdvanced Features

62. Emerging Tools/Platforms

63. Group Discussion Taking the conversation forward

64. Unconference StyleAreas of interest

65. Expand on topics covered

66. New topics: video editing, event registration, etc.

67. Find your spots and discuss

68. Touch base as large group quickly near endMajor TakeawaysRelationships are (still) at the core of everythingReal value possible, but be realisticThe right tools can increase impactNot “Likeable” offline = Not “Likeable” online

69. Help Us Achieve Our MissionFeel free to use me as a resource if you have questions in the futureOverall Questions???Ash Shepherd | Project Strategist| ashs@npowernw.org

70. Metrics Basics | Facebook Page

71. Metrics Basics | Twitter

72. Metrics | AdvancedIt all depends on your specific goals

73. Nonprofit Communication TrendsDescribes 2011 Marketing/Communication PlanSource: http://nonprofitmarketingguide.com/2011trends

74. Layers of Strategy

75. Strategic Communication Plans“House of Balloons”

76. Strategic Communication Plans“House of Balloons”

77. Strategic Communication Plans**Important: Website is still the cornerstone of online communications

78. Questions

79. Setting Your Context | ActivityWhat Are Your Organizations Goals?3 Overall Communications

80. 3 Online Communication Goals10 MinIf you know the official goals please use themIf unsure, then create what you think is most appropriate

81. Setting Your Context | ActivityAre Your Goals SMART???

82. Didn’t Know Your Goals?What Might This Tell You?Organization has not established them?Not sharing them in a way that EVERYONE knows them?You should pay better attention in staff meetings?

83. Editorial CalendarSee “Big Picture”

84. See how various channels relate

85. Become Proactive vs. Reactive

86. Whatever system you use, just makeit one you WILL USEScalable Strategic Process

87. Does It WorkWhat sort of results can I expect?

88. Nonprofit Communication TrendsNonprofit Communication Trends Report 2011780 respondentsDecember 2010Web SurveySource: http://nonprofitmarketingguide.com/2011trends

89. Nonprofit Communication TrendsWhat Scares you about your work in 2011?Source: http://nonprofitmarketingguide.com/2011trends

90. Nonprofit Communication TrendsWhat Excites you about your work in 2011?Source: http://nonprofitmarketingguide.com/2011trends

91. Nonprofit Communication TrendsRanking of tools for 2011Source: http://nonprofitmarketingguide.com/2011trends

92. Nonprofit Communication TrendsCombining Very & Somewhat ImportantSource: http://nonprofitmarketingguide.com/2011trends

93. Wave 5 ReportWave 5: The Socialization of Brands37,600 respondents53 countriesSince 2006

94. Wave 5 ReportThose that have affiliated with a brand onlineSource: Universal McCann , Wave 5 Report

95. Wave 5 ReportImpact on feeling more positive and loyalSource: Universal McCann , Wave 5 Report

96. Idealware Decision GuideSocial Media Decision Makers GuideSurvey (460)Discussion Groups (6)Case Study Analysis (273)Facebook Survey (271)Twitter Survey (69)

97. Idealware Decision GuideSource: http://www.idealware.org/topics/social-media

98. Idealware Decision GuideSource: http://www.idealware.org/topics/social-media

99. Idealware Decision GuideSource: http://www.idealware.org/topics/social-media

100. ReactionsAnySurprises?AlreadyKnew?

101. Social Media 101How do you define “Social Media”?

102. Power of the RecommendMore likely to buy/support when recommendedBy friends & familyNot this guy

103. The Mighty ShareFacebook has seen more visits than GoogleWhat does this fundamentally mean?Sharing is at the foundation of new media

104. The Mighty Share51.1 million visitors in October 2010

105. Average user 130 friends

106. 700 Billion minutes/monthSource: http://www.briansolis.com/2010/11/google-and-the-rise-of-facebook/

107. EngagementWhat does “Action” meanGive people a reason (and the impact) for acting in “Real-Time”If I “Like” this what will that mean?

108. Real-TimeNews is now and in the hands of individuals

109. Community FocusIt’s Not About YouKeep it focused on the community and issues not just your organization

110. Questions