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A2 Microeconomics - Tutor2u

Satisficing & Profitability Factors
Alternative Objectives for Firms – Normal Profit Only
Costs &
Revenue

MC

AC

AR

MR

Normal Profit where AR = AC

Output
Alternative Objective: Revenue Maximisation
Costs &
Revenue

Revenue Max: MR=0
MC

AC

AR

Profit Max: MC=MR

MR

Output
Alternative Objective: Revenue Maximisation
Costs &
Revenue

Revenue Max: MR=0
MC

P1
AC

AR

Profit Max: MC=MR

MR

Output
Alternative Objective: Revenue Maximisation
Costs &
Revenue

Revenue Max: MR=0
MC

P1
AC

C1
AR

Profit Max: MC=MR

MR

Output
Alternative Objective: Revenue Maximisation
Cost &
Revenue

Revenue Max: MR=0
MC

P1
AC

C1
AR

Profit Max: MC=MR

MR

Output
Motivations for Revenue Maximisation rather than Profit Max
Protecting Market Position

Business survival

Managerial Objectives

Breaking into a new Market
What is Satisficing? Why do many businesses satisfice?
Price
and
Cost

MC

AC

AR

Profit Max: MC=MR

MR

Output
What is Satisficing? Why do many businesses satisfice?
Price
and
Cost

MC

P1
AC

AR

Profit Max: MC=MR

Q1

MR

Output
What is Satisficing? Why do many businesses satisfice?
Price
and
Cost

Possible satisficing price
MC

P1
AC
P2

AR

Q1

Q2
MR

Output
What is Satisficing? Why do many businesses satisfice?
Price
and
Cost

Possible satisficing price
MC

P1
AC
P2

C2
AR

Q1

Q2
MR

Output
What is Satisficing? Why do many businesses satisfice?
Price
and
Cost

Possible satisficing price
MC

P1
AC
P2

C2
AR

Q1

Q2
MR

Output
Evaluating the Importance of Profit – Stagecoach Group Plc

Largest UK bus operator by revenue and fleet

The Group has around 20% of the UK Bus market excluding London, it has 14% of the London bus transport market

One of the UK’s biggest train operators, including 49% stake in Virgin Trains

Annual revenues of £2.8bn, carrying around 2.5 million passengers daily in the UK

Main rivals are Go-Ahead Group, First Group and National Express
Evaluating the Importance of Profit – Stagecoach Plc

Why are
profits
important
for a
business
such as
Stagecoach
plc?

1 It generates finance for investment in new capital
2 Creates finance for advertising and expansion
3 It attracts new investors into the business

4 It creates rewards for employees and
shareholders
Factors Affecting Profitability of Stagecoach plc
Internal Cost / Revenue factors

Cost of
Fuel

Cost of
labour

Internal
to the
business

Productivity

Cost of
capital
Factors Affecting Profitability of Stagecoach plc
Internal Cost / Revenue factors

External Cost / Revenue factors

Cost of
Fuel

Demand for
coach/bus
travel

Cost of
labour

Internal
to the
business

Productivity

Cost of
capital

Substitutes
available

External
factors

Legal
Costs

Competitor
Actions
Get help from fellow
students, teachers and
tutor2u on Twitter:

#econ3

@tutor2u_econ

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Satisficing & Profitability Factors

  • 1. A2 Microeconomics - Tutor2u Satisficing & Profitability Factors
  • 2. Alternative Objectives for Firms – Normal Profit Only Costs & Revenue MC AC AR MR Normal Profit where AR = AC Output
  • 3. Alternative Objective: Revenue Maximisation Costs & Revenue Revenue Max: MR=0 MC AC AR Profit Max: MC=MR MR Output
  • 4. Alternative Objective: Revenue Maximisation Costs & Revenue Revenue Max: MR=0 MC P1 AC AR Profit Max: MC=MR MR Output
  • 5. Alternative Objective: Revenue Maximisation Costs & Revenue Revenue Max: MR=0 MC P1 AC C1 AR Profit Max: MC=MR MR Output
  • 6. Alternative Objective: Revenue Maximisation Cost & Revenue Revenue Max: MR=0 MC P1 AC C1 AR Profit Max: MC=MR MR Output
  • 7. Motivations for Revenue Maximisation rather than Profit Max Protecting Market Position Business survival Managerial Objectives Breaking into a new Market
  • 8. What is Satisficing? Why do many businesses satisfice? Price and Cost MC AC AR Profit Max: MC=MR MR Output
  • 9. What is Satisficing? Why do many businesses satisfice? Price and Cost MC P1 AC AR Profit Max: MC=MR Q1 MR Output
  • 10. What is Satisficing? Why do many businesses satisfice? Price and Cost Possible satisficing price MC P1 AC P2 AR Q1 Q2 MR Output
  • 11. What is Satisficing? Why do many businesses satisfice? Price and Cost Possible satisficing price MC P1 AC P2 C2 AR Q1 Q2 MR Output
  • 12. What is Satisficing? Why do many businesses satisfice? Price and Cost Possible satisficing price MC P1 AC P2 C2 AR Q1 Q2 MR Output
  • 13. Evaluating the Importance of Profit – Stagecoach Group Plc Largest UK bus operator by revenue and fleet The Group has around 20% of the UK Bus market excluding London, it has 14% of the London bus transport market One of the UK’s biggest train operators, including 49% stake in Virgin Trains Annual revenues of £2.8bn, carrying around 2.5 million passengers daily in the UK Main rivals are Go-Ahead Group, First Group and National Express
  • 14. Evaluating the Importance of Profit – Stagecoach Plc Why are profits important for a business such as Stagecoach plc? 1 It generates finance for investment in new capital 2 Creates finance for advertising and expansion 3 It attracts new investors into the business 4 It creates rewards for employees and shareholders
  • 15. Factors Affecting Profitability of Stagecoach plc Internal Cost / Revenue factors Cost of Fuel Cost of labour Internal to the business Productivity Cost of capital
  • 16. Factors Affecting Profitability of Stagecoach plc Internal Cost / Revenue factors External Cost / Revenue factors Cost of Fuel Demand for coach/bus travel Cost of labour Internal to the business Productivity Cost of capital Substitutes available External factors Legal Costs Competitor Actions
  • 17. Get help from fellow students, teachers and tutor2u on Twitter: #econ3 @tutor2u_econ